Paving the Way to the Cloud:

Cloud Services Brokerage for Highly

Secure, Demanding IT Enterprises

Presented to DatacenterDynamics Converged Washington DC

Kevin L. Jackson

Vice President and General Manager, NJVC Cloud Services

May 2, 2013

Federal Agencies Are Leading Drive towards Cloud

Services Brokerage … but Enterprises Are Right Behind

What?

Focus on mission or business, not technology

U.S. agencies and business will use multiple

clouds

Why?

Normalized comparison of cloud services

provider offerings

Holistic view for managing and monitoring cloud

services providers

Benefits?

Avoidance of vendor lock in

Realization of full economic and operational

value of cloud computing

Eliminate hidden costs associated with cloud2

70% of IT Organizations Believe Cloud Lowers Costs1,

but Leakage Eats Away at Promised Savings

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$0

$10

$20

$30

$40

$50

$60

$70

$80

$90

An

nu

al

Co

sts

($k)

Leakage reduces cost

savings

8% actual cost savings

57% promised savings

Sources of Cloud Leakage Other Key Challenges

1. The cloud takes shape - Global cloud survey: the implementation challenge, KPMG, January 2013.

• Technical complexity• “Phonebooks” of APIs• Uncertain availability and performance• Shortcut design and approval cycles

because cloud is “too” fast and easy increases risk

• Sourcing complexity• Apples to oranges sourcing choices • Constantly changing pricing/packaging• Different and complex bills

• Financial complexity• Identifying pricing arbitrage• Financial “leaking faucets” from sprawl• Hard to view actual costs and predict future

costs

CloudVAR

Cloudbuilder

Cloudenabler

Cloudintegrator

Cloudinfrastructure

provider

SaaSprovider

CloudBroker

Modified from Forrester: August 10, 2011 “Cloud

Broker — A New Business Model Paradigm”

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Cloud Ecosystem

Hosting Provider

PureISV software

Pureconsulting

Transitioning to Cloud Requires an Entirely New

Ecosystem

Adopting Cloud: Problems for Government and

Commercial Enterprises

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Public Clouds

Managed Services

Private Clouds

ITO

A

D

B

C

Fortune 500Enterprises

Agency, Business and ITUsers

CFO

CloudAdmin

CIO

Secure Cloud Servicesand Ops Integration

No One Way to ManageFinancial Transactions for Cloud B2B Contracts

Multiple Providers

Control and Alignment

Access, Solution & Consumption

Cloud Services Brokerage Complements Cloud

Management Platforms

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Commerce Broker Catalog and Pricing Engine

Sourcing and Procurement Engine

Solution Design and MatchingCloud Services Broker

CIO and CFO Command and Control

External Service Provisioning Engine

IT Architects

PublicIaas

Paas

Public Providers

VMWARE

Cloud Foundry GreenPlum

AWS, Terremark, Savvis

vBlock

VMWARE

Cloud AutomationHybrid Cloud Management

Self-Service Catalog

ITSM Service Request Catalog

OpenStack

Enterprise(Private Cloud)

Typical Enterprise Platform

Workflow Mgmt.

CIO/CFO Sourcing/Procurement Mgrs Systems Integrator

Cloud Services Brokerage Provides IT Supply Chain

Management

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Infra PerfManagement

App PerfManagement

Backup Management

Security Monitoring

Managed Updates

Disaster Recovery

Man

aged

Ser

vice

sC

lou

ds

Co

nsu

ltin

g/O

per

atio

ns

PublicIaaS

PrivatePaaS

SI Private Cloud

Secure, Enterprise Cloud

SavvisPublic Cloud

DR Cloud

AmazonPublic Cloud

Test/Dev Cloud

PrivateIaaS

For the Broker:• Enhance the

merchandizing and ordering experience

• Improve customer satisfaction

• Make it easier to do business with cloud and managed services providers

ITaaS Products

For Agencies/Biz:• Fast IT • Easy to use• Cost visibility• Choice• Flexibility• Control

Clo

ud

an

d IT

Ser

vice

s P

rovi

der

Eco

syst

em

Cloud Services Brokerage Supports Entire Cloud IT

Lifecycle

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• Compare applications

• Identify target infrastructure

• Estimate readiness and value of cloud

• Select candidate application

Screen

• Define capacity

• Estimate migration ROI

• Build migration business case

• Project migration roadmap

Plan

• Define environments

• Design arch layers

• Simulate application architecture

• Estimate monthly bill of materials

Configure

• Approve bill of materials

• Approve Ts & Cs

• Submit aggregated order

• Instantiate and deploy resources

Source

• Monitor resource use

• Monitor periodic spend

• Ensure provider compliance

• Execute recalibration when needed

Govern

Recalibrate and Optimize

Use Case: The State of Texas

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AncillaryServices

ApplicationWorkload Portfolio

State Agencies

Cloud Services Broker

CTO/ITArchitects

Cloud design (app arch, service agg &

capacity model)

Sourcing &Procurement Managers

Spend Analysis &Order Mgmt

CloudEcosystemOperator

State of Texas

CIOCommand &

Control

IT Ops Mgrs& Sys Admins

DashboardsResource Mgt

Cloud Onboarding, Managed ServicesMarket Management

ManagedService

Providers

VAR/System

Integrator

Four agencies currently operating in this model

Saved 30 – 50% in infrastructure costs when

compared with internal data center costs

Improved agility to onboard to cloud by more than

5X

Gravitant cloudMatrix platform

CommodityCloud

AWS

EnterpriseCloud

SavvisTerremark

SecurityServices

Gazaang Security Certificate VPN

ManagedServices

Backup monitoring with 3rd providers

Use Case: NCOIC Geospatial Community Cloud

Demonstration

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Do Cloud Right

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Shine the Light on Shadow IT

Design My Cloud Infrastructure Solution

Enterprise IT Transformation

Manage My Hybrid Cloud

Gain control, cost consolidation and visibility to spend outside of the IT budget, as well as introducing alternative sourcing

Provide application developers seeking to increase flexibility and lower costs with solution design and matching for public clouds

Start a broad transformation of IT infrastructure that fully leverages the benefit of cloud services to improve the ability of the business to outpace its competition

Determine the “best-fit” cloud for your application using screening. Design and matching capabilities

Extend initial use of private and public clouds and provide a unified management and sourcing platform for a true hybrid implementation

Find My Cloud

Achieving Practical Path to Cloud:

Seamlessly Leveraging Multiple Private and Public

Clouds

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Easy to Use and Manage

Solution Design and Matching

Automated Sourcing and Billing

Pricing Arbitrage and Optimization

Closed-Loop Decision Support

Risk Reduction

When adopting the cloud computing model, large

enterprises need to also consider cloud service brokerage

Cloud service brokerage is the first step toward IT supply

chain management

Cloud service brokerage is a proven model that delivers real

value

Cloud services brokerage is practical and can reduce the risk

of transitioning to the cloud

Summary

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Questions and Answers

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Thank You

Kevin L. Jackson

Vice President & General Manager

NJVC Cloud Services

001.703.429.9073

kevin.jackson@njvc.com

www.njvc.com

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