© 2014 VMware Inc. All rights reserved.

Accelerate Your Sales with Application-centric Storage as a Service Using VMware Virtual SANSuccess Story with PeaSoup (VMware vCloud Air Network Partner)

1

Source: PEX 2015 Presentationby VMware and PeaSoup

Agenda

1 Why Virtual SAN? A Closer Look at VSAN 6.0…

2 PeaSoup’s Journey

3 Q&A

2

1) Fastest Growing Storage Segment(1)

• By 2017, 1/3 of mid-market organizations will deploy VSAN for > 30% of their total storage capacity(2)

• If you don’t capture it, then someone else will

2) Uniquely Differentiated SDS Solution • Deep integration with VMware stack and alignment with SDDC

• Superior hypervisor-converged architecture and ready for business critical

3) Highly Profitable and Recurring Opportunity• Industry leading TCO

Why Use VMware Virtual SAN?Enterprise-class storage for virtualized workloads, including BCA

Notes: 1) IDC Storage Predictions 2014

2) Gartner Predicts 2015: Midmarket CIOs Must Shed IT Debt to Invest in Strategic IT Initiatives, October 2014 3

Today’s Challenge: Massive Increase in Storage Demand & Complexity

24%

26%

28%

28%

31%

42%

ManagementComplexity

Provisioning

Time/budget

Data Migrations

Troubleshooting

Meeting SLA

Most Pressing Storage Challenges

M

20M

40M

60M

80M

100M

120M

2008 2009 2010 2011 2012 2013 2014 2015 2016

Terabytes Sold

Terabytes Sold

Source: IDC, Yezhkova, Worldwide Enterprise Storage Systems Forecast, November 2013, #244293

Storage Growth

41%YoY

Source: IDC, Storage Predictions 2014, January 2014, General Storage QuickPoll, #243511, n=307

4

VMware Virtual SAN 6.0Radically Simple Hypervisor-Converged Storage for VMs

vSphere + Virtual SAN

…

• Software-defined storage optimized for VMs

• Hypervisor-converged architecture

• Runs on any standard x86 server

• Pools HDD/SSD into a shared datastore

• Delivers enterprise-level scalability and

performance

• Managed through per-VM storage policies

• Deeply integrated with the VMware stack

Virtual SAN

Hard disksSSDHard disks

SSDHard disks

SSD

Virtual SAN Datastore

5

Virtual SAN is Hypervisor-converged

6

Virtual SAN is embedded in the vSphere Kernel

• Consumes <10% CPU

Simple to manage

• No need to install and manage separate virtual appliances

• No single point of failure

• Provides the shortest path for I/O

Seamless integration with vSphere and VMware stack

vSphere

Virtual SAN is

Embedded

inside VM

Kernel

Virtual

Storage

Appliance

...

Virtual SAN Puts The App In ChargeApp-centric Automation Drives Agility and QoS

App-centric Automation

• Dynamic delivery of storage service levels when needed

• Fine control of data services at the VM level

• Common management across heterogeneous devices

Rapid provisioning

No overprovisioning of

resources

QoS automation

Simple change management

Today

• Static pre-allocation of shared storage container (LUN)

• Data services tied to storage container

• Vendor specific management

✖ Long provisioning cycles

✖ Overprovisioning of resources

Today’s Infrastructure-centric Model

✖ Management complexity

✖ Frequent data migrations

7

Why Customers Love Virtual SAN?

• Two click Install

• Single pane of glass

• Policy-driven

• Self-tuning

• Integrated with VMware stack

Radically Simple

• Flash-acceleration and SSD

persistence

• Consistent IOPS with sub-

millisecond response times

• Linear, non-disruptive scaling

• Embedded in vSphere kernel

High, Predictable Performance

with Elastic Scalability Lower TCO

• Server-side economics

• No large upfront investments

• Grow-as-you-go

• Easy to operate with powerful

automation

• No specialized skillset needed

8

What’s New in Virtual SAN 6.0?

4x Performance

2x Scale

90K IOPS/host (4.5x more)

Scale to 64 nodes (2x more)

200 VMs/host (2x more)

62 TB max. virtual disk size

Enterprise Data

Services

New high performance VSAN

snapshots & clones

Rack awareness to tolerate

rack failures

HW-based checksum &

encryption

Broader Hardware

Support

Expand scalability for

blades with direct-attached

JBODs

Expanded HCL and more

ready nodes

All Flash

Architecture

Data persistence on SSD

Intelligent caching and two-

tier architecture

9

10

Virtual SAN Can Be Deployed with A Tiered Hybrid or All-Flash Architecture

Hybrid All-Flash

40K IOPS per Host90K IOPS per Host

+sub-millisecond latency

New!

Caching

SSD, PCIe, Ultra DIMM etc.Read and Write Cache

High Endurance Flash Devices

SSD, PCIe, Ultra DIMM etc.Writes cached first, Reads go direct to capacity tier

High Endurance Flash Devices

Capacity TierSAS/NL SAS/SATA/Direct-attached JBOD

Capacity TierFlash Devices

Reads go directly to capacity tier

DataPersistence

Virtual SAN

11

Hosts per Cluster

VMs per Host

IOPS per Host(70/30 R/W)

Snapshot depth per VM

Virtual Disk size

Virtual SAN 6 – 2x More Scalable and 4.5x Greater Performance

Virtual SAN 5.5

32

100

20K

2

2TB

Virtual SAN 6

Hybrid

64

200

40K

32

62TB

Virtual SAN 6

All-Flash

64

200

90K

32

62TB

2x4.5x

2x

2x

16x

31x

Virtual SAN 6.0 Now Ready For Business-Critical Apps

VDI DR Test/Dev

Virtual InfrastructureBest storage for VMs

Optimized for Virtual Infrastructure

Enterprise-class

Ready for business critical apps

Business

Critical Apps

12

Virtual SAN 6.0 Now Ready for Enterprise and Mission CriticalVMware Virtual SAN delivers enterprise-class storage ready for business-critical applications

Email

VM Infrastructure

TransactionProcessing

HomeDirectories

AppDev

ContentMgmt.

HPC

TechApps

MotionVideo

IT

WebContent

OnlineArchive

StorageAs-A-Service

Desktop

Virtualization

High ServiceLevel

Performance

Low ServiceLevel

Capacity

VSAN 6.0VSAN

5.5

13

14

Virtual SAN 6 Delivers New High Performance Snapshots and Clones

• New redirect-on-write snapshot

• Greater snapshot depth (up to 32snapshots per object)

• Minimal performance degradation

– As low as 2% from base

0

1

2

3

4

5

6

7

8

9

10

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

% D

eg

rad

ati

on

Snapshot Depth

Snapshot Performance

<2% impact

Virtual SAN is Resilient To Rack, Host, Network or Disk Failures

Rack A Rack B

• Automated and controlled through VM-level policy

• Zero data loss and zero downtime despite hardware failures:

Disk

Host

Network

Rack

• Interoperable with vSphere HA and Maintenance Mode

Virtual SAN Datastore

NEW

15

Support for Blade-only Direct Attached JBODsHigh Density Direct Attached Storage

2015 & 2016

• Manage disks in enclosures

• Enables Virtual SAN to scale on blade

servers by adding more storage to blade

servers with few or no local disks

• Flash acceleration provided on the server or

in the subsystem

• Examples:

• IBM Flex SEN with x240 Blade Series

• Dell FX2 with 12G Controllers

16

Storage Blades

Blade Servers

SA

S C

on

ne

ctio

n

Direct Attach Compute:Storage 1:1

Software-Defined Data Center: One Destination, Multiple Approaches

17

Maximum Flexibility Maximum Ease of Use

…using VMware Virtual SAN

Compatibility Guide (VCG) (1)

Choose from over 100 HDDs, 150 SDDs, 80 Controllers …

Pick one of 40+ OEM validated

server configurations (2)

Software + Hardware

Component Based Virtual SAN Ready Node

(1) Components must be chosen from Virtual SAN HCL, using any other components is unsupported – see Virtual SAN VMware Compatibility Guide

(2) VMware continues to update/add list of the available Ready Nodes, please refer to Virtual SAN VMware Compatibility Guide or latest list

18

One Tool for Sizing and Virtual SAN Cost ComparisonOne link to remember - vsantco.vmware.com

• Allows for granular VM profiling• Suggested optimized minimal cluster size• Summary results including – component

count and estimated IOPS from cluster

Sizing & Configuration Total Cost of Ownership

• Both CAPEX and TCO estimates• A host of editable storage solutions

to compare to• Results can be saved and exported

19

Tools & Resources to Evaluate Virtual SAN

How customers learn about Virtual SAN

• Product Page vmware.com/go/vsan

• Hands-On-Lab vmware.com/go/vsanlab

• Virtual SAN 60-day Free Evaluation vmware.com/go/try-vsan-en

• EVAL Experience– Extended Product Evaluations vmug.com

Sell throughout the evaluation process

• Virtual SAN mToolbook& Partner mToolbook

• Partner Central – Virtual SAN FAQs, Customer Deck,

POC Kit, Design & Sizing, and more!

Events & Access coming soon…

– Dell Solution Centers

– AMER Distributor Demo Labs

@vmwarevsan

Virtual SAN Trophy Room!

20

“By 2017 one-third of midmarket organizations will deploy Virtual SAN for at least 30% of their total storage capacity...”

Best of Interop – Storage Winner (2014)Best of Interop – Audience Choice Winner (2014)

Best of TechEd WinnerNorth America 2014

InfoWorld – Technology of the Year (2015)InfoWorld – Editors Choice Award (2014)

What Virtual SAN Customers Were Able to Achieve…

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TIME TO MANAGE STORAGE

-90%

REDUCED STORAGE LATENCY

<1 ms

REDUCED STORAGE COST

-60%

Summary: What’s New in Virtual SAN 6.0?

4x Performance

2x Scale

90K IOPS/host (4.5x more)

Scale to 64 nodes (2x more)

200 VMs/host (200% more)

62 TB max. virtual disk size

Enterprise Data

Services

New high performance VSAN

snapshots & clones

Rack awareness to tolerate

rack failures

HW-based checksum &

encryption

Broader Hardware

Support

Expand scalability for

blades with direct-attached

JBODs

Expanded HCL and more

ready nodes

All Flash

Architecture

Data persistence on SSD

Intelligent caching and two-

tier architecture

22

Agenda

1 Why Virtual SAN? A Closer Look at VSAN 6.0…

2 PeaSoup’s Journey

3 Q&A

23

24

ADOPTING CHANGE

JANUARY 2007

26

SEPTEMBER 2007 STEVE BALLMER

“Five hundred dollars? Fully subsidized? With a plan?” Ballmer chuckles in the way that

only Ballmer chuckles. “That is the most expensive phone in the world. And it doesn’t

appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine.”

Yet in 2014, 1.75 Billion

people worldwide uses a

smartphone with touch

screen.

27

STORAGE IS CHANGING

Over the last years storage solutions are shifting into more performant,

economic, flexible and reliable solutions

Physical server methods does not apply for virtual servers, this also applies for

storage! VSAN is aimed at virtual machines

VSAN is the future for storage for application centric virtual machines

28

SERVICE PROVIDER CHALLENGES

COST CHALLENGE

Traditional storage have high entry costs for similar performance

Traditional storage upgrades only purchased in large increments –higher capex

Traditional storage can outgrow the controllers

30

WHY VSAN LOWERED OUR TCO

CAPEX▪ Server-side economics▪ Low Upfront Investment▪ Granular Scaling▪ Leverage Storage Hardware Cost

Trend▪ Higher Resource Utilization▪ Linear & Predictable Cost Curve

Price of storage components lower compared to full array(s) –

1 SSD + 7 nl-sas or SAS disks per server

Storage controller

OPEX

• Higher Admin Productivity

• Simpler Budgeting

• No Specialized Skillset

• VSAN is available vCloud Air Network Pricing (0.08 point per GB per month for allocated capacity)

31

OUR OPERATIONAL CHALLENGE Traditional storage arrays are more complex and will need dedicated specialized staff

Traditional storage solutions are aligned to storage containers (LUN, volumes), not directly with VM needs

Traditional storage replications and snapshots are LUN based not VM based

Storage efficiency is within storage subsystem and not the VMware datastores

Expanding storage arrays could have risk (different firmware on disks, expansion units

etc) which could cause downtime

32

VSAN SIMPLIFIES OPERATIONS

VSAN provides single tier

1 management layer (vCenter), no need to manage LUNs and volumes

Snapshots and replication per VM

Fast VM centric provisioning based on VM policies

Different storage policies for VM’s depending on catalog

Native integration with other VMware products like Operations Manager and

vCloud Director

33

OUR RELIABILITY CHALLENGE

Controller failures

Operational Complexity

RAID technology and rebuild times or even worst multiple disk failure

Traditional storage is designed not to fail, BUT when it fails… oh Boy…

34

VSAN INCREASES RELIABILITY

Scale out removes traditional controllers as point of failure

Design for failure is a far better concept

Scale out is perfect for service providers, buy when you need without decreasing

performance

Reliability policy per VM base rather than LUN

No more LUN rebuild time

35

OUR SCALABILITY CHALLENGE

Large increment storage upgrades

Possible outages during storage upgrade FW levels expansion units, disks, controllers etc

Human error

LUN expansion - extends

Outgrow controllers

Different vendor / models complexity in future expansion

36

VSAN, THE IDEAL SCALABLE SOLUTION

Scale out by adding new servers increases; CPU, Memory, Performance and

capacity

Controller performance is linear. More power needed more nodes installed

If we would need more performance we can use larger SSD in new nodes

Using auto deploy for new hosts to expand existing cluster minimizes human error

37

OUR JOURNEY

OUR JOURNEY SO FAR Founded in April 2014, based on VMworld and PEX visit in 2013 and 2014 on the back

of VSAN announcement

Spring 2014 is used for due diligence on vCloud with VSAN components

What Servers - Fujitsu

What Controllers – LSI based

Sizing

What disks

HCL HCL HCL HCL!

Backup solution – Veeam

DR solution - Zerto

Summer 2014 – build phase 1

2 VSAN Clusters, one Management Cluster and one Resource Cluster

1 Backup cluster First customer – media platform on boarded

Autumn 2014 – start phase 2

Simplification phase started

39

40

vSphere ESXi Hypervisor

VM

vCenter

VM

SQL

Management Cluster

VM

vCenter

VM

SQL

vSphere ESXi Hypervisor

Resource 1 Cluster

VM VM VM VM

vSphere ESXi Hypervisor

Backup / DR Cluster

VM

ZVM

VM

NFS

VM

ADS1

VM

ADS2

VM

vCD1

VM

vCNS1

VM

Log

VM

vLB1

VM

vCD2

VM

vCNS2

VM

RabittMQ

VM

vCOP Veeam Veeam

Cloud Backup

Service

VRA

VRA

VRA

ORG 1 ORG 2

IaaS Access

Zerto DR into Cloud

Physical

Servers

Physical

Servers

Physical

Servers

Logical

overview Pea

Soup Cloud

OUR PLATFORM

Fujitsu RX300 S8 notes

2x Xeon 6 Core

256 GB memory

D3116C Controller LSI SAS2208 ) Queue depth 975

1x Intel 800GB SSD enterprise grade

7x 1 TB nl-sas

VMware vSphere Embedded UFM

2x dual port 10G-Base-T Back end

4 x 1 GB port NIC External networks

41

OUR FUTURE PLANS Upgrade vSphere to v6.0, currently in test

Going Live new simplified portal

Implement fault domains across racks to increase reliability

Implement new all flash tier using VSAN 6.0 all flash

Continues improvement using extreme automation using vRO

42

OUR SERVICES

▪ Infrastructure as a Serviceand the journey to the cloud

▪ Hybrid Cloud Infrastructure

▪ Backup as a Service

▪ Recovery as a Service

▪ Disaster Recovery as a Service

▪ Planned for 2015 Storage as a Service

43

OUR CATALOG TODAY

Catalog Item Vm storage policy Local Recovery Remote DR

Performance DR FT 1, disk stripes 8 Yes Yes

High End DR FT 1, disk stripes 4 Yes Yes

Standard DR FT 1, disk stripes 2 Yes Yes

Performance FT 1, disk stripes 8 Yes No

High End FT 1, disk stripes 4 Yes No

Standard FT 1, disk stripes 2 Yes No

44

OUR CATALOG FUTURE

Catalog Item VSAN

model

Vm storage

policy

Local Recovery Remote DR

Ultra DR All Flash FT 1, disk stripes 4 Yes Yes

Performance DR Hybrid FT 1, disk stripes 8 Yes Yes

High End DR Hybrid FT 1, disk stripes 4 Yes Yes

Standard DR Hybrid FT 1, disk stripes 2 Yes Yes

Ultra All Flash FT 1, disk stripes 4 Yes No

Performance Hybrid FT 1, disk stripes 8 Yes No

High End Hybrid FT 1, disk stripes 4 Yes No

Standard Hybrid FT 1, disk stripes 2 Yes No

45

CLOUD COMPARISON (£1 IS $1.52)

Companies using comparable technology to

PeaSoup but with a traditional architecture

PeaSoupRRP

PeaSoupPartner price*

Global competitor 1

Globalcompetitor 2

Globalcompetitor 3

Amazon Web Services

GlobalOpenstack

provider

Description Instance Type

Very Small

1 CPU, 1Gb Ram, 50Gb

Storage

£21.70 £16.28 £35.00 £49.92 £57.00 £12.58 £22.75

Small

1CPU, 4Gb Ram, 200Gb

Storage

£80.74 £60.56 £87.00 £100.44 £178.00 £59.05 £91.02

Medium

2CPU, 8Gb Ram, 300Gb

Storage£149.48 £112.11 £168.00 £147.92 £327.00 £142.73

Large

4 CPU, 16Gb Ram, 500Gb

Storage

£286.96 £215.22 £329.00 £360.98 £608.00 £259.32 £354.27

Extra Large

8 CPU, 32Gb Ram, 1000Gb

Storage

£573.92 £430.44 £660.00 £725.31 £1,206.00 £519.62 £708.54

* Contact partner@peasoup.net for more information

46

LEARN MORE...

http://peasoup.net

Agenda

1 Why Virtual SAN? A Closer Look at VSAN 6.0…

2 PeaSoup’s Journey

3 Q&A

48

Thank you!