Defining service design amid converging areas of research
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Defining Service Design amid Converging Areas of Research Josina Vink, Experio Lab & Karlstad University
Transcript of Defining service design amid converging areas of research
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Converging Areas of Research
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Defining Service Design amid Converging Areas
of ResearchJosina Vink, Experio Lab & Karlstad University
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Converging Areas of Research
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Participatory Design
InstitutionalTheory
Service Design
DesignThinking
!
ServiceResearch
SystemsThinking
ServiceInnovation
1990
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Orientation to Changelow high
Converging Areas of Research
@josinavink
1992
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
Research
DesignThinking
!
Service Design
emergence of the ”new design agenda”
discussion of services as a sector
part of conversation on new product development
emphasis on modeling, archetypes, & the mess
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Orientation to Changelow high
Converging Areas of Research
@josinavink
1994
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
ResearchDesign
Thinking
!
Service Design
emphasis on design as a cognitive style
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Orientation to Changelow high
Converging Areas of Research
@josinavink
1996
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
ResearchDesign
Thinking
!
Service Design
continueddiscussion on power, participation & process
shifting away from emphasis on isomorphism
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Orientation to Changelow high
Converging Areas of Research
@josinavink
1998
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
ResearchDesign
Thinking
!
Service Design
mostly discussing the design of services
rise of the institutional entrepreneur
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Orientation to Changelow high
Converging Areas of Research
@josinavink
2000
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
!
Service Design
service design is a growing profession
recognition that service innovation is different
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Converging Areas of Research
@josinavink
2002
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
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Service Design
discussion about whole systems
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Converging Areas of Research
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2004
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
Research DesignThinking
!
Service Design
emergence of service science & service-dominant logic
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Orientation to Changelow high
Converging Areas of Research
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2006
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
Research DesignThinking
!Service Design
focus oninstitutional work
integration into management discourse
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Orientation to Changelow high
Converging Areas of Research
@josinavink
2008
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
!Service Design
focus on methods and demensions of service design
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Orientation to Changelow high
Converging Areas of Research
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2010
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
!Service Design
the ”peak” of design thinking
the rise of co-design & emphasis on social innovation
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Converging Areas of Research
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2012
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
!Service Design
growth of systemic design
identification of design for service
resurgence of an embodied approach to design
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Converging Areas of Research
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2014
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
!Service Design
growing recognition of the importance of institutions
emphasis on innovation & public services
growth of integrative perspectiveon innovation
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Orientation to Changelow high
Converging Areas of Research
@josinavink
2016
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
Research
DesignThinking
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Service Design
innovation happens through institutional change
large interest in transformative service research
era ofparticipation
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Orientation to Changelow high
Converging Areas of Research
@josinavink
2016
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
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DesignThinking
!
Service Design
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Orientation to Changelow high
Converging Areas of Research
@josinavink
Shifts Over Time20161990
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovation
ServiceResearch
DesignThinking
Service Design
services as a sector integrative perspective emphasison co-creation & institution
new product development
service innovation through institutional change
isomorphism institutional work
system archetypes and understanding the mess systemic design
power, participation & process era of participation
design as a cognitive style situated, embodied approach
design of servicesre-design of complex service
systems for innovation
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Converging Areas of Research
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2016
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
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DesignThinking
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Service Design
Is there convergence around an emboddied, participatory approach to transforming complex service systems that focuses on institutional change?
institutional change
situated, embodied approach
complexity in service
ecosystems
participation of diverse
actors
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Orientation to Changelow high
Converging Areas of Research
@josinavink
2016
Participatory Design
InstitutionalTheory
SystemsThinking
ServiceInnovationService
Research
DesignThinking
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Service Design
What can service design learn from other areas of research to help refine its approach? How can service design contribute to other discussions?
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Converging Areas of Research
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Against this backdrop, I am thinking about service design as re-designing institutions in service ecosystems.
It enables service innovation by creating the conditions for novel forms of value co-creation through the shaping institutions.
It`s about engaged diverse actors within the service ecosystem in leveraging an embodied and situtated approach to co-design.
It`s about recognizing that we are not seperate from, but embedded within the complex service ecosystems we seek to change.
Its means designing the rules of the game, while playing it.
Service Design
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Orientation to Changelow high
Converging Areas of Research
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Questions?
