Using the Internet to Build Your Career A Graduatersquos Guide to ORM

The increasing power of the internet means that students today face a whole different

set of challenges related to career development than their predecessors did It is

as important as ever to excel at university classes and build a strong network of

interpersonal relationships Yet in addition to this students now need to put time

and energy into establishing a professional online presence as well

A Jobvite study performed in 2012 found that the vast majority of employers (92 percent) use social media platforms to find potential candidates for a job Students who work hard to achieve a high class standing but fail to present themselves well online will find that their reputation will be working against them before their careers have even begun

At Reputation Defender we help graduates to build and repair their online reputation so that employers will pull up a positive and professional online profile Experts agree that todayrsquos education system needs to focus more on this skill-set moving beyond traditional methods of written and personal communication to directly teaching students how to be good ldquodigital citizensrdquo According to Joseph Kahne professor of education at Mills College in Oakland California ldquoYoung people [must learn to be] producers and managers of information and perspectivesrdquo This means not only having the ability to find and analyse accurate internet content but developing the digital know-how to control what the internet says about you

How to Evaluate an Online ProfileAny ORM campaign starts with taking stock of the issues What results do Google and other major search engines pull up on the SERP (Search Engine Results Page) for your name Students should first sign out of their Google account to avoid a personalised result list then type their name into the search box Before hitting enter take a look at Googlersquos list of auto complete suggestions Are they relevant to you or your field What associations will they generate in the mind of the employer before he or she even looks at your SERP

Wrong IdentityAs a young person itrsquos likely that there is someone out

there with a similar name who has a bigger online profile than you do If the person is a lot older than you or in a completely different career it will be fairly obvious itrsquos not you you will just need to work that much harder to get a relevant result to rank However negative information about someone who could be mistaken for you will likely create a problem

MistakesMany people make judgement errors especially when

theyrsquore young If yoursquore unlucky enough to have poor choices memorialised on the internet yoursquoll need to create an avalanche of positive content that will push unflattering stories into the background

False Stories Unfortunately it doesnrsquot make much difference whether

the story is true or created by someone who has a grudge against you Itrsquos possible yoursquoll be able to prove defamation or libel but this can be difficult and costly and there will still be copies of the story online for years

Unprofessional PhotosTeenagers and students often post compromising photos without thinking much about their future Even if these images are later deleted employers may still find copies on a CV search The sooner you start thinking about your future career in relation to internet posts even personal ones the easier it will be to build a professional reputation without having to spend time burying negative content

Here are some of the issues a young college graduate might face

Unprofessional LanguageProfanity laced posts will not stand well with an employer and so itrsquos advisable to avoid unnecessary swearing even on a personal Facebook page

Grammatical ErrorsUsing ldquotheirrdquo when you mean ldquotheyrsquorerdquo can actually have a negative impact on your potential employability even if the error is only written on a social media post It tells employers that you could make the same mistake when writing a professional email However online shorthand can be appropriate since it shows yoursquore digitally literate and can master different forms of communication

Out of Date ProfilesHaving social profiles that you havenrsquot managed in years can be worse than having none at all Employers wonrsquot know if the profile actually belongs to you or not and will question how well you will keep up with regular trends

1048577sectiexcl

TheirTheyrsquore

ThereHere

Hear

Improving the ResultsORM is basically about building positive content and getting it to rank for a key term search Here are four ways you can begin managing your reputation as a student

Social ProfilesAccording to Jobvitersquos study basically every employer will look up a job candidate on LinkedIn whilst approximately two thirds will research Facebook and more than half will check out Twitter Itrsquos important to target these three platforms with professional profiles that actively share career building content Of course there are numerous other social media platforms including some that may be especially relevant to your field The more profiles you have the better yet at the same time you will need to balance time constraints Itrsquos better to have two or three active pages that you update regularly than numerous irrelevant and out of date accounts If you have a personal Facebook or Twitter account consider changing your profile name to a nick-name or pseudonym that an employer wouldnrsquot guess Update Facebookrsquos privacy settings so that you share posts only with friends and make sure you do not have any forgotten work contacts on your friend list However remember that anything on the internet can easily become public through hacking so it is still better to simply avoid posting compromising content on social media

BloggingActively blogging within your industry will show employers you think for yourself and stay up to date with relevant issues LinkedInrsquos blogging feature is a good platform to use since it will be directly connected to your profile or you can create your own independent blog on WordPress Set yourself an achievable goal and stay active with regular updates Share blog articles across all your social media profiles

SEOYoursquoll need to optimise your content to get it to rank high on the SERP for you name Use relevant industry related key words and work on building incoming and outgoing links Tag photos and videos with your name in the file title and alt text If yoursquore already struggling to overcome a negative profile consider working with an expert from Reputation Defender to maximise SEO and to manipulate your content so that it ranks higher than the results yoursquore trying to counteract

Google Alerts Itrsquos important to learn about a reputation threat immediately so you can act quickly to counteract it By administering a Google alert for you name you will receive a message any time new content related to you appears whether it is positive or negative You can then decide if you want to promote this result or bury it

Time ManagementCreating an online profile might sound like an impossible task With essays and exams looming who has the time to write blog articles and update social media However investing one to two hours per week in order to build and maintain an online profile can have surprising results Itrsquos important to set this time aside both now as a student and in the future when you are working In todayrsquos internet focused world no one can expect to build a successful career without using online platforms effectively

Knowledge Corner

70

80

85

88

6

24

70 of employers didnrsquot hire an applicant because of online content

80 of college admission offices are using Facebook to assess and recruit applicants

Among US recruiters and HR professionals surveyed 85 say that positive online reputation influences their hiring decisions at least to some extent Nearly half say that a strong online reputation influences their decisions to a great extent

The importance of a positive online reputation cannot be underestimated If you are worried about your online reputation contact the experts on 0800 131 0700 or email helloreputationdefendercom

88 of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

Only 6 of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story blog or elsewhere online

24 of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online

BULLYING ONLINE - THE FACTS Over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying

Over 80 of teens use a mobile phone regularly making it the most popular form of technology and a common medium for cyber bullying

Over 25 of adolescents and teens have been bullied repeatedly through their cell phones or the Internet

Over half of young people do not tell their parents when cyber bullying occurs

Fewer than 1 in 5 cyber bullying incidents are reported to the police

Girls are somewhat more likely than boys to be involved in cyber bullying ndash however boys are more likely to suffer at the hands of cyberbullies

The increasing power of the internet means that students today face a whole different

set of challenges related to career development than their predecessors did It is

as important as ever to excel at university classes and build a strong network of

interpersonal relationships Yet in addition to this students now need to put time

and energy into establishing a professional online presence as well

A Jobvite study performed in 2012 found that the vast majority of employers (92 percent) use social media platforms to find potential candidates for a job Students who work hard to achieve a high class standing but fail to present themselves well online will find that their reputation will be working against them before their careers have even begun

At Reputation Defender we help graduates to build and repair their online reputation so that employers will pull up a positive and professional online profile Experts agree that todayrsquos education system needs to focus more on this skill-set moving beyond traditional methods of written and personal communication to directly teaching students how to be good ldquodigital citizensrdquo According to Joseph Kahne professor of education at Mills College in Oakland California ldquoYoung people [must learn to be] producers and managers of information and perspectivesrdquo This means not only having the ability to find and analyse accurate internet content but developing the digital know-how to control what the internet says about you

How to Evaluate an Online ProfileAny ORM campaign starts with taking stock of the issues What results do Google and other major search engines pull up on the SERP (Search Engine Results Page) for your name Students should first sign out of their Google account to avoid a personalised result list then type their name into the search box Before hitting enter take a look at Googlersquos list of auto complete suggestions Are they relevant to you or your field What associations will they generate in the mind of the employer before he or she even looks at your SERP

Wrong IdentityAs a young person itrsquos likely that there is someone out

there with a similar name who has a bigger online profile than you do If the person is a lot older than you or in a completely different career it will be fairly obvious itrsquos not you you will just need to work that much harder to get a relevant result to rank However negative information about someone who could be mistaken for you will likely create a problem

MistakesMany people make judgement errors especially when

theyrsquore young If yoursquore unlucky enough to have poor choices memorialised on the internet yoursquoll need to create an avalanche of positive content that will push unflattering stories into the background

False Stories Unfortunately it doesnrsquot make much difference whether

the story is true or created by someone who has a grudge against you Itrsquos possible yoursquoll be able to prove defamation or libel but this can be difficult and costly and there will still be copies of the story online for years

Unprofessional PhotosTeenagers and students often post compromising photos without thinking much about their future Even if these images are later deleted employers may still find copies on a CV search The sooner you start thinking about your future career in relation to internet posts even personal ones the easier it will be to build a professional reputation without having to spend time burying negative content

Here are some of the issues a young college graduate might face

Unprofessional LanguageProfanity laced posts will not stand well with an employer and so itrsquos advisable to avoid unnecessary swearing even on a personal Facebook page

Grammatical ErrorsUsing ldquotheirrdquo when you mean ldquotheyrsquorerdquo can actually have a negative impact on your potential employability even if the error is only written on a social media post It tells employers that you could make the same mistake when writing a professional email However online shorthand can be appropriate since it shows yoursquore digitally literate and can master different forms of communication

Out of Date ProfilesHaving social profiles that you havenrsquot managed in years can be worse than having none at all Employers wonrsquot know if the profile actually belongs to you or not and will question how well you will keep up with regular trends

1048577sectiexcl

TheirTheyrsquore

ThereHere

Hear

Improving the ResultsORM is basically about building positive content and getting it to rank for a key term search Here are four ways you can begin managing your reputation as a student

Social ProfilesAccording to Jobvitersquos study basically every employer will look up a job candidate on LinkedIn whilst approximately two thirds will research Facebook and more than half will check out Twitter Itrsquos important to target these three platforms with professional profiles that actively share career building content Of course there are numerous other social media platforms including some that may be especially relevant to your field The more profiles you have the better yet at the same time you will need to balance time constraints Itrsquos better to have two or three active pages that you update regularly than numerous irrelevant and out of date accounts If you have a personal Facebook or Twitter account consider changing your profile name to a nick-name or pseudonym that an employer wouldnrsquot guess Update Facebookrsquos privacy settings so that you share posts only with friends and make sure you do not have any forgotten work contacts on your friend list However remember that anything on the internet can easily become public through hacking so it is still better to simply avoid posting compromising content on social media

BloggingActively blogging within your industry will show employers you think for yourself and stay up to date with relevant issues LinkedInrsquos blogging feature is a good platform to use since it will be directly connected to your profile or you can create your own independent blog on WordPress Set yourself an achievable goal and stay active with regular updates Share blog articles across all your social media profiles

SEOYoursquoll need to optimise your content to get it to rank high on the SERP for you name Use relevant industry related key words and work on building incoming and outgoing links Tag photos and videos with your name in the file title and alt text If yoursquore already struggling to overcome a negative profile consider working with an expert from Reputation Defender to maximise SEO and to manipulate your content so that it ranks higher than the results yoursquore trying to counteract

Google Alerts Itrsquos important to learn about a reputation threat immediately so you can act quickly to counteract it By administering a Google alert for you name you will receive a message any time new content related to you appears whether it is positive or negative You can then decide if you want to promote this result or bury it

Time ManagementCreating an online profile might sound like an impossible task With essays and exams looming who has the time to write blog articles and update social media However investing one to two hours per week in order to build and maintain an online profile can have surprising results Itrsquos important to set this time aside both now as a student and in the future when you are working In todayrsquos internet focused world no one can expect to build a successful career without using online platforms effectively

Knowledge Corner

70

80

85

88

6

24

70 of employers didnrsquot hire an applicant because of online content

80 of college admission offices are using Facebook to assess and recruit applicants

Among US recruiters and HR professionals surveyed 85 say that positive online reputation influences their hiring decisions at least to some extent Nearly half say that a strong online reputation influences their decisions to a great extent

The importance of a positive online reputation cannot be underestimated If you are worried about your online reputation contact the experts on 0800 131 0700 or email helloreputationdefendercom

88 of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

Only 6 of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story blog or elsewhere online

24 of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online

BULLYING ONLINE - THE FACTS Over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying

Over 80 of teens use a mobile phone regularly making it the most popular form of technology and a common medium for cyber bullying

Over 25 of adolescents and teens have been bullied repeatedly through their cell phones or the Internet

Over half of young people do not tell their parents when cyber bullying occurs

Fewer than 1 in 5 cyber bullying incidents are reported to the police

Girls are somewhat more likely than boys to be involved in cyber bullying ndash however boys are more likely to suffer at the hands of cyberbullies

Wrong IdentityAs a young person itrsquos likely that there is someone out

there with a similar name who has a bigger online profile than you do If the person is a lot older than you or in a completely different career it will be fairly obvious itrsquos not you you will just need to work that much harder to get a relevant result to rank However negative information about someone who could be mistaken for you will likely create a problem

MistakesMany people make judgement errors especially when

theyrsquore young If yoursquore unlucky enough to have poor choices memorialised on the internet yoursquoll need to create an avalanche of positive content that will push unflattering stories into the background

False Stories Unfortunately it doesnrsquot make much difference whether

the story is true or created by someone who has a grudge against you Itrsquos possible yoursquoll be able to prove defamation or libel but this can be difficult and costly and there will still be copies of the story online for years

Unprofessional PhotosTeenagers and students often post compromising photos without thinking much about their future Even if these images are later deleted employers may still find copies on a CV search The sooner you start thinking about your future career in relation to internet posts even personal ones the easier it will be to build a professional reputation without having to spend time burying negative content

Here are some of the issues a young college graduate might face

Unprofessional LanguageProfanity laced posts will not stand well with an employer and so itrsquos advisable to avoid unnecessary swearing even on a personal Facebook page

Grammatical ErrorsUsing ldquotheirrdquo when you mean ldquotheyrsquorerdquo can actually have a negative impact on your potential employability even if the error is only written on a social media post It tells employers that you could make the same mistake when writing a professional email However online shorthand can be appropriate since it shows yoursquore digitally literate and can master different forms of communication

Out of Date ProfilesHaving social profiles that you havenrsquot managed in years can be worse than having none at all Employers wonrsquot know if the profile actually belongs to you or not and will question how well you will keep up with regular trends

1048577sectiexcl

TheirTheyrsquore

ThereHere

Hear

Improving the ResultsORM is basically about building positive content and getting it to rank for a key term search Here are four ways you can begin managing your reputation as a student

Social ProfilesAccording to Jobvitersquos study basically every employer will look up a job candidate on LinkedIn whilst approximately two thirds will research Facebook and more than half will check out Twitter Itrsquos important to target these three platforms with professional profiles that actively share career building content Of course there are numerous other social media platforms including some that may be especially relevant to your field The more profiles you have the better yet at the same time you will need to balance time constraints Itrsquos better to have two or three active pages that you update regularly than numerous irrelevant and out of date accounts If you have a personal Facebook or Twitter account consider changing your profile name to a nick-name or pseudonym that an employer wouldnrsquot guess Update Facebookrsquos privacy settings so that you share posts only with friends and make sure you do not have any forgotten work contacts on your friend list However remember that anything on the internet can easily become public through hacking so it is still better to simply avoid posting compromising content on social media

BloggingActively blogging within your industry will show employers you think for yourself and stay up to date with relevant issues LinkedInrsquos blogging feature is a good platform to use since it will be directly connected to your profile or you can create your own independent blog on WordPress Set yourself an achievable goal and stay active with regular updates Share blog articles across all your social media profiles

SEOYoursquoll need to optimise your content to get it to rank high on the SERP for you name Use relevant industry related key words and work on building incoming and outgoing links Tag photos and videos with your name in the file title and alt text If yoursquore already struggling to overcome a negative profile consider working with an expert from Reputation Defender to maximise SEO and to manipulate your content so that it ranks higher than the results yoursquore trying to counteract

Google Alerts Itrsquos important to learn about a reputation threat immediately so you can act quickly to counteract it By administering a Google alert for you name you will receive a message any time new content related to you appears whether it is positive or negative You can then decide if you want to promote this result or bury it

Time ManagementCreating an online profile might sound like an impossible task With essays and exams looming who has the time to write blog articles and update social media However investing one to two hours per week in order to build and maintain an online profile can have surprising results Itrsquos important to set this time aside both now as a student and in the future when you are working In todayrsquos internet focused world no one can expect to build a successful career without using online platforms effectively

Knowledge Corner

70

80

85

88

6

24

70 of employers didnrsquot hire an applicant because of online content

80 of college admission offices are using Facebook to assess and recruit applicants

Among US recruiters and HR professionals surveyed 85 say that positive online reputation influences their hiring decisions at least to some extent Nearly half say that a strong online reputation influences their decisions to a great extent

The importance of a positive online reputation cannot be underestimated If you are worried about your online reputation contact the experts on 0800 131 0700 or email helloreputationdefendercom

88 of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

Only 6 of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story blog or elsewhere online

24 of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online

BULLYING ONLINE - THE FACTS Over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying

Over 80 of teens use a mobile phone regularly making it the most popular form of technology and a common medium for cyber bullying

Over 25 of adolescents and teens have been bullied repeatedly through their cell phones or the Internet

Over half of young people do not tell their parents when cyber bullying occurs

Fewer than 1 in 5 cyber bullying incidents are reported to the police

Girls are somewhat more likely than boys to be involved in cyber bullying ndash however boys are more likely to suffer at the hands of cyberbullies

Unprofessional LanguageProfanity laced posts will not stand well with an employer and so itrsquos advisable to avoid unnecessary swearing even on a personal Facebook page

Grammatical ErrorsUsing ldquotheirrdquo when you mean ldquotheyrsquorerdquo can actually have a negative impact on your potential employability even if the error is only written on a social media post It tells employers that you could make the same mistake when writing a professional email However online shorthand can be appropriate since it shows yoursquore digitally literate and can master different forms of communication

Out of Date ProfilesHaving social profiles that you havenrsquot managed in years can be worse than having none at all Employers wonrsquot know if the profile actually belongs to you or not and will question how well you will keep up with regular trends

1048577sectiexcl

TheirTheyrsquore

ThereHere

Hear

Improving the ResultsORM is basically about building positive content and getting it to rank for a key term search Here are four ways you can begin managing your reputation as a student

Social ProfilesAccording to Jobvitersquos study basically every employer will look up a job candidate on LinkedIn whilst approximately two thirds will research Facebook and more than half will check out Twitter Itrsquos important to target these three platforms with professional profiles that actively share career building content Of course there are numerous other social media platforms including some that may be especially relevant to your field The more profiles you have the better yet at the same time you will need to balance time constraints Itrsquos better to have two or three active pages that you update regularly than numerous irrelevant and out of date accounts If you have a personal Facebook or Twitter account consider changing your profile name to a nick-name or pseudonym that an employer wouldnrsquot guess Update Facebookrsquos privacy settings so that you share posts only with friends and make sure you do not have any forgotten work contacts on your friend list However remember that anything on the internet can easily become public through hacking so it is still better to simply avoid posting compromising content on social media

BloggingActively blogging within your industry will show employers you think for yourself and stay up to date with relevant issues LinkedInrsquos blogging feature is a good platform to use since it will be directly connected to your profile or you can create your own independent blog on WordPress Set yourself an achievable goal and stay active with regular updates Share blog articles across all your social media profiles

SEOYoursquoll need to optimise your content to get it to rank high on the SERP for you name Use relevant industry related key words and work on building incoming and outgoing links Tag photos and videos with your name in the file title and alt text If yoursquore already struggling to overcome a negative profile consider working with an expert from Reputation Defender to maximise SEO and to manipulate your content so that it ranks higher than the results yoursquore trying to counteract

Google Alerts Itrsquos important to learn about a reputation threat immediately so you can act quickly to counteract it By administering a Google alert for you name you will receive a message any time new content related to you appears whether it is positive or negative You can then decide if you want to promote this result or bury it

Time ManagementCreating an online profile might sound like an impossible task With essays and exams looming who has the time to write blog articles and update social media However investing one to two hours per week in order to build and maintain an online profile can have surprising results Itrsquos important to set this time aside both now as a student and in the future when you are working In todayrsquos internet focused world no one can expect to build a successful career without using online platforms effectively

Knowledge Corner

70

80

85

88

6

24

70 of employers didnrsquot hire an applicant because of online content

80 of college admission offices are using Facebook to assess and recruit applicants

Among US recruiters and HR professionals surveyed 85 say that positive online reputation influences their hiring decisions at least to some extent Nearly half say that a strong online reputation influences their decisions to a great extent

The importance of a positive online reputation cannot be underestimated If you are worried about your online reputation contact the experts on 0800 131 0700 or email helloreputationdefendercom

88 of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

Only 6 of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story blog or elsewhere online

24 of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online

BULLYING ONLINE - THE FACTS Over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying

Over 80 of teens use a mobile phone regularly making it the most popular form of technology and a common medium for cyber bullying

Over 25 of adolescents and teens have been bullied repeatedly through their cell phones or the Internet

Over half of young people do not tell their parents when cyber bullying occurs

Fewer than 1 in 5 cyber bullying incidents are reported to the police

Girls are somewhat more likely than boys to be involved in cyber bullying ndash however boys are more likely to suffer at the hands of cyberbullies

Improving the ResultsORM is basically about building positive content and getting it to rank for a key term search Here are four ways you can begin managing your reputation as a student

Social ProfilesAccording to Jobvitersquos study basically every employer will look up a job candidate on LinkedIn whilst approximately two thirds will research Facebook and more than half will check out Twitter Itrsquos important to target these three platforms with professional profiles that actively share career building content Of course there are numerous other social media platforms including some that may be especially relevant to your field The more profiles you have the better yet at the same time you will need to balance time constraints Itrsquos better to have two or three active pages that you update regularly than numerous irrelevant and out of date accounts If you have a personal Facebook or Twitter account consider changing your profile name to a nick-name or pseudonym that an employer wouldnrsquot guess Update Facebookrsquos privacy settings so that you share posts only with friends and make sure you do not have any forgotten work contacts on your friend list However remember that anything on the internet can easily become public through hacking so it is still better to simply avoid posting compromising content on social media

BloggingActively blogging within your industry will show employers you think for yourself and stay up to date with relevant issues LinkedInrsquos blogging feature is a good platform to use since it will be directly connected to your profile or you can create your own independent blog on WordPress Set yourself an achievable goal and stay active with regular updates Share blog articles across all your social media profiles

SEOYoursquoll need to optimise your content to get it to rank high on the SERP for you name Use relevant industry related key words and work on building incoming and outgoing links Tag photos and videos with your name in the file title and alt text If yoursquore already struggling to overcome a negative profile consider working with an expert from Reputation Defender to maximise SEO and to manipulate your content so that it ranks higher than the results yoursquore trying to counteract

Google Alerts Itrsquos important to learn about a reputation threat immediately so you can act quickly to counteract it By administering a Google alert for you name you will receive a message any time new content related to you appears whether it is positive or negative You can then decide if you want to promote this result or bury it

Time ManagementCreating an online profile might sound like an impossible task With essays and exams looming who has the time to write blog articles and update social media However investing one to two hours per week in order to build and maintain an online profile can have surprising results Itrsquos important to set this time aside both now as a student and in the future when you are working In todayrsquos internet focused world no one can expect to build a successful career without using online platforms effectively

Knowledge Corner

70

80

85

88

6

24

70 of employers didnrsquot hire an applicant because of online content

80 of college admission offices are using Facebook to assess and recruit applicants

Among US recruiters and HR professionals surveyed 85 say that positive online reputation influences their hiring decisions at least to some extent Nearly half say that a strong online reputation influences their decisions to a great extent

The importance of a positive online reputation cannot be underestimated If you are worried about your online reputation contact the experts on 0800 131 0700 or email helloreputationdefendercom

88 of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

Only 6 of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story blog or elsewhere online

24 of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online

BULLYING ONLINE - THE FACTS Over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying

Over 80 of teens use a mobile phone regularly making it the most popular form of technology and a common medium for cyber bullying

Over 25 of adolescents and teens have been bullied repeatedly through their cell phones or the Internet

Over half of young people do not tell their parents when cyber bullying occurs

Fewer than 1 in 5 cyber bullying incidents are reported to the police

Girls are somewhat more likely than boys to be involved in cyber bullying ndash however boys are more likely to suffer at the hands of cyberbullies

Knowledge Corner

70

80

85

88

6

24

70 of employers didnrsquot hire an applicant because of online content

80 of college admission offices are using Facebook to assess and recruit applicants

Among US recruiters and HR professionals surveyed 85 say that positive online reputation influences their hiring decisions at least to some extent Nearly half say that a strong online reputation influences their decisions to a great extent

The importance of a positive online reputation cannot be underestimated If you are worried about your online reputation contact the experts on 0800 131 0700 or email helloreputationdefendercom

88 of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online

Only 6 of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story blog or elsewhere online

24 of employed adults say that their employer has rules or guidelines about how they are allowed to present themselves online

BULLYING ONLINE - THE FACTS Over half of adolescents and teens have been bullied online and about the same number have engaged in cyber bullying

Over 80 of teens use a mobile phone regularly making it the most popular form of technology and a common medium for cyber bullying

Over 25 of adolescents and teens have been bullied repeatedly through their cell phones or the Internet

Over half of young people do not tell their parents when cyber bullying occurs

Fewer than 1 in 5 cyber bullying incidents are reported to the police

Girls are somewhat more likely than boys to be involved in cyber bullying ndash however boys are more likely to suffer at the hands of cyberbullies