A NM Restaurant Association Southwest 4th Quarter 2012 · Allison kuper Smith – Government...

Southwestrestaurateur

Buddy Ritter, 2012 Restaurateur of the Year

Farm to Table Event Features ProStart Students

$22,500 in Scholarships Awarded by HIEF

A State of Enchantment – Hospitality Award Winners

A NM Restaurant Association Publication • Volume 12, Issue 4

4th Quarter 2012

S O U T H W E S T R E S T A U R A T E U R 4th Quar ter 2012 3

Money Saving Programs Exclusively for NMRA Members

MUSIC LICENSING20% off music licensing services

BMIMusic licensing services for those establishments playing music in-house.Cleve Murphy (615) 401-2877 [email protected] www.bmi.com

NATIONAL REPRESENTATION National Restaurant AssociationEvery regular member of NMRA is also an automatic member of NRA. Education, training, advice and more.www.restaurant.org

NATURAL GAS PROVIDERS10% to 20% off natural gas pricing

Seminole Energy ServicesDiscounted Natural Gas Providers, Local and Wholly American Owned, Equal Reliability, Superior Personal Service, Natural Gas Savings. Anthony Apodaca (505) 314-0683 • [email protected]

STATEWIDE ALCOHOL SERVERCERTIFICATION30% off alcohol server certification courses

New Mexico Restaurant AssociationProviding weekly classes STATEWIDE. See Education & Training Calendar forschedule. Victoria Sanchez Martinez (505) 343-9848 or (800) 432-0740

ONLINE AND E-MAIL MARkETING SERVICES10% discount on e-mail marketing services

FishbowlThe leading provider of e-mail and loyalty marketing solutions to the restaurant indus-try. Let us create a turnkey solution to your marketing needs.(800) 836-2818 x205 www.fishbowl.com

Credit and Debit Card Processing and Payroll Services Association pricing for processing services

Revolutionize your business operations — and maximize your profitability — with Full Course Business SolutionsSM. Full Course delivers an exclusively endorsed suite of payment products including card processing, gift marketing, tip management and check management services . To learn more about Full Course, visit http://www.heartlandpaymentsystems.com/gofullcourse/solutions.aspx?state=NM.

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Zlotnick, Laws and Sandoval, PC We know restaurant accounting! Over 30 years experience. David Zlotnick(505) 982-3894

OTHER MEMBERSHIP BENEFITS• Annual educational retreats• Listing on leading New Mexico restaurant website• Training and consulting services

FOOD SAFETY TRAINING30% off food safety education for managers and employees ServSafe® TrainingNationally accredited food safety training for managers, owners and employees.Victoria Sanchez Martinez (505) 343-9848

See Education and Training Calendar for schedule

NMRA does reasonable due diligence into the reputation for commercial reasonableness and fair dealing of the businesses who apply for and are accepted into the NMRA Endorsed Program, however each member of NMRA who enters into a business relationship with any business listed above must perform their own due diligence at the time of engagement of the Endorsed Program provider and may not rely upon the denomination of that provider as having been accepted into the NMRA Endorsed Program. NMRA expressly disclaims any liability to any NMRA Member or any other party who elects to retain or employ an NMRA Endorsed Program provider.

WORkERS’ COMP INSURANCEAssociation created and admininstered program

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HEALTH AND BUSINESS INSURANCEAffordable Coverage, Many Options

Linton and AssociatesSolutions for property and casualty insurance, as well as individual and group health and wellness plans for NM employers. Get a quote or policy analysis by calling 505-247-1530. www.lintonandassociates.com

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Endorsed programs


EcoNoMicS iN oNE LESSoN

“A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves largesse from the public treasury. From that moment on, the majority always votes for the candidates promising the most benefits from the public treasury with the result that a democracy always collapses over loose fiscal policy, always followed by a dictatorship. The average age of the world's greatest civilizations has been 200 years.” –AlexisdeTocqueville

Iwishthisweren’ttruebutalas…

The minimum wage ballot initiative is merely a voter-initiated entitlement. By the time you see this article theminimumwageforAlbuquerquewillhavebeendecidedbythepeople.Wehavebeeninfrontofthepeoplemakingsuretheyknowwhat'srightforbusinessesandtheeconomy.

Our economy is sinking becausepeople don’t understand the basics of economics and they are willing to vote themselves and others “largesse”.Arecentpollaboutvotingon a local economic issue proved that messaging aroundsoundeconomicpolicydidnotmattertotheaveragevoter.

Making a profit is not evil.Makingaprofitisimperativetostayinginbusiness.Noonegoesintobusinesstolosemoneyorbreakeven.Themotivationbehindstartingabusiness isto do something enjoyable andmakemoney doing it. Thegovernment makes money on business by taxing profits.Therefore, profits support government jobs. Businesses also support charities by donating part of their profit to charities.

If you increase costs in one place, businesses will go somewhere else (where costs have not increased) in ordertoremaincompetitivewithotherbusinesses.SometimesthismeansmovingaplanttoChina,othertimesitmeansmovingfromthecitytothecounty.Businesses will not be likely to open in your location if it costs significantly more to do businessinyourlocation.

We are in dangerous waters when folks can’t logicallycalculate the consequences of their actions. Increasing theminimumwageinAlbuquerqueisabadmoveeconomically.Prices will increase, people will be laid-off, business will locate anywhere but Albuquerque.

HelloEveryone,As you may know, myname is Randy Kenna,DirectorofOperationsforRudy’s “Country Store”and Bar-B-Q, and I amthe new President forNMRAfortheupcomingyear. I’m very honoredand humbled to acceptthis position. I will domy best to honor thosewhocamebeforemeandleave a great foundationforthosewhofollow.

Here is a little history about myself. I’m a native ofAlbuquerque and a graduate of the AlbuquerqueAcademy and theUniversity ofNewMexico. I’ve beenin therestaurant industry for30+years.When Iwas13yearsold, I started scrubbingpots andpans –not evenyettoobtainthestatusasdishwasher–thenIbecameadishwasher,busboy,andprepcook,snackbarmanagerat16yearsold,bartender,waiter,generalmanagerandnow,DirectorofOperations.I’msurethatmanyofyouhaveavery similar story. Themain reason I love this businessisbecauseoftheinstantresultsandgratificationofyourefforts. If a customer is happy andpleased, you knowyouhavedoneagreatjob.Vice-versa,ifyoudidnotmeetthecustomer’sexpectations,youhavetheopportunitytomakeeverythingrightandagainknowthatyoudidajobwelldone.

One of the expected battles this upcoming year is thefightof the livingwageproposal.Weallknowthat thisnew living wage proposal will be very detrimental toour industry. I canassureyou thatwearedoingallwecantodefeatthismeasure.NotonlyisthisimportanttoallofusinAlbuquerque,buttoeveryoneinthestate.Ifthisbattlecomestoyourarea,hopefully, thestruggle inAlbuquerque will have provided us with a successfulblueprintforthefuture.

AgoalIhaveforthisyearisagreaterparticipationbyallof us involved in thiswonderful association. I believethebestwayforthistobecomeatruestatewide,effectiveorganization is that we ALL need to be involved. I’mveryappreciativeof thosewhoarevery involved todayandinthepast.Inorderforustothrive,weneedmoreparticipationbyall,whetheryou live inPortales,Aztec,Red River or anywhere else in the state. It is a seriouscommitment.However, inourhightechworldoftoday,itisonlyacouplehoursamonth,well,inmostmonths.Soplease,findsomethingthatinterestsyouandallowtheassociationtogainfromyourstrengthsandyourtalents.I look forward toanexcitingyear and tohelp lead thiswonderfulorganizationanditsmembers.

Randy KennaDirector of Operations for Rudy’s “Country Store” and Bar-B-Q

Executive forumPresident's perspective

Carol WightChief Executive Officer


i n s i d e4 t h Q u a r t e r 2 0 1 2 C o n t e n t s

Chris Bryant

Kathy Diaz

Joan Duran

Deborah Gagnon

Florence Jaramillo

Lou McLeod, Emeritus

Tom Martin

Mike Maxwell

Dave Minneman

Steve Paternoster

Juergen Peters, Emeritus

Sharon Richards, Emeritus

Tom Willis

Maurice Zeck, Emeritus

Carol Wight – Chief Executive Officer

Delayne Beutel – Membership Sales

Mary Brown – Membership Administrator

Victor Martinez – Certification Coordinator

Victoria Sanchez Martinez – Development Director

Gina Mensay – Communications Director

Mary Padilla – Alcohol Server Instructor

Cynthia Ploen – Accounting Manager

Scott Sharot – Alcohol Server Instructor

Allison kuper Smith – Government Affairs Director

9201 Montgomery NE, Suite 602Albuquerque, NM 87111

(505) 343-9848 or (800) 432-0740www.nmrestaurants.org

[email protected]

Albuquerque

Gene BacaBueno Foods

Dan BuserProClean

Chris ChristyBlack Mesa Coffee Co.

Marie ColemanChurch Street Cafe

Bob DawsNational Distributing Company

Matthew DiazMonroe’s Restaurants

Bill FockeShamrock Foods

Pat HafnerOutback Steakhouse

Todd HickamBen E Keith Foods

Randy KennaRudy’s Country Store and BBQ

Johnny RileyBowlin Travel Co.

John SzurekUS Foods

Gary WilesCarl’s Jr.

Las Cruces

Janet Green, Ex-OfficioNM State University

Ed LindermanVillage Inn/Applebee’s Grill and Bar

Ashley SpringerDe la Vega’s Pecan Grill

and Brewery

Mesilla

Jerry HarrellDouble Eagle

Tom HutchinsonLa Posta

Portales

Mark VigilMark’s Restaurant Catering

Vines Italian Restaurant

Santa Fe

Monique Jacobson, Ex-Officio Secretary of Tourism

Al LuceroMaria’s New Mexican Kitchen

Fernando OleaBert’s La Taqueria/Bert’s Burger Bowl

Marie ColemanChairman

Church Street Café

Chris ChristySecretary

Black Mesa Coffee Company

BOARD OF DIRECTORS

HONORARY MEMBERS

NMRA STAFF

D E PA RT M E N T S :NRA News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6NM Public Affairs Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Member Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-152012 BUYERS GUIDE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17-20Annual Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Education and Training Calendar . . . . . . . . . . . . . . . . . . . . . . .22Bits and Pieces… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

F E AT U R E S :HIEF Awards $22,500 in Scholarships . . . . . . . . . . . . . . . . . .11Hospitality Award Winners . . . . . . . . . . . . . . . . . . . . . . . . . 12-13ProStart Students Get A Running Start . . . . . . . . . . . . . . 14-15

A D V E RT I S E R S I N D E X :Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Ben E Keith Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . Back CoverFISIF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Heartland Payment Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . .16La Montañita . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Linton and Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Shamrock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Sysco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Valencia Flour Mill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Zlotnick, Laws and Sandoval . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Please support the advertisers in this publication. They have made this

magazine possible. For advertising information contact Gina Mensay

at 505-343-9848 or 800-432-0740 or [email protected]

This publication is intended to provide accurate and authoritative information on the subject

matter covered. It is distributed with the understanding that authors, publishers and/or

distributors are not rendering legal, accounting or other professional services and they

assume no liability whatsoever in connection with its use.

Randy KennaPresident

Rudy’s Country Store and BBQ

Gary WilesTreasurerCarl’s Jr.

Bill Focke Associate Vice President

Shamrock Foods

EXECUTIVE OFFICERS

Office: 575-523-1799 Fax: 575-523-1080

www.tumediagroup.com

Simply put...Your Media Group.

Dining Guide NMRA Website

Southwestrestaurateur


Tom HutchinsonNRA Board Representative, La Posta De Mesilla

NRA news

NRA ROLLS OUT EMPLOYEE-EDGE

Intheworksoverthelastcoupleofyears,theNationalRestaurantAssociation(NRA)is now introducing the EmployeeEdgeProgram, a new benefits and awardsprogram focused on rewarding andretaining restaurant industry employeesbyprovidinguniquelytailoredbenefits.Italsoprovidesimportantcostsavingsandproductivityenhancementsforrestaurantownersandoperators.

Today’s employees continue to look forandexpectadditionalvalueandbenefitsassociatedwiththeiremployment.While

restaurant groups and chains havetypicallyprovidedamorecomprehensivebenefit package to their employees,the EmployeeEdge Program will giveindependents and smaller restaurantgroupsanopportunitytoofferanarrayofbenefits thathavenotbeenaffordableoravailablebefore.

Attritionandretainingqualityemployeescontinues to be one of our industry’sgreatest challenges. NRA researchsuggests health insurance and otherbenefits are a “big deal” in attracting

and keeping qualityrestaurant employees.The EmployeeEdgeProgram is designedto be that program thatallows the restaurantindustry to close thegapof employeebenefitexpectations and bemore competitive withotherindustries.

For owners andoperators, the Programprovides employeesaccess to services andprogramsatnocosttotheemployer. Additionally,the EmployeeEdge Pre-paid Discover Cardallows employers toachieve the benefit ofdirect deposit withoutthe responsibilities ofa paycard program,basicallyamuchsimplerwaytopayemployees.

For the employee, the Program offers amuch better way for the unbanked andunderbanked employee to manage theirmoney. It also offers ATM and POSpurchases, online banking, bill payment,and direct deposit of pay, all for a verylow maintenance fee with no minimumbalance requirement or overdraftfee. Additionally, employees can earnup to 10% in cash rewards and valuediscountseachtimetheyuseparticipatingmerchants suchasAMCTheaters,GameStop, Marriot, Lowes, Banana Republic,CVS Pharmacy (to mention a few) aswell as exclusive travel rewards anddiscounts. The program also offers, incooperation with United Healthcare,healthcare savings of 10-50% on a widerange of services including prescriptiondrug savings of up to 50% on brandnameandgenericmedications,savingsondental, vision, chiropractic, fitness clubs,hearing aids, and 24 hour access to anursetoanswerhealthcarequestions.Theprogramevenoffersacareerbuildingjobsearchtoolthatprovidesinformationandtipsforbuildingaprofessionalresume.

Theprogramoffersmuchmore thanmycolumnallowsmetodescribe.Ifyouwishto learn more about the EmployeeEdgeProgram, go to EmployeeEdge.orgor contact Julia Knouse at the NRA [email protected] or 312-715-6774.Posters and paycheck inserts are alsoavailable to create awareness amongyour staff. If youdo not currently offerthis range of benefits, I would highlyrecommend you take a close look atEmployeeEdge.

Here’s what you’ll fi nd on the NMRA app:

Register for alcohol server

certifi cation courses

Access important legislative news

Sign up for our e-newsletterContact a member of our staff

Download the NmRA App Today!

App Designed for NMRA by

massmobilesolutions.com

la montañita co-op distr ibution center

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Featured local brandsBeneficial Eggs • Bib B’s • Kyzer Farm PorkHeidi’s Raspberry Farm • Old Windmill Dairy Sweet Grass Beef • Tamaya Milled CornTucumcari Mountain Cheese Factory

Featured national brandsApplegate Farms • Crystal Geyser Natural Value • Organic Prairie • OrganicValley • Petaluma Poultry • Shelton’s Farms

We KnoW the industry.We can help meet the growing demand for all-natural and organic with our unique product mix and local center-of-the-plate brands. Because we also have deep experience in thefoods industry, we have access to an excellent mix of national branded items to fill in the gaps where local products are unavailable.

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a local mix of all-natural and organic foods from our neighbor farmers, ranchers and other creative folks.

901 Menaul Blvd NE • Albuquerque • New Mexico 87107 tel 505-217-2010 • 505-217-0677 fax • [email protected]


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By: Allison Kuper Smith NMRA Government Affairs Director/LobbyistNM PUBLic affairs update

GEttiNG REAdy foR SESSioN 2013Lucky13.Somepeoplelookatthenumber13 and fear it. I have always liked thenumber13.PerhapssincethatwasalwaysthenumberIhadontheroster inpublicschool? I don’t know. Whatever thecase, we are looking forward to Session2013. Session begins on January 15 andends at noon on March 16. Since thissession is a 60-day session, legislationonanytopiccanbeintroducedandwitha new batch of freshmen legislators,I am pretty certain we will see a broadrangeoflegislationputinthehopper.

Oneofourtopissueswewillbelookingat supporting this year is changing thecertification for alcohol servers fromevery five years to every three yearsand with that reducing the penalty fora certified server unknowingly servingalcohol to aminor from a felony on the

first offense to amisdemeanor.WehavesupportedthislegislationformanyyearsandIamconfidentwithalltheworkwehavedone,and the fact this ismy luckyyear, we will get this passed throughthe legislature and up to the Governorfor her signature. The Regulation andLicensingDepartment is supporting thislegislation so we look forward to somegoodteamworkwiththeSuperintendentof RLD and with our partners at thePetroleumMarketersAssociation.

A big issue we will oppose if we seeit come up is an effort to change theconstitutionofthestateofNewMexicotoincrease the minimum or training wageand tie thatwage to the consumerpriceindex.Wefeelthatthedecisiontoincreasewagesshouldbemadeatthefederallevelbut if it must be done at the state levelthenlegislatorsshouldhaveasayinwhenandhowtoincreasethetrainingwagesinthe state. A constitutional amendmentwouldmeanthatanytimeachangeneeds

tobemadetothewage,likeintheeventof an economic crisis, then the matterwouldhavetobevotedonatageneralorspecialelectionofregisteredvoters.Thiscould seriously impact New Mexico’smandatesetforthintheconstitution,thatNewMexicomustbalancethebudget,asmanyminimumwageworkerswork formunicipalities,countiesorthestate.

We will be working hard on these twoissues as well as a host of other issuesthatwill impact you and your business.Keepaneyeoutforourlegislativetrackerthat we post on the website and watchyourinboxforlegislativealertsthatcomefromNMRA.Asalways, Ihaveanopenphone,emailanddoorpolicy.Ifyouhavequestions, comments or concerns aboutanypieceoflegislation,pleasecontactmedirectlyorthroughtheofficesatNMRA.

Let’smakethissessionourlucky13.


TheNewMexicoRestaurantAssociationis pleased to recognize C.W. “Buddy”Ritter, owner of the Double Eagle deMesilla, as our 2012 Restaurateur of theYear. The fifth-generation NewMexicanwasanaturalchoiceforthehonorduetohis more than 50 years of experience inthehospitalityindustryandhisnumerouscontributionstotheindustry.

Ritterwas born inLasCruces andwentto high school at New Mexico MilitaryInstitute. He majored in Banking andFinance at Tulane University andgraduated from New Mexico StateUniversity with a BA in business. Healso attendedMichigan State’s graduateprogram becoming the first CertifiedHotel Administrator in New Mexico.RitteralsoservedintheUSArmyMilitaryIntelligenceGroup.

Buddy has had a successful career inthehospitality industryinthesouthwesthaving owned four hotels, elevenrestaurants and two breweries in NewMexico and Arizona. We asked him tospeakalittleaboutwhatledtohissuccessandhisachievementsintheindustry.

SWR: How would you define a successful businessperson in the hospitality industry?

BR: Most successful businessmen walkto thebeatofadifferentdrummer.Theyare dedicated to sustained hard work;they are disciplined and calculated risktakers. They have amerciless drive andare proactive rather than reactive. Theydisavowpersonal failureandbelieve thetarget is too near if you hit it everytime.Theyalsosurroundthemselveswiththe best key staff they can afford andcultivate outside contacts as well. Theyarecommittedtotheirprinciplesandtheythriveontheirgoodhunches.

SWR: How did you start out in the hospitality business?

BR:Oneofmyfirstpositionsaftercollegewasworking inour familybusiness, theLodgeatCloudcroft. Iendedupmakinga lot of changes in the managementthere and have been working in theindustry ever since. Even after havingotherbusinesses inother industries, I’vealways stayed inhospitality. I think thatsuccessful people in hospitality have acommitment to excellence and makingtheirdreamsareality.

SWR: Who were or are your biggest influences in business?

BR: Both of my grandfathers and myfather subscribed to principles fromthe Wharton School in Pennsylvania. Ilearnedfromallofthemandwantedtobeassuccessfulastheywere.

SWR: You have an impressive resume of honors and achievements. Can you point out any one of them as one of your proudest accomplishments?

BR: I am very humbled tohave received all of themandIfeellikethecommunityandthestatehavebeenverygood to me and my family.I try to give back to thecommunity whenever I canand I am fortunate to havehadablessedcareer.

SWR: Do you have any funny stories to share about your time in the restaurant industry?

BR: Early on in my career,“to go” boxes weren’t eventhought of yet. Working inthe restaurant one night

I noticed a family with two small boysthat had quite a bit of food left on theirplates.Iwantedtomakesureeverythingwas alright with the meal so I askedthemiftheywereenjoyingit.Themotherassuredme that it was good and askedifshecouldhavea“doggiebag”to takehome the leftovers. Without skipping abeat,oneoftheboysasked,“Mommy,arewegettingadog?”

SWR: Anything else you’d like to share with us?

BR: This industry is a great place foryoung people to find a career. There isawideopen fieldofopportunityandsomanyjobsthatsuitamyriadofdifferentpersonalities. I want to encourage ourschools and scholarship is so important.Thereweren’tschoolsofhospitalitywhenI started out and now there are many.We need to continue to sustain thembecause theseuniversities areproducingthefutureofourindustry.

Member profile

Buddy Ritter, 2012 Restaurateur of the Year

Happy Holidays

FROM OUR SHAMROCK FAMILY TO YOURS

800.326.5571 shamrockfoodservice.com


One of the most rewarding things we dothrough the Foundation is support theeducational endeavors of the future ofour industry. The scholarships we givethrough the generosity of ourNewMexicoRestaurant Association members and theNationalRestaurantAssociationEducationalFoundation Co-Branded ScholarshipProgramhelppave theway for students toattend institutions of higher learning andgaintheskillstheyneedtogrowandprosperintherestaurantandhospitalityindustry.Weareveryproudofthestudentswhoappliedfor our scholarships and congratulate all oftherecipients.

The foundation has awarded a total of$22,500 for the 2012-2013 academic year.Scholarships were awarded to graduating

highschoolseniors,aswellasthoseenteringtheir sophomore, junior and senioryears incollege.

These scholarships are made possible dueto the generosity of the NMRA memberslisted,aswellas support from theNationalRestaurant Association EducationalFoundation. This program matches everydollar donated in New Mexico and goesdirectlytothedeservingrecipient.

For more information about theHospitality Industry Education Foundationor the Scholarship Program pleasecontact Victoria Sánchez Martínez at505-343-9848 or [email protected].

HoSPitALity iNdUStRy EdUcAtioN foUNdAtioN Awards $22,500 in Scholarships Htet Aung

Culinary Institute of America Michael Alan Fuller II Memorial & Taco Box

Maria HiteSchool of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Taylor FresquesSchool of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Octavio MartinezSchool of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Hannah TaylorNorthern Arizona University Valencia Flour Mill & De Colores Restaurant

Sara GreenCentral New Mexico Community College Double Eagle de Mesilla & Church Street Café

Nolan RuizThe International Culinary Schools at the Art Institute Scalo Northern Italian Grill & Monroe's Restaurants

David ValdezSchool of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Zachary MyersEureka College Michael Alan Fuller II Memorial

Scholarship recipients Taylor Fresques, Maria Hite, David Valdez antd Octavio Martinez pose with owners Larry and Dorothy Rainosek of Frontier and Golden Pride Restaurants.

Jerry Harrell, General Manager of Double Eagle de Mesilla and scholarship recipient Sara Green

Scholarship recipient Nolan Ruiz and owners Miguel and Kathy Diaz of Monroe’s Restaurants

Photos by Jose Leon Castillo III - (c)2012 www.castilloimages.com

Legend Key:

Student NameSchool AttendingScholarship Sponsor

Restaurateurs and members of the foodservice industrygatheredonceagainfortheindustry’spremieregalaattheHotelAlbuquerqueonSeptember24,2012.WewerecelebratingthebestoftheindustryatNMRA’sannualHospitalityIndustryAwards.“AStateofEnchantment”wasthethemeforthisyear’sawardsandittrulywasanenchantingevening.Inconjunctionwiththeawards, we also held our annual Members Day meeting andelectedourOfficersandBoardofDirectorsfor2012-2013.

There are always an outstanding number of nominees fromwhich to choose andwewould like to once again thank thosewhosubmittedanomination for theawards.ThisyearwealsogotinputonyourfavoritenomineesfromourNMRAFacebookpage (facebook.com/nmrestaurants). It isn’t too early to start

thinking aboutwho youwould like to nominate for next year.Nominationinformationisavailableinlatesummer.

We are very fortunate to be involved with generous industrypartners arewe are especially grateful for our event sponsors.Our headliner event sponsor this year was again Sysco NewMexicoandAgendaprovided thegraphicdesign for theevent.AdmiralBeverageCompany,Agenda,AmeriprideLinen,BenEKeith Foods, National Distributing Company, Purefish, SeattleFishCompany,SouthernWineandSpirits,StandardRestaurantSupply,SyscoNewMexico,andUSFoodsallgavecontributionsfortheeventaswell.Wetrulyappreciateallthesupportfromeachandeveryone.Lastly,wewanttothanktheHotelAlbuquerquefortheiroutstandingserviceandhospitality.

A S TAT E O F E N C H A N T M E N T2012 HOSPITALITY INDUSTRY AWARDS

HOSPITALITY INDUSTRY AWARDS2012 WINNERS

Restaurateur of the YearBuddy Ritter, owner of Double Eagle de Mesilla and Peppers (Mesilla)

Restaurant Neighbor AwardBlack Mesa Coffee Company (Albuquerque)

Chef of the YearCarmen Rodriguez, La Posada de Santa Fe (Santa Fe)

Manager of the YearIgnatios Patsalis, Tomasitas (Santa Fe)

Employee Excellence Award, Front-of-the-House Chris Milligan, Secreto Lounge/Hotel St. Francis (Santa Fe)

Employee Excellence Award, Back-of-the-HouseSuzi Twomey, Black Mesa Coffee Company (Albuquerque)

Employee Excellence Award, Back-of-the-HouseMatthew Lee, Frontier Restaurant (Albuquerque)

National ProStart Teacher of the YearUnna Valdez, Sandia High School

National ProStart Student Invitational Culinary TeamSandia High School

National ProStart Student Invitational Management TeamSilver High School

2012 Hospitality CupSandia High School

AAA 4-Diamond Award WinnersFuego (Santa Fe), Geronimo (Santa Fe), Rancho de San Juan (Espanola),

and Terra (Albuquerque)

Photos by Jose Leon Castillo III - (c)2012 www.castilloimages.com

Silver High ProStart Management Team, Jasmine Galvan, Alexis Lopez, Anelle Brand, Destri Stailey

Employee Excellence Award, Front-of-the-House – Chris Milligan, Secreto Lounge/Hotel St. Francis

2012 Sandia High ProStart Culinary Team, Nolan Ruiz, Shannon Montgomery, Becca Ruiz, Daniel Castro, Chef Mentor Francisco Carrillo

Employee Excellence Award, Back-of-the-House – Suzi Twomey, Black Mesa Coffee Company

Restaurant Neighbor Award, Chris Christy, Black Mesa Coffee

Manager of the Year, Ignatios Patsalis, Tomasitas Restaurant

Chef of the Year, Carmen Rodriguez, La Posada de Santa Fe

Restaurateur of the Year, Buddy Ritter, Double Eagle de Mesilla

Employee Excellence Award, Back-of-the-House – Matthew Lee,

Frontier Restaurant


Regular (restaurant) members:A Love for Life LLC

Albuquerque

Baymont Inn and Suites Santa Rosa

Burger King multiple locations

Chick-fil-A Albuquerque

CinnabonAlbuquerque

Circle J Bar-B-QueRuidoso

Coal Street Pub Gallup

Comfort Inn Grants

Comfort InnRio Rancho

Coronado Crossing Albuquerque

The Egg and I Albuquerque

El Cafecito Grants

Eske’s Brew Pub Taos

Glenn’s Bakery Gallup

Grace O’Malley’s Irish Pub Ruidoso

Grove Café and Market Albuquerque

Hotel Andaluz Albuquerque

Jimmy’s Café Albuquerque

On August 14, 2012, ProStart® students fromSandia High had an incredible opportunity toparticipate in an edible journey through “whatis local now” in NewMexico at Farm and TableRestaurant in conjunction with Sol Harvest. Thisevent is one example of how ProStart’s industry-driven curriculum provides real-life experienceand opportunities that build practical skills and afoundationthatwilllastalifetime.

The weekend before the dinner, ShannonMontgomery and Rebecca Ruiz of Sandia HighjoinedFarmerRicMurphyofSolHarvesttoassistinharvestingingredientsforthemeal.ThegirlspickedSwisschard,fingerlingpotatoes,greenonions,andkale.Ontheeveningoftheevent,RebeccareturnedwithDanielCastro, anotherProStart student from

ProStart® Students Get a Running Start on their career

Daniel Castro, Guest Chef Cristo Gonzales, Mayor Berry, Chef Ka’ainoa Ravey, and Rebecca Ruiz plating entrées

at Farm and Table

New Members


Launchpad Albuquerque

Microtel Inn and Suites Albuquerque

Mill of New Mexico Albuquerque

NamasteRio Rancho

Olympia Café Albuquerque

Picacho Hills Country Club Las Cruces

Prime Los Ranchos de Albuquerque

Rebel Donut Albuquerque

Rocket Café Gallup

Sammy C’s Rockin Sports Bar and Grill Gallup

Savory Fare Café and Bakery Albuquerque

Smokey Bear Restaurant Capitan

Super 8 Motel Grants

Tractor Brewing Company Albuquerque

Travelodge Grants

Associate (vendor) members:Achievement Gallery

Albuquerque

Knife Guys Cutlery Service Los Ranchos de Albuquerque

Pro Marketing WorldAlbuquerque

Product Benefi ts include:

Satisfy the“BREAKFAST

CROWD”

withVALENCIA

Blue Corn Muffi n& Pancake Mix

Makes 2delicious products

from 1 bag!!

100% Nutritious New Mexican Blue CornFresh & Locally Grown

1st Foodservice Mix for Blue Corn Muffi ns and Pancakes

For more information, Call:Prime Sales & Marketing at (505)899-5311

Valencia Flour Mill at (505)864-0305

Sandia High, to assist Chef Ka’ainoa Ravey andguestChefCristoGonzaleswithplating.Togetherthey created an eight course culinary journeypaired with local wines for 40 guests includingAlbuquerqueMayorRichardBerry.

Sandia High is one of the Albuquerque Publicschools implementing the ProStart Program thatbenefitted from the Running Start for CareersInitiative supported by the City of Albuquerque.ProStartisanationwide,two-yearprogramforhighschoolstudentsthatdevelopsthebestandbrightesttalentintotomorrow’srestaurantindustryleaders.Theprogramwouldnotbepossiblewithoutsupportfrom industry members, educators, the NationalRestaurant Association Educational Foundation,theHospitalityIndustryEducationFoundationandtheNewMexicoRestaurantAssociation.

The ProStart program reaches more than 1,800students in 35 high schools in New Mexico. FormoreinformationaboutProStartandhowyoucanget involved, contactVictoriaSánchezMartí[email protected].

ProStart students from Sandia High Rebecca Ruiz and Shannon Montgomery with Farmer Ric Murphy of Sol Harvest


With the Durbin Amendment taking effect

You’ll see more money in your bank account.(As long as you process with Heartland.)

Your Durbin Dollars are Waiting for You

On October 1, important legislation that reduces the amount you pay for processing debit card transactions went into effect. The Durbin Amendment imposed a cap on debit interchange — or transaction fees — and every cent of savings you see adds up to valuable Durbin Dollars you can put to use for your business.

Get What’s Coming to You!

This is exciting news for businesses like yours. But what you may not realize is that before your Durbin Dollars can get to you, they go through your card processor — which may not be passing along these savings to your business.

Without exception, Heartland is sending every single dollar mandated in the Durbin legislation back to its merchants. In fact, based on our calculations, the average Heartland merchant will see an additional $1,200 annually in Durbin Dollars. If you’re not getting everything you deserve, ask your current processor what they are doing with your savings.

To learn more, call Heartland’s Durbin information line at 888.475.2180 or visit GetYourDurbinDollars.com

Here’s how it breaks down

21 cents .05%risk-based

Before Durbin, the average cost per transaction = 44 cents

After Durbin, the average cap = about 24 cents

This represents a savings of 20 cents per debit transaction!

1 cent for issuers with

fraud prevention efforts deemed effective

Exclusively endorsed

45 State Restaurant Associations

2012 BUYERS GUIDE

Accounting and Bookkeeping ServicesKoKo Profit Center9804 Kokopelli Dr NWAlbuquerque, NM 87114(505) 899-3838www.kokoprofitcenter.comRestaurant accounting and bookkeeping services to increase profits, decrease taxes and manage cash flows.

riCCi And ComPAny6200 Uptown Boulevard, Suite 400Albuquerque NM 87110(505) 338-0805www.riccicpa.comCertified Public Accountants

ZlotniCK, lAwS And SAndovAl CPAS1 Calle MedicoSanta Fe NM 87505(505) 982-3894CPA restaurant owner providing tax and accounting services as well as operations and profitability consulting.

AdvertisingAgendA, llC400 Gold Ave SW, 12th FloorAlbuquerque NM 87102(505) 888-5877www.Agenda-Global.com

AlBuquerque Convention And viSitorS BureAu20 First Plaza Building NW Ste 601Albuquerque NM 87102(800) 733-9918www.itsatrip.orgMaximize your exposure to profitable visitor and convention markets through partnership with ACVB, Albuquerque's official destination marketing organization.

KoAt3801 Carlisle Blvd. NEAlbuquerque NM 87107(505) 884-6264 www.koat.comAction 7 News - Coverage You Can Count On

Krqe/KASA13 Broadcast Plaza SWAlbuquerque NM 87104(505) 764-5250krqe.com/kasa.com

Corrales, NM 87048505-377-6074www.rsvpnm.comWANT MORE BUTTS IN YOUR SEATS? RSVP NM gets it done.Direct mail 4 color postcard advertising to qualified and targeted upscale homeowners in NM.

SouthweSt reStAurAteur9201 Montgomery NE Ste 602Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgTrade publication dedicated to the restaurant industry in New Mexico. News, information, events and services for restaurant professionals.

trAvel hoSt of AlBuquerque1324 Tiffany Lane SERio Rancho NM 87124(505) 410-4570Albuquerque's premiere visitors guide, with all the must do's in Northern New Mexico.

Alcohol Server educationnm reStAurAnt ASSoCiAtion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

Armored Car ServicesloomiS624 Industrial Ave NEAlbuquerque, NM 87107 (505) 344-9444Armored car service plus a total safe point solution for your cash handling needs.

Bakery ProductsK And B ComPAny109 S Arnold StGallup NM 87301(505) 863-9347Bakers of Loretta's Products, distributors of Earth Grain breads and Dolly Madison pastries.

Beverage Supplies

nuCo27809 Harwood Ave NEAlbuquerque NM 87110 (505) 400-0657www.nuco2.comCO2 and Nitrogen Gas systems. Customized economical solutions for all restaurants and bars regardless of volume and size.

SAndiA iCe7441 Pan American Fwy NEAlbuquerque NM 87109(505) 342-1326Food-grade packaged ice for all occasions. Also have 300lb carving block available.

Beverages – AlcoholicAnheuSer BuSCh ComPAnieS1005 Congress Ave Ste 680Austin TX 78701(512) 236-9242www.anheuser-busch.com

nAtionAl diStriButing Co5920 Office Blvd NEAlbuquerque NM 87109(800) 354-3526www.ndcweb.comFull-line distributor of spirits, wine, beer, and mixers.

new mexiCo wine growerS ASSoCiAtionPO Box 1373Las Cruces NM 88005(866) 494-6366www.nmwine.comFine wines for every meal. Locally grown and made. Give your customers a New Mexico experience

Premier diStriButing ComPAny4321 Yale NEAlbuquerque NM 87107(505) 344-0287

Southern wine And SPiritS of nm1601 Commercial NEAlbuquerque NM 87103(505) 247-4186Purveyors of the finest wines and spirits available in New Mexico. Dedicated to quality and service.

Beverages – nonalcoholicPremier diStriButing ComPAny4321 Yale NEAlbuquerque NM 87107(505) 344-0287

Business Services/ConsultantseZfoodorder5614 Alora LoopAnchorage AK 99504907-727-3556www.myezfoodorder.comOptimizes food purchasing by ensuring operators receive best of market pricing on every line item of every order.

new mexiCo CommiSSion for the Blind2200 Yale Blvd SEAlbuquerque NM 87106-4212(505) 841-8844 x211The New Mexico Commission for the Blind, Business Enterprise Program establishes and maintains food and vending services operated by qualified and trained legally blind individuals.

new mexiCo touriSm dePArtment491 Old Santa Fe TrSanta Fe NM 87501(505) 827-7400

Pnm/AlvArAdo ConferenCe Center414 Silver SWAlbuquerque NM 87102(505) 241-4474

SAntA fe ChAmBer of CommerCe8380 Cerrillos Rd Ste 302Santa Fe NM 87504(505) 988-3279www.santafechamber.comSanta Fe's premier business advocacy organization.

Cleaning Ceilings and walls

ServPro of rio rAnCho/SAndovAl Co.282 S Camino Del Pueblo Ste 2EBernalillo NM 87004(505) 891-2345High pressure hood & vent cleaning. Flooring refinishing & restoration. HVAC cleaning, fire restoration, flood mitigation & restoration.Packouts,demos & rebuilds. Mold removal.

Cleaning equipment and SuppliesProCleAn821 Rankin Road NEAlbuquerque NM 87107(800) 454-5544ESS (costs less, does a better job). Low temp and hot water dishwashers, laundry and housekeeping products. Our products are manufactured for NM water conditions. 24 hour emergency service.

Pure forCe11504 Palm Springs Ave.Albuquerque NM 87111(866) 444-7450www.pureforce1.com A team of experts focused on bringing your business innovative, cost effective solutions. Offering low, high temp dish machines, laundry and cleaning products to protect your business and customers.

Coffee, tea, CocoafArmer BrotherS foodServiCe5911 Office Blvd NEAlbuquerque NM 87109(800) 743-9018Quality and service for your coffee beverages since 1912. Supplier of coffee, tea, chocolate, spices, soup base.

PLEASE NOTE: While every attempt has been made to verify these listings, information does change. NMRA is not responsible for inaccurate or missing information.

2012BuyersGuide

New Mexico Restaurant Association9201 Montgomery NE Suite 602 • Albuquerque, NM 87111

505.343.9848 or 800.432.0740 • Fax: 505.343.9891 • [email protected] • www.nmrestaurants.org

NEW MEXICO

ContractormiCK riCh ContrACtorS, inC.8401 Firestone Lane NEAlbuquerque, NM 87113(505) 823-9782www.mickrichcontractors.comWe can build, renovate or refresh your new or existing restaurant anywhere in New Mexico. For rural New Mexico we offer “off site conventional construction”.

Credit Card Services

heArtlAnd PAyment SyStemS8106 Prospect NEAlbuquerque, NM 87110(505) 269-3961www.heartlandpaymentsystems.comRevolutionize your business operations and maximize your profitability with Full Course Business Solutions Delivers an exclusively endorsed suite of payment products. These effective tools and resources empower you to reduce your expenses, enhance your operations and increase your profitability.

Culinary educationhoSPitAlity induStry eduCAtion foundAtion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

Cutlery

Knife guyS Cutlery ServiCe, the320 Roehl Rd NWLos Ranchos de Albuquerque NM 87107(505) 897-9911We professionally grind cutlery with our traditional grinding process and accommodate the specific needs and preferences of every customer. By customizing knives to the customers preference, we are able to please the most discriminating of clients.

dairy ProductsCreAmlAnd dAirieS10 Indian School Rd NWAlbuquerque NM 87102(505) 247-0721www.creamland.com

education and traininghoSPitAlity induStry eduCAtion foundAtion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and

employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

new mexiCo StAte univerSity – SChool of hotel, reStAurAnt And touriSm mAnAgementBox 30003, MSC 3HRTMLas Cruces NM 88003(575) 646-5995

equipment repairr & B CommerCiAl ServiCe3110 Los Arboles Ave NEAlbuquerque NM 87107(505)889-4090www.rbcommserv.comRefrigeration and commercial food equipment parts, service and repair.

equipment Sales and ServiceStAndArd reStAurAnt SuPPly2405 Candelaria NE Albuquerque NM 87107(505) 341-1054Sales/Service of cooking equipment, refrigeration, storage, kitchen supplies, tabletop, janitorial, paper products,ice machine leasing.

the menu ShoPPe7602 Waters Ave Unit 100Savannah GA 31406(888) 222-7796www.menushoppe.comWe are a national distributor of menu covers and a variety of other restaurant supplies.

exhaust ServiceBlASt mASterS4103 Franklin Rd SW Los Lunas NM 87031(800) 665-7391www.blastmastersinc.comKitchen exhaust cleaning service.

financial Planning and ServicesAAA new mexiCo10501 Montgomery Blvd NEAlbuquerque NM 87111(877) 222-1020 • www.aaa.comNMRA members can join AAA New Mexico for $20.00 off first year membership. Enjoy services such as roadside assistance, insurance and financial products, and travel benefits

BAnK of the weSt2101 Eubank Blvd NEAlbuquerque NM 87112(505) 348-4097www.bankofthewest.com

fire Suppression equipment and Supplies

KAufmAn fire ProteCtion SyStemS3301 Girard NEAlbuquerque NM 87107(505) 884-2447www.kaufmanfire.comLocal, family owned fire protection installation, service and inspection company with over 30 years of experience.

fish and SeafoodSeAttle fiSh ComPAny of nm2500 Comanche NEAlbuquerque NM 87107(505) 888-6969 ext. 210www.seattlefishnm.comFine Fish and Seafood for 25 years. Serving the Southwest with the largest variety of quality seafood products from around the world. Marine Stewardship Council Chain of Custody Certified SF-C-1232.

food BrokersAdvAntAge wAy Point2506 Washington NEAlbuquerque NM 87110(505) 837-1976

Synergy enterPriSeS AlBuquerque5500 San Mateo NE Ste 110Albuquerque NM 87109(505) 883-8226www.isaonline.netSales and marketing company representing leading food manufacturers.

food Safety educationnm reStAurAnt ASSoCiAtion9201 Montgomery NE Ste 602 Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgAlcohol server certification and ServSafe food safety education and training for managers and employees. HIEF also administers the ProStart Program for hospitality education for high school students and we offer scholarships for those pursuing a career in the hospitality industry.

foodservice distributorsBen e Keith foodS3205 Broadway SEAlbuquerque NM 87105(800) 675-2949www.benekeith.comFull line foodservice distributor. Quality products include produce, dairy, frozen foods, fresh and frozen meats, dry grocery, beverage, nonfood and chemicals

dee’S foodServiCe3300 Menaul NEAlbuquerque NM 87107(505) 884-1777www.deesfoodservice.comFull-line foodservice distributor. Locally owned and operated, specializing in center-of-the-plate & beyond. New Mexico's only licensed distributor of certified Angus Beef products.

lABAtt food ServiCe221 Airport Rd NWAlbuquerque NM 87121(505) 831-1411www.labattfood.comFull line distributor. USDA meat and FDA fresh seafood processing facilities onsite.

quAlity foodS500 Broadway SEAlbuquerque NM 87102(505) 884-9050New Mexican food distributor.

ShAmroCK foodS2 Shamrock Way NWAlbuquerque NM 87120(505) 345-4488www.shamrockfoods.comThe leading broadline foodservice distributor in the Southwest.

SySCo new mexiCo601 Comanche Rd NEAlbuquerque NM 87107(505) 761-1200www.sysconm.comDelivering the highest quality products at the most competitive prices, to help our customers succeed.

uS foodS3700 Prince St SEAlbuquerque NM 87105(800) 742-7598www.usfoods.comBroadline foodservice distributor with nationwide and regional distribution.

health insurancelinton And ASSoCiAteS1204 Central Ave SWAlbuquerque NM 87102(505) 247-1530www.lintonandassociates.comOffering a complete suite of employee insurance benefits, each customized to meet your needs along with the service you deserve.

insuranceBrown And Brown inSurAnCe5200 Eubank Blvd NE Suite C3Albuquerque NM 87154(505) 857-2136www.bbnm.comInsurance and risk management services.

firSt SAntA fe inSurAnCe ServiCeS inC7620 Jefferson NEAlbuquerque NM 87109(505) 798-5850www.fnb-nm.comOffers both personal and commercial insurance services to cover all of your insurance needs.

free mArKet inSurAnCe AgenCy4300 Paseo Del Norte NE Ste BAlbuquerque, NM 87113(505) 881-2645Commercial insurance for the restaurant industry.

2012 BUYERS GUIDE

gutierreZ inSurAnCe AgenCy, the4011 Barbara Loop SE Suite 101Rio Rancho, NM 87124(505) 892-4988www.gutierrezagency.comWe put together the right coverage at the right price with excellent customer service.

huB SouthweSt7770 Jefferson NE Suite 101Albuquerque NM 87109(505) 992-1855www.hubinternational.comInsurance, Risk Management and Wealth Management Services.

leAvell inSurAnCePO Box 848Hobbs NM 88241(575) 393-2550www.leavellinsurance.comWorkers compensation, liability and property insurance at the most competitive rates for restaurants and food service.

letCher, golden And ASSoCiAteS1901 W MainArtesia NM 88210(575) 746-2793www.letchergolden.comInsurance, Property and Casualty, Workers Compt.

mAveriCK CAge inSurAnCe And finAnCiAl ServiCeS3333 Montclaire Dr NEAlbuquerque NM 87110(505) 884-0750Insurance and Financial Services.

legal ServicesroSS B PerKAl, Attorney708 Marquette NWAlbuquerque NM 87102(505) 797-4000Corporate, real estate and business legal services.

linen and laundry

517 1st StAlbuquerque NM 87102515 N Virginia AveRoswell, NM 88201(505) 247-2234www.ameripride.comA premier hospitality, health care and industrial linen & uniform provider. Providing Quality Linens and Superior Service since 1889.

deltA uniform And linen1617 Candelaria NEAlbuquerque NM 87107(505) 345-0991Locally owned and operated uniform linen service company.

miSSion linen SuPPly4315 Hawkins NEAlbuquerque NM 87109(505) 344-4838www.missionlinen.comProvider of choice for linens, uniforms and related products and services to the foodservice industry since 1930. Also at 1552 Center Dr, Santa Fe (505-438-6262)

livestockmCKenZie lAnd And liveStoCKHC 61 Box 57Encino NM 88321(575) 472-5109

roSwell liveStoCK AuCtion SAleS And truCKing900 N GardenRoswell NM 88201(575) 622-5580Livestock auction and restaurant company.

manufacturers and ProcessorsCervAnteS AgriBuSineSS9926 S Hwy 478Vado NM 88072(575) 233-3429Agricultural

ProPer foodS1319 E PineDeming NM 88030(800) 761-9666www.properfoods.comFood processor producing high quality hand-crafted refrigerated and frozen food products including Mexican food items, stuffed pork chops, and unique creative concept products for specific multi-unit restaurants.

marketing Strategies

Corrales, NM 87048505-377-6074www.rsvpnm.comWE HELP PUT BUTTS in YOUR SEATS! Grow your customer base with our proven "Direct mail to the upscale" program and our Customized online Marketing Services.

meats

ft Sumner ProCeSSing26450 US Hwy 60Ft Sumner NM 88119(575) 355-2004We custom slaughter and process beeves, hogs, lambs, goats, ratites and wild game. Grass-fed lamb, retail meat cuts.

music licensing

Bmi10 Music Square ENashville TN 37203(800) 925-8451www.bmi.comA non-profit-making organization, serves as a liaison between songwriters and businesses by providing copyright clearance and royalty distribution services for approximately 6.5 million affiliated musical works.

new mexico made Products

Bueno foodS2001 Fourth St NWAlbuquerque NM 87102(800) 888-7336www.buenofoods.comManufacturer of delicious, authentic Mexican food

lA montAnitA Co-oP diStriBution Center901 Menaul Blvd NEAlbuquerque NM 87107(505) 217-2010www.lamontanitacoop.comNatural/local foods distributor.

new mexiCo dePArtment of AgriCulturePO Box 30005 MSC 5600Las Cruces NM 88003(575) 646-4929Promote New Mexico food products through processors, suppliers and all foodservice operations.

vAlenCiA flour mill74 Mill RoadJarales NM 87023(505) 864-0305Fully licensed manufacturer of top quality, traditional tasting, just-add-water sopaipillas and fry bread mixes for restaurants. Custom mixes with R&D capability.

online and e-mail marketingCliffdweller ProduCtionS llC3791 Southern Blvd SE Suite 101Rio Rancho, NM 87124(505) 891-7401www.cliffdwellerdigital.comWebsite development, maintenance & social media. Search engine optimization, online marketing service.

CoverBoom317 Commercial St. NE, #300Albuquerque, NM 87102(800) 940-0451www.coverboom.comExtend your restaurant brand online with a beautiful, effective website, and online marketing tools that expand your reach and save time and money!

fiShBowl44 Canal Center Plaza Suite 500Alexandria VA 22314(800) 836-2818 x 205www.fishbowl.comThe leader in permission-based email marketing for the restaurant industry, providing services to over 21,500 restaurant locations.

front fliP10851 Mastin Blvd. Suite 100Overland Park KS 66210(913) 730-1838www.frontflip.comOur mobile customer engagement and loyalty platform helps businesses engage with their customers through fun in-store experiences and targeted mobile outreach.

Pro mArKeting world8401 Spain NEAlbuquerque NM 87111(773) 655-9427www.promarketingworld.comSmart online marketing solutions and business apps for entrepeneurs, thriving businesses and striving professionals.

Corrales, NM 87048505-377-6074www.rsvpnm.comGive us an hour, we'll give you a year's worth of custom online marketing. We help drive more traffic to your website and into your door.

Payroll Services

heArtlAnd PAyment SyStemS8106 Prospect NEAlbuquerque, NM 87110(505) 269-3961www.heartlandpaymentsystems.comRevolutionize your business operations and maximize your profitability with Full Course Business Solutions Delivers an exclusively endorsed suite of payment products. These effective tools and resources empower you to reduce your expenses, enhance your operations and increase your profitability.

PAydAy, inC.5011 Indian School NEAlbuquerque NM 87110(505) 255-5433www.PaydayInc.comAffordable, customized, payroll processing because you don't have time. Simple solutions for tip and tax compliance, employee time tracking, human resources, employee benefits and more. A New Mexico company in business since 1985.

Pest ControlPirAte PeSt Control1380 Rio Rancho Blvd SE Suite 223Rio Rancho NM 87124(505) 514-7694www.myspace.com/piratepestcontrol505"Make your bugs walk the plank". Impact-driven services that solve pest problems.

Photography

CAStillo imAgeS7820 Enchanted Hills Blvd Suite 196Rio Rancho NM 87144(505) 796-6008www.castilloimages.com

PlumbingArmStrong ServiCeS2409 Princeton NEAlbuquerque NM 87107(505) 345-6390Full service plumbing and electrical company specializing in all types of commercial service work since 1980. Emergency service 7 days/week, 24 hours/day.

2012 BUYERS GUIDE

NEW MEXICO

NEW MEXICO

roto rooter PlumBing ServiCe731 Rankin Rd NEAlbuquerque NM 87107(505) 299-6464Provides plumbing and drain service 24/7, 365 days. From emergency 2 hour response time to main programs.

Point of Sale SystemshArBor touCh2202 N. Irving StreetAllentown PA 18109(800) 201-0461 x242www.harbortouch.comProvides an unparalleled "free" full featured point of sale system with no upfront costs plus a full range of credit card processing.

retAil dAtA SyStemS8804 Washington Street NE Suite AAlbuquerque NM 87113(505) 341-9091www.retaildatasystems.comWe represent the Aloha POS system in the Albuquerque & Santa Fe NM communities. We help your restaurant be more profitable!

Promotional ProductsAChievement gAllery4421 McLeod NE Suite DAlbuquerque NM 87109(505) 881-4625www.achievementgallery.comPromotional Products, Giveaway Items, Custom Engraving Awards, Name Tags, Custom Framing.

Bright ideAS PromotionAl AChievement gAllery4421 McLeod NE Suite DAlbuquerque NM 87109(505) 881-4625www.achievementgallery.comPromotional Products, Giveaway Items, Custom Engraving Awards, Name Tags, Custom Framing.

ProduCtS gAlore7210 Menaul NEAlbuquerque NM 87110(888) 927-9646www.brightideasstore.comWe have great promotional products and the BRIGHT IDEAS to make them work for you! Apparel, plaques and awards, pens, bumper stickers, activity books, menu covers, floor mats, aprons and caps, balloons, flags, and banners.

Publications

new mexiCo BuSineSS weeKly116 Central Ave SW Ste 202Albuquerque NM 87102(505) 343-8318www.bizjournals.com/albuquerque

SouthweSt reStAurAteur9201 Montgomery NE Ste 602Albuquerque NM 87111(800) 432-0740www.nmrestaurants.orgTrade publication dedicated to the restaurant industry in New Mexico. News, information, events and services for restaurant professionals.

real estatedAvid n. fite6801 Jefferson NEAlbuquerque NM 87109(505) [email protected] a question about restaurants, real estate sales, leasing or liquor licensing? Contact “The Restaurant Specialists” today. We’ve Got Space!

Security and Alarm Systems

trACKS loSS Prevention And inveStigAtive ServiCeS3245 Hunters Meadows Dr NERio Rancho NM 87144(505) 235-0046www.trackslpi.comLoss prevention/investigative service for retail, restaurant and privately owned businesses. To include CCTV sales, service and monitoring

trade AssociationsAlBuquerque hiSPAno ChAmBer of CommerCe1309 4th Street SWAlbuquerque NM 87102(505) 842-9003www.ahcnm.org

diStilled SPiritS CounCil of the uS3808 Merriman DrPlano TX 75074(972) 578-1635www.distilledspirits.orgTrade association representing producers and marketers of distilled spirits sold in United States

edgewood ChAmBer of CommerCePO Box 457Edgewood NM 87015(505) 286-2577www.edgewoodchambernm.comTo improve the climate for business development while strive to enhance the area's quality of life.

greAter AlBuquerque innKeePerS ASSoCiAtionPO Box 14757Albuquerque NM 87191(505) 550-6118

moriArty ChAmBer of CommerCePO Box 96Moriarty NM 87035(505) 832-4087www.moriartychamber.comEnhancing and promoting business in the Moriarty/Estancia Valley area.

new mexiCo Beef CounCil1209 Mountain Rd Pl NE Ste CAlbuquerque NM 87110(505) [email protected]"Beef, it's what's for dinner."

new mexiCo lodging ASSoCiAtionPO Box 2088Santa Fe NM 87504(505) 983-4554Association to promote the lodging industry in the state.

SKi new mexiCoPO Box 90037Albuquerque NM 87199(505) 858-2422www.skinewmexico.comNon-profit trade association that promotes skiing and snowboarding in New Mexico.

touriSm ASSoCiAtion of nm6121 Indian School NE Ste 216Albuquerque NM 87110(505) 345-5553www.tanm.orgA non-profit organization of over 300 tourism-related businesses, organizations and individuals with goals of improving New Mexico's tourism industry through leadership, education, communication and cost-saving benefit programs.

utilitiesSeminole energy ServiCeS11005 Spain Rd. NE Suite #17Albuquerque NM 87111(505) 314-0683 x116www.seminoleenergy.comMarketer of discounted natural gas to PNM customers. Providing discounted, flexible natural gas pricing and contracts, exceptional service and natural gas savings.

waste disposalSouthweSt enviroteC4755 Del Rey BlvdLas Cruces NM 88012(575) 382-9596

water ConditioninguniverSAl wAter SyStemS8532 Paseo Alameda NE Albuquerque NM 87113(505) 881-2142Water purification systems for restaurants. We service all makes and models. We have been perfecting the water for business for over 20 years!

workers Compensation insurancefood induStry Self inSurAnCe fundPO Box 14710Albuquerque NM 87191(800) 288-0893www.fisif.comYou do have a choice! Workers compensation insurance for the food industry. Competitive rates, dividends and tight claims control. Be a member, not a number.

hunton inSurAnCe2708 1/2 N Main St Suite 7Roswell NM 88201(575) 622-1227www.huntoninsurance.comIndependent insurance agency

otherJArdin de loS ninoS1300 El Paseo PMB 272Las Cruces NM 88001(575) 522-2111

Joy JunCtion4500 2nd St SWAlbuquerque NM 87105(505) 877-6967www.joyjunction.orgNew Mexico's largest emergency homeless shelter.

treSCo, inC.4500 2nd St SW1800 Copper Loop, Bldg 1Las Cruces NM 88005(575) 528-2200www.trescoinc.comMilitary Dining Facility at WSMR and Cafeteria at HELSTF.

PLEASE NOTE: While every attempt has been made to verify these listings, information does change. NMRA is not responsible for inaccurate or missing information.

2012 BUYERS GUIDE


NmRA Annual Sponsors

CONTRIBUTOR SPONSORS

505/298-9095 505/235-5083 505/345-4488

GOLD SPONSOR

BRONZE SPONSORS

DIAMOND SPONSORS

505/345-4492 505/247-4186

BENEFACTOR SPONSORS

PLATINUM SPONSORS

505/344-0287 505/831-1411

505/243-2293 505/345-4723 800/345-7619

These businesses have made a commitment to support the restaurant industry in New Mexico with their sponsorship of the New Mexico Restaurant Association. Please consider these companies first when making purchasing decisions for your business.

505/343-2200

505/843-7766505/761-1200

505/243-2722 505/255-5433 505/247-0721 505/314-0683 678/742-1042800/454-5544

505/352-3233

505/247-2997


ALCOHOL SERVER CERTIFICATION COURSES OFFERED STATEWIDECoursemeetsthemandatoryrequirementforcertificationforanyonesellingorservingalcoholinNM.ClassesareofferedinAlbuquerque,SantaFe,FarmingtonandRoswell.Pre-registrationnotrequired.Member Class Fee-$20inAlbuquerquemetroarea,$25outsideofAlbuquerqueNon-Member Class Fee-$30inAlbuquerquemetroarea,$35outsideofAlbuquerque

Albuquerque-ClassesheldattheNewMexicoRestaurantAssociationClassroomFarmington-ClassesheldatCourtyardbyMarriottRoswell-AllClassesheldattheBestWesternSallyPortInnSanta Fe-ClassesheldatCourtyardbyMarriott,TheLodge,andHyattPlaceTaos -ClassesheldatDonFernandoandQualityInn

Special NMRA member benefit. NMRA offers great member pricing for Alcohol Server Certification and Food Safety Certification. Alcohol Server classes only $20 (in Albuquerque, $25 out of Albuquerque) for NMRA members and manager-level food safety certification is only $125 for NMRA members.

EDUCATION & TRAINING CALENDARNOvEmbER, 2012

Tue, 13 ServSafe® Certification

MANAGER Course Albuquerque, 8 am - 5 pm

Thu, 15 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Sat, 17 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Mon, 19 Alcohol Server Certification Albuquerque, 1 pm - 6 pm


Tue, 28 Alcohol Server Certification Taos, 9 am - 2 pm

Wed, 29 Alcohol Server Certification Albuquerque, 5 pm - 10 pm

Alcohol Server Certification Santa Fe, 10 am - 3 pm

Alcohol Server Certification Farmington, 5 pm - 10 pm


DECEmbER, 2012










Alcohol Server Certification Roswell, 5 pm - 10 pm

Tue, 11 ServSafe® Certification

MANAGER Course Albuquerque, 8 am - 5 pm














Visit our website (www.nmrestaurants.org) or call 505-343-9848 to confirm class date, time and location.


NEW mEXICORESTAURANTASSOCIATIONcalendar

ServSafe® Certification -foodsafetyeducationformanagersandemployees.UsesnationallycertifiedServSafe®curriculum.AllclassesheldattheNMRAClassroom,9201MontgomeryNE,Suite602,Albuquerque.Pre-registrationISrequiredandisavailableonlineatwww.nmrestaurants.orgorbycallingNMRAat505/343-9848or800/432-0740.Spanishandprivateclassesheldoccasionally.CallVictoriaSanchezMartinezat800-432-0740formoreinformation.

NOTE: Schedule subject to change. Check our website at www.nmrestaurants.org for

most current schedule.

ServSafe® is a registered trademark of the National Restaurant Association Educational Foundation.

hutChinSon nAmed AS toP Performing CeoThe New Mexico Restaurant Association would like to congratulateTomHutchinson,NMRA BoardDirector, on being named one ofNM BusinessWeekly’s Top Performing CEOs in themedium company category. Hutchinsonowns La Posta in Old Mesilla and was honored at an awards luncheon inAlbuquerqueinOctober.

BuSineSS eConomiC CenSuS iS Coming SoonThis fall, 390,000 businesses in accommodations and food service will receive2012EconomicCensus forms from theU.S.CensusBureau. Selected companieswill receive forms inNovember, butmostwill get them inDecember. Chancesare,yoursisoneofthebusinessesthatwillreceivea2012EconomicCensusform.Forms go to all but the very smallest businesses in this tally done once everyfiveyears.

Theformsaskforbasicinformationlikeyourlocation,employment,payroll,andsalesbytypeofproductorservice.Businessesthatreceiveaformarerequiredbylaw(Title13,U.S.Code)torespond.FormsareduebyFebruary12.Allbusinesseshave the option to file onpaper or electronically. Formore information or helpcompleting the form, see the Census Bureau's business help site at econhelp.census.govorcall1-800-233-6136.

TherearealotofinterestingfactsfromthelastEconomicCensus,availableaboutthe hospitality industry at business.census.gov. Examples there illustrate howCensus Bureau economic statistics are used by local businesses for marketingandplanning,aswellasbygovernmentagenciesandresearchers.Informationispublishedformorethanathousandindustriesaswellasforstates,counties,citiesandmetropolitanareas.

Economicindicatorsweuseeveryday--liketheGrossDomesticProduct,monthlyretail sales, andproducerprice index -- alldependon theEconomicCensus forcontinuedaccuracy.Thestatisticsarealsousedbybusinesses,bothlargeandsmall.So,ifyoursisamongthemillionsofbusinessesthatreceivedanEconomicCensusforminDecember--fillitout.Senditin.Americaneedsyournumbers.

ClAim your free liSting on new mexiCo’S touriSm weBSiteManyofourmembershavenotyet takenadvantageof theopportunity tohavetheirbusinesslistedforFREEontheNewMexicoDepartmentofTourismwebsite,www.newmexico.org.Manycitiesarenotevenincludedinthedrop-downmenuyetbecausenolistingshavebeenuploadedinthosecommunities.

The Tourism Department is developing a coordinated, statewide approach totourismMarketing and Promotion in order to make NewMexico the primarydestinationforitstargetedtravelmarket.Ifyouhavenotyetuploadedyourlisting,youshoulddoso.ItisfreeadvertisingforyourbusinessandagreatwaytoreachvisitorscomingtoNewMexico.

mAKe Sure you Are getting All our informAtionTwiceamonthwesendoutoure-newsletter,QueCookin’,thatincludesvaluable,timelyinformationyouneedtorunyourbusiness.Ifyouarenotyetsubscribed,[email protected].

Bits And Pieces

November, 201222-23 Thanksgiving Holiday NMRA Offices Closed

December, 2012

6 Winter Board Meeting Las Cruces

24-25 Christmas Holiday NMRA Offices Closed

31-1 New Year’s Holiday NMRA Offices Closed

January, 201329 Reception at Governor’s Residence Santa Fe

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A NM Restaurant Association Southwest 4th Quarter 2012 · Allison kuper Smith – Government...

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