Abstract-111011Who Killed My Alma Mater-Pwoz

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    UWGB: A History of Wisconsins University of the Future

    Abstract for reviewers: The University of Wisconsin-Green Bay is unique in the history of U.S. higher educationand a 1960s case study of the enduring conflict between U.S. religion and science. UWGBs founding plansuffered an early abortion at the hands of the regions conservative business and religious elite, supported by apopular revulsion to the prospects of change. It is Wisconsin history. It is United States history. For Wisconsin,

    the story is the playing out of cultural conflicts starting in Wisconsins early days of statehood and continuing yettoday.

    The story in brief: UWGB was first authorized by Wisconsin government in 1965 as an expansion campus of theworld-famous University of Wisconsin at Madison. Supporters of the Oshkosh State University, a campus of theWisconsin State University (WSU) system, argued that state funds would be better spent in upgrading their 90-year old campus rather than building a new one near Green Bay. When UW leaders rejected the idea ofadopting WSU-Oshkosh into the University of Wisconsin System, a counterattack was made, starting openly in1968 to de-fund or otherwise halt UWGBs development.

    While the present UWGB campus (the Shorewood campus) was under construction in 1968, a multi-campusUWGB operated through UW-Center campuses in Green Bay, Marinette, Menasha and Manitowoc. In 1969-70,the first academic year of current UWGB campus, an attempt to absorb to absorb UWGB into the WSU system,that proposal being promoted by a business coalition headed by the recently retired CEO or the Kimberly-Clark

    Corporation (Kellett.) In 1971, newly-elected Democratic Governor Patrick Lucey forced a merger of the WSUand UW into a single organization governed by a combination of the two former boards of regents. However, theemotional battle continued, with covert challenges marring the UW-O and UWGB relationship for at least twodecades.

    The story of this conflict is important because it involved many state and national political, business andacademic leaders yet in power today. In addition, emotional struggle likely affects the relationships of individuals,political parties and religious organizations who fought on either side of what might be called an ethnic conflicthad it occurred in a distant nation.

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    UWGB: A History of Wisconsins University of the Future

    ===================================================================

    Opening quote: It is the first mark of a mature institution to know its history. Max Freedman

    subhead: With great expectations, the newborn UWGB entered Day One in Fall 1969.

    UWGB: A History ofWisconsins University of the Future,

    Table of Contents

    The Birth of the University of the Future ................................................................................................. 2 The First Earth Day ................................................................................................................................... 3The Brilliant Chancellor............................................................................................................................ 6A large and noble American vision .......................................................................................................... 11Its Who You Know ................................................................................................................................. 12Competition in the public sector ............................................................................................................. 13Old Rivalry Becomes New Culture War ................................................................................................. 15

    The Birth of the University of the Future

    The University of the Future came out of the womb in Green Bay, Wisconsin on September 2, 1969.

    Officially, it was an expansion campus of the prestigious University of Wisconsin based in Madison.

    UW-Green Bay shared its birthday with the first Internet message, sent 15 feet through cable at theUniversity of California-Los Angeles, according to the National Geographic. UWGBs earlyaccomplishments were equally humble, contestable claims.

    In 1969, both UWGB and the Internet were newborns, though the Internet pulled status as a nationalmilitary secret--considered treasonous, at the time, to reveal. Both institutions were small steps forhumankind, as it marched toward a future that most Americans believed would be a future of bounty.

    Expectations were distorted by the mood of the times. Just six weeks before UWGBs opening day, inJuly 1969, the first humans stepped foot on the moona feat that many of the elder generationsdoubted would ever happen despite the serious striving of their youngsters.

    A new optimism spread like a summer cold: If we can put a man on the moon, then certainly wecan. That fill-in-the-blank syllogism was familiar to everyone of the era. It gave emotionalconfidence to UWGBs first enthusiastic students.

    While the topic of the moon was not new to human discussion, the meaning of moon had changed.

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    UWGB: A History of Wisconsins University of the Future

    An unexpected and unforgettable image appeared had in color magazines. People passed the picturearound with genuine exclamations ofwow.

    Earthrise was the name given to the snapshot, taken impulsively by an astronaut from a point near the

    Moon. It was impulsive because the astronauts had the camera to scout landing locations on the moonssurface for the first manned landing in 1969. There was no prior thought of making photos lookingback at Earth. After a wild night of dancing to a full moon, humanity woke up to discover planet Earthnext to them in the bed.

    During UWGBs first academic year, the first Earth Day was marked, on April 22, 1970. InManhattan, in front of the iconic United Nations building, renowned anthropologist MargaretMead shouted the awakening to a crowd like she was reading a poem: This is new! Wevenever been in a situation like this before! Weve neverknown the whole planet before! Wevenever known the whole human race before! Weve never seen this planet, a tiny little blueblob, a little blue tuft swirling in space.To be realistic, not everyone was paying attention, but many were among the 1,300 students attendingclasses on UWGBs Green Bay campus that fall semester, 1969. And among the 2,500 studentsattended UWGB feeder campuses. These were 40-60 miles away in the small cities of Marinette,Manitowoc and Menasha.

    As buildings took shape in the early 1970s, visitors commented that the campus felt like the StarshipEnterprisethe spacecraft of the TV show Star Trek which was first broadcast on TV in 1967.1 Moststriking was the experience of walking long, subterranean hallways linking the buildings. At irregularintervals along the tunnels, windows revealed that those walking inside were cocooned from theoutdoors. The students were not unlike astronauts peering out portals.

    In a discomforting moment of revelation, alert students and faculty realized they were inside wantingto save the outside, aka, the environment. How ironic, the boosters smiled to themselves. TheStarship Enterprise had landed in Wisconsin's north woods: We are the rescue ship to a doomed planetEarth.

    The First Earth Day

    The first Earth Day took place during UWGBs first school year, in the Spring 1970 semester.Appropriately, a Wisconsinite is credited with originating this national day of concern for theenvironment. He was a former Wisconsin governor and a strong supporter of the University ofWisconsin-- U.S. Senator Gaylord Nelson.2

    It looked like a coincidence. Nelson was not vested with any given authority to create Earth Day, andits likely that a majority participating in the first Earth Day couldnt identify who Nelson was if toldhis name. Senator Nelson was not on the social fringe, but rather one of a large mass of middle-aged

    1Star Trek was off the air in 1969, but it has made many resurrections since then, the mark of an indelible myth.2 Gaylord Nelson earned a law degree from the UW-Madison law school, though his undergraduate education was at SanJose State University in California.

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    UWGB: A History of Wisconsins University of the Future

    conservationists (in 1970 he was 53) concerned about the environment.

    Since joining the Senate in 1963, Nelson had focused on getting other legislators to accept that averagevoters and taxpayers were concerned about Nature and the quality of their environment. Too often

    when he spoke, Nelson would say, other elected officials shook their heads dismissively. The nonverbalmessage was clear: There he goes again, worried about the birds and the butterflies. This was theAmerican atmosphere before the environment was recognized as a vital concern.

    Nelson knew, from years seeking re-election to the Wisconsin legislature, that average Wisconsiniteswere indeed concerned about such silly things as bluebirds and sturgeon, no matter how oftenpedestrian politicians dismissed these as unworthy concerns. Working through his Democratic Partyconnections, Nelson instigated