A Social PR Platform
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A Social PR Platform Jed Record [email protected] Website: JedRecord.com Twitter/Snapchat: @JedRecord
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Transcript of A Social PR Platform
A Social PR Platform
Website: JedRecord.com Twitter/Snapchat: @JedRecord
A Social PR Platform• Goals
• Access to distribution, Building relationships, Discover trending topics, Monitoring sentiment & engagement, Learning what’s working & what’s not
• Activities• Listening, Learning, Measuring, Relationship Building, Publishing
• Resources• Social tools for analytics, listening/monitoring, publishing
Social Media Center of Excellence
Will grow to include• Customer Service• Public Relations• Legal• Strategy
Initial Stakeholders• Marcom• Corpcom• HR• Social Analytics
ActivitiesListening/Monitoring• Sentiment• Topics• Share of voice
Measuring• Reach• Resonance• Relevance
Communicating• Publishing content
Learning• Knowlegebase
Relationship Building• Media contacts• SME’s & Influencers
Enterprise ToolsListening• Chartbeat• Nuvi
Publishing• Radian 6• Sprinklr• Sprout Social
Analytics• Simply Measured• Simple Reach
Topics & Influencers• Buzzsumo• Tap Influence
Solo ToolsListening• Google Alerts• Social Mention• Tweetdeck
Publishing• Buffer• Hootsuite• Manage Flitter
Analytics• SumAll• Moz• Google Analytics
Topics & Influencers• Buzzsumo• Nimble CRM• Feedly
Message Distribution Channels
Paid
Owned
Earned
Paid Search,Video Ads, Native Ads, Sponsorships, Mobile in-app & display, Paid InfluencersWebsite & branded social channels, Email list, SME’s, Communities/pages/groups, Mobile appsBylined articles, Guest blogging, Influencer Relationships, Online forums, Social sharing
What To MeasureReach
Relevance
Resonance
Impressions, subscribers, followers, page-likes
Brand mentions, keyword associations, participants
Social shares, retweets, comments, post-shares
What To Measure Cont.Credibility
Frequency
Sentiment
Influencer mentions, shares & sentiment
#Posts, tweets, articles, Share of Voice
Positive / Negative / Neutral
Amplification 🔑Organic
• Customer Advocates / UGC
• SME’s / Internal Influencers
• Partners / External Influencers
• Employees
Paid• Targeted advertising• Video• Influencers• “Boosting” top content
Trends to Watch in 2016
• Video / Live Video• Influencer Marketing• Paid Media Discovery
(influencer targeting)
Thank you!Jed Record
Website: JedRecord.com Twitter/Snapchat: @JedRecord
