Photo courtesy of Mark Mennie Photography

MissionThe core purpose of AAMS is to advance

safety and quality in air medical and critical care transport1

Voluntary non-profit organizationEncourages members to maintain a standard

of performance, reflecting safe operations and efficient, high quality patient care

1http://www.aams.org/AAMS/About_AAMS/aams/AboutAAMS/About_AAMS.aspx?hkey=f9082019-f03e-4cca-987e-ecfc1e47ad5d

Timeline

1980Founded as American Society of Hospital Based EMS Air Medical Services (ASHBEAMS) in Houston, TX

1988Changed name to AAMS

1986

First Safety Congress held in Dallas, TX

1999

Enhanced and improved the web site with up-to-date information on government affairs issues

2004Wins coveted Associations Advance America Award of Excellence 

2010

The 2010 Air Medical Transport Conference is held in Ft. Lauderdale, FL in October and draws over 2300 attendees – focused heavily on Safety Best Practices

Customers

AgilityShort Term Long Term

+Notifications to members of changing laws

- Filling canceled exhibition space

- No strategic plan

- Relies heavily on annual meeting for income

Leading IndicatorsEntire association field is losing membership and having lower attendance

=

Lagging IndicatorsMember feedbackMany complaints about registration at annual

meetingThis year hired professional company instead

of temps

Challenges to Innovation

Disruptive InnovationDevelopment of critical care ground

ambulancesNew members, more moneyNew benefits need to be created

Zone of CapabilityZone 6 – Willing, able, but not ready

Staff is willing and able

Membership (who needs to make changes) is not ready

UnDeR MetricsUnavailable

Unknown

Decayed

Restricted

Photo courtesy of Mark Mennie Photography

Scenario AnalysisScenario 1

Mergers – Reducing the amount of dues paid

Scenario 2Leadership moving the association

in a direction the members are not supportive of

Path to FollowRapid Path

Strategic plan

Questions