Ability Auto

7/28/2019 Ability Auto

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INDUSTRIAL TRAINING REPORT ON

(Second Year of Bachelor of Business Administration)

Academic Year:-2008-2009

-: Submitted to:-

SAURASHTRA UNIVERSITY - RAJKOT.

T.N.RAO COLLEGE OF MANAGEMENTSTUDIES

Prepared By:- Guide:-

ZALA MAHIPAL A. Prof. SHRUTI MEHTAS.Y. B.B.A.

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DECLARATION

I undersigned ZALA MAHIPAL A. a student of

second year B.B.A. In T. N. RAO institute of

Management declare that this project report has been

prepare by me my self after taking training in. ABILITY

AUTO PVT.LTD. I have prepare this project report under

the guidance and supervision of our co-operative

professor MS.SHRUTI MEHTA

This project report had not been submitted before

this to any other university or college with an examination

purpose.

Place: RAJKOT

Academic year: 2008-09

Signature

MAHIPALSINH A. ZALA

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ACKNOWLEDGEMENT

This is May great pleasure to submit this report. I

am thankful to all the persons who have helped me for

arrangement of my practical training and also for getting

information which is require for the preparation of this

report.

First of all I am thankful to authorities in ABILITY

AUTO PVT. LTD. For granting me the permission for

training and their co-operation during the training period. I

am also thankful to all the respondents who have filled

the questionnaires which are necessary for the survey.

After that, I would like to thank our professor Miss

SHRUTI MEHTA who had guide me regarding preparing

of the project report in the best possible way.

At last but not least I would like to say thank you to

all those who had helped me in one or another way

during training, preparation and computerization of this

report.

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PREFACE

The theoretical knowledge given to the student of

business Administration from the various books is not

enough for their learning point of view. The practical

training also necessary for the development and

enhancement of knowledge in particular field with whichthey are concerned. It is not possible to perform

efficiently with only theoretical knowledge in present

market situations. The practical study and training

provides awareness of the realistic situation of business

practices. Hence, SAURASHTRA UNIVERSITY has

included a subject of practical study of any business unit

for student of business administration.

With this purpose of practical training I have visited

ABILITY AUTO PVT. LTD. RAJKOT It was really a great

experience for me to get training in such a reputed and

professionally managed firm.

After conducting research for the preparation of

project report on the consumer survey. I got all necessary

information & detail in best possible way.

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INDEX

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HISTORY

Ability a formidable name in the Indian machine

tool industry was established in the year2006 the founderof the company DHREMSH PANCHANI the company the

manufacture forging products. Manufacturing process

has strengthened the team to design and develop

machines indigenously adopting latest technology.

The ability represents the team of technocrats

capable to deliver performance in the field of automotive

forged components. All had diverse field experience

engaged to develop components as customer requires.

the company is engaged in manufacturing of auto

components developed by forging through robust

mechanical presses. Range of products covers forging

components developed for ferrous & non-ferrous forging

in specific to meet the new age requirements of modern

automotive design our goals are focused for customer

satisfaction, continual improvement &performance

enhancement through training. Our team values

knowledge, reliance and reliability in all the area of

works.

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We are one of a kind company who is putting more

emphasize on use of non-ferrous forged components in

automotive sectors. Today omens area more focused to

reduce the curb weight of the automobile to make it more

fuel efficient. We at ability help in providing the best

weight to strength ratio for the designed components

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COMPANY PROFILE

Name of the company : ABILITY AUTOPVT.LTD.

Address of Registered Office : G-513 gidc,lodhica ind. Estate,

kalawad road, rajkotYear of Established :2006

Size of the Unit : medium Scale

Type of Organization : Private Limited Co.

Business Carried By Compan :

ManufacturinSellingofforging product

Brand Name : abilityFacilities Provide By Compan y:Numbers Of Workers :

Regional Office : 401,silverstarappartment, opp.

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Sardar baug, sroff road,rajkot-360001

Promoter : mr. darmesh panchani

Telephone Numbers : +912827287513

Fax Number : +91-2827-287 480

E-Mail Address :[email protected]

Website : www.abilityauto.com

Production capacity : 100 machine permonth

Slogan : future in forging

Area covered : 9100 sq. mtr.

Bank : bank of IndiaShift : 8:00am to4:00pm

4:00pm to 12:00am12:00am to8:00am

Off day : Sunday

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ORGANIZATION CHART

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Boardof Directors

Production

Department

Personal

Department

Marketing

Department

Finance

Department

Production

Manager

Workers

Supervisor

Laboratory

TestingClerksClerks

AssistantMarketing

Manager

Accountant

Chief

Accountant

Finance

Manager

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INTRODUCTION

Employees hold a key place in business. No

business enterprise can exist and function without

employees. The success of business enterprise

depends to a large extent on the quality of its

personnel.

The human resources at ability is well

organized and self motivated team of engineers

and technocrats and professionals. The word

employee is excluded from the Abilitys dictionary.

Anybody working in ABILITY is treated as co-

partner and team member.

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The human resources department unit is

committed to support ABILITY AUTO PVT. LTD.

Pvt Ltds mission of providing excellence in

forging. It addresses employees issues and

concern. Some of this issue includes recruitment,

benefits, time keeping and recreational activities,

interpersonal relations, training and development.

The HR office supports thee overall mission

of the organization by serving the ABILITY family

in a courteous manner.

According to C.H.NORTHCOTT personal

management is that part of process of

management which is specifically concerned with

the people employed.

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IMPORTANCE OF PERSONAL

MANAGEMENT:-

Fulfillment of objectives

Increasing efficiency

Raises moral

Discipline maintenance

Cordial employer-employee relations

Development of team spirit

Development of employees

Need for self esteem satisfied

Cost of production reduced

Raises the prestige of company

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Recruitment and Selection Process

Method of recruitment:

(1)Direct Method

(2)Indirect Method

Minimum qualification:

(1)Staff selection:-Graduation

(2)For production staff:-ITI, Diploma and B.E.

Age limit: minimum 20 years and maximum 58

years

Type of labor:

Skilled

Experienced

Contractor

Administrative officer

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Selection Process:

1. Publishing advertisement

2. Receiving applications

3. Application blank

4. Employment test

5. Interviews

6. Investigating past career

7. Primary selection

8. Final selection

9. Physical examination

10. placement

It is a responsibility of the senior colleague with

whom the employee has to work. The human resource

manager should monitor the right placement so that the

new worker settles down satisfactorily in the work place.

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Training

Training and development holds a special attention

and place at Ability. The fact that we are one of the few

organizations which has a separate unit to training and

development as special. The training and development

unit can grumble about having no role models or take

pride in the fact hat we can be trend-setters.

We firmly believe in the old saying Give man a

fish; you feed him for a day, Teach him how to fish; you

feed him for a life time.

Methods of Training

1. On the job

2. Apprentice training

3. Vestibule training

4. Internship training

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Salary Distraction

The salary is decided on the basis of performance

and qualification of the staff. The salary is started from

Rs. 4000 to Rs.5000 and paid each and every employee

as per government rules.

Promotion

In Ability, promotion is given on the basis of

performance, skill and experience of the worker.

Transfer

A transfer is a horizontal or lateral shift from one

job section, department, and plant of position to another

place where his salary status and responsibility are

same. In Ability transfer is done on the basis of the

recruitment.

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Welfare and Remuneration System

1. Production bonus

2. Transportation facility

3. Canteen facility

4. Uniform and Shoes facility

5. Insurance facility

6. Guest house facility

7. Medical facility

8. Provident fund

9. Sports facility

Personal record of employee

The company maintains personal record of every

employee like education qualification, medical, fitness,

native place, permanent address, date of birth, family

back ground in individual file.

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Marketing is the process of planning and executing

the conception, pricing, promotion and distributing of

ideas goods and service to create exchanges. That

satisfy individual and organizational goals marketing

management takes place when at least one party to a

potential exchange thinks about the mean of achieving

desired responses from other parties. We see marketing

management as the art and science of choosing target

markets and getting. Keeping and growing customers

through creating, delivering and communicating superior

customer value.

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ORGANIZATION OF MARKETING

DEPARTMENT

Marketing department can be organized around the

product of be sold if the company has a line of products.

It may be organized by function or may be organized by

the territory.

The major responsibility of marketing

1. Determination of marketing plans, policies

and procedures on consultation with the CEO

2. expansion of marketing

3. Sales promotions

4. negotiation transaction and pricing

5. Controls f distribution channels

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Marketing Segmentation

Marketing segmentation is the process of dividing

the whole market into various subsets. Market can be

segmented on various criteria.

The criteria of segmenting market depend upon the

product. The market can be segmented according to the

product, geographical locations and demographic and

socioeconomic characteristic etc. Therefore market

segmentation is a method by which maximum market can

be achieved from limited market resources by

recognizing differences in response characteristic of

various parts of the market.

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Organization chart

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Marketing Manager

Adv + ResearchOfficers

Sales Officers Sales Promotion Export Manager

Clerks Clerks


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Products of the Company

1. Connecting rod

2. Crank shaft

3. Rocker arm

4. Transmission gear

5. Pinion

6. Speed gear

7. Lay shaft

8. Bevel gear

9. Yoke

10. U-jcross

11. End point

12. Under bracket

13. Hub

14. fittings

15. links

16. bearings

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Competitors (Domestic)

1. KALYANI FORGING

2. MILLENNIUM FORGING

3. KAPVANI FORGING

4. SUMANGALAM FORGING

5. KADVANI FORGING

6. KISHAN AUTO PARTS

CLIENT:-

1. MAHINDRA

2. ITL

3. BAJAJ

4. PIAGIGO

5. KINETIC

EXPORT:-

1. KARNATAK

2. RAJSHTHAN

3. FARIABAD

4. MAHARASTRA

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INTRODUCTION

Finance is the blood for the any business. Without

the availability of the funds the company can not breathe

in the industry. Like finance the management of the

funds and their effective utilization needs to have steady

growth as per the objective of the firm in modern era.

The companys main objective is to maximize the wealth.

If the company is maintaining the liquidity of the funds

and after that profitability comes.

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ORGANIZATION CHART

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Directors

AccountDepartment

ChiefAccountant

AssistantAccountant

ComputerSection


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Functions

Monitoring the funds collections and payment

Negotiating with banks, financial institutes

and other suppliers of credit

Funds requirement decision

Evaluation of financial performance

Accounting

Auditing

Objectives

To ensure the departmental objectives as the

function of promotional activity of business

operation.

To manage effectively the operating cash

flows.

Often referred to as working capital and is

cash flow from the internal source.

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WORKING CAPITAL MANAGEMENT

Working capital is the name given to the short term

area of the balance sheet working capital includes for a

balance sheet items.

STOCK: stock of raw material, partly completed

production and finished goods waiting on sales.

Debtors: Amounts owed to the company mainly

from customers in respect of sale made on credit.

Creditors: Amounts owed to the company mainly to

suppliers of raw materials, services, electricity, water,

telephone, rent etc. but also possibly unpaid tax

demands, unpaid dividends and other items.

CASH: bank balance, cash holding and short term

investments.

Working capital includes current assets and current

liabilities areas of balance sheet working capital can be

called by its alternative name net current assets.

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SOURCES OF FINANCE

There are numbers of non-equity funding sources

available and man factors need to be taken into

consideration when choosing between them. Through

understanding business and its strategic objectives we

are to insure that we are introduced to and choose the

rights or combination of sources of finance.

These sources include banks, assets, financial

institutions and trade finance, grant finance etc.

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Index

sr. no. Particular Page no.

1 introduction 432 Organization chart 44

3 Manufacturing process 45-464 Research&developement 475 Total no. of man power involved 486 Quality policy 497 Quality goals 49

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INTRODUCTION

The state of art of technology provides he cutting

edge in the production process. The company owes for

the best of the quality and the customers.

Raw material

1. Sae-8620

2. Ck-453. En-8

4. En-8d

5. Mild-steel

6. En-9

7. En-16

8. En-19

9. En-353

10. 16-mn

11. 42-cromo 4

12. 5ae-114

13. C-30

14. Stainless steel-304,304l,316,316l,

15. Aleuminum-2024,2014,5038,6061,7075

16. Carbon steel-en-8,8d,9,16,24,sae-

1020,1022,1040,1055

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17. Sae-8620

18. Ck-45

19. En-8

20. En-8d

21. Mild-steel

22. En-9

23. En-16

24. En-19

25. En-353

26. 16-mn

27. 42-cromo 4

28. 5ae-114

29. C-30

30. Stainless steel-304,304l,316,316l,

31. Aleuminum-2024,2014,5038,6061,7075

32. Carbon steel-en-8,8d,9,16,24,sae-

1020,1022,1040,1055

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ORGANIZATION CHART

Production manager

Production head

Supervisor

Foreman

Workers

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RESEARCH & DEVELOPMENT

Ability is spending 25 crore in R&D activity. Ability

has 60 design development engineers and all machinery

is checked by R&D department.

The research engineers are always fed with all the

necessary equipment to undergo various assignments

towards the new product development value addition in

existing product, enhancement in user friendliness and

other aspects.

Active R&D team of Ability has achieved

outstanding successes by developing TPM (Total

Productive Maintenance) friendly machines andproductivity in house developed software like POTS etc.

Instead of proposing a bare machine with help of

R&D and application efforts, Ability believes in providing

solutions to the customers.

R&D expenses occupy a major share in each of the

budget proposed by Ability.

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QUALITY POLICY

Continued emphasis on new ideas through

innovative engineering to feed the customers

so they can take optimum benefits of our

products.

To follow manufacturing methods for

achievement of higher productivity and

reduction in variation in the system through

technical up gradation of the resources.

Nourish the level of customer satisfaction to

customer delight

Quality Goals for 2007-08

Increase the production by 100%

Focused for customer satisfaction continual

improvement performance enhancement

through training

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SWOT ANALYSIS MEANS

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S

T

R

E

N

G

T

H

W

E

A

K

N

E

S

S

T

H

R

E

A

T

S

O

P

P

O

R

T

U

N

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T

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SWOT Analysis is as under:-1) Strength:-

- Proper channel of distribution.

- Efficient staff and sound management system.

- Financial position is good.

- Development rural area to reach at global

position.

- In this company all the worker handle by the

professionals

2) Weakness:-

The company has very appreciatable management

at all levels. So there are no weak points in the company.

3) Opportunity:-

- Rapid & continuous growth in the Market, so

company has thus better opportunity in the export

market.

- Quick changes in the market are adopted by them

develop it & give to the market.

4) Threats:-

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- Government Policy

- International Market

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FINDING AND SUGGESTIONS

Majority of the employees are in their age

group of 35-50 years. 35% of the employees

have technical skills and computer knowledge

followed by 41% of the employees who are

graduates.

Majority of the employees are happy about

their working condition and their relation with

their co-workers and superiors.

All 4Ps of marketing is covered by Ability.

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BIBLIOGRAPHY

Books:

1. Principle of management (S.Y. B.B.A.)

2. Marketing Management PHILIP KOTLER

3. H.R. management-C.M. MEMORIA

4. Finance Management-SULTAN CHAND

Web site:

www.abilityauto.com

www.google.com
http://www.google.com/http://www.google.com/

Ability Auto

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