ABCs of Generation XYZ. Generational Differences in Membership Recruitment and Retention.
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Transcript of ABCs of Generation XYZ. Generational Differences in Membership Recruitment and Retention.
ABCs of Generation XYZ
Generational Differences in MembershipRecruitment and RetentionRecruitment and Retention
Veterans/ Builders
Born 1909-1945 over 65y/o
Family Extended
Media Newspaper/Radio
Veterans/Builders
Technology Rotary phone
Defining idea Duty
Education Dream
Builders
Money/Buying
Work
Reward
Save it, cash
Teams, committed
You’ve earned it
Builders
Motivation Pride in accomplishment
Style of operation Command and Control
Boomers
Born 1945-1960 age 50-65
Family Nuclear
Media Television
Boomers
Technology Calculator
Defining idea Individuality
Education Birthright
Boomers
Money/Buying Buy now/credit
Work Personal fulfillment
Rewards You deserve it
Boomers
Motivation Self interest
Style Bold, aggressive
Generation X
Born 1961-1980 age 30-49
Family Single parent
Media Cable TV
X-ers
Technology Personal Computers
Defining idea Diversity
Education Pathway to goal
X-ers
Money/Buying Buy it now/struggle
Work Difficult challenge
Rewards You need it
X-ers
Motivation Recognition
Style Just Do It
Generation –YMillennials Born 1980-2000 age 10-30
Family Blended
Media Internet
Y-Millennials
Technology Digital
Defining idea Authenticity
Education Enrichment
Y-Millennials Money/Buying Buy now/online
Work Opportunity to do good
Rewards You can share/ enough to
share
Generation-Y
Motivation Instant gratification
Style Efficiency/Multi-taskers
Generation Z Born 2000-? Child
Family Non-traditional
Media Social
Technology Ipod/Iphone
Developing a culture for new generations
Enhances recruitment
and retention
Meetings
Fun Learn Inclusive Flexible Efficient
Communication
Technology Direct communication Respond to opportunities not commands Progress reports not details Listen Encourage questions
Projects
Opportunities to learn Opportunity for personal development Challenge that can be met Options/ Empower Product over process
Relationships
Desire to work in common interests Project driven relationships Do not network traditionally Mentors who care Win/Win Strong commitment takes longer to
achieve
Charge Into Your FutureCharge Into Your Future
““Investigating What Generation Xs Investigating What Generation Xs and Ys Want from Service and Ys Want from Service
Club MembershipClub Membership””
