A M F Personal Branding 090331
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Did You Know?
• 69.4% of 996,000,000 use social media• 50% of Facebook users are over 35• Facebook’s 35-54 demo grew at 276%• Miami is fastest growing metro, 88.5%• Atlanta is slowest growing metro, 6.4%• 70% of Facebook users are overseas• Bottom line? Parents and job-seekers• See how important story is?
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Atlanta03/31/2009
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What Is A Personal Brand?
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What Is A Personal Brand?
Clothes
General Appearance
Smile
Voice
Experience
Facial Expressions
Charisma
Genuineness
Reactions
Aroma/Odor
Skin Tone
Reputation
Gossip
Story
Resume
Helpfulness
Spitefulness
Ego
Athletic Ability
Leadership
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What Is A Personal Brand?
Experience Story
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What Is A Personal Brand?
Experience Story
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Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify Control Amplify
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fear
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stiction
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Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify
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Your Story Starts With How You’re Different
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Time For A Quiz
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attributes
or
Pick One
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Who Is This Person?
• Clever?• Bold?• Visionary?• Smart?• Confident?• Honest?
• Friendly?• Financial Whiz?• Collaborates?• Values Family?• Fits In?• Plays Fair?
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How Do You Know?
• What clues did you pick up on?• Could you read between the
lines?• How quickly did you get a feeling
about this person?• How strong was the feeling?• What made it so strong?• Why are feelings so memorable?
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Finding Your Story
What to Do Why?
Get interviewed Find your strengths and your voice
Write your Reason for Being
Brings clarity and purpose
Ask for testimonials For fame and insight
Speak (e.g. Icebreaker at Toastmasters)
Clarity comes from trying a new story on
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Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Control
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Social Media
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Social Media
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Social Media
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You Can’t Really ControlWhat Others Say About You...
Brittany Spears, Lindsay Lohan, Paris Hilton
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...But You Can Give Them Great Material To Work With
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It’s All About Clues
• What Gets Said• By Whom• How It’s Said• Actions + Reactions• Decisions• Moments• Feelings Perceived
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Controlling Your Story
What to Do Why?
Behave You’re always creating clues
Do things well Give others good things to talk about
She your ‘why’ and your ‘how’ So that others know what kind of hero you are
Manage your reputation carefully
If you don’t, you’ll lose control of it
Addict-o-matic
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How To Monitor Yourself/Your Story
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How To Monitor Yourself/Your Story
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How To Monitor Yourself/Your Story
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Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Amplify
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Havana Nguyen www.projecthavana.com
Wingate
QuickTime™ and a decompressor
are needed to see this picture.
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Amplifying Your Story
What to Do Why?
Use referrers Manage 10 people, get 100 good leads
Use your Reason for Being daily
Improves consistency and raises your volume
Automate www.ping.fm
Stick to 5 points Makes your brand easier to understand
Experiment with social media
LinkedIn or XING, Facebook, Twitter, Ping.fm
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Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify Control AmplifyIdentify Control Amplify
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Remember
• Your story and yourexperience are two sides of the same coin
• Be authentic
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Remember...
No matter how much you spend or how hard you try, your brand can never be any better than what your customersexperience!
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Personal Branding: How to
Identify | Control | Amplify
Your Brand With a Single Story
Identify Control Amplify