ABOUT MACANDLO LLC

MAC&LO, FORMERLY COY LLC, IS AN EXCITING NEW COMPANY OFFERING HOTEL AND RESTAURANT DEVELOPMENT, MANAGEMENT AND CONSULTING SERVICES.

WE HELP DEVELOP NEW CONCEPTS AS WELL AS IMPROVE OPERATIONS ON EXISTING HOTELS, RESTAURANTS AND F&B OPERATIONS. OUR EXPERIENCE IN OPERATIONS GIVE US A CLEAR VISION AND AN ADVANTAGE WHEN DEVELOPING NEW CONCEPTS AS WE MARRY THE CREATIVE WITH A "GROUND UP APPROACH" INTO OPERATIONS. THE GOAL IS TO ENSURE THE PROPERTY IDENTITY, BRANDING AND OPERATIONS ARE ALIGNED AND FEASIBLE FROM INCEPTION, AVOIDING COSTLY DELAYS AND AFTER-CONSTRUCTION CHANGES.

WE WILL MANAGE THE OPERATIONS OR FACILITATE TURN KEY SERVICES TO THE OPERATOR OF YOUR CHOICE. WE CAN EVEN AID YOU ON SELECTING THE RIGHT BRAND AND CONTRACT AGREEMENT OR COLLABORATE WITH YOUR CHOICE TEAM TO MAKE THE PROPERTY SUCCESSFUL. WE CREATE A LIFESTYLE EXPERIENCE TARGETED TO SPECIFIC APPLICATIONS. THERE IS NO TEMPLATE. BE UNIQUE

WITH OVER 40 YEARS OF EXPERIENCE IN HOTEL AND RESTAURANT MANAGEMENT MAC&LO WORKS WITH DEVELOPERS TO LOCATE PROPERTIES AND DEVELOP THEM AS HOTELS AND GUEST HOUSES. WE ALSO WORK WITH HOTELIERS AND RESTAURATEURS TO RESTRUCTURE THEIR OPERATIONS TO MEET THE DEMANDS OF THE 21 CENTURY TRAVELER. MAC&LO IS THE NEW FACE OF COY MANAGEMENT LLC. WE BUILT OUR EXPERIENCE IN OPERATIONS WORKING FOR SOME OF THE MOST NOTABLE AND EXCITING HOSPITALITY VISIONARIES AND BRANDS LEARNING WHAT WORKS AND WHAT DOES NOT WORK THE HARD WAY. THAT IS WHY WE THINK AND OPERATE FROM THE GROUND UP, THE FRONT LINE. WE CREATE A LIFESTYLE EXPERIENCE TARGETED TO SPECIFIC APPLICATIONS.

MAC&LO AND IT’S MEMBERS HAVE DEVELOPED, CONSULTED, MANAGED AND PARTICIPATED IN A NUMBER OF HOTEL AND RESTAURANT OPERATIONS IN NEW YORK, QUEENS, LONG ISLAND, MIAMI, AND TIANJIN CHINA. THEY HAVE ALSO PROVIDED NON BRANDED AND NON DISCLOSURE SERVICES AND CONSULTATIONS IN NUMEROUS PROJECTS IN DEVELOPMENT, FROM RESTAURANT OPENINGS TO NEW PROJECT ANALYSIS AND CONSULTATION.

EXPERIENCE

AUDREY LAURENT

BORN IN WASHINGTON DC AND RAISED IN BELGIUM, FRANCE AND ENGLAND AUDREY LAURENT HAS BEEN WORKING IN HOSPITALITY FOR OVER 20 YEARS WITH A FOCUS ON HOTEL OPERATIONS, PARTICULARLY ON HIGH END PROPERTIES THAT CATER TO THE ENTERTAINMENT AND FASHION INDUSTRIES.AUDREY STARTED HER CAREER WITH THE LEADER OF BOUTIQUE HOTEL DEVELOPMENT, IAN SHRAGER, AT THE PARAMOUNT HOTEL WHERE SHE MANAGED FRONT DESK OPERATIONS. SHE THEN WORKED FOR 10 YEARS AS HOTEL MANAGER AT ANDRE BALAZS’ MERCER HOTEL ESTABLISHING HERSELF NOT ONLY AS A CONSUMMATE OPERATIONS MANAGER BUT A GREAT SALES AND VIP RELATIONS OFFICER. MOST RECENTLY AUDREY HAS BEEN RESPONSIBLE FOR DESIGNING AND DIRECTING THE SALES DEPARTMENT FOR THE BOWERY HOTEL (BD HOTELS) IN NYC, MAINTAINING A YEAR TO YEAR GROWTH THROUGHOUT THE RECESSION YEARS. SHE HAS ALSO BEEN RESPONSIBLE FOR OPERATIONS AT THIS HOTEL AS WELL AS SERVED AS CONSULTING DEVELOPMENT MANAGER (POD HOTELS) AND GENERAL MANAGER (MARLTON HOTEL) FOR THE SAME GROUP.AUDREY HAS ALSO DESIGNED SALES, OPERATIONS, SOP’S, CONCEPT DESIGN AND TRAINING MANUALS FOR THE ACE HOTEL IN NYC, Z HOTEL (LI CITY NY), NOLITAN HOTEL, ETTE AND RAINBOWLAND MARINA IN TIANJIN, CHINA AMONG OTHERS AS FOUNDING MEMBER AND PRINCIPAL AT COY LLC AND MAC&LO HOSPITALITY.

BORN AND RAISED IN SPAIN SERGIO HAS OVER 20 YEARS OF EXPERIENCE IN HOSPITALITY. HIS PROFESSIONAL CAREER HAS TAKEN HIM THROUGH THE RANKS OF MANAGEMENT WITH THE TERENCE CONRAN GROUP, JEAN GEORGES, DANIELLE’S, DENNIS FOY AND ON EXECUTIVE DIRECTORSHIP AS OPERATIONS MANAGER FOR SOHO AND TRIBECA GRAND HOTELS, DIRECTOR OF OPERATIONS FOR DELICATESSEN GROUP, RUBY’S LLC AND MOST RECENTLY CORPORATE DIRECTOR OF OPERATIONS AT THE ONE GROUP, A PUBLICLY TRADED COMPANY WITH OVER 1000 EMPLOYEES AND 150 MILLION IN YEARLY REVENUE WITH ASSETS IN LA, LAS VEGAS, MIAMI, ATLANTA, WASHINGTON, NYC AND LONDON.

SERGIO HAS BEEN A FOUNDING MEMBER AND PRINCIPAL OF COY LLC AND MAC&LO HOSPITALITY AND SPECIALIZES IN BUSINESS AND OPERATION SYSTEMS AND MULTIPLE ASSET MANAGEMENT. HE HAS WORKED ON THE OPERATIONS, DEVELOPMENT AND OPENING FOR SEVERAL HOSPITALITY CONCEPTS AND APPLICATIONS IN THE U.S, EUROPE AND CHINA AS WELL AS SOME NOTABLE NON DISCLOSURE CONSULTATIONS FOR SOME MAJOR GROUPS. HE HAS A HOTEL DEVELOPMENT CERTIFICATION FROM NYU UNIVERSITY, NYC.

SERGIO MACLEAN

SERVICES

MAC&LO IS A FULL SERVICE COMPANY; WE CATER AND ADAPT TO YOUR NEEDS. WHETHER YOU NEED AN ASSESSMENT, CONSULTATION, A TRAINING STRATEGY, SET SYSTEMS IN PLACE OR A FULL MANAGEMENT CONTRACT WE WILL DESIGN AND IMPLEMENT A PERSONALIZED SET OF SERVICES FOR YOU.

WE CAN ASSIST IN EVERY STAGE OF DEVELOPMENT, FROM THE PLANNING AND PROGRAMMING, THE FEASIBILITY AND REVENUE ANALYSIS, FINANCING AND COMMITMENT, DESIGN AND CONSTRUCTION AND FINALLY INTO PRE-OPENING AND TURN OVER SERVICES.

THE GOAL IS TO ENSURE THE PROPERTY IDENTITY, BRANDING AND OPERATIONS ARE ALIGNED AND FEASIBLE FROM INCEPTION, AVOIDING COSTLY DELAYS AND AFTER CONSTRUCTION CHANGES.

AT THE END OF THE DEVELOPMENT PROCESS WE WILL TURN OVER TO THE OPERATOR OF YOUR CHOICE, COLABORATE WITH THEM THROUGH THE PRE-OPENING PROCESS OR WE CAN MANAGE THE OPERATION DIRECTLY.

DEVELOPMENT

PHASE 1: HOTEL DEVELOPMENT PLANNING AND PROGRAMMINGPHASE 2: FEASIBILITYPHASE 3: FINANCING AND COMMITMENTPHASE 4: DESIGN AND CONSTRUCTIONPHASE 5: PRE-OPENING AND TURN OVER

DEVELOPMENT

CREATING AND DEVELOPING A GREAT PROPERTY IS HALF THE BATTLE. MAINTAINING A STANDARD OF EXCELLENCE, A UNIFIED CULTURE AND A LOYAL CLIENT BASE IS THE BASIS OF LONG TERM SUCCESS.

OUR 40 YEARS OF EXPERIENCE IN OPERATIONS GIVE US THE ADVANTAGE OF KNOWING EXACTLY HOW ALL THE PIECES FIT TOGETHER FROM THE FRONT LINE TO THE EXECUTIVE.

HOSPITALITY IS AN ART, AND IT REQUIRES DISCIPLINE AND REFINEMENT AT EVERY LEVEL IN ORDER TO DELIVER A SEAMLESS UNIFIED EXPERIENCE THAT MATCHES THE BRAND AND SURPASSES THE EXPECTATIONS OF THE TARGETED DEMOGRAPHIC.

WE THINK AND OPERATE FROM THE GROUND UP, THE FRONT LINE. WE CREATE A LIFESTYLE EXPERIENCE TARGETED TO SPECIFIC APPLICATIONS.

MANAGEMENT

OPENING AND PRE-OPENING SERVICES

HUMAN RESOURCES:CULTURE, RECREUITMENT, TRAINING, STAFF AND MANAGEMENT INCENTIVESBEST PRACTICESSTANDARD OPERATING PROCEDURES, UNIFIED MANAGEMENTSALES AND DISTRIBUTIONSALES STRATEGIES, INDUSTRY AGREEMENTS,CENTRAL RESERVATION SYSTEMS, GDS, OTA & THIRD PARTY RELATIONSHIPS, LOYALTY PROGRAMS, MARKETING OUTREACH, PR STRATEGIES AND SOCIAL MEDIA STRATEGIES. COMPE SET CYCLYCAL ANALYSIS. VIP OUTREACHFINANCIALBEST PRACTICES, TRANSAPRENCY, EFFICIENCY, REVENUE MANAGEMENT, DEPARTMENT AND PROPERTY COST MANAGEMENTCUSTOMER SERVICESCUSTOMER CARE, SERVICE STANDARDS, PROPERTY CULTUREPROPERTY MANAGEMENTEXECUTIVE MANAGEMENT, DEPARTMENT MANAGEMENT, GENERAL MANAGEMENT

MANAGEMENT

FOOD AND BEVERAGE

MARKET STUDYMARKET PLACEMENTDEMORAPHICCONCEPTPROGRAMINGPROJECT IDENTITYBRANDING ARCHITECTURAL REVIEWTABLE CONFIGURATIONOPERATIONAL DESIGNCREATIVE DESIGN

OPERATIONAL ANALYSISFEASABILITYFORECASTING

REVENUE ANALYSISBUDGETINGTHIRD PARTY CONTRACTINGVENDOR SOURCINGCULINARY SERVICESROOM SERVICEMINI BAR PROGRAMSMENU DESIGN AND COSTINGBEVERAGE PROGRAMWINE PROGRAMBEST PRACTICES. S.O.P'S

RECRUITMENT & HRTRAININGMANUALSSTANDARDS OF SERVICE

CRITICAL PATHTURN KEY SERVICESSALES AND DISTRIBUTIONASSESSMENTSCONSULTATIONSREVENUE & COST ANALYSISPROPERTY OWNER MENTORINGMANAGEMENT

PAST PROJECTS AND AFFILIATIONSCOMPANY AND MEMBER AFFILIALTIONS

CONTRACTING, CONSULTING, CASE STUDIES, ASSESSMENTS BRANDED AND NON BRANDED SERVICES

GROUPS:BD HOTELS, ANDRE BALAZS HOTELS, SEAN MACPHERSON HOTELS, IAN SHRAGER, MORGANS HOTELS, VERACITY DEVELOPMENT, ALPHA DEVELOPMENT, BEDROCK DETROIT, BOSTON VENTURES, AMSTERDAM HOSPITALITY, HENRY ZILBERMAN, THE ONE GROUP, JEAN GEORGES, TERENCE CONRAN, DENNIS FOY, RAINBOW LAND MARINA HOLDINGS, (TIANJIN, CHINA), SYDELL, BRAND ESSENCE, SHINOLA

HOTEL BRANDS:MERCER HOTEL, POD HOTELS, BOWERY HOTEL, MARLTON HOTEL, ACE HOTEL NY, SOHO

GRAND, TRIBECA GRAND, W WEEHAWKEN, NOLITAN HOTEL, ETTE, 111 MERCER, Z HOTEL, RAINBOWLAND BOUTIQUE AND CLUB (TIANJIN, CHINA) , RAINBOWLAND VILLAS AND RESTAURANTS (TIANJIN, CHINA), THE CHEQUIT. 432 BROOME DEVELOPMENT, NAOMI HOTEL

RESTAURANT BRANDS:STK (MEATPACKING, NYC, LA, LAS VEGAS, ATLANTA, MIAMI), ONE RESTAURANT ATLANTIC

CITY, TENJUNE, BAGATELLE NY, ASSELLINAS, GANSEVOORT ROOFTOP, STK ROOFTOP, KINGSWOOD, BADDIES/ WINE ROOM, DELICATESSEN, OSTERIA STELLA, MACBAR, MINIBAR, GUASTAVINO CLUB, GUASTAVINO BISTRO, E.Q RESTAURANT, TRIBECA GRAND RESTAURANT

THIRD PARTIES:MEYER DAVIS DESIGN, BRADLEY-STEPHENS DESIGN, MARQUEE DESIGN, THREE SIXTY, 6

DESIGN, ARAPC ARCHITECTS, GRZYWINSKI+PONS, RED FLOWER, SHINOLA, BEDROCK

IN ADDITION THERE ARE TRADE AND VENDOR RELATIONS AND NON DISCLOSURE CONTRACTING, CONSULTING AND ASSESSMENT CONTRACTS FOR COMPANIES IN NYC, MIAMI, IBIZA, BARCELONA, LONG ISLAND, QUEENS, LA AND MEXICO

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