A Digital Conversation: Building the next generation of the Web
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Transcript of A Digital Conversation: Building the next generation of the Web
![Page 1: A Digital Conversation: Building the next generation of the Web](https://reader036.fdocuments.net/reader036/viewer/2022062704/55621875d8b42a7d028b56b1/html5/thumbnails/1.jpg)
A digital conversation about building the next generation of the Web
April 12, 2023
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Increasing rates of change
1476 18321887
1920s 1960s
1990
2007
1997
2010
1992
1971/3 19861989
2000
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2004
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And increasing numbers of devices
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Yet adaption is falling behind adoption7 years on and we still have not fully grasped the mobile challenge.
45% of the UK's largest print media titles still don’t offer content
suited to mobile phones
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Yet adaption is falling behind adoption7 years on and we still have not fully grasped the mobile challenge.
Designers and developers are still arguing about adaptive VS responsive.
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We haven’t seen anything yet! If we found mobile challenging, then how will we cope with the challenges presented by the Internet of Things?
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So what’s getting in the way?
There is an increasing appetite and enthusiasm for dramatically enhanced multi-channel experiences but the primary obstacle for progress is what lies under the hood and behind the scenes.
• Established culture and practice
• Known methodologies and languages
• Separation of otherwise complimentary disciplines and teams
• Legacy systems architecture and technologies
• Entrenched suppliers and software providers
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“”
It has been said that culture applies the breaks on technological progress.
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“”
But culture is becoming increasingly comfortable with new technologies
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“”
Digital proponents who once saw themselves as
disruptive, are now at risk of falling victim to disruption.
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Every aspect of what we do is in flux
PHYSICAL LAYER
OPERATING SYSTEM
DATABASES
SOFTWARE/PROGRAMMING
DATA
MIDDLEWARE/API
CONTENT
DEVICES AND APPLICATIONS
EXPERIENCE
PROTOCOL LAYER
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Every aspect of what we do is in flux
PHYSICAL LAYER
OPERATING SYSTEM
DATABASES
SOFTWARE/PROGRAMMING
DATA
MIDDLEWARE/API
CONTENT
DEVICES AND APPLICATIONS
EXPERIENCE
PROTOCOL LAYER
Knowledge and skills
Management and decision making
Long range planning
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Some new ways of thinking have already become established
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And some common themes are emerging
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Even seeping into mainstream business
“To adapt, companies must operate not as machines but as
learning organisms, purposefully interacting with
their environment and continuously improving, based on experiments and feedback.”
David Gray, The Connected Company
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But where do we go from here?
Andrew Larking
Amir Chaudhry
Becky Stewart
Adam Sefton
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