Accelerating the transition tothe transition to electric vehicles

November 2009Dimitri Dadiomov

CONFIDENTIAL © 2009 Better Place

“How do you make the world a better place by 2020?”

End oil...

Accelerate the transformation to a sustainable electric t ti l tiautomotive solution

CONFIDENTIAL © 2009 Better Place 2

The driving systems: Old vs. new

CONFIDENTIAL © 2009 Better Place 3

New EVs in a range of shapes and sizes

By traditional and new automakers

With recyclable batteries by…

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Ubiquitous Better Place charge spots

• Widely deployed in public locations in advance of cars

• Additional spots installed for subscribersp

• Plug and charge at home, work, school or while you shop or play

• Eliminates gas station stops, pumps, and unpredictable prices

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Battery switch stations for unlimited range

• Replaces a depleted battery with a fully-charged one during trips >100 milesp

• Completely automated process which takes less time than filling a gas tank

• Battery availability for specific car makes and models

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Services address historic barriers to EV adoption

Customer obstacle Solution

Infrastructure Better Place installs public charge spots prior to the car being marketed

CostBetter Place pays for and owns the battery, charges for monthly services, lowering theCost charges for monthly services, lowering the initial cost of purchase

Battery switch stations provide fullyRange

Battery switch stations provide fullycharged batteries en route, providing unlimited range

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