Taylor Swift- MineDeconstruction

This video is a narrative.

It is telling the story of a young couple falling in love and starting a life together.

There are flash backs to her past which were not holding very nice memories.

It has ups and downs but ends happily, the perfect fairy-tale.

What it’s About

Throughout the video they are wearing casual clothes which is usually linked to

singer songwriters. It is what you would be expecting to hear

from that genre. It will more than likely mean something to

the artist or someone else.

1. Genre Characteristics

At 0:19 she sings ‘You were at college working part time waiting tables’ it goes to the café and there is a waiter at her table.

At 0:51 she sings ‘sitting there by the water’ and there is the sea in the background.

At 0:53 she sings ‘you put your arm around me’ just after he does.

‘I remember that fight 2:30am’ they are fighting from 2:15- 2:28.

‘I ran out crying’ and ‘you followed me’ from 2:30-2:56.

2. Lyrics and Visuals

She sings ‘goodbye’ and as she does she makes a little goodbye gesture with her

hand at 2:49.

When it focuses on her singing at 1:56 she sings ‘mine’ and puts her hand to her heart

to signify that.

2. Lyrics and Visuals

At 0:49 there is a little bit of on beat editing with a change of scene.

3. Music and Visuals

Throughout the video there are loads of close up’s of the singer.

She is in pretty much every shot so you know that its all supposed to be focused on

her. In all of Taylor Swifts videos she is the main

focus so this in a way could be seen as a branding motif.

She is the star and her face is the one that you will remember.

4. Branding

The artist in this song is very pretty and could be seen as the perfect woman.

I do not think that in this music video that there is any voyeuristic treatment there.

It is a video that will make you look at her the majority of the time.

5. Notion of Looking

There are no Intertextual References that I can find in this music video.

6. Intertextual References