A Step By Step Guide To User Generated Content
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+ A Step By Step Guide To User Generated Content
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Transcript of A Step By Step Guide To User Generated Content
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A Step By Step Guide To User Generated Content
+Rules of engagement
● Quick housekeeping!
● Ask as many questions as you’d like! We’ll tackle as many as we can at the end of the webinar. For any lingering questions, you can always contact us.
● Steal everything!
● Don’t forget, we’ll send out the recording to all who registered.
● Reminder: $1000 Social Media Prize!
● Survey
+Introductions
Emily LydonInbound Marketer @Iconosquare
Iconosquare is the Leading Marketing and Analytics Suite for Instagram. Check out our new PRO platform! (7 day free trial!)
+Introductions
Jose Gallegos Community Strategist @ TINT
TINT: Where your content and community come together. Trusted by over 45,000+ brands worldwide.
+Agenda
● Defining UGC● How to Harvest UGC● How To Repackage UGC ● How do you motivate your audience to create UGC?● Best UGC Marketing Examples● Q & A ● Gift Giveaway
+Define: User Generated Content
● Any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites
+Defining UGC
● 65% of social media users from ages 18 to 24 consider information that's shared on social networks when making a purchasing decision. (eMarketer)
● 86% of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. (Bazaarvoice)
+How To Harvest UGC
● Hashtags & Mentions
● Social Media Monitoring Tools
● Create UGC Folder
+How to Repackage UGC
+How do you motivate your audience to create UGC?
Engage by Iconosquare is a platform which allows you to design your Instagram contest from A-Z.
Display your UGC contest page anywhere on the web.
+How do you motivate your audience to create UGC?
Increase participation by promoting your contest on other platforms.
Take control of your UGC and moderate entries when necessary.
+How do you motivate your audience to create UGC?
Measure your contest's
performance in a dedicated
interface with clean and
easy-to-understand charts.
+Brands that smashed it
+Brands that smashed it
+Brands that smashed it
+Best UGC marketing examples
+Best UGC marketing examples
+Best UGC marketing examples
+
Q & A
+
Social Media Prize Giveaway
Drumroll please...
