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  • A2QUESTION1A
  • POSSIBLE TOPICSDigital TechnologyCreativityUse of Real Media TextsResearch and PlanningPost ProductionBlue represents same essay structure plan for1. Pre-production2. Production3. Post-production
  • # OF TOPICS?Will you be asked about justone of these?
  • # OF TOPICS?NO!It may be 1 or 2!
  • VARIOUS THEORIESA process needed for problem solving.not a special gift enjoyed by a few but acommon ability processed by most people. (Jones 1993)Post production, research and planningThe making of new and the re arranging of the old. (Bently 1997)Conventions of real media, post production, digital technology, creativityCreativity results from the interaction of a system composed of 3 elements: a culturethat contains symbolic rules, a person who brings novelty into the symbolic domain,and a field of experts who recognize and validate the innovation. (Csikszentmihalyi1996)CreativityThere is no absolute judgement (on creativity) All judgements are comparisons of onething with another. (Donald Larning)Conventions of real media, creativity
  • INTRODUCTIONTEMPLATE1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.This stays the same in every draft!
  • DIGITALTECHNOLOGY
  • DIGITAL TECHNOLOGYTIMELINE1. What did you know/use before you started AS?2. What technologies in the R& P phase?3. What technologies in preliminary?1. What did you learn about technologies from doing preliminary?4. What technologies in construction?1. How did your use and knowledge of technologies improve over thedrafts?5. Starting A2, what did you use in AS that you already knew?6. What changes in technologies in A2?7. How did your use and knowledge of technologies improve in theR&P and construction phases in A2 compared to AS?8. Looking back, what technologies can you confidently use/know?
  • DEBATES IN DTIn terms of skill development, what are the pros and cons ofusing digital technology to make products?How did you use your skills to aid the construction of yourtask?
  • DIGITALTECHNOLOGIESINTERNET DIGITAL SOFTWARE DIGITAL HARDWAREYoutube (research anduploading)imovieBlogger garageband Sony HD digitalcamcorders & USBuploadingCopyright free music(MP3/MP4 etc)iphoto Digital voice recorder -Streaming sites: BBCiplayer/40D/youtubechannelWebcam (part of iphoto) Digital still cameras(camera or camera onphones)3G Programs to watch = WMP,quicktime, VLCIpad all the apps youused.Social networking:facebook/twitterPC/MACSlideshare, Flickr, Scribd,prezi,DVDs to watch (actualDVD, DVD player vsstreaming)
  • DIGITAL TECHNOLOGY ESSAYPLANINTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: PRE-PRODUCTION 3 examplesCompare AS & A2Part 2: PRODUCTION 3 examplesCompare AS & A2Part 3: POST-PRODUCTION 3 examplesCompare AS & A2CONCLUSION Write a brief conclusion of how digital technologies were used to aid make yourAS/A2 media coursework and summarize what technologies you used
  • DIGITAL TECHNOLOGY ESSAYPLANNINGPart 1: PRE-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. YoutubeExample 2Ex. Researching realproducts(DVD/streaming)Example 3Ex. BloggerASA2
  • DIGITAL TECHNOLOGY ESSAYPLANNINGPart 1: PRODUCTION 3 examplesCompare AS & A2Example 1Ex. Still camerasExample 2Ex. camcordersExample 3Ex. Uploadingfootage or othertechnologies?ASA2
  • DIGITAL TECHNOLOGY ESSAYPLANNINGPart 1: POST-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. Addingsounds/musicExample 2Ex. Editing tool 1Example 3Ex. Editing tool 2ASA2
  • THEORIESWhat theories/theorists could you connect to digitaltechnology?Theorist Theory Howconnected?1.2.
  • HOMEWORKComplete the charts for each stage:1. Pre-production2. Production3. Post-productionANDComplete a basic plan for digital technology (not fully writtenessay) by choosing 3 examples for each stage.
  • CREATIVITY
  • WHAT IS CREATIVITY?Some basic definitions:making of the old, re-arranging of the new,something new that communicates something to someone,something original.Thinking or behaving imaginatively. It could involveextending/developing or going against/challenging conventions. Whatdid you do in your c/w? Why?What were the restrictions given to you? (You were given specific tasks inAS/A2). After this, what creative processes began? (You choose a genreand had to create an original story)
  • CREATIVE POINTS TOCONSIDER1. How creative were you in decisions made when creating your c/w?1. How were you creative in the pre-production stages of research and planning?2. How was your product influenced by your lifestyle/relationships/interests? (is anything 100% creative?)2. Creativity is always constrained by generic conventions. To what extent did you adhere to or subvert(challenge or omit) conventions in the creation of your media products?3. How were you creative as an individual and in a group? (sharing and developing ideas, the evolution ofideas)4. You must appreciate the balance and importance of using individual/group creativity against usingexisting filming conventions and techniques.5. Did the technologies enhance your creativity? Why or why not?1. How did using digital technologies aid you in your ability to construct a desired product?6. What limited your creativity? (group work/ideas, technology problems, time/deadlines,genre/conventions, other obstacles)
  • THEORIES FORCREATIVITYThe making of new and the re arranging of the old. (Bently 1997)Conventions of real media, post production, digital technology,creativityCreativity results from the interaction of a system composed of 3elements: a culture that contains symbolic rules, a person who bringsnovelty into the symbolic domain, and a field of experts who recognizeand validate the innovation. (Csikszentmihalyi 1996)CreativityThere is no absolute judgement (on creativity) All judgements arecomparisons of one thing with another. (Donald Larning)Conventions of real media, creativity
  • CREATIVITY ESSAY PLANINTRODUCTION1. Answer or give point of view to question.2. Outline briefly what they made across both years.3. Explain to the examiner how they are going to structure their essay.Part 1: PRE-PRODUCTION 3 examplesCompare AS & A2Part 2: PRODUCTION 3 examplesCompare AS & A2Part 3: POST-PRODUCTION 3 examplesCompare AS & A2CONCLUSION Write a brief conclusion of how your creativity made your AS/A2 media courseworkcome to life
  • CREATIVITY ESSAY PLANNINGPart 1: PRE-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. coming up withidea (individualand/or group setting)Example 2Ex. Using/developing/challengingconventionsExample 3Ex. How were yourcreative in yourplanning such as:blogs, storyboards,scripts,*Ex. How were you creative inthe drafting process?ASA2
  • CREATIVITY ESSAY PLANNINGPart 1: PRODUCTION 3 examplesCompare AS & A2Example 1Ex. Using cameras tofilm your creativeideasExample 2Ex. Ability to createmise-en-scene,actors,costume/propsExample 3Ex. Uploadingfootage or othertechnologies?ASA2
  • CREATIVITY ESSAY PLANNINGPart 1: POST-PRODUCTION 3 examplesCompare AS & A2Example 1Ex. How were youcreative in Addingsounds/musicExample 2Ex. How were youcreative in yourediting?Example 3Ex. How were youcreative in thedrafting process?(combining old/newfootage to desiredresult)ASA2
  • THEORIESWhat theories/theorists could you connect to creativity?Theorist Theory Howconnected?1.2.
  • HOMEWORKComplete the charts for each stage:1. Pre-production2. Production3. Post-productionANDComplete a basic plan for creativity (not fully written essay)by choosing 3 examples for each stage.
  • USINGCONVENTIONSOF REALMEDIA TEXTS
  • TIPSBefore planning for this topic, you might want to look at your:-AS evaluation-A2 evaluationThis is clearly related to the 1st questionHow does your media product use, develop, challenge forms andconventions of real media products1. Know your inspirational real media products2. Know the genre and conventions you used/developed/challenged3. Explain WHY your used/developed/challenged4. Explain HOW they are similar and different to real media pro