A Presentation On

Godrej Group

Brief History

• Group was formed by Mr.Ardeshir Godrej in 1897.

• In 1928 Mr.Pirojsha Godrej led the foundation of Godrej, at Vikroli, Mumbai.

• First company to develop the procedure to manufacture the soap from vegetable oils.

Mr.Ardeshir Godrej

(1868-1936)

Mr.Pirojsha Godrej(1882-1972)

Godrej & Boyce Mfg. Co. Ltd.

Godrej Industries Ltd.

Godrej Consumer

Products Ltd.

Godrej Appliances Ltd.

Godrej Infotech Ltd.

Godrej (Malaysia) Sdn.

Bhd.

Godrej (Singapore) Pte.

Ltd.

Affiliates• Godrej Agrovet Ltd.

• Goldmohur Foods & Feeds Ltd.

• Godrej Investment & Properties Ltd.

• Godrej international Ltd.

•Godrej Global Mid East FZE

•Mercury Mfg. Co. Ltd.

•Godrej Foods Ltd.

•Godrej Sara Lee Ltd.

•Godrej Telecom Ltd.

•Geometric Software Services Co. Ltd.

•Godrej Pillsbury Ltd.

Corporate Mission & Vision

• Mission: Enriching Quality Of Life Every Day Everywhere.

• Values:IntegrityTrustTo ServeRespectQualityEnvironment

• Vision :Godrej In Every Home And At Every Work Place

• Positioning : We want to Target all Geographic Areas

to Create Loyal Customer Base.• Proposition:

We want to Provide Value For Money To Each And Every Customer

Overall Performance

• Business : Rs. 3473 crore• Profit: Rs. Rs. 737 crore• Overall Growth: 6%• Total No. Of Employees: 21000• Total Subsidiaries: More than 50

Organisational Structure

Chairman

Managing Director

ED,Finance

ED, HRED, R&D

And Production

Other

Main Products Of All Companies

• Godrej Industries Ltd.(67%)Industrial Chemicals: Fatty Acids, Glycerin, Fatty Alcohol, Alpha Olefin, SulphonatesOthers: Edible Oils, Primary Care Diagnostic Products and Financial Operations

• Godrej Consumer Products Ltd.(67%)Consumer Products: Soaps, Detergents, Cosmetics

and Toiletries.• Godrej Appliances Ltd.(67%)

Refrigerators, Washing Machines and Air-conditioners

•Godrej Infotech Ltd.(52%)

Infotech Services and Software Development

•Godrej Agrovet Ltd.(57%)

Animal Feeds and Agro Products

•Godrej Properties & Investment Ltd.(79%)

Real Estate & Property Development

•Mercury Mfg. Co. Ltd.(62%)

Steel Furniture and Office Equipment

•Godrej Foods Ltd.(81%)

Food Processing and Edible Oils

• Godrej Sara Lee Ltd.(48%)Household Insecticides

• Geometric Software & Solutions Ltd.(22%)Software Development

• Godrej Telecom Ltd.(73%)Corded and Cordless Telephones

• Godrej Pillsbury Ltd.(44%)Whole Wheat Flour and Cake Mixes

• Godrej International Ltd.(100%)International Trading (US$ 18,191,665 @ Rs. 47.12)

Strategies Of Godrej• Alliances, Joint Ventures• Diversification• Learning Curve Approach• Creation Of Loyal Customer

Base By Providing Highest Quality, Less thrust On the Advertisement

• Environment Friendly

•History:

Formed from the de-merger of Godrej Soaps Ltd.

Started By Mr. S. P. Godrej in 1928

Chairman is Mr. Adi Godrej

Managing Director is Mr. N. B. Godrej

Head Office At Pirojshanagar, Mumbai.

Mr. N. B. Godrej

(1912-2000)

Product Line Of Godrej Consumer Products Ltd.

Products

Personal Care

Hair Care

House Hold

Cleaner

Fabric Cleaner

•Cinthol

•Allcare

•Fair Glow

•Nikhar

•Shikakai

•Shaving Cream

•Shampoo

•Anoop Hair Oil

•Kesh Kala

•Coloursoft Light Brown

•Godrej Liquid Cleaner

•Eazy

•Trilo

Leading Soap Brands

Segments

Popular Segment

Mid-priced Segment Premium Segment

•Shood Ganga

•Doodh Ganga

•Cinthol

•Cinthol Fresh

•Godrej No.

•Cinthol Lime

•Cinthol Cologne

•Fair Glow

•Shikakai

•Cinthol Ultimate

•Evita

As Per Brand Equity Survey Fair Glow Stands At 11th Position

Market Share

•Toilet Soaps : 37.5%

•Detergents(i.e. Eazy & Trilo) : 3.1%

•Cosmetics : 12.7%

•Hair Dye : 40%

Financial Results For 2000

•Total Business : Rs. 470 crore

•Total Revenue Generated : Rs. 99 crore

•Growth : Average Growth is 41%

Soaps : 26%

Detergents: 18%

Cosmetics: 58%

Hair Care: 17%

Godrej Industeies Ltd.•Products:

Glycerin

Fatty Acid

Alpha Olefin Sulphonate

•Market Share: 46%

Financial Results Of Godrej Industries Ltd.

For Q3:

• Business: 105 Crore

• Gross Profit: 24 Crore

• % Growth in Profit: 15%

• No . Of Employees: 7000

Other Products

•Consumer Products

Store-well

Vacuum Flasks

•Office Equipments

Tables

Relaxing Chairs

Cupboards

•Appliances

Refrigerators

Air Conditioner

Washing Machine

•Chemicals And Agro

Fatty Acids

Fatty Alcohol's

Glycerin

Alpha Olefin Sulphonate

•Security Equipments

Strong room Doors

Safe Deposit Lockers

Coded Small Lockers

Electronic Lockers•Office Automation

Typewriters

Printers

Personal Computers

Conferencing Equipments

•Industrial Products

Sheet Metal Working m/c

Fork Lift Trucks

Container Spreaders

Rotating Clamps•Storage Solutions

Angled Racks

Stores Security Racks

Trays Of Different Sizes

•Machine Tools

Different Accessories

Injection Moulding m/c

Pressing m/c

Coil Processing•Locks

Cylindrical Locks

Padlocks

Mortise Locks

Door Locks

Rim Locks

Some Pictures Of Godrej Prima Division