Academy1.ru: Mobile Digital Trends 2012
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Transcript of Academy1.ru: Mobile Digital Trends 2012
Leonid BURAN Bugaev12.05.2012HSE-Inc
Digital Trends 2012:Business goes Mobile
Our themes
0. Figures 1. mCommerce2. GeoLocation3. Mobile search4. Voice recognition, image recognition, real-time face recognition5. Health (data monitoring)6. BIG Data7. NFC is Rising8. Mobile advertising9. Instant messaging (+social +video)10. Cloud Number Nine: Music, video, for free11. Freemium: Free content, pay for extra services12. Cases
Leonid Bugaeventerpreneur, expert in mobile technologies, creative director. 15 years experience in the internet business. Owner of Nordic Agency AB (digital advertising agency, Stockholm - Moscow)
Bo Parker (Managing Director, Center for Technology and Innovation at PricewaterhouseCoopers)
with Steven Blank (Author of ‘Four Steps to Epiphany’ book, Silicon Valley-based serial enterpreneur) http://steveblank.com/about/
Book
Mobile marketing:how to ignite your brand in the Mobile world”
Our Big Hairy Audiacious Goalis to help Enterpreneurs to find their VOICE
To Start New Business. To find new ways to ONLINE – as a new way to get customers in a New Century
Create a common space for the new of ideas of business education in the new environment
Our goal is:
Nordic Agency AB(Moscow – Stockholm)
Our competence: Digital creative solutions
From 2010: we develop mobile solutions (iPad, iPhone, Android)
Our clients list
13
We help our customers to find their face on the InternetWe help our customers to find their face on the Internet
Where to go?
New World Different rules
less office equals
more things done
Mobility
Mobility = FREEDOM
more speed
quality of life = experience
experience * minutes = we can drastically improve our quality of life
mobility at work
iPhone
iPad
notebooks
mobility
interfaces
interfaces
happiness
self-improvement
connections
knowledge
MoonwalkTM
mCommerce
mCommerce
Mobile payments
mCommerce
Mobile payments
Key Trends 2012
GeoLocation
Mobile search
Voice recognition
BIG Data
NFC is Rising
Mobile advertising
КейсыThe character restrictions for text ads are smaller – limited to only two lines of 18 characters each - which creates quite a challenge for brand messaging.
Instant messaging(+social +video)
fb.com/lbugaev
Healthcare
BIG Data
Big Data:
photosvideoDATA
Health
Health (data monitoring)
Physical distribution of data is OVER
Бесплатно
Free is the BEST price
MoonwalkTM
Information for FREE:
FREEMIUM
Качество информации всебольше определяетсярелевантностью, а не ценой
Cloud Number Nine: Music, video, for free
Long tail
Key trends 2012:
Mobile payments
P.P.S. Your questions
2015: your social tool
P.S. we will see in one year :)
Gartner's 2011 Hype Cycle Special Report Evaluates the Maturity of 1,900 Technologies
http
://w
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Thank you!
Leonid Bugaevacademy1.rufb.com/lbugaev