A Simply Business Social Media Presentation
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Transcript of A Simply Business Social Media Presentation
SOCIAL MEDIA
LET’S BE FRIENDS
BEHIND THE SCENESLET’S SHOWCASE OUR FAMILY ON SOCIAL
THE BEST COMPANY TO WORK FOR 2015
CHARITY EVENTSSUPPORTING OUR WORK WITH CHARITIES THROUGH SOCIAL
AMPLIFICATION
FUN + GAMESENHANCING TRADITIONAL
EVENTS WITH WAYS TO ENGAGE WITH CUSTOMERS AND BRANDS
ON SOCIAL
FACEBOOK LIKE GROWTH
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14 Jul-
14Aug
-14Se
p-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15 Jul-
15Aug
-15Se
p-15
Oct-15
05000
1000015000200002500030000
Likes
Likes
COMPETITORS + SOCIAL PROOF
Go compare
Axa
Hiscox
Direct Line
Simply Business
Confused
Swinton
Moneysupermarket
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
Likes
COMMUNITY + CAKE
24,000 LIKESTWITTER
32,600 FOLLOWERSGOOGLE +
4,300 FOLLOWERS
9,700 MEMBERS
MORE COMMUNITY + MORE CAKE
YOUTUBE288,000 VIEWS
655 SUBSCRIBERS
LINKEDIN1,300 FOLLOWERS
440 FOLLOWERS
SHARES JUNE 2014
300
SHARES JUNE 20155,500
VISITS SEPTEMBER 2014
793
VISTS SEPTEMBER 201551,500
VISITOR GROWTH
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14 Jul-
14Aug
-14Se
p-14Oct-
14Nov-
14Dec-
14Jan
-15Feb
-15Mar-
15Apr-
15
May-15
Jun-15 Jul-
15Aug
-15Se
p-15Oct-
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2,1854,3787,6223,9701,7391,2321,164 801 793 1,2931,8754,5595,595
22,45519,40918,91714,366
46,28848,81348,19351,526
33,26428,061
1,500
UV
UV
WINNING CONTENT
BRITAIN'S PUNNIEST BUSINESS NAMES
OUR BIGGEST STORY OF THE YEAR WITH OVER 36 THOUSAND
PAGEVIEWS AND 4 THOUSAND SHARES
MEET THE TENANTS FROM HELL
OUR FIRST VIRAL ARTICLE ATTRACTING OVER 20 THOUSAND PAGEVIEWS IN A SINGLE MONTH
AND 400 COMMENTS ON FACEBOOK
BUILDER FAILS GALLERY
OUR TOP PERFORMING PIECE OF CONTENT ON SOCIAL
PERENNIAL “ALWAYS ON” TRAFFIC DRIVER
CONTENT PORTFOLIO
SMALL BUSINESS GUIDES
SEO PROJECT– UPDATED AND RELEASED GUIDES + ONGOING ARTICLES FOR EQUITY BUILDING
NEWS AND POLITICSLANDLORD / TRADESMEN / SMALL
BUSINESS NEWS SHARING INFORMATION AND DRIVING
CONVERSATION
INTERNAL / EXTERNAL CONTENT
PRESS RELEASES / INTERN CONTRIBUTIONS / TRADE SHOWS /
SPONSORED EVENTS
VIDEO CONTENTFACEBOOK GUIDE FOR SMALL BUSINESSES – 40K VIEWS
TOP TIPS FOR CUSTOMER SERVICE – 16K VIEWS
FORUM SPONSORSHIP
UK’S BIGGEST SME FORUM
SPONSORSHIP OF TRADESPEOPLE SECTION
ESTABLISHED, TRUSTED VOICE IN THE COMMUNITY
TRADE SPECIFIC LONG-TERM PARTNERSHIP
EXISTING CUSTOMERS AND PROSPECTS
RECENT SPONSORSHIP
2015 SPONSORSHIP FEATURING TARGETED BANNER ADS
INFORMAL, BUILDING A ‘PERSONAL’ BRAND
COMMUNITY CONTENT• GETTING OUR TRADESMEN COMMUNITY
DIRECTLY INVOLVED IN CONTENT CREATION• A SIMPLE FACEBOOK POST ATTRACTS A
FLOOD OF SUGGESTIONS FROM THE COMMUNITY• THE HIGHEST VOTED COMMENTS FEATURE
IN OUR FIRST EVER MEME GALLERY• CONTENT SEEDED BACK INTO THE
COMMUNITY
THE ENDQUESTIONS + COMMENTS