A Social Enterprise in Action

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TOWNSHIP PATTERNS

A SOCIAL ENTERPRISE IN ACTION: CASE STUDY

Christophe Labesse,CEO

EIBTM Sustainable Hub, 2012 1

TOWNSHIP PATTERNS A SOCIAL ENTERPRISE IN ACTION: CASE STUDY

Christophe Labesse,CEO

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Current Global Status

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o An organization that applies commercial strategies to maximize improvements in HUMAN and ENVIRONMENTAL well-being, rather than maximizing profits for external shareholders.

o A Social Enterprise incorporates a goal of service to the community.


What is a social enterprise?

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CAPITALISTSOCIAL

ENTERPRISECHARITY

NGO

o Clear stated social objectives that benefit the community

o Value-led organisationso Established in reaction to a

social or economic problemso Use trading activities to

achieve goals and financial self-sufficiency

o Equal participation by the workforce and stakeholders rather than fulfilling shareholders demands

o Income matches expenditure as any surplus or profit made is re-invested into the company


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o ”Bank for the poor”. Grameen Bank (GB) has reversed conventional banking practice by removing the need for collateral and created a banking system based on mutual trust, accountability, participation and creativity.


Grameen Bank

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o Trashy Bags is a social enterprise that recycles solid plastic waste into fashionable bags and gifts. The factory and showroom are located in Accra, Ghana.


Trashy bags

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o Africa is the continent of the future…o Social Enterprise in Africa becoming an emerging concept in an

emerging economy.o Delivering value within developing economies but focused on people

and development, rather than profit


Yet in Africa…

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o 25th largest country in the world by area and the 24th most populous country 51 million people.

o A multi-ethnic nation and has diverse cultures and eleven official languages.Largest economy in Africa

o Black African 79%, White 9.6%, Colored 8.9%, Indian/Asian 2.5% o Tourists visiting South Africa has grown to 11Million in 2010.o The percentage of the South African population with access to clean

drinking water has increased from 62% in 1994, to 93% in 2011. Access to electricity has increased from 34% in 1994, to 84% in 2011.

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South Africa

A.S.B.The townships

o Urban living areas that, from the late 19th century until the end of apartheid, were reserved for non-whites (Black Africans, Coloureds and Indians). Townships were built on the periphery of towns and cities.


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Township PatternsA Social Enterprise

Afrique du Sud, BidonvillesNon-Profit Org.TrainingDevelopmentLogistics

Townships-basedCooperativesManufacturing

Township Patterns ccMarketing company


township® story board 1997-2012

1997-2003 2004-2008 2009-2012

Challenging the status-quo in township communities SECURITY – QUALITY - RELIABILITY

7 co-operatives53 women

1998

1997

2010

http://www.facebook.com/photo.php?pid=3551024&id=156465226265

Textile Factory

o Employeeo Based in Industrial areas

meaning employees have to travel to work

o No empowermento No decision-makingo Very strict contract, working

hourso Low salary

The co-op model

Township Co-op model

o Co-operative membero Workshop located in

communitieso Co-operative serves as role

model in communityo Full responsibility for enterprise

management o Assets belong to co-opo Flexible model (working hours,

extra-time, …)o Income varies but often highero Personal development

opportunities

a Fair Trade-based model…


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Monitoring & Evaluation

Stage 1:Incubation

Stage 2:Learner

Stage 3:Leader

Stage 4:Sustainable

Scorecard Focus Area

- Quality- Production- Fair-trade

- Productivity - Group Dynamics- Leadership

- New Clients - Financial strength

Incentives -TM network-Registration

-Represent TP at Trade Shows-Access to Group schemes- Support for workshop set-up

- Priority for B2B orders- Financing upgrade projects

- Priority for fashion orders- Support for expansion

Training Opportunity

- Business Fundamentals- Technical skills- Quality Control

- Cross Training

- Leadership and management

-Entrepreneurial skill developments

TM Focus -Quality Metrics - Productivity Metrics

- Group Dynamics

- Enterprise Support

For each stage of development we identified a primary focus: quality, productivity, group dynamics, and enterprise. While each of these elements is important at any stage in co-operative development, the purpose is to ensure that the co-operative always has a specific goal for improvement and area on which to focus its efforts

Co-operatives metrics

EIBTM , Barcelona (2008, 2010, 2011, 2012)

IMEX, Frankfurt (2011)

ICCA since 2011

Township® in the MICE industry

township®transforming the international conference

industry through sustainability

Why choose a township® conference bag?

a sustainable business model eco-friendly materials proud WFTO member committed to disadvantaged

communities committed to sustainable meetings

trough GMIC recycling left-over bags back to

communities (SA schools) involved in Fair Trade advocacy supplying customers world-wide

Why choose a township® conference bag?

a sustainable business model eco-friendly materials proud WFTO member committed to disadvantaged

communities committed to sustainable meetings

trough GMIC recycling left-over bags back to

communities (SA schools) involved in Fair Trade advocacy supplying customers world-wide

Township Patterns a member of


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International Aids Society

o Long lasting relationshipso 5,000 x Conference Delegate Bags in 2009 (Cape Town)o Sponsorship to showcase township® at IAS Conference in

Washington, DCo Regular contribution to the funding of Township NPO


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So, why not a township® Fair -Trade delegate bag for your next conference?

Thank you very much


Visit us at EIBTM Stand O165

townshipofficial

townshipSA

A Social Enterprise in Action

Technology

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