A Look at the New Cloud Brokerage Model

© 2015 Information Services Group, Inc. All Rights Reserved.

Stanton Jones, ISG Chuck Adams, Gravitant

A Look at the New Cloud Brokerage Model

© 2015 Information Services Group, Inc. All Rights Reserved 3

Agenda

o Cloud as the norm

o The broker operating model

o Relationships are changing

o The end game: software + services

o ISG response


Cloud is becoming the norm.

The number of ISG-advised deals with a cloud component has doubled since 2012. Client focus is increasingly on application-centric transformation, using multiple cloud deployment models. Agility is a key driver for change.

2X


Cloud buyer archetypes are changing.

2014:

1) ITO Renewal 2) Cloud RFP 3) GBS Platform 4) Next gen collaboration 5) Disrupt ITO 6) On-prem bursting

2015:

1) ITO Renewal 2) Next gen collaboration 3) Disrupt ITO 4) GBS Platform 5) On-prem bursting 6) Cloud RFP


Visibility into your client’s apps and data is paramount.


IT

New Approach o Respond to business demands o Decide from business perspective o Increase speed to market o Centralize governance

Digital Transformation

“IT is the Service” – OR – “IT is one of the Services”

7

Approach o Avoid potential business risk o Control spend and vendor management o Select best-in-class technology o Focus on efficiency

IT

Business Units Business Units

© 2015 Information Services Group, Inc. All Rights Reserved 8 8

“76% of IT will act as a ‘broker’ of cloud services across internal and externals clouds for LOBs.” 2013 Intel-Cisco Industry Survey

Multi-Sourced Supplier

Management

Design, Source and Provision a

Complete Solution

Unified Self-service Storefront

Centralizes Business

Management and Reporting

Key characteristics of a robust brokerage platform =

Brokerage platform is key to enabling IT-as-a-Service

Digital Transformation


What’s coming? The future of cloud services is a brokerage approach.

Assess App for Cloud

Compare Different Services

Collaboratively Design Solution - or

Add Managed Services

Flow of Approvals

View Estimated Bill of IT

Order, Orchestrate &

Provision Track Usage

and Cost

Yes

No

Backup

Security

Monitor

Technical

Financial

Legal

$

SLA

Change Change Change

?

Amount Due

Jump to Marketplace with solution print

PLAN BUY MANAGE

Living Order Management


Phased approach to cloud adoption

Cloud Service Brokerage Strategy

Assess

Sourcing Strategy

Compare Providers Enterprise App

Design

Enable the Catalog &

“Market” the Marketplace

Enhance the Marketplace with

Services & Solution Patterns

Service

Management Integration

Multi Cloud

Management

Financial Visibility & Governance

Bu

sin

ess

Valu

e

Time


ISG as evangelist for hybrid delivery model

We’ll help clients:

1) design, develop and manage their transformation to ITaaS, and

2) evaluate and integrate third-party brokers into traditional ITO contracts.

Hire the operator

Be the operator o Workload assessments & TCO o Target operating model

design o SIAM o Organizational design o Broker platform selection o Sourcing & vendor mgmt o Cloud governance design

o RFX updated with broker req’s o RUs updated to reflect broker role o Broker operator evaluation

criteria

ISG role Client broker vision


Digital Transformation Hybrid IT Operating Model

IT CRM – Demand Management

Chief Technology Officer/CISO

IT Operations

CFO - IT Finance Management

PMO

CIO – Consumption Based Governance

IT Broker

Office of Business for IT

Solution Architects Solution Prints

Ent Marketplace ( Dynamic Sourcing)

Product Managers

Procurement (Live Order) Cloud Buss Ops

Service Delivery Broker

DevOps Cloud Ops ITSM

BU Users

Service Store

Customers IT Users

Service Store

Cloud Marketplace

Service Delivery Broker

Cloud Management (Provisioning & Deployment)

cloudMatrix Platform

www.isg-one.com

imagine your future™

let’s connect…

http://www.isg-one.com/

http://www.isg-one.com/

http://www.isg-one.com/connect/

A Look at the New Cloud Brokerage Model

Business

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