A Riverwood product from the new Graphic Packaging ...€¦ · Michelob and Graphic Packaging...
1
Michelob and Graphic Packaging International Enhance the "Cool" Image of Anheuser-Busch's new 16 Oz. Aluminum Bottle with a new 4 - Pack Basket Carrier Marketing research has always shown that packaging is a key motivator in attracting consumers and the "aluminum bottle" is one of the "hottest" new primary packages in the beverage market today. Anheuser-Busch is using the high-tech, premium package to position its Michelob and Michelob Light Brands to become the "Coolest" package among young adults. Anheuser-Busch chose Graphic Packaging to develop a new 4 pack carrier for the new 16 oz. container. The results are 4-pack baskets that mirror the graphics on the tall 16 oz. bottle. Anheuser-Busch is targeting the premium brand to young adults who enjoy the tactile experience of the aluminum bottle. The bottle offers a unique allure to help bring wine and spirits consumers back into world of premium and specialty beer. The "Ruff-Rider TM " style baskets were printed sheet-fed offset, 5 colors plus varnish for the standard Michelob Brand and 3 colors plus varnish for Michelob Light. Both baskets were manufactured using Graphic Packaging's .018 caliper Aqua-Kote ® wet-strength paper board. Keith Brimble Tel +44 (0)7771 901493 Graham Hand Tel +1 770 795 3823 Contact for more info: NEWS BULLETIN A Riverwood product from the new Graphic Packaging International INTERNATIONAL LIMITED GRAPHIC PACKAGING Beverage
Transcript of A Riverwood product from the new Graphic Packaging ...€¦ · Michelob and Graphic Packaging...
Michelob and Graphic Packaging International Enhancethe "Cool" Image of Anheuser-Busch's new 16 Oz.
Aluminum Bottle with a new 4 - Pack Basket Carrier
Marketing research hasalways shown that packaging is akey motivator in attracting consumers and the"aluminum bottle" is one of the "hottest" newprimary packages in the beverage market today.
Anheuser-Busch is using the high-tech, premiumpackage to position its Michelob and Michelob LightBrands to become the "Coolest" package among youngadults. Anheuser-Busch chose Graphic Packaging todevelop a new 4 pack carrier for the new 16 oz.container.
The results are 4-pack baskets that mirror the graphicson the tall 16 oz. bottle. Anheuser-Busch is targetingthe premium brand to young adults who enjoy the tactileexperience of the aluminum bottle. The bottle offers aunique allure to help bring wine and spirits consumersback into world of premium and specialty beer.
The "Ruff-RiderTM" style basketswere printed sheet-fed offset, 5 colors
plus varnish for the standard Michelob Brand and3 colors plus varnish for Michelob Light. Bothbaskets were manufactured using GraphicPackaging's .018 caliper Aqua-Kote® wet-strengthpaper board.
Keith BrimbleTel +44 (0)7771 901493
Graham HandTel +1 770 795 3823
Contact for more info:
Sept. 2003NEWS BULLETINA Riverwood product from the new Graphic Packaging International
I N T E R N A T I O N A L L I M I T E D
GRAPHIC PACKAGING
Beverage
