A proposal: the H-Factor Index (aka: how to measure and put in value corporate heritage)
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Transcript of A proposal: the H-Factor Index (aka: how to measure and put in value corporate heritage)
H-Factor Indexfrom Made in Italy to global economya tool to convert heritage into competitive advantage
Daniele Pozzi, PhDdaniele.pozzi@hfactor.it
an index to measure corporate heritage● using corporate history as value for the future● from the study of Made in ItalyÕs success● a multidisciplinary approach
Preserving your own memory doesn't mean to seek for receipts for the future. It signifies to collect ideas, experiences, like a container of accounts which enriches the value of the company and helps you to be protagonist in the present.
Tommaso Fanfani, Piaggio Foundation
heritage is● a bridge connecting past and future generations● an inimitable competitive advantage● an often untapped resource
MADE IN ITALYis a successful story coming from a shared
e x p e r i e n c ew i t h a s t r o n g h e r i t a g e
heritage in action: food Made in Italy
AuthenticityTradition
Nostalgia
heritage in action: fashion Made in Italy
InspirationCraftsmanship
Icons
the idea● measure corporate heritage to better use it● start studying the Made in Italy case
the tool● a multidisciplinary index● starting from research on the field
• HISTORY• Primary sources• Secondary sources• Quantity / Quality
historiography• Openness to research• Museum• Relevant events• Relevant people• Relevant products• Interaction with national
history• ...
• BUSINESS• Communication• Actions towards heritage• Ownership / governance• Location• Continuity products• Logo / Corporate image• Identity• Corporate history
internal awareness• Awareness within the
market• ...
a multi-variable analysis
the goal● help companies to better capitalise heritage● compare cases between industries/countries● merge development and tradition● spread best practices
t h e h i g h e s t t r e e shave the deepest roots
i n d e x