Aaf District10

Connecting

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

What about business?

Facebook currently ranks 20th in terms of delivering traffic to

retail websites.http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html


http://weblogs.hitwise.com/robin-goad/2007/09/hsbc_cadburys_and_facebook_1.html



It Isn’t as Simple as Advertisinghttp://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php


http://valleywag.com/tech/advertising/facebook-consistently-the-worst-performing-site-242234.php



Workshop Topics:

1. Creating groups of promoters2. Social brand building

3. Detractors


GROUPS


Search for Existing Groupshttp://www.facebook.com/groups.php


http://www.facebook.com/groups.php

How/Why do You Get in Groups?http://www.facebook.com/group.php?gid=2257328842


http://www.facebook.com/group.php?gid=2257328842

321 Group Membershttp://www.facebook.com/group.php?gid=2246366783



16 Group Membershttp://www.facebook.com/group.php?gid=2265200026



152 (Fanatics)http://www.facebook.com/group.php?gid=2221985504



Russell Hardin, Collective Action3 mitigating factors


Groups facing collective action problems will not always fail because individuals contribute for other reasons:

1.Political Entrepreneurship (like power, etc.)2.Selective Incentives (gift cards, free stuff, info)3.Extrarational Behavior (true ideologues)

Let’s Make a Grouphttp://www.facebook.com/


?


SOCIAL BRANDING


Get Found. Get Linkedhttp://boingboing.net/


http://boingboing.net/

Why Would I Link You?http://www.amazon.com/exec/obidos/ASIN/067142517X


Begin with praise and honest appreciation.

Give the other person a fine reputation to live up to.

Become genuinely interested in other people.

Show respect for the other person's opinions. Never say, "You're wrong."

http://www.amazon.com/exec/obidos/ASIN/067142517X


Same as Physical NetworkingGet Out There.

220 million registered sharersFriends Who Share, Talk for Free

http://www.skype.com/share/buttons/index.html


http://www.skype.com/share/buttons/index.html

Badging Online Contains Content


Dinghttp://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062


http://www.southwest.com/ding/what_is_ding.html?refId=2007030000000062

Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”.


Face to Face is Still Importanthttp://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm

http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm

http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm

DETRACTORS


Fred Reichheld, “The best way to gauge the efficiency of a company’s growth engine is to take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how we calculate a Net Promoter Score for a company:

P – D = NPS “http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2


http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2

http://www.theultimatequestion.com/theultimatequestion/measuring_netpromoter.asp?groupCode=2

Bad Press? Keep your pants on.http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments


http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments

http://www.blogsouthwest.com/2007/09/14/wrapping-up-the-skirt-issue/#comments

You Will be Defended,And if you are not?




Cadbury Wispa will be revived this autumn thanks to the petitions of 14,000 people across dozens of different Facebook user groups.

http://www.pixelpod.co.uk/blog/?p=106


Watch Your Backhttp://technorati.com/watchlist/add/ http://www.google.com/alerts?hl=en


Replyhttp://longstation.com/2007/07/26/stop-the-design-madness-usage-of-images-

instead-of-html-text-makes-me-feel-nauseated/


Go Forth And,1. Create groups of promoters

2. Build Brands in Social Networks3. Greet Detractors


Contact Us!

Aaron Long

Schipul – The Web Marketing Company

11757 Katy Freeway, Suite 930Houston, TX 77079 USA281.497.6567.515

[email protected]

Aaf District10

Business

Transcript of Aaf District10