USE OF MEDIA IN CONSTRUCTION OF MUSIC VIDEOBY DANIEL ROTHERY

FOOTAGE – CANNON 1200D

To take the footage for my music video and ancillary texts I used the Cannon 1200D Camera.

As you can tell from the opening monologue the camera footage is a little bit grainy, this is because I started off by using a different camera. This was a budget camcorder that I purchased from Argos. This then prompted me to enquire about booking out the college cameras and using them for better quality footage. This worked and I feel that this camera created better quality footage and makes the video a lot crisper and created more detail for the editing.

STORAGE – SANDISK SDHC 16GB

To store all of my footage I knew that I would have to get a big storage memory card. I decided to go with the 16GB SanDisk because I knew that it would be a reliable and transfer at a reasonable speed. I also decided to back my footage up using a SanDisk Cruzer Glide 64GB, another very large storage device with good transfer speed.

In the end I was glad I purchased these two pieces of hardware because I got a lot of footage, some that I didn’t end up using, but without the amount of storage they had I wouldn’t of been able to have stored/filmed the amount I did.

ADOBE PREMIER PRO

Adobe Premier Pro is a non linear premium video construction software by Adobe. This was the main piece of media that I used during the construction of my video. This was a completely new software to me as I have only ever used Final Cut Pro and Windows Movie Maker before to construct a moving image. But I did use the help around me and the media technician at college showed me the basics and as the more times I used it, the better I became at using the different tools and different editing techniques.

Some of the techniques I used:

THE PAINT BUCKET TOOL - ALLOWS THE USER TO ADD A CERTAIN COLOR TO AN AREA OF THE CLIP, THIS ALSO HAS THE LOOK

LAYERING/GHOSTING

THREE D EFFECT

RGB COLOUR EFFECT

CHROMA KEY

16 POINT KEY

4 POINT COLOUR EFFECT

ADOBE PREMIER PRO - LAYERING

ADOBE PREMIER PRO – PAINTBUCKET AND TITLES

ADOBE AFTER EFFECTS

Adobe After effects is another software by Adobe. This programme allows the user to add special effects to certain clips or to transform them.

I used this programme a few times during the construction of my music video. The first clip I transformed was the title screen ‘Applause’. I made that appear to drip/melt from the screen. I did this by clicking the title tab and creating a title across the middle of the screen. I then added a special effect called liquefy, that tool is found in the effects column. The liquefy can then be adjusted by clicking the key frame button and then transforming the clip.

ADOBE AFTER EFFECTS – THE ART GALLERY

The time consuming thing about this section was resizing the image to fit the art gallery frame. This had to be done frame by frame

ADOBE AFTER EFFECTS – EXTRACTING IMAGES

THIS WAS PROBABLY THE MOST DIFFICULT EDITING TECHNIQUE I USED FOR THE CONSTRUCTION OF MY VIDEO. I HAD TO DRAW AROUND THE LIPS, USING THE PEN TOOL, FRAME BY FRAME. THIS DID END UP BEING VERY JAGGERD ONCE ID FINISHED BUT I THEN PUT A CHECKEERED BACKGROUND TO IT AND EDITED THE COLOURS ON FCP USING THE RGB COLOUR EFFECT. THE JAGGERED EFFECT WAS AN EFFECT THAT HAD QUITE A GOOD LOOK AND DID FIT WITH MY THEME OF ART.

BLOGGER

Blogger was the main blog website that I used to upload my work, whether that be for research and planning or construction, each piece of work went onto blogger

Sometimes there were issues with using blogger such as files not uploading properly and embedded videos/presentations not playing correctly, but that was only on the rare occasion. Blogger was very easy to use and set up, it also allowed me to present my work in a creative way and also kept all of my files stored neatly and in a very presentable way.

Custom background design allowed me to create a colourful background that suited the style of my work this year. I used the bright colours because they matched the genre of the music and also matched the theme of my music video and magazine advertisment.

The links at the side show the different months in which my work was published. This allows easy access when viewing, when a month is selected it brings a selection of all the work published in that month.

The title of my blog makes it easier for the viewer to understand what my blog is about.

I have added the translate button. It allows foreign users to translate the blog from English into their language. This shows that I am trying to reach a wider audience.

The posts are set up to allow me to embed YouTube/presentations and also write text.

YOUTUBE

TO KEEP A TRACK ON MY PROGRESS I UPLOADED EACH EDIT ONTO YOUTUBE . EACH EDIT WAS WHEN I HAD FINISHED A SESSION ON ADOBE PREMIER PRO. I FIRST HAD TO SAVE THE PROJECT ONTO THE COLLEGE EDIT SUITES AND THEN EXPORT THE MEDIA AS AN MP4 FILE. AN MP4 FILE WOULD BE PLAYABLE ON YOUTUBE IN 1080P, FULL HD. THE FULL HD IS POBABLY NEEDED TO GET THE FULL EFFECTS OF THE BRIGHT COLOURS AND EFFECTS.

HERE IS A LINK TO THE PROGRESSION OF MY VIDEO: http://prezi.com/zb63orpd2y-o/?utm_campaign=share&utm_medium=copy&rc=ex0share

1st edit 18th edit FINAL edit

ADOBE PHOTOSHOP - POPART

Photoshop was a software that I was used to using having it being the main software I used in the first year. This year I used it as the main software for my Digipak and my Magazine advertisement.

The main challenge I set myself for Photoshop was to create an image that was similar to the silk screens by Andy Warhol. Because this was a new technique for me I thought that it would be very useful if I viewed a tutorial on YouTube. This was the video that I used: https://www.youtube.com/watch?v=y93ou2Fcc38

This became the basis for my Digipak front cover.

POPART PROGRESSIONThis is the image I started with

1

2

I repeated the process for 4 images.

3

4

5

MAGAZINE ADVERTISMENT PROGRESSION

I started off by narrowing it down to just three images that I felt best supported the format of a music magazine advertisment. These are the three images I chose:

MAGAZINE AD CONTINUED

THE WRITING WAS ADDED USING THE TEXT TOOL AND THE STARS ADDED USING THE STAR SHAPE TOOL.