A study on “Impact of Financial Crisis on Indian Mutual Funds”

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    CHAPTER- I

    1:1 General Introduction

    The term investment can be explained as if a person have surplus fund available then he caneither save that money or opt for an investment .i.e. when a person has more money than

    required for current consumption then that individual is likely to be an investor whether he or

    she invests in a bank deposits for earning interest or in stocks and shares, or purchase properly

    ,or gold or antique or a price of art, essentially the individual is investing his surplus in procuring

    an asset, such that the present sacrifice will procure some future benefits.

    1.1.1 Features of Investments:

    Any decision or planning on investment or its management should the following factors.

    Safety

    Liquidity

    Appreciation

    Legality

    Transferability

    Risk factor

    1.1.2 Some of the Major Investment Options:

    1. Equity shares

    2. Fixed income securities

    3. Money market instruments

    4. Mutual fund

    5. Real estate

    6. Non marketable financial asset

    7. Precious object

    8. Financial derivatives

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    In the minds of every common man investing in stock market is a very risky affair. According to

    basis financial theory, which states that an investor can reduce his total risk by holding a portfolio

    of assets instead of only one asset. This is because by holding all your money in just one asset,

    the entire fortunes of your portfolio depend on this one asset. By creating a portfolio of a variety

    of assets, this risk is substantially reduced.

    According to basis financial theory, which states that an investor can reduce his total risk by

    holding a portfolio of assets instead of only one asset. This is because by holding all your money

    in just one asset, the entire fortunes of your portfolio depend on this one asset. By creating a

    portfolio of a variety of assets, this risk is substantially reduced.

    Present study focuses on impacts affected to Indian MFs because of Recent Financial crisis.

    Much of economic and financial theory is based on the notion that individuals act rationally and

    consider all available information in the decision making process. Since the competition in the

    market is very high, it is the responsibility of the fund manager to analyze investor behavior and

    understand their needs and expectations to gear up the performance to meet investor requirements

    and also to fight competition.

    A very important risk involved in mutual fund investments is the market risk. When the market is

    in doldrums, most of the equity funds will also experience a downturn. However, the company

    specific risks are largely eliminated due to professional fund management.This study reveals facts

    about Indian Mutual Fund Industry in Brief.

    Mutual Fund is an instrument of investing money. One of the options is to invest the money instock market. But a common investor is not informed and competent enough to understand the

    intricacies of stock market. This is where mutual funds come to the rescue. A Mutual Fund is a

    trust that pools the savings of a number of investors who share a common financial goal. The

    money thus collected is then invested in capital market instruments such as shares, debentures

    and other securities. The income earned through these investments and the capital appreciation

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    realized is shared by its unit holders in proportion to the number of units owned by them. Thus a

    Mutual Fund is the most suitable investment for the common man as it offers an opportunity to

    invest in a diversified, professionally managed basket of securities at a relatively low cost.

    A mutual fund is a group of investors operating through a fund manager to purchase a diverse

    portfolio of stocks or bonds. Mutual funds are highly cost efficient and very easy to invest in. By

    pooling money together in a mutual fund, investors can purchase stocks or bonds with much

    lower trading costs than if they tried to do it on their own. Also, one doesn't have to figure out

    which stocks or bonds to buy. But the biggest advantage of mutual funds is diversification.

    A mutual fund is just the connecting bridge or a financial intermediary that allows a group of

    investors to pool their money together with a predetermined investment objective. The mutual

    fund will have a fund manager who is responsible for investing the gathered money into specific

    securities (stocks or bonds). When you invest in a mutual fund, you are buying units or portions

    of the mutual fund and thus on investing becomes a shareholder or unit holder of the fund.

    Mutual funds are considered as one of the best available investments as compare to others they

    are very cost efficient and also easy to invest in, thus by pooling money together in a mutual

    fund, investors can purchase stocks or bonds with much lower trading costs than if they tried to

    do it on their own. But the biggest advantage to mutual funds is diversification, by minimizing

    risk & maximizing returns.

    1.2 MUTUAL FUNDS

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    A Mutual Fund is a trust that pools the savings of a number of investors who share a common

    financial goal. The money thus collected is invested by the fund manager in different types of

    securities depending upon the objective of the scheme. These could range from shares to

    debentures to money market instruments. The income earned through these investments and the

    capital appreciations realized by the scheme are shared by its unit holders in proportion to the

    number of units owned by them. Thus, a Mutual Fund is the most suitable investment for the

    common man as it offers an opportunity to invest in a diversified, professionally managed

    portfolio at a relatively low cost. The small savings of all the investors are put together to

    increase the buying power and hire a professional manager to invest and monitor the money.

    Anybody with an investible surplus of as little as a few thousand rupees can invest in Mutual

    Funds. Each Mutual Fund scheme has a defined investment objective and strategy.

    You can buy mutual fund shares directly from the mutual fund company or from a stockbroker.

    Either way buying and redeeming is relatively easy.

    The following picture shows the operational flow of mutual funds

    Figure 1.1

    MUTUAL FUND OPERATIONAL FLOW CHART

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    1.2.1 Features of Mutual Fund Investments

    1. Professional Management

    Mutual Funds provide the services of experienced and skilled professionals, backed by a

    dedicated investment research team that analyses the performance and prospects of companies

    and selects suitable investments to achieve the objectives of the scheme.

    2.Diversification

    Mutual Funds invest in a number of companies across a broad cross-section of industries

    and sectors.

    This diversification reduces the risk because seldom do all stocks decline at the same time and in

    the same proportion. You achieve this diversification through a Mutual Fund with far less moneythan you can do on your own.

    3. Convenient Administration

    Investing in a Mutual Fund reduces paperwork and helps you avoid many problems such

    as bad deliveries, delayed payments and follow up with brokers and companies. Mutual Funds

    save your time and make investing easy and convenient.

    4. Return Potential

    Over a medium to long-term, Mutual Funds have the potential to provide a higher return

    as they invest in a diversified basket of selected securities.

    5. Low Costs

    Mutual Funds are a relatively less expensive way to invest compared to directly investing

    in the capital markets because the benefits of scale in brokerage, custodial and other fees translate

    into lower costs for investors.

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    6. Liquidity

    In open-end schemes, the investor gets the money back promptly at net asset Value related prices

    from the Mutual Fund. In closed-end schemes, the units can be sold on a stock exchange at the

    prevailing market price or the investor can avail of the facility of direct repurchase at NAVrelated prices by the Mutual Fund.

    7. Transparency

    You get regular information on the value of your investment in addition to disclosure on the

    specific investments made by your scheme, the proportion invested in each class of assets and the

    fund manager's investment strategy and outlook.

    8. Flexibility

    Through features such as regular investment plans, regular withdrawal plans and dividend

    reinvestment plans, you can systematically invest or withdraw funds according to your needs and

    convenience.

    9.Affordability

    Investors individually may lack sufficient funds to invest in high-grade stocks. A mutual fund

    because of its large corpus allows even a small investor to take the benefit of its investment

    strategy.

    10. Choice of Schemes

    Mutual Funds offer a family of schemes to suit your varying needs over a lifetime.

    1.2.2 Drawbacks of Mutual Funds:

    Mutual funds have their drawbacks and may not be for everyone

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    1) No Guarantees:

    No investment is risk free. If the entire stock market declines in value, the value of mutual fund

    shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer

    risks when they invest in mutual funds than when they buy and sell stocks on their own.However, anyone who invests through a mutual fund runs the risk of losing money.

    2) Fees and commissions:

    All funds charge administrative fees to cover their day-to-day expenses. Some funds also charge

    sales commissions or "loads" to compensate brokers, financial consultants, or financial planners.

    Even if you don't use a broker or other financial adviser, you will pay a sales commission if you

    buy shares in a Load Fund.

    3) Taxes:

    During a typical year, most actively managed mutual funds sell anywhere from 20 to 70 percent

    of the securities in their portfolios. If your fund makes a profit on its sales, you will pay taxes on

    the income you receive, even if you reinvest the money you made.

    4) Management risk:

    When you invest in a mutual fund, you depend on the fund's manager to make the right decisions

    regarding the fund's portfolio. If the manager does not perform as well as you had hoped, you

    might not make as much money on your investment as you expected. Of course, if you invest in

    Index Funds, you forego management risk, because these funds do not employ managers

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    1.2.3 Types of Mutual Fund Schemes: Mutual fund schemes may be classified on the

    basis of its structure and its investment objective.

    By structure:

    Open ended.

    Close ended.

    Interval schemes.

    By investment objectives:

    Growth schemes.

    Income schemes.

    Balanced schemes.

    Money market schemes.

    Other schemes:

    Tax saving schemes.

    Special schemes

    Index schemes.

    Sector specific schemes.

    By Structure

    1) Open-end Funds

    An open-end fund is one that is available for subscription all through the year. These do not have

    a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value ("NAV")

    related prices. The key feature of open-end schemes is liquidity.

    2) Closed-end Funds

    A closed-end fund has a stipulated maturity period which generally ranging from 3 to 15 years.

    The fund is open for subscription only during a specified period. Investors can invest in the

    scheme at the time of the initial public issue and thereafter they can buy or sell the units of the

    scheme on the stock exchanges where they are listed. In order to provide an exit route to the

    investors, some close-ended funds give an option of selling back the units to the Mutual Fund

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    through periodic repurchase at NAV related prices. SEBI Regulations stipulate that at least one of

    the two exit routes is provided to the investor.

    3) Interval Funds

    Interval funds combine the features of open-ended and close-ended schemes. They

    are open for sale or redemption during pre-determined intervals at NAV related prices.

    By Investment Objective

    1) Growth Funds

    The aim of growth funds is to provide capital appreciation over the medium to long term.

    Such schemes normally invest a majority of their corpus in equities. It has been proved that

    returns from stocks, have outperformed most other kind of investments held over the long

    term. Growth schemes are ideal for investors having a long term outlook seeking growth over

    a period of time.

    2) Income Funds

    The aim of income funds is to provide regular and steady income to investors. Such schemes

    generally invest in fixed income securities such as bonds, corporate debentures and Government

    securities. Income Funds are ideal for capital stability and regular income.

    3) Balanced Funds

    The aim of balanced funds is to provide both growth and regular income. Such schemes

    periodically distribute a part of their earning and invest both in equities and fixed income

    securities in the proportion indicated in their offer documents. In a rising stock market, the NAV

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    of these schemes may not normally keep pace, or fall equally when the market falls. These are

    ideal for investors looking for a combination of income and moderate growth.

    4) Money Market Funds

    The aim of money market funds is to provide easy liquidity, preservation of capital and moderate

    income. These schemes generally invest in safer short-term instruments such as treasury bills,

    certificates of deposit, commercial paper and inter-bank call money. Returns on these schemes

    may fluctuate depending upon the interest rates prevailing in the market. These are ideal for

    Corporate and individual investors as a means to park their surplus funds for short periods.

    OTHER SCHEMES

    1) Tax Saving Schemes

    These schemes offer tax rebates to the investors under specific provisions of the Indian Income

    Tax laws as the Government offers tax incentives for investment in specified avenues.

    Investments made in Equity Linked Savings Schemes (ELSS) and Pension Schemes are allowed

    as deduction u/s 88 of the Income Tax Act, 1961.

    2) Special Schemes

    a) Industry Specific Schemes

    Industry Specific Schemes invest only in the industries specified in the offer document. The

    investment of these funds is limited to specific industries like InfoTech, FMCG, and

    Pharmaceuticals etc.

    b) Index Schemes

    Index Funds attempt to replicate the performance of a particular index such as the BSE Sensex or

    the NSE 50.

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    c) Sectoral Schemes

    Sectoral Funds are those which invest exclusively in a specified sector. This could be an industryor a group of industries or various segments such as 'A' Group shares or initial public offerings.

    Mutual Fund Structure

    Figure 1.2.1

    Sponsor

    Sponsor is the person who acting alone or in combination with another body corporate establishes

    a mutual fund. Sponsor must contribute at least 40% of the net worth of the Investment Managed

    and meet the eligibility criteria prescribed under the Securities and Exchange Board of India

    (Mutual Funds) Regulations, 1996.The Sponsor is not responsible or liable for any loss or

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    shortfall resulting from the operation of the Schemes beyond the initial contribution made by it

    towards setting up of the Mutual Fund.

    Trust

    The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts

    Act, 1882 by the Sponsor. The trust deed is registered under the Indian Registration Act, 1908.

    Trustee

    Trustee is usually a company (corporate body) or a Board of Trustees (body of individuals). The

    main responsibility of the Trustee is to safeguard the interest of the unit holders and inter alias

    ensure that the AMC functions in the interest of investors and in accordance with the Securities

    and Exchange Board of India (Mutual Funds) Regulations, 1996, the provisions of the Trust Deed

    and the Offer Documents of the respective Schemes. At least 2/3rd directors of the Trustee are

    independent directors who are not associated with the Sponsor in any manner.

    Asset Management Company (AMC)

    The Trustee as the Investment Manager of the Mutual Fund appoints the AMC. The AMC is

    required to be approved by the Securities and Exchange Board of India (SEBI) to act as an asset

    management company of the Mutual Fund. At least 50% of the directors of the AMC are

    independent directors who are not associated with the Sponsor in any manner. The AMC must

    have a net worth of at least 10 crore at all times.

    Registrar and Transfer Agent

    The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to the

    Mutual Fund. The Registrar processes the application form, redemption requests and dispatches

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    account statements to the unit holders. The Registrar and Transfer agent also handles

    communications with investors and updates investor record.

    1.2.2 RIGHTS OF A MUTUAL FUND UNIT HOLDER:

    A unit holder in a Mutual Fund scheme governed by the SEBI (Mutual Funds) Regulations is

    entitled to:

    1. Receive information about the investment policies, investment objectives, financial

    position and general affairs of the scheme.

    2. Receive unit certificates or statements of accounts confirming the title within 6 weeks

    from the date of closure of the subscription or within 6 weeks from the date of request for

    a unit certificate is received by the Mutual Fund.

    3. Receive dividend within 42 days of their declaration and receive the redemption or

    repurchase proceeds within 10 days from the date of redemption or repurchase.

    4. Vote in accordance with the Regulations to:-

    Approve or disapprove any change in the fundamental investment policies of the scheme, which

    are likely to modify the scheme or affect the interest of the unit holder. The dissenting unit holder

    has a right to redeem the investment.

    a. Change the Asset Management Company.

    b. Wind up the schemes.

    1.2.3 TAX BENEFITS OF MUTUAL FUNDS:

    Section 94(6) of the Income Tax Act 1961:- Section 94(6) of the Income Tax Act 1961

    now provides that any person who buys or acquires any securities or unit within a period

    of three months prior to the record date and such person sells or transfers such securities

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    or unit within a period of three months after such date and the dividend or income on such

    securities or unit received or receivable by such person is exempt, then , the loss, if any,

    arising to him on account of such purchase and sale of securities or unit, to the extent such

    loss does not exceed the amount of dividend or income received or receivable on such

    securities or unit, shall be ignored for the purposes of computing his income chargeable to

    tax.

    Section 10(33) of the Income Tax Act 1961

    The dividend received by the investors from the scheme will be exempt from income tax for all

    categories of investors under Section 10(33) of the Income Tax Act, 1961. The scheme will pay a

    distribution tax currently @10% plus surcharge if the portfolio holds less than 50 percent debt

    securities on an average during the last one year period.

    Section 88 of the Income Tax Act 1961

    Specified units of mutual fund schemes qualify for rebate under Section 88 of the Income Tax

    Act, 1961, subscription to the Units of the Scheme by Individuals and Hindu Undivided Families,

    not exceeding Rupees ten thousand would be eligible to a deduction, from income-tax, of an

    amount equal to 20% of the amount so subscribed. In the case of subscription by an individual,

    whose income is derived from the exercise of his profession as an author, playwright, artist,

    musician, actor or sportsman (including an athlete), the deduction admissible would be at the rate

    of 25%.

    Tax Deduction at Source: There will not be any Tax Deduction at Source on payment to

    resident unit-holders towards redemption or dividends.

    Wealth tax benefits: Mutual Fund units are exempt from Wealth Tax.

    Tax Deduction at Source (TDS):

    Redemptions/Exchanges/Switches by non-residents, OCBs & FIIs will be subjected to tax

    deduction at source at the rates in force and certificates for tax deducted will be issued.

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    To Charitable Trusts:

    Investment in the units of the scheme is an eligible mode of investment under Section 11(5) of

    the Income Tax Act read with Income Tax Rule 17 C.

    To the Fund:

    Open Ended Mutual Funds are exempt from income tax under Section 10 [23D] of the Act.

    CHAPTER - 2: RESEARCH DESIGN

    2.1-Title of the Study:

    A study on Impact of Financial Crisis on Indian Mutual Funds.

    2.2- Statement of the Problem

    Present study focuses on impacts affected to Indian MFs because of Recent Financial crisis.

    Much of economic and financial theory is based on the notion that individuals act rationally and

    consider all available information in the decision making process. Since the competition in the

    market is very high, it is the responsibility of the fund manager to analyze investor behavior and

    understand their needs and expectations to gear up the performance to meet investor requirements

    and also to fight competition.

    Because of Global Economic Recession almost all Sectors in the Country are get affected. Indian

    Financial market faced a slowdown. People temporarily stopped investing, they lost the

    trustworthiness of Indian market. As compared to other world markets Indian markets were less

    affected. Impact were affected by Indian Mutual funds also.

    A very important risk involved in mutual fund investments is the market risk. When the market is

    in doldrums, most of the equity funds will also experience a downturn. However, the company

    specific risks are largely eliminated due to professional fund management .This study reveals

    facts about Indian Mutual Fund Industry in Brief.

    2.3 Objectives of the study

    To Study the Impact of Financial Crisis in Indian Mutual Funds

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    To study performance of Indian MFs during Recession period.

    To study the general Trend of Mutual Funds after recession Period.

    To identify the preferred savings avenue among the investors in this juncture

    To assess Mutual Fund selection behavior among the investors with specialconsideration with global financial crisis.

    2.4 Methodology

    Methodology here refers to the method as to how the researcher has done his

    efforts towards the activity of reviewing the literature. For this study Secondary data are

    readily available, because they were collected for some other purpose and which can also be

    used to solve the present problem. They are the cheapest and the easiest means of access to

    information.

    2.4.1 Sources for Data Collection

    Secondary Data: The various secondary data which will be used in this work includes

    Internet

    Periodicals

    News Papers

    Journals

    Books related to mutual funds etc.

    2:4.2 Sampling

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    For the purpose of study and evaluation Various Mutual Fund schemes from various sectors

    were selected randomly in order to analyze the effect of impact of recession in Indian Mutual

    Funds. 10 Equity based Mutual Fund schemes were selected randomly.

    2.4.3 Method of Analysis

    Standard Deviation, Beta

    Jenson Measure, Treyner Measure & Sharpe Measure

    2.5 OPERATIONAL DEFINITION OF CONCEPTS

    2.5.1 Net Asset Value or NAV

    NAV is the total asset value (net of expenses) per unit of the fund and is calculated by the Asset

    Management Company (AMC) at the end of every business day. Net asset value on a particular date

    reflects the realizable value that the investor will get for each unit that he his holding if the scheme is

    liquidated on that date.

    Net asset Value of an investment company is the companys total assets minus its total liabilities. For

    Example, if an investment company has securities and other assets worth $100 million and has liabilities

    of $10 million, the investment companys NAV will be $90 million one day, $100 million the next, and

    $80 million.

    For Calculating NAV in Years

    NAV Closing Value NAV Opening Value

    = *100

    NAV Opening Value

    Entry Load

    It is the load charged by the fund when one invests into the fund. It increases the price of the units to more

    than the NAV and is expressed as a percentage of NAV.

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    Exit Load

    It is the load charged by the fund when one redeems the units from the fund. It reduces the price

    of the units to less than the NAV and is expressed as a percentage of NAV.

    Performance

    Performance of an investment indicates the returns from an investment. The returns can come by

    way of income distributions as well as appreciation in the value of the investment.

    2.5.2 STANDARD DEVIATION

    A measure of the dispersion of a set of data from its mean. The more spread apart the data is

    higher the deviation. In finance, a standard deviation is applied to the annual rate of return of an

    investment to measure the investment Volatility (Risk). A volatile stock would have a high

    standard deviation. In mutual funds, the standard deviation tells us how much the return on the

    fund is deviating from the expected normalreturns. Standard deviation can also be calculated as

    the square root of the variance.

    Standard Deviation (Risk) of the Fund:

    Where: p: Risk of the Fund.

    Rp: Return of the fund.

    Standard Deviation (Risk) of the benchmark index:

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    n Rp2 - ( Rp)2

    n2

    p=1/2

    n Rm2 -( Rm)2

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    Where

    Rm Index Return (Market Return)

    m Risk of the Index

    2.5.3 BETA

    It is the measure of the relative sensitivity of a stock or mutual fund to the market. The market is

    assigned a beta of 1. The higher the beta, the more sensitive the stock or fund is considered to be

    relative to the market as a whole. In other words, funds with beta more than 1 will react more to

    any fluctuations (whether upward or downward) in market than funds with beta less than 1.

    Beta of the Fund:

    19

    n2

    m =

    p=[(Rp - ARp) (Rm ARm]n

    [Rm ARm]2

    n

    i = 1

    Where:

    p : Beta of the fund.Rp: Return of the fund.ARp: Average return of the MutualFund Scheme.ARm: Average return of thebenchmark index.

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    2.6 Scope of the study:

    For the Purpose of this study I considered 10 different Mutual Fund Schemes

    All those Mutual Funds were Equity Mutual Funds

    Only Indian Mutual Funds have Considered

    NAV for a period of Five years was considered

    2:7 Limitations of the Study

    Since the study had to be conducted in a short span of time, the accuracy may be affected.

    The results obtained during the period cannot be taken as a conclusive decision for

    making a choice for investment

    Conclusions were depends upon facts from secondary data.

    Only 10 Equity funds were compared and analyzed.

    Only funds, which are more than five years old, have been considered.

    Only open-ended funds have been considered.

    The NAV values and the Benchmark Index values obtained may not have been entirely

    accurate.

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    2.8 Chapter Scheme

    CHAPTER- 1: INTRODUCTION

    Introduction of the research topic

    Subject background of the topic

    CHAPTER- 2: RESEARCH DESIGN

    Brief Introduction

    Statement of the Problem

    Review of Literature

    Objective of the Study

    Methodology

    Sampling

    Tools for data collection

    Need for the Study

    Limitation of the Study

    CHAPTER- 3: INDUSTRY PROFILE

    CHAPTER- 4: ANALYSIS AND INTERPRETATION OF DATA

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    CHAPTER- 5: SUMMARY AND CONCLUSION

    Findings

    Conclusion from the study

    Suggestions

    Bibliography

    Annexure

    CHAPTER 3:- PROFILES

    3.1History of the Indian Mutual Fund Industry

    The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the

    initiative of the Government of India and Reserve Bank the. The history of mutual funds in India

    can be broadly divided into four distinct phases

    First Phase 1964-87 Unit Trust of India (UTI) was established on 1963 by an Act of

    Parliament. It was set up by the Reserve Bank of India and functioned under the Regulatory and

    administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and

    the Industrial Development Bank of India (IDBI) took over the regulatory and administrative

    control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of

    1988 UTI had Rs.6,700 crores of assets under management.

    Second Phase 1987-1993 (Entry of Public Sector Funds) 1987 marked the entry of non-

    UTI, public sector mutual funds set up by public sector banks and Life Insurance Corporation of

    India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first

    non- UTI Mutual Fund established in June 1987 followed by Canbank Mutual Fund (Dec 87),

    Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India

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    (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its mutual fund in June 1989

    while GIC had set up its mutual fund in December 1990. At the end of 1993, the mutual fund

    industry had assets under management of Rs.47,004 crores.

    Third Phase 1993-2003 (Entry of Private Sector Funds)

    With the entry of private sector funds in 1993, a new era started in the Indian mutual fund

    industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in

    which the first Mutual Fund Regulations came into being, under which all mutual funds, except

    UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with

    Franklin Templeton) was the first private sector mutual fund registered in July 1993.

    The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and

    revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual

    Fund) Regulations 1996.

    The number of mutual fund houses went on increasing, with many foreign mutual funds setting

    up funds in India and also the industry has witnessed several mergers and acquisitions. As at the

    end of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805 crores. The

    Unit Trust of India with Rs.44,541 crores of assets under management was way ahead of other

    mutual funds.

    Fourth Phase since February 2003

    In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated

    into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets

    under management of Rs.29,835 crores as at the end of January 2003, representing broadly, the

    assets of US 64 scheme, assured return and certain other schemes. The Specified Undertaking of

    Unit Trust of India, functioning under an administrator and under the rules framed by

    Government of India and does not come under the purview of the Mutual Fund Regulations. The

    second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with

    SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile

    UTI which had in March 2000 more than Rs.76,000 crores of assets under management and with

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    the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with

    recent mergers taking place among different private sector funds, the mutual fund industry has

    entered its current phase of consolidation and growth.

    Financial Services Industry:

    Financial services organizations are striving to achieve increasingly ambitious profit and

    growth targets against a background of heightened risk, regulation and market pressures. As of

    2004, the financial services industry represented 20% of the market capitalization of the S&P 500

    in the United States.

    Financial services refer to services provided by the finance industry. The finance industry

    encompasses a broad range of organizations that deal with the management of money. Among

    these organizations are banks, credit card companies, insurance companies, consumer finance

    companies, stock brokerages, investment funds and some government sponsored enterprises.

    Customer needs and expectations are evolving in the face of increasing personal wealth,

    more private funding of pensions and healthcare and the desire for ever more accessible andpersonalised financial products and services. In turn, intense competition has squeezed industry

    margins and forced organisations to cut costs while still seeking to enhance the quality of client

    choice and service. The battle for talent is also heating up as company seek to enhance

    innovation, customer loyalty and investment returns.

    The corollary of this market evolution is increasing risk as products become more

    complex, organisations more diffuse and the business environment ever more uncertain.

    Regulation is also tightening in the wake of public and government pressure for improved

    governance, transparency and accountability. In this environment, the winners will be companies

    that can turn the challenges into opportunities to build stronger and more enduring customer

    relationships; sharpen process efficiency; unlock talent and creativity; use improved risk

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    management processes to deliver more sustainable returns; and use new regulatory demands as a

    catalyst for strengthening the business and enhancing market confidence.

    Organisations will also need to identify and concentrate on core competencies where they

    can exert maximum competitive advantage, be this particular product, service, process orgeographical territory. For some this will require a strategic re-orientation towards becoming a

    specialist niche provider. Even larger groups will need to differentiate their offering and by

    implication the associated brand.

    In economics, a financial market is a mechanism that allows people to easily buy and sell

    (trade) financial securities (such as stocks and bonds), commodities (such as precious metals or

    agricultural goods), and otherfungible items of value at low transaction costs and at prices that

    reflect the efficient market hypothesis. Financial markets have evolved significantly over several

    hundred years and are undergoing constant innovation to improve liquidity.

    Both general markets (where many commodities are traded) and specialized markets

    (where only one commodity is traded) exist. Markets work by placing many interested buyers and

    sellers in one "place", thus making it easier for them to find each other. An economy which relies

    primarily on interactions between buyers and sellers to allocate resources is known as a market

    economy in contrast either to a command economy or to a non-market economysuch as a gift

    economy.

    In finance, financial markets facilitate:

    The raising ofcapital (in the capital markets)

    The transfer ofrisk (in the derivatives markets)

    International trade (in the currency markets)

    and are used to match those who want capital to those who have it.

    Typically a borrower issues a receipt to the lender promising to pay back the capital.

    These receipts are securities which may be freely bought or sold. In return for lending money to

    the borrower, the lender will expect some compensation in the form ofinterest ordividends.

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    Definition of Financial Market:

    The term financial markets can be a cause of much confusion.

    Financial markets could mean:

    1. Organizations that facilitate the trade in financial securities. i.e. Stock Exchanges facilitate the

    trade in stocks, bonds and warrants.

    2. The coming together of buyers and sellers to trade financial securities. i.e. stocks and shares

    are traded between buyers and sellers in a number of ways including: the use of stock

    exchanges; directly between buyers and sellers etc.

    In academia, students of finance will use both meanings but students of economics will only use

    the second meaning.Financial markets can be domestic or they can be international market.

    Types of Financial Markets:

    The financial markets can be divided into different subtypes:

    Capital Market,which is the market forsecurities, where companies and governments

    can raise long term funds. The capital market includes the stock market and the bond

    market. Financial regulators, such as the U.S. Securities and Exchange Commission,

    oversee the capital markets in their designated countries to ensure that investors are

    protected against fraud. The capital markets consist of the primary market, where new

    issues are distributed to investors, and the secondary market, where existing securities are

    traded.

    Capital Market which consists of:

    1. Stock Markets, which provide financing through the issue of shares orcommon

    stock, and enable the subsequent trading thereof.

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    2. Bond Markets, which provide financing through the issue ofbonds, and enable

    the subsequent trading thereof.

    Commodity Markets, which facilitate the trading of commodities.

    Money Markets, which provide short term debt financing and investment.

    Derivatives Markets, which provide instruments for the management offinancial risk.

    Futures Markets, which provide standardized forward contracts for trading products at

    some future date; see also forward market.

    Insurance Markets, which facilitate the redistribution of various risks.

    Foreign Exchange Markets, which facilitate the trading offoreign exchange.

    The capital markets consist ofprimary markets and secondary markets. Newly formed (issued)

    securities are bought or sold in primary markets. Secondary markets allow investors to sell

    securities that they hold or buy existing securities.

    Raising Capital:

    To understand financial markets, let us look at what they are used for, i.e. what is their

    purpose?

    Without financial markets, borrowers would have difficulty in finding lenders themselves.

    Intermediaries such as banks help in this process. Banks take deposits from those who have

    money to save. They can then lend money from this pool of deposited money to those who seek

    to borrow. Banks popularly lend money in the form ofloans and mortgages.

    More complex transactions than a simple bank deposit require markets where lenders and

    their agents can meet borrowers and their agents, and where existing borrowing or lending

    commitments can be sold on to other parties. A good example of a financial market is a stock

    exchange. A company can raise money by selling shares to investors and its existing shares can

    be bought or sold.

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    The following table illustrates where financial markets fit in the relationship between

    lenders and borrowers:

    Figure 3.1

    Relationship between lenders and borrowers

    Lenders Financial Intermediaries Financial Markets Borrowers

    Individuals

    Companies

    Banks

    InsuranceCompanies

    PensionFunds

    Mutual Funds

    Interbank

    StockExchange

    MoneyMarket

    BondMarket

    Foreign Exchange

    Individuals

    Companies

    CentralGovernment

    Municipalities

    Public Corporations

    Analysis of Financial Markets:

    Much effort has gone into the study of financial markets and how prices vary with time.

    Charles Dow, one of the founders of Dow Jones & Company and The Wall Street Journal,

    enunciated a set of ideas on the subject which are now called Dow Theory. This is the basis of the

    so-called technical analysis method of attempting to predict future changes. One of the tenets of

    "technical analysis" is that market trends give an indication of the future, at least in the short

    term. The claims of the technical analysts are disputed by many academics, who claim that the

    evidence points rather to the random walk hypothesis, which states that the next change is not

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    correlated to the last change.The scale of changes in price over some unit of time is called the

    volatility. It was discovered by Benoit Mandelbrot that changes in prices do not follow a

    Gaussian distribution, but are rather modeled better by Levy stable distributions. The scale of

    change, or volatility, depends on the length of the time unit to a powera bit more than 1/2. Large

    changes up or down are more likely than what one would calculate using a Gaussian distribution

    with an estimated standard deviation.

    The graph indicates the growth of assets over the years.

    Figure 3.2

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    3.1.2 Global Economic Recession

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    A recession is a general slowdown in economic activity in a country over a sustained period of

    time, or a business cycle contraction. A recession is when GDP growth slows, businesses stop

    expanding, employment falls, unemployment rises, and housing prices decline. During

    recessions, many macroeconomic indicators vary in a similar way. Production as measured by

    Gross Domestic Product (GDP), employment, investment spending, capacity utilization,

    household incomes and business profits all fall during recessions.Governments usually respond to

    recessions by adopting expansionary macroeconomic policies, such as increasing money supply,

    increasing government spending and decreasing taxation.

    The technical definition of an economic recession is when GDP growth is negative for two

    quarters or more. A recession is usually preceded by several quarters of slowing but positive

    growth. It usually feels like a recession before it has officially started. Therefore, a recession is

    also defined by a period when economic growth slows, businesses stop expanding, employment

    falls, unemployment rises, and housing prices decline.

    Economic recessions are caused by a decline in GDP growth, which is itself caused by a

    slowdown in manufacturing orders, falling housing prices and sales, and a drop-off in business

    investment. The result of this slowdown is falling employment, and rising unemployment, which

    causes a slowdown in retail sales. This creates a downward spiral in manufacturing and increased

    layoffs. A stock market decline, known as a bear market, can either be a result of a recession but

    is often a cause itself.Each recession has its own specific causes, but all of them are usually

    preceded by a period of irrational exuberance. This is also known as a business cycle.

    Many experts state that it is only an economic recession when GDP growth is negative for two

    consecutive quarters or more. However, for all practical purposes a recession starts when there

    are several quarters of slowing but still positive growth. Often a quarter of negative growth will

    occur, following by positive growth for several quarters, and then another quarter of negative

    growth.

    One of the causes of the current recession was that the Fed was also slow to raise interest rates

    when the economy started to boom again in 2004. Low interest rates in 2004 and 2005 helped

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    created the housing bubble. Irrational exuberance set in again as many investors took advantage

    of low rates to buy homes just to resell. Others bought homes they couldn't afford thanks to

    interest-only loans.

    The crisis began one year ago in the US sub prime home-loan market and has spread into a global

    credit squeeze, dragging down world economic growth. Sub-prime lending are loans made to

    borrowers who are perceived to have high credit risk. While the US remains the focal point,

    financial institutions in other countries have also been affected, reflecting unreliable global

    financial conditions. The crisis happened due to weakness in risk management systems and

    prudential supervision. The IMF warned that the global economy was being hit by a serious

    slowdown and its report indicated that total losses related to US risky loans could reach $1.4

    trillions. It predicted dire consequences for banks and financial systems if financial regulators and

    banks did not act quickly.

    About the only good thing about a recession is that it will cure inflation. The balancing act the

    Federal Reserve must pursue is to slow economic growth enough to prevent inflation without

    triggering a recession. Currently, it must do this without the help of fiscal policy, which is

    generally trying to stimulate the economy as much as possible through lowering taxes, spending

    on social programs and ignoring current account deficits.

    Observation of economic recession:

    The calculation of a country's gross domestic product or GDP is usually for two or more quarters

    of a year, successively. Many economists judge recessions to better understand the causes and

    find effective solutions to them. A period of recession is a significant decline in economic

    activity. The decline could be observed over a period of a few months. The abstract decline that

    affects real people is sensed via a fall in the GDP, actual income on record, employment data,

    production and sales etc. A recession is measured from the time of initial decline, which is mostly

    just after the economy reaches a peak of activity till the time the resultant trough shows up on

    the graph. Most recessions are brief.

    Figure 3.3

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    34

    Table 3.1

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    Wider implications:

    A recession documents simultaneous decline in employment, profit and investment, and an

    upscale inflation. During the economic collapse, the periods of deflation and alternative inflation

    are part of a process studied by economists as stagflation. A severe economic recession is a

    devastating breakdown of an economy. Those economies that are market-oriented are usually

    characterized by economic driving cycles and there it is debated whether or not, in such

    economies, government intervention smoothes, exaggerates or creates it. A period of recession

    witnesses a stock market drop at the onset. Sometimes, nearly half of the stock market declines

    are recorded after the onset of the period. The period of economic recession can also be sensed

    via the unemployment rate and subsequent claims, a housing recession and the use of the

    indicator index.

    Asia and the financial crisis

    Countries in Asia are increasingly worried about what is happening in the West. A number of

    nations urged the US to provide meaningful assurances and bailout packages for the US

    economy, as that would have a knock-on effect of reassuring foreign investors and helping ease

    concerns in other parts of the world.

    Many believed Asia was sufficiently decoupled from the Western financial systems. Asia has not

    had a subprime mortgage crisis like many nations in the West have, for example. Many Asian

    nations have witnessed rapid growth and wealth creation in recent years. This lead to enormous

    investment in Western countries. In addition, there was increased foreign investment in Asia,

    mostly from the West.

    However, this crisis has shown that in an increasingly inter-connected world means there are

    always knock-on effects and as a result, Asia has had more exposure to problems stemming fromthe West. Many Asian countries have seen their stock markets suffer and currency values going

    on a downward trend. Asian products and services are also global, and a slowdown in wealthy

    countries means increased chances of a slowdown in Asia and the risk of job losses and

    associated problems such as social unrest.

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    India and China are the among the worlds fastest growing nations and after Japan, are the largest

    economies in Asia. From 2007 to 2008 Indias economy grew by a whopping 9%. Much of it is

    fueled by its domestic market. However, even that has not been enough to shield it from the

    effect of the global financial crisis, and it is expected that in data will show that by March 2009

    that Indias growth will have slowed quickly to 7.1%. Although this is a very impressive growth

    figure even in good times, the speed at which it has droppedthe sharp slowdownis what is

    concerning.

    China, similarly has also experienced a sharp slowdown and its growth is expected to slow down

    to 8% (still a good growth figure in normal conditions). However, China also has a growing crisis

    of unrest over job losses. Both have poured billions into recovery packages.

    Japan, which has suffered its own crisis in the 1990s also faces trouble now. While their banks

    seem more secure compared to their Western counterparts, it is very dependent on exports. Japan

    is so exposed that in January alone, Japans industrial production fell by 10%, the biggest

    monthly drop since their records began.

    Towards the end of October 2008, a major meeting between the EU and a number of Asian

    nations resulted in a joint statement pledging a coordinated response to the global financial crisis.

    However, as Inter Press Service (IPS) reported, this coordinated response is dependent on the

    entry of Asias emerging economies into global policy-setting institutions.

    This is very significant because Asian and other developing countries have often been treated as

    second-class citizens when it comes to international trade, finance and investment talks . This

    time, however, Asian countries are potentially trying to flex their muscle, maybe because they see

    an opportunity in this crisis, which at the moment mostly affects the rich West.

    Asian leaders had called for effective and comprehensive reform of the international monetary

    and financial systems. For example, as IPSalso noted in the same report, one of the Chinese

    state-controlled media outlets demanded that We want the U.S. to give up its veto power at the

    International Monetary Fund and European countries to give up some more of their voting rights

    in order to make room for emerging and developing countries. They also added, And we want

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    America to lower its protectionist barriers allowing an easier access to its markets for Chinese

    and other developing countries goods.

    Whether this will happen is hard to know. Similar calls by other developing countries and civil

    society around the world, for years, have come to no avail. This time however, the financial crisis

    could mean the US is less influential than before. A side-story of the emerging Chinese

    superpower versus the declining US superpower will be interesting to watch.It would of course

    be too early to see China somehow using this opportunity to decimate the US, economically, as it

    has its own internal issues. While the Western mainstream media has often hyped up a threat

    posed by a growing China, the World Banks chief economist (Lin Yifu, a well respected Chinese

    academic) notes Relatively speaking, China is a country with scarce capital funds and it is

    hardly the time for us to export these funds and pour them into a country profuse with capital like

    the U.S.

    Asian nations are mulling over the creation of an alternative Asia foreign exchange fund, but

    market shocks are making some Asian countries nervous and it is not clear if all will be able to

    commit. What seems to be emerging is that Asian nations may have an opportunity to demand

    more fairness in the international arena, which would be good for other developing regions, too.

    The subprime mortgage crisis reached a critical stage during the first week of September 2008,

    characterized by severely contracted liquidity in the global credit markets and insolvency threats

    to investment banks and other institutions.

    Reserve balances from banks in the Federal Reserve System began increasing over required

    levels of about $10 billion at the beginning of September 2008, just after the Democratic and

    Republican national conventions, and just before the stock market crash andpresidential debates.

    Beginning October 6, Section 128 of the Emergency Economic Stabilization Act of 2008 allowed

    the Federal Reserve System to pay interest on the excess balances, producing further pressure on

    international credit markets. Excess on reserve balances topped $870 billion by the end of the

    second week of January 2009. In comparison, the increase in reserve balances reached only $65

    billion afterSeptember 11, 2001 before falling back to normal levels within a month.

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    The root cause of the global financial crisis is deeply embedded in policy deficiencies in the

    international financial system and in the unsustainable fundamentals of the world economy. The

    prospect of a systemic world financial breakdown and, consequently, a long lasting economic

    slowdown seems real. Now the complete financial deregulation of U.S. and Europe stands

    discredited. The British Government has already bought shares in British banks and the US

    Government has decided to buy. This will enable the Government to have a place on the boards

    and to effectively control the financial institutions.

    India and Recession

    The contagion of the crisis has spread to India through various mechanisms by impacting

    financial and real sectors of the economy, as well as affecting the business confidence.

    Indias financial markets - equity markets, money markets, forex markets and credit markets -

    came under pressure from a number of directions.

    As a consequence of the global liquidity squeeze, Indian banks and corporate found their

    overseas financing drying up, forcing corporates to shift their credit demand to the domestic

    banking sector. The corporates withdrew their investments from domestic money market mutual

    funds putting redemption pressure on the mutual funds and on non-banking financial companies

    where the mutual funds companies had invested a significant portion of their funds.

    The substitution of domestic financing for overseas financing affected money markets and credit

    markets. The forex market also came under pressure because of reversal of capital flows as part

    of the global de-leveraging process. Simultaneously, corporates were converting the funds raised

    locally into foreign currency to meet their external obligations. These factors put downward

    pressure on the rupee. Now with regard to the impact on the real sector, the transmission of the

    crisis has been straight through the slump in demand for exports.

    The United States, European Union and the Middle East, which account for three quarters of

    Indias trade in goods and services, are in a downturn. Service export growth is also likely to be

    affected adversely, as financial services firms traditionally large users of outsourcing services

    are restructured. Remittances from migrant workers also will be downward, as the Middle East

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    adjusts to lower crude prices and advanced economies go into a recession. The crisis also spread

    through transmission of business sentiments - the-2- confidence levels. The ongoing turbulence in

    the global markets prompted bankers to be risk averse and cautious about lending.

    The Government and the RBI have responded to the unusual circumstances by way of

    announcing fiscal and monetary stimulus packages.

    There is evidence of domestic economic activity slowing down. Real GDP growth has moderated

    in the first half of 2008/09. The services sector too, which has been our prime growth engine for

    the last five years, is on the decline, mainly in construction, transport and communication, trade,

    and hotels. For the first time in seven years, exports have declined in absolute terms during

    October-December 2008. Recent data indicate that the demand for bank credit is slackening

    despite comfortable liquidity in the system. Higher input costs and dampened demand have

    dented corporate margins.

    The index of industrial production has shown negative growth and investment demand has

    decelerated. All these factors suggest that growth moderation may be steeper and more extended

    than earlier projected. In addressing the crisis, India has several advantages also. Most notably,

    the headline inflation, as measured by the wholesale price index, has fallen sharply, and recent

    trends suggest a faster-than-expected reduction in inflation. The slowing domestic demand has

    contributed to the disinflation. The decline in inflation will reduce input costs for corporates.

    Furthermore, the decline in global crude prices and naphtha prices will reduce the size of

    subsidies to oil and fertilizer companies, thus helping to earmark more funds for infrastructure

    spending. It is also expected that imports will shrink more than exports keeping the current

    account deficit modest. There are also several structural factors to our advantage.

    First, notwithstanding the severity of the adverse shocks, Indias financial markets have shown

    admirable resilience. The banking system remains sound, healthy, well capitalized and prudently

    regulated. Second, our comfortable reserve position provides confidence to overseas investors.

    Third, since a large majority of Indians do not participate in equity and asset markets, the

    negative impact of the wealth loss effect that is plaguing the advanced economies will be quite

    moderate. Consequently, consumption demand will prop up in course of time. Fourth, because of

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    Indias mandated priority sector lending, institutional credit for agriculture will be unaffected.

    The farm loan waiver package implemented by the Government will further insulate the

    agriculture sector from the crisis. Finally, over the years, India has built an extensive network of

    social safety-net programmes, including the flagship rural employment guarantee programme,

    which will protect the poor from the extreme impact of the global crisis. Over the last five years,

    India clocked an unprecedented nine per cent growth rate, driven largely by domestic

    consumption, investment and foreign trade. At the heart of Indias growth were a growing

    entrepreneurial spirit, rise in productivity and increase in savings. These fundamental strengths

    continue to be in place. Nevertheless, the global crisis will dent Indias growth trajectory as

    investments and exports will decline. However, once the global economy begins to recover,

    Indias turn around will be swifter, backed by strong fundamentals. Meanwhile, the challenge for

    the Government and the RBI is to manage the crisis, taking care of the poor and the vulnerable

    sections of the population.

    Figure 3.4

    BSE sensex Changes During Recession Period

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    3.2 COMPANY PROFILES

    COMPANIES DESCRIPTION:

    BIRLA SUNLIFE MUTUAL FUNDS

    Birla Sun Life Asset Management Company Ltd. (BSLAMC), the investment managers of Birla

    Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and the Sun Life

    Financial Services Inc. of Canada. The joint venture brings together the Aditya Birla Group's

    experience in the Indian market and Sun Life's global experience.

    Since its inception in 1994, Birla Sun Life Mutual fund has emerged as one of India's leadingMutual Funds managing assets of a large investor base. The fund offers a range of investment

    options, which include diversified and sector specific equity schemes, fund of fund schemes,

    hybrid and monthly income funds, a wide range of debt and treasury products and offshore funds.

    BSLAMC follows a long-term, fundamental research based approach to investment. The

    approach is to identify companies, which have excellent growth prospects and strong

    fundamentals. The fundamentals include the quality of the companys management, sustainability

    of its business model and its competitive position, amongst other factors. Birla Sun Life Asset

    Management Company has one of the largest team of research analysts in the industry, dedicated

    to tracking down the best companies to invest in. Birla Sun Life AMC strives to provide

    transparent, ethical and research-based investments and wealth management services.

    Scheme: Birla Sun life Frontline Equity

    Objective:Birla Sun Life Frontline Equity Fund is an open-ended diversified equity fund, which

    invests in handpicked frontline stocks (i.e. stocks which have the potential of providing superior

    growth opportunities) such that it is representative of all leading sectors of its chosen benchmark.

    The scheme targets the same sectoral weights (+/- 5%) within its portfolio as the benchmark, the

    BSE 200. However, the choice of stocks is not limited to the benchmark, thus providing a wider

    universe of investible stocks.

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    Investing across sectors ensures diversification and at the same time investing in frontline stocks

    provides for a possibility of higher returns. Birla Sun Life Frontline Equity Fund is ideal for

    investors looking at investing in quality stocks across the leading sectors of the economy.

    The scheme aims to generate long-term capital growth, income generation and distribution of

    dividend. It would target the same sectoral weights as BSE 200, subject to flexibility of selecting

    stocks within a particular sector..

    TABLE 3.1

    Description of the Birla sun life frontline Equity

    Mutual fund family Birla Sun life Mutual Fund

    Fund class Equity Diversified

    Launch Date August 2002

    Fund Manager Mahesh Patil

    Minimum Investment Rs.5000

    Subsequent Investment Rs.1000

    Minimum Withdrawal --

    Minimum Balance --

    Pricing Method Forward

    Type Open End

    Bench Mark BSE 200

    Source: secondary data

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    DSP Merrill Lynch Mutual Fund

    DSP Merrill Lynch Limited (DSPML) - DSPML is a leading financial service provider in India.It is a culmination of a long standing relationship between DSP Financial Consultants Limited

    (DSP), and Merrill Lynch and Co. (ML), the leading international capital raising, financial

    management and advisory company.In India,

    DSPML is the leading underwriter and broker for debt and equity securities and a leading advisor

    to corporations and institutions. For private customers, our platform of products and services

    provides access to a robust range of investing and wealth building tools with the personal

    guidance of financial consultants. DSPML is also among the first firms to set up a full-fledged

    research team in India. The Company is among the major players in the debt and equity markets

    and is also a primary dealer of Government Securities.

    DSP Merrill Lynch Limited is a full service investment banking and brokerage firm with a

    leading position in helping clients to raise capital, mergers and acquisitions, securities research,

    sales and trading and investment advisory activities. DSP Merrill Lynch Capital Limited is a

    leading NBFC registered with the Reserve Bank of India. It offers solutions to clients in terms of

    securities based loans, IPO financing, secured financing backed by receivables, real estate and

    other collaterals and also structured products designed to meet the investment needs of clients. It

    also makes principal investments in partnership with clients.

    DSP Merrill Lynch Securities Trading Company Limited is an NBFC registered with the Reserve

    Bank of India and carries on the activity of a primary dealer as permitted by the Reserve Bank of

    India. It is one of the leading players in the sovereign, corporate bond and derivatives markets.

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    Scheme: Opportunities Growth

    Objective: The scheme seeks to achieve long-term capital appreciation by responding to the

    dynamically changing Indian economy by moving across sectors such as the lifestyle, pharma,

    cyclical and technology.

    TABLE 3.2

    Description about the fund:

    Mutual fund family DSP Merillynch Mutual Fund

    Fund class Equity Diversified

    Launch Date August 2000

    Fund Manager Anup Maheshwari

    Minimum Investment Rs.5000

    Subsequent Investment Rs.1000

    Minimum Withdrawal Rs.1000

    Minimum Balance Rs.500

    Pricing Method Forward

    Type Open End

    Bench Mark S & P CNX Nifty

    Source: secondary data

    ICICI Mutual Fund

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    ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank - one of India's foremost

    financial services companies-and Prudential plc - a leading international financial services group

    headquartered in the United Kingdom. Total capital infusion stands at Rs. 47.80 billion, with ICICI Bank

    holding a stake of 74% and Prudential plc holding 26%.Started their operations in December 2000 after

    receiving approval from Insurance Regulatory Development Authority (IRDA). Today, our nation-wide

    team comprises of 2099 branches (inclusive of 1,116 micro-offices), over 276,000 advisors; and 18

    bancassurance partners.

    ICICI Prudential is the first life insurer in India to receive a National Insurer Financial Strength rating of

    AAA (Ind) from Fitch ratings. For three years in a row, ICICI Prudential has been voted as India's Most

    Trusted Private Life Insurer, by The Economic Times - AC Nielsen ORG Marg survey of 'Most Trusted

    Brands'. As we grow our distribution, product range and customer base, we continue to tirelessly uphold

    our commitment to deliver world-class financial solutions to customers all over India.

    Scheme: Prudential Growth

    Objective :- The scheme seeks to generate long-term capital appreciation by investing predominantly in

    equities that is 95% in equities while the rest would be invested in debt and money market instruments.

    TABLE 3.3

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    Description of the ICIC Prudential Growth

    Mutual fund family ICICI Mutual Fund

    Fund class Equity Diversified

    Launch Date June 1998

    Fund Manager Kaushik Roychaudhary

    Minimum Investment Rs.5000

    Subsequent Investment Rs.500

    Minimum Withdrawal Rs.500

    Minimum Balance Rs.5000

    Pricing Method Forward

    Type Open End

    Bench Mark S & P CNX Nifty

    Source: secondary data

    HDFC Mutual Fund

    HDFC Asset Management Company Ltd (AMC) was incorporated under the Companies Act,

    1956, on December 10, 1999, and was approved to act as an Asset Management Company for the

    HDFC Mutual Fund by SEBI vide its letter dated July 3, 2000.

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    The AMC is managing 24 open-ended schemes of the Mutual Fund viz. HDFC Growth Fund

    (HGF), HDFC Balanced Fund (HBF), HDFC Income Fund (HIF), HDFC Liquid Fund (HLF),

    HDFC Long Term Advantage Fund (HLTAF), HDFC Children's Gift Fund (HDFC CGF), HDFC

    Gilt Fund (HGILT), HDFC Short Term Plan (HSTP), HDFC Index Fund, HDFC Floating Rate

    Income Fund (HFRIF), HDFC Equity Fund (HEF), HDFC Top 200 Fund (HT200), HDFC

    Capital Builder Fund (HCBF), HDFC TaxSaver (HTS), HDFC Prudence Fund (HPF), HDFC

    High Interest Fund (HHIF), HDFC Cash Management Fund (HCMF), HDFC MF Monthly

    Income Plan (HMIP), HDFC Core & Satellite Fund (HCSF), HDFC Multiple Yield Fund

    (HMYF), HDFC Premier Multi-Cap Fund (HPMCF), HDFC Multiple Yield Fund . Plan 2005

    (HMYF-Plan 2005), HDFC Quarterly Interval Fund (HQIF) and HDFC Arbitrage Fund (HAF).

    The AMC is also managing 11 closed ended Schemes of the HDFC Mutual Fund viz. HDFC

    Long Term Equity Fund, HDFC Mid-Cap Opportunities Fund, HDFC Infrastructure Fund, HDFC

    Fixed Maturity Plans, HDFC Fixed Maturity Plans - Series II, HDFC Fixed Maturity Plans -

    Series III, HDFC Fixed Maturity Plans - Series IV, HDFC Fixed Maturity Plans - Series V,

    HDFC Fixed Maturity Plans - Series VI, HFDC Fixed Maturity Plans - Series VII and HFDC

    Fixed Maturity Plans - Series VIII.

    The AMC is also providing portfolio management / advisory services and such activities are not

    in conflict with the activities of the Mutual Fund. The AMC has renewed its registration from

    SEBI vide Registration No. - PM / INP000000506 dated December 8, 2006 to act as a Portfolio

    Manager under the SEBI (Portfolio Managers) Regulations, 1993. The Certificate of Registration

    is valid from January 1, 2007 to December 31, 2009.

    Scheme : Equity Growth

    Objective: The scheme seeks to provide long-term capital appreciation by predominantly investing in

    high growth companies.

    TABLE 3.4

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    Description of the HDFC Equity Growth fund

    Mutual fund family HDFC Mutual Fund

    Fund class Equity Diversified

    Launch Date December 1994

    Fund Manager Prashanth Jain

    Minimum Investment Rs.5000

    Subsequent Investment Rs.1000

    Minimum Withdrawal Rs.500

    Minimum Balance Rs.1000

    Pricing Method Forward

    Type Open End

    Bench Mark S & P CNX 500

    Source: secondary data

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    J M Mutual Fund

    JM Financial Asset Management Private Limited (AMC), Sponsored by J.M. Financial &

    Investment Consultancy Services Pvt. Ltd. and JM Financial Ltd., JM Financial AssetManagement Pvt. Ltd. (formerly known as J.M. Capital Management Pvt. Ltd.) is registered

    under the Companies Act, 1956 and was incorporated on June 9, 1994.

    JM Financial Trustee Company Pvt. Ltd. has entered into an Investment Management Agreement

    (IMA) on September 1, 1994 appointing JM Financial Asset Management Pvt. Ltd. as the AMC

    for the Fund. The AMC has to submit quarterly reports and/or such other reports at such intervalsas may be prescribed by the Trustee or SEBI on the functioning of the Fund to the Trustee.

    The AMC can be removed by the Trustee or by 75% of the Unit holders of the particular Fund,

    subject to the approval of SEBI. The AMC will manage the Scheme(s) of the Fund, in accordance

    with the provisions of Investment Management Agreement, the Trust Deed, the Regulations and

    the investment objectives of the Schemes.

    Scheme: Equity Growth

    Objective: The scheme seeks long-term capital growth and appreciation through investment primarily in

    equities.

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    TABLE 3.5

    Description of the JM Equity Growth

    Mutual fund family J M Mutual Fund

    Fund class Equity Diversified

    Launch Date December 1994

    Fund Manager Amandeep Chopra

    Minimum Investment Rs.5000

    Subsequent Investment --

    Minimum Withdrawal Rs.0

    Minimum Balance --

    Pricing Method Forward

    Type Open End

    Bench Mark Sensex

    Source: Secondary data

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    Kotak Mutual Funds

    Kotak Mahindra is one of India's leading financial institutions, offering complete financial

    solutions that encompass every sphere of life. From commercial banking, to stock broking, to

    mutual funds, to life insurance, to investment banking, the group caters to the financial needs of

    individuals and corporates.

    The group has a net worth of around Rs.3,200 crore and employs around 10,800 employees

    across its various businesses servicing around 2.6 million customer accounts through a