Accelerate digital transformation through a customer-centric lens€¦ · Accelerate digital...

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Accelerate digital transformation through a customer-centric lens TANDEMSEVEN, A GENPACT COMPANY Eighty percent of organizations say they will compete on customer experience (CX)— but few are prepared to do so. Success requires a journey-driven transformation approach—to reimagine, design, and engineer world-class experiences that instinctively map to customer and employee needs. Through eliminating silos and connecting experiences across the front, middle, and back offices—organizations can accelerate digital transformation across the enterprise to deliver customer value. From whiteboard to roll-out, journey-driven transformation is an end-to-end approach that leverages multi- disciplinary teams, agile methodologies embedded with design thinking and user experience (UX), and intelligent technologies. Through this approach, organizations can drive new levels of revenue, profitability, and innovation.

Transcript of Accelerate digital transformation through a customer-centric lens€¦ · Accelerate digital...

Page 1: Accelerate digital transformation through a customer-centric lens€¦ · Accelerate digital transformation through a customer-centric lens TANDEMSEVEN, A GENPACT COMPANY Eighty percent

Acceleratedigitaltransformationthroughacustomer-centriclensTANDEMSEVEN, A GENPACT COMPANY

Eightypercentoforganizationssaytheywillcompeteoncustomerexperience(CX)—but few are prepared to do so. Success requires a journey-driven transformationapproach—to reimagine, design, and engineer world-class experiences thatinstinctivelymap to customer and employee needs. Through eliminating silos andconnectingexperiencesacrossthefront,middle,andbackoffices—organizationscanacceleratedigitaltransformationacrosstheenterprisetodelivercustomervalue.

Fromwhiteboard to roll-out, journey-driven transformation is an end-to-end approach that leveragesmulti-disciplinaryteams,agilemethodologiesembeddedwithdesignthinkinganduserexperience(UX),andintelligenttechnologies.Throughthisapproach,organizationscandrivenewlevelsofrevenue,profitability,andinnovation.

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CUSTOMER EXPERIENCE INNOVATION IS IN OUR DNA

Fromwhiteboardtoroll-out,wehelpyoureimagine,design,andengineerworld-classexperiences

TandemSeven,aGenpactcompany,isapioneerinjourney-driventransformationforFortune1000organizations.OurclientsincludeleadingbrandsinFinancialServices,Insurance,HighTech,ConsumerPackagedGoods(CPG),Manufacturing,andLifeSciences.

Ourcontinuumofservicesincludesuncoveringinsightsintothemotivationsandbehaviorsofusers,speedingproductandplatformdevelopment,fosteringcollaboration,andcreatingfuture-resistantexperiencearchitectures.

Rigorousqualitativeandquantitativeresearchispartofoursecretsaucethatenablesustoaligntouserneeds.OurintelligentCoraJourney360softwareempowersteamswithasingle-source-of-truthforjourneysandpersonas,data-drivendashboards,andconnectivitytounderlyingoperations.

AspartofGenpact,ourcustomer-centricmethodologyacceleratesdigitaltransformationacrosstheenterprise.Ourtechniquesandbestpractices—e.g.,ideation,personamodelling,fusionofdesignanddevelopment,andtailoredCXmetrics—providesascalablepaththatalignstothevision.Genpact’sAI-poweredCoraplatformintegrateswithCoraJourney360—allowingaseamlessviewofthecustomerjourneyacrossthefront,middle,andbackoffices.Thepowerfulcombinationintegratesotherdigitalbuildingblocksasapplicable—inareaslikeAI,machinelearning,RoboticProcessAutomation(RPA),andIoT—attherighttimebasedongoals,budget,andtiming.

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JOURNEY-DRIVEN CONSULTING SERVICES

OurfullcontinuumofservicesspansCustomer-CenteredDigitalStrategy,ExperienceDesign,andExperienceEngineering.Wehaveprovenresultsindesigning,architecting,andbuildingsolutionsthatsetthebarforexcellenceinCX.

Segmentation

Qualitativeandquantitativeresearch

Journeymapping

Designthinking

Roadmapping

Servicedesign

Experiencedesignandinnovation

Designconceptingandideation

Newproductdesign

Designsystemsandframeworks

Digitalarchitectures

Product,platform,andservicesdevelopmentandmodernization

Front-endwebandmobiledevelopment

Underlyingprocess,technology,databuildandoperations

Front-endwebandmobiledevelopment

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INTEGRATION WITH GENPACT CORA

CoraJourney360,partofGenpact’sAI-poweredCoraplatform,providesascalablepathforcustomer-centricdigitaltransformation

CoraJourney360ispartofGenpact’sAI-poweredplatform,whichhelpsorganizationsleveragetheappropriatetechnologiesacrossthefront,middle,andbackoffices.Asinitiativesscale,organizationsincreasetheirabilitytopredict,adapt,andconnectthroughacustomer-centriclens—becomingInstinctiveEnterprisesthatarewell-positionedtoachievetheirbusinessgoals.

About TandemSeven, a Genpact company

250+

20+10m+

Fo r t u n e 1 00 0 c l i e n t s

An n u a l a wa rd s in e xp e r ie n c e in n o va t io n

Us e rs b e n e f i t t in g f ro m wo r ld - c la s s

exp e r i e n c e s

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