Harvard Social Enterprise Conference: Using Social Media to Launch Your Social Enterprise
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Transcript of Harvard Social Enterprise Conference: Using Social Media to Launch Your Social Enterprise
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Morra Aarons-Mele & Susan McPherson @morraam & @susanmcp1
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Who are you?
BRAND NICHE VOICE
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What are your communications goals?
Build community
Raise brand awareness Raise funds
Media exposure
Thought leadership
Inspire an action
Increase donor
engagement eCommerce Develop
partnerships
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Who are you trying to reach?
CURRENT DONORS
LOCAL POLITICIANS
NEW MOMS LOW-
INCOME FAMILIES
INDUSTRY INFLUENCERS
GREEN REPORTERS
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Social media
strategy
Identity
Goals
Audience
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Measuring Your Social Media Success
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Let’s Get Real World.
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#GivingTuesday
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#CSRChat
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#BlogforObama
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Shot@Life • Increase awareness of cri3cal need
to deliver vaccines to children in the developing world
• Blogust – Blog relay, 1 comment = 1 child saved – $200,000 raised to immunize 10,000 children
• Month of Impact – Blog relay during February – Tell stories of those who have been impacted by vaccines, work of Shot@Life partners
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Don’t Get Discouraged!