Building a 24x7 Newspaper Digital Library & Archives - Anita Pujari, IFLA Conference2010

OUTLINE OF PRESENTATION

IFLA International Newspaper Conference 2010

DNA – Daily News & Analysis

RNA – Research N Archives Introducing the concept

RNA Functions Strategic growth in 5 years

Information Management & Services 24x7 single sign-on access

Content Management DNA’s Digital Asset Management System

Content Syndication Business Initiative by RNA

E-Paper Management Brand reach from a Global Touch point

Marketing RNA Sustaining growth trajectory

RNA Analytics Mapping Insights for Strategic Development

Valuating RNA Novel method of notional value

Conclusion

DNA – DAILY NEWS & ANALYSIS

English Daily Broadsheet

Publisher – Diligent Media Corporation Ltd.

Five Editions – Mumbai, Pune, Ahmedabad, Jaipur and Bangalore

7th largest English daily. Total Readership 15.3 lac (IRS 2009 R2)

India’s Fastest Growing English Newspaper


DNA launched in Mumbai on July 30, 2005

RNA–RESEARCH N ARCHIVESINTRODUCING THE CONCEPT

Conceptualized & functional in June ‘05 before launch of DNA

The database architecture and workflow of the Digital Archives Management System was conceived and developed factoring easy integration & scalability of new Editions

RNA Archival Operations Network is run from Mumbai, Ahmedabad, Pune, Jaipur & Bangalore. Over 1000 updates in the Archives everyday

RNA Mumbai is the central hub, managing the Archives, Quality Control, Usage monitoring & analytics and new developments.

RNA ONLINE LIBRARY SYSTEM is the front-end. It is a web based single window 24x7 access to the Digital Archives, Information resources & Services across all DNA Editions in India

Digital rights management is inbuilt setting accesses as justified by the user’s job profile. This serves to protect the Archives, Databases and Wire accesses from being misused without hampering the cause of a single sign on facility

RNA provides essential research support to DNA Editorial & Ad Sales on demand and proactively through various services, info-capsules, Media Track and so on

RNA business initiative on Content Syndication has made it a Strategic Business Unit and Profit Centre

Developing DNA E-Paper and introducing revenue model have been value-ad by RNA


RESEARCH N ARCHIVES FUNCTIONS

January 2006

CONTENT SYNDICATION

Meeting Information

Needs & Providing

Knowledge Stimulus

Wire ServicesContent Services

DatabasesInfo Products

Library

June 2005

INFORMATION

MANAGEMENT

June 2005

CONTENT MANAGEMENT

TG: Entire Organisation TG: Primarily Editorial

DNA

Intellectual Property

Licensing &

Monetization

Website Mgmt Sales & Marketing Legal & Finance Customer Service

TG: Aggregators/Syndicators/Publishers

DNA E-Paper Service

& Monetization

Maintenance Development Tracking and Analysis Ad Space Marketing

TG: All India/NRIs/Global


Assimilation& Archiving

of DNA Intellectual

Property

DNA Digital Archives

Stories Photographs

Cartoons & GraphicsIllustrations

May 2007

E-PAPER MANAGEMENT

INFORMATION MANAGEMENT

Media Track(Current Awareness Service)

Ready Reckoners(Quick ReferenceInfocapsules)

Research

Library (Newspapers, Magazines, Books)

Databases(Internal & External)

E-Resources(E-Papers, E-Publications & E-Books)

Webliography (Researched & Recommended websites)

Meeting Information Needs &

Providing Knowledge Stimulus

Target Group : Entire OrganisationDeployment : Intranet

Wire Services(Licensing, Monitoring, Billing & Payment)


CONTENT MANAGEMENT

DNA Intellectual Property

(Published & Unpublished)

*Assimilate *Index

*Database Creation

*24x7 Access & Retrieval

DNA Newspaper Archives-Digital (E-Paper – PDF Files, Quark Files)

Graphic Archives(Daily Updation)

Illustration Archives(Daily Updation)

Cartoons Archives(Daily Updation)

Photo Archives (Daily Updation)

Story Archives(Daily Updation)

DNA Newspaper Archives-Physical (Bound Volumes)

Target Group : Primarily EditorialDeployment : Intranet


CONTENT SYNDICATION

DNA Copyright Licensing &

Monetization+

Dainik Bhaskar & Divya Bhaskar

Website Management3dsyndication.com

MarketingBrand recognition, Higher visibility, Wider reach

SalesDevise strategy to leverage contentIdentify vendorsNegotiate contracts

Technical Co-ordinationLegal & Finance Co-ordination

Client Account Mgmt.& Customer Servicing

Syndication Database CreationDaily Updation

Target Group : Aggregators/Syndicators/PublishersDeployment : Syndication website & Direct Marketing


Target Group: All India/NRIs/GlobalDeployment : DNA website & direct Link

E-PAPER MANAGEMENT

DNA E-PAPER

Customer Servicing

Tracking &Analysis

Technical Co-ordination & Maintenance

Finance Co-ordination

E-Paper Development

Subscriptions Management


DNA E-Paper http://epaper.dnaindia.com

RNA DIGITAL TOUCH POINTS


RNA OnlineIntranet

DNA Syndication Website www.3dsyndication.com

http://epaper.dnaindia.com/

http://www.3dsyndication.com/

RNA INFORMATION SERVICES

Databases – Links to all subscribed data resources, wire services, imageryE-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other


DNA E-PAPERAll Editions with Complete Archives


Databases – Links to all subscribed data resources, wire services, imageryE-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionariesE-Publications – Links to national & international newspapers & magazine sitesWebliography - Researched & Recommended websites indexed by subjectRNA Library – Lists Books, Newspaper, Magazines at DNA Edition locationsMedia Track – Daily CAS on the Media Industry.


MEDIA TRACKCurrent Awareness Service


Databases – Links to all subscribed data resources, wire services, imageryE-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionariesE-Publications – Links to national & international newspapers & magazine sitesWebliography - Researched & Recommended websites indexed by subjectRNA Library – Lists Books, Newspaper, Magazines at DNA Edition locationsMedia Track – Daily CAS on the Media Industry. Ready Reckoner - Quick Reference Info-capsules compiled by RNA.


READY RECKONERResearched Compilations for Quick Reference


Databases – Links to all subscribed data resources, wire services, imageryE-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionariesE-Publications – Links to national & international newspapers & magazine sitesWebliography - Researched & Recommended websites indexed by subjectRNA Library – Lists Books, Newspaper, Magazines at DNA Edition locationsMedia Track – Daily CAS on the Media Industry. Ready Reckoners - Quick Reference Info-capsules compiled by RNA.DNA History – DNA Timeline, DNA NewsletterDNA in the News – News articles on DNA published in various sourcesASK RNA – Interactive tool for posting research queries


ASK RNAInteractive Query Tool

RNA ONLINE - DIGITAL ARCHIVES


Single Window 24X7 access across all Editions to DNA Digital Archives & Info resources

STORY ARCHIVESByline Search


QUICKREF ARCHIVES Selective Backgrounders

IMAGE ARCHIVESSimple Search


IMAGE ARCHIVESAdvance Search


ALL IMAGES RETRIEVED Thumbnails Display


SPECIFIC IMAGEMid-size Display with Metadata


MARKETING RNA

RNA ORIENTATION – Part of induction program for new employees Regular orientation program for Editorial & Ad salesIntent – Optimize usage of RNA resources and services. Meet usage targets

RNA ALERTS – Mailer alerts to target groups on new additions to the Archives, Resources or RNA Online services. Selective Dissemination Of Information (SDI)Intent –Create a buzz about RNA from time to time. Perception management

RNA COMMUNIQUE – Highlighting the utility of the various resources available on RNA Online in a practical user friendly communicationIntent – Giving practical tips. Frequent refreshing of Homepage


RNA ANALYTICS

• Monitoring additions to Archives

• Monitoring RNA Usage

• Web metrics of DNA E-Paper site

• Web metrics of Syndication site

• Syndication Business - Analysis & Revenue

• Brand Reach Analysis

• MIS Updates for top management

• Monthly insights used to fine-tune growth strategy

• Quarterly reports & SWOT analysis used for long-term growth strategy


RNA VALUATION

RNA SERVICES - VALUATION MEASURED IN TERMS OF Availability of a comprehensive 24x7 digital database and research facility Desktop access across editions Improved efficiency & turnaround time of Editorial Research support for Sales revenue A Learning Centre for all employees in the organization

DNA ARCHIVES - VALUATION MEASURED IN TERMS OF Value of Digital Archives being built – E-paper, Stories, Photographs, Cartoons,

Illustrations DNA Assets valuation

BRAND VALUATION MEASURED IN TERMS OF Brand reach generated through Syndication business – second/third party

platforms Brand reach generated through E-paper & Syndication site


CONCLUSION• DNA – Research N Archives has earned its place in the management mind

space by building a successful model of Information & Content Management and Content Monetization

• With a small team of 11 members RNA delivers substantial & measurable value to DNA.

• DNA – Research N Archives went from Cost centre in 2005 to Profit centre in 2008 and has been posting about 40% YOY revenue growth since.

• On the anvil … Knowledge Management. We are partially there but intend to have the full system in place in the very near future

VISION“Knowledge hub par excellence adding value

across the organization”


THANK YOU

I will be happy to [email protected]


Building a 24x7 Newspaper Digital Library & Archives - Anita Pujari, IFLA Conference2010

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