A Tale of Two Shopping Carts - Cart66 vs WooCommerce
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Transcript of A Tale of Two Shopping Carts - Cart66 vs WooCommerce
A Tale of Two Shopping Carts
Andy Makar h+p://www.amakar.com
What you’ll learn..
• Advantages and disadvantages of hosted vs self-‐hosted shopping carts
• Learn a simple eCommerce Blueprint with no upfront costs
• Overview of two free shopping cart soluBons with professional upgrade paths – Cart66 and WooCommerce
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Who wants to make a buck with their
Wordpress website?
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What are you going to sell?
• Physical Products • Shipping • Sales Tax
• Digital Products • PDFs • Templates • Videos • Mp3
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How are you going to sell?
• PayPal • E-‐Junkie • Hosted Shopping Carts
• Shopify, Yahoo Commerce, Dynamic Pages, Volusion • Monthly fees
• Self-‐Hosted Shopping Carts • Wordpress • 3rd Party Carts • Free and one-‐Bme costs
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What is the size of your product catalog? • 1 product • 10 products • 5000 products • Your product inventory is one requirement that determines the shopping cart soYware
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How will you deliver the product to the customer? • Digital Download
• How do you ensure SUCCESSFUL delivery?
• Physical Product Shipping • Integrate with UPS or USPS • Need to calculate shipping costs • Need to collect sales tax for in-‐state sales
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How will you get paid?
• PayPal (Standard, Professional, Express) • Pros and Cons
• Credit Card Processor • 2checkout • Authorize.net • Google Checkout • Amazon Payments
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What’s the user experience? • Take payments directly on your site
• Requires a Secure Socket Layer cerBficate ($60 per year plus config)
• Create the h+ps:// encrypBon layer to capture credit cards
• Pass the user to a Payment processor
• Security is provided by the payment processor
• User is redirected to payment processor
• Redirect to your site upon checkout
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Is it secure?
Am I done?
Lots of decisions and solutions
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Would a Shopping Cart Blueprint help?
• Bootstrap your business and grow
• What will you sell : Physical and Digital products
• How will you sell : Self Hosted Wordpress Shopping Cart
• How will you deliver: Digital delivery and Shipping CalculaBons
• How will you get paid: PayPal or 2Checkout (credit cards)
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Let’s meet our business owners
Single Product Sam • Sells a single digital eBook product on his blog
• Goals to expand product line to 12 digital products
Product Mogul Paul • Owns a bricks-‐n-‐clicks storefront who sells thousands of products from mulBple suppliers online and in the store
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Expectations
• Must provide posiBve sales experience • Customer prefers credit card payment although a subset will use PayPal
• Both use Wordpress to promote their business
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Sam’s Story • Selected Cart66 -‐ h+p://www.cart66.com
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Cart66 Features • Deployed as a bu+on • Any Wordpress page or post can have a Cart66 product bu+on
• You also need to create a page for the product you want to sell
• One product per page • Many products per page
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Click download to obtain the product
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Cart66 Administration - Reporting
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Flexible configuration options
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Cart66 Payment Gateways
Pro Version has many gateway opBons
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or ?
• Provide both opBons • Many customers sBll don’t trust or understand PayPal
• Customers like credit cards • With PayPal Standard internaBonal sales are not always accepted due to PayPal seller protecBon
• 2Checkout is an excellent compliment for credit cart processing
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and fees PayPal 2Checkout
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Add a Product to Cart66
Amazon S3
IntegraBon
Folder / filename
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Add a Product to a Page
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Cart 66 Professional Integration Features • More payment gateway support (including 2checkout)
• Shipping • Google AnalyBcs • Affiliate programs • Email MarkeBng
• Support
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Cart 66 Pricing
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Sam’s Story • Started with the free version of Cart66 • Easily integrated his eBook product into his blog and single sales page
• Accepted PayPal payments • AYer a few sales
• Upgraded to Professional version • Integrated addiBonal payment gateways • Integrated email markeBng with shopping cart to grow an email list
• Planning the launch of his 2nd and 3rd eBook products
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Cart66 Lessons Learned
• Digital downloads with Amazon S3 is very easy to implement
• Every product has to be added as its own bu+on using their short codes
• Pre-‐Sales support is helpful • Overall and excellent soluBon for the business owner with a handful of products
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Paul’s Story
Thousands of products selected from mulBple vendor catalogs
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http://www.woothemes.com/woocommerce
• Full featured shopping cart soYware running within Wordpress
• Can be used for a handful of products or an enBre product catalog
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WooCommerce Features • Deployed as an enBre shopping cart system • Products are added to the online store • Built-‐in widgets to promote and sell throughout Wordpress site
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WooCommerce Shop vs Sales Page
• Users can navigate to the Shop to browse all products
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WooCommerce Shop vs Sales Page
• Individual sales pages can be setup with links to the product in the shop
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WooCommerce Checkout Process
Coupon Code
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WooCommerce Payment Gateways
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WooCommerce Built In Sales Reporting
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Configuration Options
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Add a Product to the Catalog
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Add a Product
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Virtual Product Support
Paste Amazon S3 URL
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Do I have to add 1000 products manually?
Alas…it is not free!
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Pricing
• WooCommerce is free and includes basic PayPal integraBon with flat-‐fee shipping
• AddiBonal funcBonality is available via professional plugins
• Comma Separate Value Import plugin • 2Checkout Payment gateway • Email markeBng integraBon • UPS and USPS shipping integraBon • Amazon S3 IntegraBon (if pasBng a URL is too complex J
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WooCommerce Professional Extensions
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WooCommerce Lessons Learned
• Feature rich tool with email support • Shopping cart layout constraints
• Issue: Added too much product informaBon in the short descripBon field
• AddiBonal features are supported at a cost • Shipping and Payment gateways integrate easily • Excellent tool for small and large shopping carts
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Paul’s Story • Installed WooCommerce with CSV and Shipping plugin
• Builds a data file from 3 vendor catalogs and imports
• ImplemenBng an inventory management process with WooCommerce
• Integrated a Wordpress blog to promote products
• Accepted PayPal payments • Considering adding addiBonal plugins to support video downloads and email list integraBon
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Total Cost of Ownership - Professional
Cart66 • Single Site License: $89 • 1 Year Support • Free Upgrades
• Total: $89
WooCommerce • Single Site License: Free • Unlimited Support • Shipping Plugin: $49 • Payment Gateway: $49 • CSV Import: $99
• Total: $197
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Questions?
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Where can I get this presentation?
Need some help?
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Additional Information
• Sales Pages • How to deliver digital products for free
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Want to Create Great Sales Pages?
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Two Excellent Plugins
• h+p://www.amakar.com/shortcode • h+p://www.amakar.com/instabuilder
Create squeeze pages, sales pages, video sales pages and format all your pages without wriBng a single line of CSS
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How do I deliver files for free?
• Amazon S3 – h+p://www.amazon.com/s3
• Setup an account • Setup “buckets” • Upload a file via a browser • Set permissions • Include link to file in shopping cart
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