A Crash Course on A/B Testing
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A brief, high-level overview and introduction on A/B testing - What can you test? - Famous A/B Testing Case Studies from the 2008 Presidential Election - The technology behind A/B testing including Javascript, jQuery - Tools you can use including: Optimizely, Visual Website Optimizer, Unbounce, Google Analytics - Pluses and minues to A/B testing
Transcript of A Crash Course on A/B Testing
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May 2014
