CASE STUDY: PACKAGE DEVELOPMENT | NEW SHAPE The New …€¦ · Graphic Packaging International...
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CASE STUDY: PACKAGE DEVELOPMENT | NEW SHAPE The New Shape of Snacking Inspired packaging. A world of difference. Overview The Doritos Crunch Nuts and Crunch Mix IntegraPak™ car- tons bring a new and unique packaging format to the chips and snacks category, which has forever been dominated by pillow style flexible bags, made from non-renewable petro- leum-based materials, and lacking the functional features that consumers value in today’s on-the-go all-day snacking culture. IntegraPak™ is a folding carton with an integrated liner in a single compact re-closeable package. Challenge When Frito-Lay launched their new Doritos Crunch Nuts and Crunch Mix, the brand specifically did not want to package the snacks in a traditional snack-style flexible pillow bag. It wanted this new premium offering to stand out from others in the market and needed a premium package that could offer barrier for freshness and product protection. In addi- tion, the new package needed to be compact for handheld consumption, to fit in cup holders, be portable, and offer an effective re-closure to preserve the unused product. It also needed to be unique to the category, attention-getting, and offer merchandising flexibility. The new IntegraPak™ solution met all these needs and more. Solution IntegraPak™ is a proprietary packaging technology that combines a traditional folding carton with a flexible liner in a single package. This combination offers production and material efficiencies, as well as forming and direct filling on a single machine. The Doritos Crunch Nuts and Crunch Mix packages feature a unique prismatic carton shape – inspired by the Doritos chip – that is distinct on the retail shelf, while fitting comfortably in consumers’ hands. It also fits in cu- pholders and is convenient for reach-in snacking or can be poured into the consumer’s hand or mouth. The package is easily opened by folding and removing the top flap and incorporates a simple and effective fold-over reclose feature to preserve the unused portion of snacks. The carton liner provides effective barrier for the product, and when sealed, is gas-flushed to remove oxygen and achieve a modified atmosphere package for extended shelf life. Because the package is direct filled, it can use less mate- rial and requires less head space than traditional bag-in-box style packages. Additionally, ultrasonic sealing is used to achieve faster and more reliable sealing of the filled package. This package runs on custom equipment designed specifi- cally for this IntegraPak™ carton, allowing it to erect and fill the integrated carton and liner at high speeds in a single operation. This offers an opportunity for space, material and cost savings in the manufacturing facility.
Transcript of CASE STUDY: PACKAGE DEVELOPMENT | NEW SHAPE The New …€¦ · Graphic Packaging International...
CASE STUDY: PACKAGE DEVELOPMENT | NEW SHAPE
The New Shape of Snacking
Inspired packaging. A world of difference.
OverviewThe Doritos Crunch Nuts and Crunch Mix IntegraPak™ car-tons bring a new and unique packaging format to the chips and snacks category, which has forever been dominated by pillow style flexible bags, made from non-renewable petro-leum-based materials, and lacking the functional features that consumers value in today’s on-the-go all-day snacking culture. IntegraPak™ is a folding carton with an integrated liner in a single compact re-closeable package.
Challenge When Frito-Lay launched their new Doritos Crunch Nuts and Crunch Mix, the brand specifically did not want to package the snacks in a traditional snack-style flexible pillow bag. It wanted this new premium offering to stand out from others in the market and needed a premium package that could offer barrier for freshness and product protection. In addi-tion, the new package needed to be compact for handheld consumption, to fit in cup holders, be portable, and offer an effective re-closure to preserve the unused product. It also needed to be unique to the category, attention-getting, and offer merchandising flexibility. The new IntegraPak™ solution met all these needs and more.
SolutionIntegraPak™ is a proprietary packaging technology that combines a traditional folding carton with a flexible liner in a single package. This combination offers production and material efficiencies, as well as forming and direct filling on a single machine. The Doritos Crunch Nuts and Crunch Mix packages feature a unique prismatic carton shape – inspired by the Doritos chip – that is distinct on the retail shelf, while fitting comfortably in consumers’ hands. It also fits in cu-pholders and is convenient for reach-in snacking or can be poured into the consumer’s hand or mouth. The package is easily opened by folding and removing the top flap and incorporates a simple and effective fold-over reclose feature to preserve the unused portion of snacks. The carton liner provides effective barrier for the product, and when sealed, is gas-flushed to remove oxygen and achieve a modified atmosphere package for extended shelf life. Because the package is direct filled, it can use less mate-rial and requires less head space than traditional bag-in-box style packages. Additionally, ultrasonic sealing is used to achieve faster and more reliable sealing of the filled package.
This package runs on custom equipment designed specifi-cally for this IntegraPak™ carton, allowing it to erect and fill the integrated carton and liner at high speeds in a single operation. This offers an opportunity for space, material and cost savings in the manufacturing facility.
Graphic Packaging InternationalGraphic Packaging International is a pre-mier consumer packaging company with a leading position in paperboard packag-ing for the food, beverage and consumer products markets sold in retail and food-service channels. Our innovative product lines include sustainable packaging for microwave cooking, foodservice, folding cartons, and beverage cartons.
You have probably purchased food, beverages or other consumer products at your local grocery, club store or restaurant that are sold in our packag-ing. Our customers include some of the best-known brands in the world. We are headquartered in Atlanta, Georgia.
Our Vision and Our ValuesOur goal is to create inspired consumer packaging that makes a world of difference. We grow with our custom-ers by creating innovative and complete consumer packaging solutions through consumer insights, market knowledge, global scale, local execution, and an integrated business system.
Our core values are the cornerstone of our culture and guide us as we work together in achieving success. We value our culture and expect our employees to act with integrity, to respect one another, to be personally accountable, to build positive working relationships and to work together as a team.
A Variety of Packaging SolutionsOur packaging solutions help build powerful brands.
Consumer PackagingFolding CartonsBeverage MultipacksStrength PackagingPackaging Systems and Machinery
Please visit our website at graphicpkg.com for more information.
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Graphic Packaging International1500 Riveredge Parkway NW, #100 | Atlanta, GA 30328(770) 240-7200graphicpkg.com
BenefitsShelf DifferentiationThe snacking category is dominated by flexible pillow bags. In the retail environment, the unique shape of the Doritos Inte-graPak™ carton stands out to consumers and is quickly noticed, prompting trial of the new product. The package also incorpo-rates a peg hole in the top flap giving retailers the flexibility to merchandise this product on peg hooks or stand it on standard retail shelving.
On-The-Go Snacking ConvenienceThe Doritos Crunch Nuts and Crunch Mix IntegraPak™ cartons meet the evolving demands of today’s hectic consumer lifestyles. Their slim design fits well in pockets, purses and desk draw-ers. They offer handheld convenience and pour easily into your mouth for on-the-go snacking. The simple reclose feature pre-serves the unused portion for all-day grazing, and the compact base fits in cup holders for snacking in the car. Combined with the effective barrier that ensures a fresh product, and the unique shape and appearance, this package is a perfect way to deliver a tasty new Doritos snack product. TolearnhowGraphicPackagingcansolveyourmostchallengingpackagingconcerns,contact:[email protected]:graphicpkg.com.
