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PRESENTED BY-

ABHIJEET CHATTERJEE

A

MAJOR PROJECT PRESENTATION

ON

A STUDY ON CONSUMER PREFERENCE

ABOUT DIFFERENT BRANDED SPORTS

SHOES


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CONTENTSy 1. CONSUMER PREFERENCE

y 2.COMPANY PROFILE

y 3.OBJECTIVES OF THE STUDY

y 4.RESEARCH METHODOLOGY

y 5.DATA ANALYSIS & INTERPRETATION

y 6.HYPOTHESIS TESTING

y 7.FINDINGS

y 8.RECOMMENDATION

y 9. LIMITATIONS

y 9.CONCLUSION


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CONSUMER PREFERENCE

Consumer Preference is a concept, used in the social

sciences, particularly economics. It assumes a real or

imagined "choice" between alternatives and thepossibility of rank ordering of these alternatives, based

on happiness, satisfaction, enjoyment, utility they provide.


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COMPANY PROFILES

Reebok is a leading worldwide designer, marketer and

distributor of sports, fitness and casual footwear, apparel

and equipment.

Reebok began its growth into a worldwide enterprise in

1979.

President Uli Becker


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Adidas was founded in 1924 in Germany by two brothers

Adi and Rudolf Dassler. The company was first named

Dassler shoes and later becameA

didas. By the Dasslershoes being seen in the Olympics this really helped the

company get its name known. However, in 1948 Rudolf

Dassler leaves to start his own company which is now

known as Puma. OnceR

udolf left his brother came upwith the famous three stripes logo and changed the name

to Adidas.

CEO- Herbert Hainer


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NIKE

The company was founded in January 1964 as Blue

Ribbon Sports by Bill Bowerman and Philip Knight and

officially became Nike, Inc. in 1978. The company takesits name from Nike the Greek goddess of victory.

Chairman Philip H.Knight

CEO and president Mark Parker


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OBJECTIVES OF THE STUDY To know the personal views of Bilaspur people regarding

choices among various branded sport shoes.

To study which branded sport shoes is mostly preferred by people

as per their choices. Comparison between various branded sport shoes.

Find out factor influencing the people at the time of purchasing

sport shoes like quality, durability, variety, price, and use in sport

or any other.

To know the leading brand shoe company in Bilaspur city.


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RESEARCH METHODOLOGY

Sample size 100

Sample Unit Consumer of Reebok, Adidas, Nike

Universe Bilaspur city

Research type Descriptive Research

Test applied Chi Square test

Primary data source Structured Questionnaire

Secondary data source Internet


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HYPOTHESIS:

Null Hypothesis (Ho): -

Reebok is not preferred more

than Nike and Adidas.

Alternative Hypothesis (Ha): -

Reebok is preferred more than

Nike and Adidas.


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DATAANALYSIS

AND INTERPRETATION


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Interpretation: 88% of the Consumer likes to wear sports shoes

where 12% dont like to wear sport shoes.

Q.1. Do you prefer wearing sport shoes?


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Q.2. Which brand do you prefer?

0

10

20

30

40

Reebok Adidas Nike Others

34

1925

10

Consumer

Interpretation: 34 out of the 88 Consumers prefer to wear shoes of Reebok

brand.


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Q.3. Are you satisfied with the quality of preferred

brand?

Interpretation:- Reebok Consumers are fully satisfiedwith their product.

34

23

18

8

0

5

10

15

20

25

30

35

40

Reebok Nike Adidas Others

YesNo


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Q.4 How do you consider the importance of sports

shoes

Interpretation: The main ground on which sport shoes being purchasedis the comfortability of the shoe.

50

8

14

16

C mf rt

PricDura ility

Us in sp rts


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Q.5 What factors influence you to go for a particular

brand?

Interpretation: Quality is the major factor which influences thepurchase of the particular brand of the sport shoes.

45

18

9

14

2

Factors

Quality

Price

Durability

Variety

Any other


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Q. 6 Do you normally switch over the brand?

Interpretation: Most of the people were not ready to switchover from their brand.

26

62

Consumer

Yes

No


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Q.7 Is there any effect of advertisement on selection of

brands?

Interpretation:Advertisement plays a crucial role in the brandselection

69

19

Consumers

Yes

No


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Q.8 Is there any impact of celebrities on your

purchasing?

Interpretation:Celebrities have a special impact on the mind of theconsumers that affects the purchasing sense of consumers.

68

20

Consumers

Yes

No


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Q.9 Will you purchase another brand of same quality

with less price?

Interpretation: Consumers look more brand loyal as they are not ready to

leave their brand for other brand of same weightage.

33

55

Consumer

Yes

No


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Q.10 Do you think weight is a factor for choosing a

brand?

Interpretation: Weight proved its importance in purchasing ofthe shoe. Most of the users preferred to wear lighter shoe.

73

15

Consumer

Yes

No


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CHI SQUARE TESTOi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

34 22 12 144 6.54

19 22 -3 9 0.41

25 22 3 9 0.41

10 22 -12 144 6.54

88 Total 13.9


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X2 = (Oi-Ei)2 /Ei = 13.9

Calculated Value = 13.9

Degree of freedom = (n-1)

= (4-1)

= 3

Level of significance = 5%

Tabulated value = 7.815

The table value ofX2 for 3 degree of freedom at 5% level of significance is 7.815. So the

tabulated value < calculated value.

Interpretation

The calculated value ofX2 is higher than the table value. So our Ha (alternative hypothesis) is

accepted.


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FINDINGS

Reebok is the market leader among all its close

counterparts in the sports shoe segments.

It is found that Quality and Comfort is the most important

influencing factor here for choosing a sport shoes. Advertisement plays a very important factor in choosing a

brand of sport shoes.

Consumers are not showing that kind of craze in Nike for

past few years.

The market share ofReebok is high than the Nike and

Adidas.


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RECOMMENDATIONS

The company should open more outlets in Bilaspur city.

The company should increase promotional efforts in

Bilaspur city to continue its position in the market asbrand leader in sports shoes segments.


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LIMITATIONS O

FTHE STUDY

The research is time consuming.

It is expensive to conduct the project.

The research is conducted only in the bilaspur city.

Some of the respondents were non willing to give responses.


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CONCL

USION:

From the above data it is concluded that Reebok is the

most preferred sport shoe brand among the Consumers

which they buy and it is preferred more than the other

sport shoes brand due to its comfortability and quality.


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THANK YOU

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