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A Message from our Executive Director

Dear ACCET Colleagues: On behalf of the Accrediting Commission and staff, welcome to the 2010 ACCET Annual Conference. This year’s theme, A Partnership for Quality: Mapping Institutional Effectiveness, celebrates ACCET's 36th anniversary while also recalling the numerous changes that have affected our private postsecondary sector over the past decades. In a long bygone era our institutions, both proprietary schools and national accrediting agencies were often cast in the harshest terms and after a brief period of golden years once again appears to have been called in question as Capitol Hill and the media have become obsessed with the bad-apple crowd in our sector with cries of indignation that a profit motive inherently taints us all. We have focused on providing quality training to our students aimed specifically at achieving positive outcomes in student satisfaction, certification, completion, and placement rates, which in turn has served as a mission-centered report card on successful metrics for each institution. These measures were not easily adopted or achieved, but your dedication and support lead to the heightened recognition and credibility of ACCET. Sadly, there are those who have fallen back into the patterns of the past, or are under the demands of the publicly traded marketplace for growth where often the primary criteria for success is revenue and a secondary focus on actual benefit to students. ACCET and our member institutions work diligently to maintain the balance of entrepreneurial vigor and educational soundness, recognizing that measurable outcomes that enhance the value of our students as the truest long-term indicator of success. Savannah seems like a fitting destination off the beaten path to relax, while taking a break from the day-to-day grind with some fresh insights and good company. We have assembled an impressive group of colleagues, including our ACCET Commissioners and staff, the U.S. Department of Education, Department of Homeland Security, state licensing agencies, and other accrediting agencies that share our mission, along with guest speakers, exhibitors, and fellow member schools, to provide us this annual venue for staying in touch, keeping current, and looking ahead. In that spirit, we welcome you to ACCET's 36th anniversary event and look forward to making or renewing acquaintances as we join together at this important partnership for quality that matches our words with our deeds. Best Regards,

Roger J. Williams

ftÇwç _Év~ãÉÉw Sandra N. Lockwood General Conference Chair Past Chair, ACCET Accrediting Commission

Connie Paladino Connie Paladino Graphics and Design Planning Committee

Darlene Foret Darlene Foret Conference Co-Chair Planning Committee

Anneka Swamy Anneka Swamy Planning Committee ACCET Staff Liaison

Dear ACCET Conference Attendees:

Welcome to ACCET’s 2010 Annual Conference! The waterfront Westin Hotel & Resort features sweeping views of Savannah’s historic Riverfront. It is Savannah’s only urban resort with a PGA golf course. A complimentary water taxi shuttles guests to and from the riverfront shops, restaurants and historical district. ACCET’s annual Conference gives our members & professional colleagues a unique opportunity to assemble together to focus on issues pertinent to our sector. This year’s theme: A Partnership for Quality: Mapping Institutional Effectiveness speaks boldly to the challenges we face today in higher education. The Conference Planning Committee is proud to present a program that is diverse, educational, topical and entertaining. The next three days are filled with sessions and events that you will not want to miss: Monday’s agenda includes two morning workshops, the Opening General Session with Dewayne Matthews, Keynote Speaker, Annual Business Meeting and Exhibitor’s Reception. Breakout Sessions and time with our exhibitors dominate Tuesday ending with a special after dinner event; and Wednesday features a Keynote Breakfast Closing Session followed by two Power Workshops that are conference highlights! On behalf of the Planning Committee, this conference has been designed to leave you with the inspiration of new ideas, a renewed focus on the topical issues facing us as providers of quality education, and new and/or rekindled friendships. Thank you for choosing to join us! WELCOME! Enjoy the conference and the unique charm of Savannah!!

Welcome!

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Booth # Exhibitor

1 Becker Media 2 Distance Learning Consortium 3 MDT Direct Marketing 4 Muno, Summers & Associates 5 Lead Advantage Inc. 6 Diamond D, Inc. 7 Wonderlic, inc. 8 Norton Norris, Inc. 9 TFC Credit Corporation 10 The Boston Ed Network 11 College Executives 12 American Medical Technologists 13 TopSchool, Inc. 14 Salmon Sims Thomas 15 Plattform Advertising 16 Deemer Dana & Froele

Booth # Exhibitor 17 McGraw-Hill Career College Division 18 Champion College Services 19 American Student Financial Group 20 ACCET Conference Booth 21 Kessler Orlean Silver 22 Gragg Advertising 23 Campus Management 24 Knutte & Associates PC 25 Nat’l Center for Competency Testing 26 Workforce Communications 27 FAME 28 Contact Direct Marketing 29 Vector Careers 30 Deborah John & Associates 31 RJM Systems, Inc. 32 Employee Capital Management

Westin FLOOR PLAN Westin Savannah Harbor Hotel Grand Ballroom

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ACCET Conference ACCET Conference ACCET Conference

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General Information Conference Registration Center Registration materials may be picked up at the Registration Center on the Second Level Landing at the top of the escalator during the following hours: Monday, November 1 8:00 am to 5:00 pm Tuesday, November 2 8:00 am to 5:00 pm Wednesday, November 3 8:00 am to 10:00 am This area is also the general information center for the conference and will be attended by ACCET staff. Badges Your name badge serves as your official conference “ticket” and MUST BE WORN AT ALL FUNCTIONS. You may be denied admission if you do not have a badge. Badges will be issued when you sign in at the registration center. Badges are NOT transferable. Conference registration includes entrance to all sessions and events, one continental breakfast, one sit-down breakfast, one evening reception with Exhibitors, one buffet luncheon, and the special evening dessert reception on Thursday evening. CEU’s Earn CEU’s for attendance at conference events. Information is available in your registration materials and at Registration Desk. Smoking / Non-smoking / Electronic Devices. ACCET as well as the hotel observes a non-smoking format during all sessions and events. Please confine smoking to the designated outside areas and, in consideration of other participants, please turn off all pagers, cell phones, or other electronic devices during all sessions. Exhibit Hall Events One continental breakfast, a buffet luncheon, and one evening reception will be held in the Exhibit Hall in the Ambassador Ballroom during the following hours: Monday, November 1 5:00 pm to 7:00 pm Opening Welcome Reception Tuesday, November 2 8:00 am to 9:00 am Continental Breakfast Noon to 1:30 pm Buffet Luncheon Message Board A message board will be located in the Registration Center for your convenience. Special Activities On Tuesday evening, dinner is on your own, but come back in time for this casual, but elegant Champagne and Dessert reception, outdoors on the beautiful Harbor lawn overlooking the Savannah River. Join the ACCET Commissioners, Staff, and the Conference Planning Committee as we toast our collegial friendships in this relaxing social hour.

Program Program Program

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Monday, November 1, 2010 8:00 am - 5:00 pm Registration Center Open Second Floor Landing Landing 10:00 am – 4:00 pm Exhibitor Sign-In and Setup Second Floor Landing 9:00 am – Noon Opening Conference Workshops 9:00 am – 10:30 am ACCET: “Town Hall” Forum Harbor Ballroom B Ground Floor Presenters: ACCET Commissioners and Staff Moderator: Mr. Roger J. Williams, Executive Director of ACCET All ACCET members should join this once-a-year forum that provides an opportunity for attendees to interact face-to-face with ACCET’s Commissioners and Executive Director. Attendees will be provided an overview of significant ACCET policy issues undertaken this past year and those under review for the upcoming year. This will include the final revisions for the Standards for Accreditation that will be presented for a vote of the membership in the Annual Business meeting. The unveiling of ACCET’s expansive new website and database will also be demonstrated and discussed. A key component of this session will be the Executive Director’s and the Commissioners’ responses to questions from our members solicited in advance as well as audience questions during the Q&A portion of this session. 10:45 am - Noon: IT’S WAR!!! Harbor Ballroom B Ground Floor Presenters: Mr. Michael Cooney, Editor, Career Education Review Chair, Wisconsin Educational Approval Board Ms. Florence Tate, Champion College Services The validity of the for-profit career college sector continues to be challenged in Congress, in the states and in the press. The value of a college degree or diploma is being publicly questioned, accreditation is under unprecedented scrutiny; and, in addition, the sector faces issues regarding misrepresentation of information to prospective students, default management, internet lead generation misrepresentation, and graduate placement. To survive and prosper will require new strategies and approaches that may very well transform how you do business. Join us as we discuss all of this and more.

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Monday, November 1, 2010 1:30 pm – 3:00 pm Opening General Session Harbor Ballroom Ground Floor

“Attainment, Completion and ? Quality: Where do we go from here?” Featured Keynote Speaker: Dewayne Matthews, Vice President, Policy and Strategy Lumina Foundation for Education

In a recent interview with Career Education Review, Dr. Matthews stated that “we believe for-profit higher education is going to play a significant role in providing the amount and the quality of education that we need to get to ‘the big goal’ of 60 percent of Americans completing some form of post-secondary education. That suggests a very large capacity problem in the near future. We’ve seen no scenario under which you could take the current higher education system and simply scale up to meet that increased demand. We’ve explicitly stated that we think for-profit higher education has to be part of the mix in getting us to this national goal.” Dr. Matthews has served in a variety of higher education leadership roles, including Senior Adviser to the President and Vice President of the Education Commission of the States (ECS), Director of Programs and Services for the Western Interstate Commission for Higher Education (WICHE), and Executive Director of the New Mexico Commission on Higher Education. He has been a legislative staff member, faculty member and university trustee, and has worked with higher education institutions in Mexico, Canada, and Japan. He began his career as a first-grade teacher in Taos, NM. Dr. Matthews graduated from the University of New Mexico and earned a master's in bilingual education at New Mexico Highlands University in Las Vegas, NM. He earned a doctorate in educational leadership and policy studies at Arizona State University and received an honorary doctorate of humane letters from Marycrest International University. 3:15 pm – 4:30 pm Annual Business Meeting Harbor Ballroom Ground Floor David Wilson, Chair of the ACCET Accrediting Commission, will preside over ACCET’s Annual Business Meeting. This meeting will focus on matters pertinent to the business and activities of ACCET over the past year, including a financial report. Roger J. Williams, Executive Director of ACCET, will deliver his annual report to the members. A final vote on the revisions of the Standards for Accreditation as well as the election of Commissioners will take place as specified in the Bylaws and requires a quorum of voting members and/or proxies. 5:00 pm – 7:00 pm Exhibitors Grand Opening Reception Grand Ballroom Second Floor Join your colleagues in the Exhibit Hall for the opening of the vendor exhibits. Enjoy special cuisine and beverages as you support the professionals who provide valuable services and products to our schools. Visit every booth to learn more about how they can contribute to the success of our institutions and our students and to be eligible for door prizes. This year’s “Secret Exhibitor” games will be a highlight during the exhibit hours. Exhibitor games will be a highlight during the exhibit hours. You MUST be present to win!

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Tuesday, November 2, 2010 8:00 am – 5:00 pm Registration Center Open 8:00 am – 9:00 am Continental Breakfast with Exhibitors 9:00 am – 10:15 am Morning Breakouts Breakout 1 Truth, Lies and Insanity Harbor Ballroom A in the Recruitment of Today’s Students Ground Floor Presenter: Dr. Jean Norris, Managing Partner, Training & Assessment Norton & Norris, Incorporated Wondering why it’s so hard to connect with today’s students? Well, it’s only going to become more difficult if approaches to recruitment stay the same. Join us as we explore the history of selling in higher education and how governmental influence, societal pressure, and buyers (students) push for change. In addition, we’ll share new tools to help you and your team connect to (and enroll more) students in new, ethical and meaningful ways (over the phone and face-to-face). If you’re tired of the same old “admissions-speak,” you won’t want to miss this session! Breakout 2 Faculty Development: Harbor Ballroom B The ROI is Institution Wide! Ground Floor Presenter: Ms. Mary Adams, President, American Sentinel University and DETC Commissioner Faculty members are the greatest resources of the institution. Faculty are the primary point of contact between the students and the institution; keeping them engaged and interested through professional development, is good for the entire college. There are lots of opportunities to provide professional development that are low on cost, high on return. The benefits extend throughout the institution and include improved faculty satisfaction, student retention, cooperation among school employees and a stronger sense of community. This presentation will explore ideas for providing professional development as well as introduce some training topics that you may not have considered as part of your faculty development plan.

Breakout 3 Emerging Trends in Employment Law Grand Ballroom E Second Floor Presenter: Michael Gartner, Partner Whiteford Taylor & Preston Moderator: Mr. Ken Ingram, Partner, Whiteford, Taylor & Preston PC The US Department of Labor is toughening enforcement of labor laws and dealing with expansion of a variety of federal programs. You need to know about treatment of independent contractors, the Fair Labor Standards Act and how the Labor Department is dealing with the expansion of many government programs. This is a must program for those dealing with employment issues. The presenters are experts in the interpretation of these complex issues and how they can specifically affect accredited institutions

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Tuesday, November 2, 2010

10:30 am – 11:45 am Morning Breakouts (cont’d) Breakout 1 Acquisitions or Negotiated Dealmaking: Harbor Ballroom A How the NPRM and Final Rules Ground Floor Impact Transactions Presenters: Mr. Jay Vaughan, Partner, Education Practice Group, Dow Lohnes PLLC Mr. Joe Knutte, Partner, Knutte & Associates, P.C. Mr. Gary Yasuda, President, Milan institute The current regulatory environment has created uncertainty regarding the operation implications in the future, but also significantly impacted sales transactions involving for-profit educational institutions. The panel of regulatory practitioners will share transaction experiences in school sales (due diligence, valuation elements, process, etc.) as well as describe how the recent revisions to the regulatory requirements have impacted the prospects and processes for buyers and sellers. Breakout 2 School “Ad”vice – Harbor Ballroom B The Latest Trends in Education Marketing Ground Floor Presenters: Mr. Greg Gragg, Gragg Advertising: SEO/Social media Mr. Roger Becker, Becker Media : Print/TV Mr. Mike McHugh, Platform Advertising: PPL/Banner Mr. Eric Schanz, Contact Direct Marketing: Mobile/Texting In this session, four education marketing experts will highlight trends in traditional and interactive media channels. Areas covered include: improving lead quality; PPL strategies; managing lead compliance; setting up your web site to get the most out of Google, Yahoo and Bing; current trending in television and print as well as the newest trends in mobile media and texting strategies. All experts will discuss lead volumes as a percentage of the whole, lead quality and conversion strategies for the areas covered. Participant Q&A is encouraged. Breakout 3: Do You Have Employee “People Problems? Grand Ballroom E Turnover? Productivity?” Second Floor Learn How to Put the Right People into the Right Positions!

Presenter: Ms. Debbie Muno, Managing Partner, Muno Summers & Associates

This session will discuss the disconnect of the seemingly "perfect candidate" and their actual job performance, style and cultural fit with your school. Hiring mistakes can cause costly delays in operations and put a strain on resources. Time and money spent twice or three times due to a “misfit” is counterproductive and often leads to operational problems from the effects of turnover or cultural differences. In this session, we will investigate the reasons behind why this happens and how to avoid this in the future. Remember, your greatest asset is your faculty and staff. Hire RIGHT the first time!

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Tuesday, November 2, 2010 Noon – 1:30 pm Buffet Lunch with Exhibitors 2:00 pm – 4:00 pm Afternoon Breakouts Breakout 1 Federal Updates from the Experts: Harbor Ballroom A US DOE & Congress Analysis Ground Floor Presenters: Dr. Sharon H. Bob, Higher Education Specialist, Powers, Pyle, Sutter, Verville Mr. Sherwin Hibbets, Director of Regulatory Affairs, FAME Mr. Ken Wood, Education Services Group Audit Partner, Deemer, Dana, Froele, CPA This session is a must for Title IV institutions as the latest federal actions will be discussed. Dr. Sharon H. Bob, acknowledged Higher Education Specialist on US DOE Policy & Regulation, will provide an overview of the latest activities in Congress. She will also provide a summation of the 14 program integrity regulations that are scheduled to be published by November 1, 2010. Mr. Sherwin Hibbets will provide an in depth look at the changes proposed for the satisfactory academic progress and verification provisions. And, Mr. Ken Wood will provide a more detailed review of the changes proposed for the ability-to-benefit and the high school diploma provisions. Breakout 2 The Big Picture in Distance Education: Harbor Ballroom B Popular Programs, Growth Ground Floor Factors, New Developments, Mobile Learning, and Selection of Staff and Students Presenters: Mr. Michael P. Lambert, Executive Director, Distance Education & Training Council Mr. John Shaheen, Founder, Distance Education Consortium Mr. Brad Boute, Director Online Education, Southwest Institute of Healing Arts Mr. Greg Olson, National Director, Education Solutions, Wonderlic Michael P. Lambert, Executive Director of the Distance Education and Training Council (DETC) will cover the big picture in online learning today. He will list the most popular programs, describe the drivers of online growth and new developments in online delivery technology, provide insights on what makes for a successful online school and list some of the key challenges, failures and threats to online learning. John Shaheen and Brad Boute will focus on Mobile Learning and Mobile Computing in Distance Learning. Most of our students have cell phones, smartphones, iPhones, netbooks, and even iPads. What happens when we start issuing electronic readers instead of hardcopy textbooks? Mobile learning can extend our classrooms to a platform which is powerful and inexpensive. During this hands-on workshop, we will build an interactive lesson from the ground up, using mobile tools and best practice curriculum design. Greg Olson will discuss how to identify and select students and staff for your Distance Learning Programs. He will review best practices for assessment processes that capture critical factors affecting student and staff success. Learn how to quickly and efficiently identify students with the potential to succeed in your schools, and select faculty and staff that will maximize the education experience. Come to this session ready to be creative, and don't forget your cell phone!

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Tuesday, November 2, 2010 2:00 pm – 4:00 pm Afternoon Breakouts (cont’d) Breakout 3 SEVIS Developments Plus Industry “Potpourri” Grand Ballroom E Second Floor

Presenter: Ms. Katie Westerlund, SEVP Policy Branch Moderator: Ms. Beata Schmid, EF International School of English Representatives from the Student and Exchange Visitor Program (SEVP) will offer updated information on program initiatives and describe program advancements made throughout the past year. Topics to be covered will include regulations, recertification, SEVIS II, Liaisons, DMV and SEVP Outreach initiatives. Schools enrolling foreign nationals will benefit from this informative session presented directly from a SEVP professional. Additional topics affecting Intensive English Programs will be discussed to provide attendees with a comprehensive update of issues affecting language schools and other institutions that enroll international students. 7:00 pm – 9:00 pm ACCET Reception Harbor Ballroom Lawn No matter what you do, DON’T miss this event. Go out for an early dinner, and then join us for Champagne & Dessert on the Harbor Lawn overlooking the Savannah River. Enjoy a casual, but elegant evening under the stars as we enjoy some “Southern Hospitality,” special sweet treats and music, and mingling with colleagues, commissioners and staff. This evening is always an ACCET conference highlight!

Closing General Session

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A New Ecology of Learning: Implications for ACCET and Its Members Featured Keynote Speaker: Dr. Peter Smith, Senior vice President Academic Strategies and Development

Wednesday, November 3, 2010 8:00 am - 9:15 am Harbor Ballroom Ground Floor

Dr. Smith is the author of the critically acclaimed The Quiet Crisis: How Higher Education Is Failing America (Anker Publications, Bolton Mass., 2004) & Harnessing America’s Wasted Talent: A New Ecology of Learning (Published by Jossey-Bass A Wiley Imprint, San Francisco, CA 2010). He is the former Assistant Director of the United Nations Educational, Scientific, and Cultural Organization (UNESCO) and served as the founding president of California State University at Monterey Bay (CSUMB). As the highest-ranking American at UNESCO, he was responsible for the supervision and management of some 700 full and part-time staff located in more than 30 countries around the world. Headquartered in Paris, UNESCO’s Education Sector serves the Ministries of Education in the world’s less developed and emerging nations as their trusted intellectual advisor and advocate in developing and supporting national educational plans and strategies. Dr. Smith holds a Doctor of Education from Harvard University, led the successful implementation of Vermont’s community college system, and was elected as a representative from Vermont to the U.S. House of Representatives. He served as Vermont’s Lieutenant Governor from 1982-1986.

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9:30 am – Noon Closing Workshops Workshop 1 Key Strategies in Managing a Successful Institution Grand with Less Stress & More Satisfaction Ballroom B Presenter: Mr. Dave Wilson, President Interface College; Chair, ACCET Accrediting Commission Running a career college is hard work, but it can be very rewarding – without driving you crazy. Managers and Directors will come away with ideas and approaches to managing school operations while minimizing the strain often associated with leadership roles and responsibilities. Dave Wilson has owned and operated his school for 28 years, and will share with you his ideas, strategies and stories to help you run your school more effectively and efficiently – with less stress and more satisfaction. Some of the topics that Dave will cover include: Building a successful management system and team; Developing key personnel and keeping them on-board; Developing effective operational procedures that create a sense of order and structure; Building systems to improve the quality of teaching and learning; Managing and shaping student behavior to maximize performance, cooperation, and positive student outcomes. Workshop 2 Completion and Placement: Mastering the Tools Grand and Resources that Drive Results Ballroom A Presenters: Ms. Pamela Hunter, Associate VP of Career Services, International Education Corporation

Ms. Susan Mangus, Corporate Director of Career Services, Anthem Education Group Learn how to drive results in the placement department, using tools, resources and performance indicators. Discover techniques that can be applied to instruction, and student services for the purpose of creating careers for all graduates. Strong Career Services and Student Services staff keep the focus of students, faculty and staff on completion and placement. Successful student outcomes are the factors that should guide all institutions in considering ACCET’s theme for this year’s conference: A Partnership for Quality: Mapping Institutional Effectiveness. The presenters of this workshop oversee these critical functions daily in their institutions and are experienced in all it takes to meet and exceed the benchmarks. They will share proactive ideas to assist you in planning and monitoring your success in career services.

Special RecognitionSpecial RecognitionSpecial Recognition

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Past ACCET Chairpersons Elizabeth Schaeffer, Karen W. Kershenstein, John S. Shaheen, Thomas R. Tillia, Michael A. Crom, Andrew J. Moore, Sandra N. Lockwood, and Florence Tate Executive Committee of the Accrediting Commission David Wilson, Chair/ Treasurer Elizabeth Schaeffer, Past Chair Steven Johnson, Vice Chair Beata Schmid, Secretary Roger J. Williams, Executive Director ACCET Commissioners David Wilson, Institutional Member, Chair Steven Johnson, Public Member, Vice Chair Elizabeth Schaeffer, Institutional Member, Past Chair Beata Schmid, Institutional Member, Secretary George Carter, Public Member Tibby Loveman, Public Member Brenda Robati, Institutional Member Howard Steed, Public Member J. Tuman, Public Member Kevin Sensenig, Institutional Member David Vice, Institutional Member ACCET Staff Roger J. Williams, Executive Director Charles H. Matterson, Associate Executive Director Judith Hendrickson, Associate Executive Director Scott Faulstick, Senior Accreditation Coordinator John Gregg, Accreditation Coordinator Linsay Oakden, Accreditation Coordinator Kristen Georger, Accreditation Coordinator Anneka A.Swamy, Operations Administrator Coordinator Katelyn Schreyer, Administrative Associate Contract Commission Representatives Vickey Hey Tom Tillia Julia Laughland Conference Planning Committee Sandra N. Lockwood, General Conference Chair Darlene R. Foret, Co-Chair Connie M. Paladino Anneka Swamy Volunteers ACCET salutes the many volunteers who serve its mission and activities throughout the year. Accreditation is a peer review process that could not function without the committed and capable service of those volunteers who give so generously of their time and talents. Volunteers serve ACCET, its members and students in various capacities in-cluding our Commissioners, team evaluators, appeals panelists, committee members, and conference planners. ACCET recognizes these volunteers, with gratitude, for serving the leading roles in our Partnership for Quality ®.

Our Sponsors

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Thank You to Our Special Guests!

The costs of presenting an annual conference are enormous. We rely significantly upon the generosity of our sponsors in providing speakers, food and beverage, and a program of substance as well as fun. ACCET expresses it’s gratitude to all our exhibitors, and especially acknowledges this year’s supporting sponsors:

KNUTTE & ASSOCIATES EXHBIIT HALL GRAND OPENING

NATIONAL CENTER FOR COMPETENCY TESTING EXHIBIT HALL LUNCHEON

FAME. EXHBIIT HALL CONTINENTAL BREAKFAST

GRAGG ADVERTISING CLOSING BREAKFAST

DIAMOND D

DEBORAH JOHN & ASSOCIATES

WORKFORCE COMMUNICATIONS

PEARSON HIGHER EDUCATION

Please take time to express your appreciation to these sponsors for supporting this conference in such a significant manner. Visit each booth to learn about the services and products they offer to our sector. ACCET acknowledges their contributions to our 2010 conference with gratitude.

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Our Sponsors

Our Sponsors

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