Founded in 1969

A world leader of Smart TVs,

household appliances, and mobile

communication devices

COMPANY PROFILE

A global conglomerate with a workforce

of over 75,000 worldwide

Flat-panel TV market share in China has

been No.1 for 11 consecutive years

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COMPANY PROFILE

Currently, Hisense boasts more than

20 subsidiaries, with sales revenue reaching

USD 16 billion in 2014.

For overseas market, it has 16 overseas

companies, 7 overseas R&D centers and 4

overseas production bases. Hisense’soverseas production bases. Hisense’s

products are sold in more than 130

countries and regions around the world.

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16 7 4overseas

companies

overseas

R&D centers

overseas

production bases

GLOBAL NETWORK

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HISENSE’S SMART PRODUCT LINE

-CONSUMER ELECTRONICS

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HISENSE’S SMART PRODUCT LINE

-HOME APPLIANCES

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Investing more than 5% of

annual sales revenue in R&D

12 R&D centers globally

Strategic cooperation with MIT

COMMITMENT TO INNOVATION

Media Lab

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Smart TV

Atlanta R&D Center

High-end Smart TVs in US

Canada R&D Center

VIDAA TV

Europe R&D Center

European TV Market

Hiview Chip

COMMITMENT TO INNOVATION

-OVERSEAS R&D CENTERS

Hiview Chip

Silicon Valley R&D Center

Design of Hiview Chips

Smart Phone

San Diego R&D Center

Telecommunications

Optical Communications

Los Angeles and New Jersey R&D Centers

Core Competitiveness of Optical Communications

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CUTTING-EDGE TECHNOLOGY

Hiview

In 2005, Hisense launched "Hiview," the first

self-owned Intellectual Property Digital

Audio/Video Processing Chip in China.

First LCD TV module

In 2007, Hisense developed China's first LCD

TV module and completed the nation's first

LCD module production line.

Lead the draft of Standards

In 2009, IEC/TC110 chose Hisense to lead the draft

of International LED Backlight Standards.

IEC (International Electrotechnical Commission)

is the international standards and conformity

assessment body for all electrical, electronic and

related technologies.

-MULTIMEDIA

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CUTTING-EDGE TECHNOLOGY

VVI Technology-Air Conditioning

In 2013, Hisense developed the VVI (Variable Vapor Injection) Technology, an

all-new heating-control system, which can significantly improve the air

conditioner's heating capacity in low temperatures. When the temperature is

at 20 degree below zero, the heating capacity does not decay with the same

energy consumption.

Degerm & SPA Technology-Refrigeration

In 2014, Hisense developed the all-new technology, Degerm & SPA, which

creatively combines with the positive and negative ion degerming technology

and the ion hydrating preservation technology to keep the food healthier and

fresher.

-HOME APPLIANCES

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CUTTING-EDGE TECHNOLOGY

- SMART TRANSPORTATION & OPTICAL COMMUNICATIONS

In 2013, Hisense developed the VVI (Variable Vapor Injection) Technology, an

all-new heating-control system, which can significantly improve the air

conditioner's heating capacity in low temperatures. When the temperature is

at 20 degree below zero, the heating capacity does not decay with the same

energy consumption.

In 2008, Hisense became the first and the only enterprise in the

world, which independently developed and successfully

manufactured 10G PON photoelectric modules. It became the

leading supplier of 10G PON photoelectric modules for large

equipment in the global communications industry.

HICON-the World’s 3rd Urban Traffic Control System 10G PON OPTICAL Module

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The company has implemented Quality Management practices

involving extremely demanding test protocols at every stage of the

manufacturing process right down to the final inspection prior to

delivery. With a strong focus on innovation, Hisense has a rigorous

system for reviewing all products to ensure they meet market

demands. Our goal is to fully satisfy customer expectations

through the quality of our products.

With the arrival of smart technology, Hisense has modernized its

service to suit the contemporary needs and demands of its clients

and customers. Our service is built on the back of a highly

professional service team and a network system that displays

excellence.

QUALITY & SERVICE

In 2011, Hisense was the first Chinese enterprise

to win the “Asian Recognition for Excellence in

Quality Practice in China" Award.

In 2010, Hisense received Canstar's

“Most Satisfied Consumers” Award in Australia.

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SALES REVENUE

50.5%

Total sales revenue Overseas sales revenue Overseas Hisense Brand sales revenue

$16 billion $2.6 billion $1.3 billion

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HISENSE TV MARKET SHARE

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No.1(Source: CMM 2014)

TV Market Share

(China):

16.6%

TV Market Share

(Global):

5.6%

UHD TV Market Share

(Global):

8.3%

No.4 No.4(Source: IHS 2014) (Source: IHS 2014)

HISENSE REFRIGERATOR MARKET SHARE

No.2(Source: CMM 2014)

Refrigerator Market Share

(China):

17.3%

Refrigerator Market Share

(South Africa):

20.0%

Refrigerator Market Share

(Australia):

8.7%

No.3 No.5(Source: GFK 2014) (Source: GFK 2014)

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MAIN BRAND EVENTS

Sponsor of Joe Gibbs Racing and NASCAR XFINITY Series

Team Supplier of F1 Infiniti Redbull Racing

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Hisense USA

Established in 2001 and located in Atlanta now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, freezers, dehumidifiers, beverage coolers

and air conditioners.

Main Partners: Wal-Mart, Best Buy, Sam’s Club,

Costco, Amazon, Hhgregg, PC Richard and Son, Lowe’s,

Hisense Canada

Established in 2012 and located in Mississauga now.

Main Products: Smart TVs, refrigerators, dehumidifiers

and air conditioners.

Main Partners: Canadian Tire, Visions, The Bricks,

Centre Hi-Fi, Easyhome, and Leons.

HISENSE OVERSEAS COMPANIES

Costco, Amazon, Hhgregg, PC Richard and Son, Lowe’s,

and Nebraska Furniture Mart.

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Hisense Mexico Hisense Brazil

Established in 2011 and located in the Mexico City now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, freezers and air conditioners.

Main Partners: TELMEX, Wal-Mart, Coppel, Elektra,

and Sears & Sanborns.

Established in 2014 and located in Sao Paulo now.

Main Products: Smart TVs and smart phones.

HISENSE OVERSEAS COMPANIES

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Hisense Germany Hisense Iberia

Established in 2011 and located in Duesseldorf now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, washing machines, dehumidifier and

air conditioners.

Main Partners: ElectroPartner, Medimax, Euronics,

Expert, Amazon, Otto, and Telering.

Established in 2009 and located in Valencia now.

Main Products: Smart TVs, smart phones,

refrigerators, freezers, washing machines and

air conditioners.

Main Partners: Sinersis, Segesa, euronics,

Phone House, and Activa.

HISENSE OVERSEAS COMPANIES

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Expert, Amazon, Otto, and Telering. Phone House, and Activa.

Established in 2012 and located in Leeds now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators and washing machines.

Main Partners: AO, Euronics, Hughes, ASDA, and

Amazon.

Established in 2012 and located in Milan now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, washing machines, freezers and

air conditioners.

Main Partners: Euronics, Expert, Trony, Esprinet,

and Mediaworld.

Hisense Italia Hisense UK

HISENSE OVERSEAS COMPANIES

and Mediaworld.

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Established in 2014 and located in Roissy en France now.

Main Products: Smart TVs, smart phones and

refrigerators.

Main Partners: SFR, BOUYGUES, DARTY, CONFORAMA,

ELECTRO DEPOT, BOULANGER, and LECLERC.

Hisense France Hisense Australia

Established in 2006 and located in Melbourne now.

Main Products: Smart TVs, tablets, refrigerators,

washing machines and air conditioners.

Main Partners: Harvey Norman, JB HI-FI,

The Good Guys, Betta, Myer, and Binglee.

HISENSE OVERSEAS COMPANIES

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Established in 2012 and located in Jumeirah Lake

Towers in Dubai now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, washing machines and air conditioners.

Main Partners: Carrefour, Sharaf DG, EMAX, Lulu,

Khoury Home, Geant, and Jumbo.

Established in 1994 and located in Johannesburg

and Cape Town now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, washing machines and air conditioners.

Main Partners: Makro, HIFI, GAME, Dion Wired, TFG,

Hirsch, and Edgars.

Hisense South Africa Hisense Middle East

HISENSE OVERSEAS COMPANIES

Khoury Home, Geant, and Jumbo.Hirsch, and Edgars.

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Established in 2010 and located in Tokyo now.

Main Products: Smart TVs, tablets, refrigerators,

and freezers.

Established in 2010 and located in Petaling Jaya now.

Main Products: Smart TVs, smart phones, tablets,

refrigerators, freezers, washing machines, split and

commercial air conditioners.

Main Partners: CSE, TBC, Courts, Tesco, Khin Guan,

Darson, Kim Seen, and King.

Hisense Malaysia Hisense Japan

HISENSE OVERSEAS COMPANIES

Darson, Kim Seen, and King.

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