A high-level overview: Defining "design", design in higher education, in industry

Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Ariana’s Lunch n Learn


Design


DesignWhat is Design?

What is considered “design” in schools?

What do “designers” do in the professional world?


Q: why this presentation?


Q: why this presentation? * what do people mean when they call themselves a designer?

* how do academic degrees relate to design careers?

* how does “meas. of success” differ between different design areas?


What is Design?


How would you define DESIGN?


[insert here]

ANIMATION DESIGNFASHION DESIGNFURNITURE DESIGNINTERIOR DESIGNMEDICAL DEVICE DESIGN

WEBSITE DESIGNSHOE DESIGN


DESIGN

PRODUCT DESIGNSERVICE DESIGN


Our Office:


What aspects of a product do we think of as “designed”?


how it functions

how it lookshow it’s made


Is there a better way to define design?


DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept


DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.

How does this work for you?

Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept


DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.

Definition components help create a common language in a team

Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept


Example: Goalfunction optimisationfunction exploration


Object

Agent

Goals

Environment

Components

Requirements

Constraints

how it functions

how it lookshow it’s made


What is design in higher education?

ART

SOCIAL SCIENCESCOMPUTER SCIENCEMECHANICAL ENGINEERING


Academic buckets

ART


GRAPHIC DESIGN

SOFTWARE ENGINEERINGMECHANICAL ENGINEERING DESIGN

INDUSTRIAL DESIGN

ANTHROPOLOGY



ART

MECHANICAL ENGINEERING

SOCIAL SCIENCES

COMPUTER SCIENCES

Interdisciplinary Majors / Departments


kind of like a round calendar you can turn to meet your particular combination of interests / skills

HUMAN-COMPUTER-INTERACTION

GRAPHIC DESIGN

PRODUCT DESIGN

SCIENCE, TECHNOLOGY, in SOCIETY


SOCIAL SCIENCESCOMPUTER SCIENCES

SOCIAL SCIENCESMECHANICAL ENGINEERING

ARTMECHANICAL ENGINEERING

ARTCOMPUTER SCIENCES


ART


SOCIAL SCIENCES

COMPUTER SCIENCES


Industrial Design


Craft Mass Production


Bauhaus


Explicit combination of art & mechanical engineering


ART


SOCIAL SCIENCES

COMPUTER SCIENCES


Stanford Design


and... Computer Science increasingly plays a role in all of the above


UX + ME

UX + Social Sciences

UX + Hard Sciences

Data + ME


What do designers do?


Academic degree not 1:1to career anymore (or ever)


Leaving school, you now practice design. You define your own skills


ART


Design industry

ART


INDUSTRIAL DESIGNER

USER EXPERIENCE DESIGNERSOFTWARE DEVELOPERPRODUCT DESIGNER



So, that’s the big picture


So, that’s the big picture (you can go the other way around, too)


“to design”


Designers find new things in this equation to focus on


Focus on: product intangibles


Interaction design (UX)


Marketing / Advertising / Systems design


[and, always: overarching role of human-centered design]


Emerging professions in the world of the intangible


“to design”

idea layout / plan manufacturing final product


Expertise grows out of each of these


idea generationproblem identification

solution buildingiterative process sustainable design

holistic system design


The effects of globalization


product appealproduct functionality

outsourcing (even more complicated)delivery systems


The lone designer hero

Charles Eames


The myth of the lone designer hero


Resources for further reading:

LInkedIn discussion on types of design:

Slideshare on product failures:

Fast.co article on defining design:

Full dissertation by Canadian researchers:

Bauhaus manifesto:

Industrial design origins information:

here

here

here

here

here

here

http://www.linkedin.com/groups/Solving-Problems-Real-World-Using-37821.S.5823381290233118721?view=&srchtype=discussedNews&gid=37821&item=5823381290233118721&type=member&trk=eml-anet_dig-b_pd-ttl-cn&fromEmail=&ut=1jsMjEUCBSpm41

http://www.slideshare.net/nicolasnova/design-and-designed-failures-from-observing-failurs-to-provoking-them

http://www.fastcodesign.com/1672937/is-there-a-scientific-definition-of-design

http://www.slideshare.net/kudreaffka_sue/ralph-andwandaproposalforaformaldefinitionofthedesignconcept

http://www.thelearninglab.nl/resources/Bauhaus-manifesto.pdf

http://www.interaction-design.org/encyclopedia/industrial_design.html


Thank you!Any further questions?


~

A high-level overview: Defining "design", design in higher education, in industry

Design

Transcript of A high-level overview: Defining "design", design in higher education, in industry