Google headquarters campus,Santa Clara, California

Core Mission : “To organize the world’s information and make it universally accessible and useful”

Google founders – Larry Page and Sergey Brin

By Alvandria - https://commons.wikimedia.org/wiki/File:Alphabet_Chart.png, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=42421525

GOOGLE’S CORE VALUES

1.Easy information access

2. Speed

3. User Oriented Approach - Personalization

- Free Services

Customer Value and Satisfaction

Revenue - ADVERTISING

Online Real Estate for Advertisers

Garr Reynolds - an internationally acclaimed communications consultant and a best-selling author stated during a talk at Google headquarters :

“ I just love that white space on the homepage ”

Don’t you think so too?

4.Innovation - Stay Ahead

- Android directly competes with Apple’s IOS

Marketing Balance

- Nexus 7 - Recent launches : Google Duo, Gboard

All Google Services and apps

Work Culture

- Innovation Time Off

- Google’s “Don’t Be Evil”. Alphabet’s “ Do the right thing”.

Simplicity

Consumer Trust

Ambition

What else?......

Emotional Connect with Consumers- Consumer Engagement and

Expressions

* Doodles * Print and TV commercials

The friendship day special Google ad highlighted the reunion of two friends from the Indo-Pak Partition , moved millions of viewers to tears and led to multiple forum discussions across the continent.

The Google Reunion Ad, where two friends meet after decades, tracked down with the help of Google search.

Print Ads also have an impact on consumers

The more catchy the ad, the more impression it makes.

Google’s Core Values helped it become the company it is today - Easy Information Access- Speed- User- friendly -- Personalization, Free Of Charge

Services- Innovation - Work Culture within organization

Other features include that led the brand to success :- Globalization- Emotional Connect with Consumers

DISCLAIMER

Created by Sara Jacob, NIT Trichy during a marketing internship under Prof.Sameer Mathur, IIM Lucknow