A community hub bringing the magic of cinema to the heart of Highland Perthshire

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The Birks Cinema Be Part of the Show

A Unique Opportunity

Thank you for your interest in The Birks Cinema… a unique entertainment venue providing opportunities to reach

a wide and varied audience – along with the value of association with a community venture with charitable

status. Your involvement will also make a real contribution to Highland Perthshire.

Advertising in the cinema programme guide and on-screen provide accessible and flexible promotional

opportunities for your enterprise. This guide gives an idea of what’s possible but we would work with you to

tailor activity to meet your particular goals.

A Community Venue at the Heart of Highland Perthshire

The Birks Cinema re-opened in April 2013 after the empty, dilapidated 1930s Art Deco building on Aberfeldy

town square was taken over by the community and converted into a state-of-the-art single screen cinema with

café bar and event space.

The cinema quickly became a popular social hub – open 7 days a week from 11:00am ‘til late throughout the year

- showing a wide range of film entertainment with broad appeal. The café and mezzanine level also provide

gathering places for socialising and host a variety of community activities and events.

We’re also proud to have Aberfeldy-born

Hollywood actor, Alan Cumming as an

active patron.

It’s a particularly exciting time to get involved with The Birks Cinema as we celebrate our

5th anniversary with a 5 Star season of events and community activities – including preview

screenings, high profile film presenters and even a sponsored abseil off the roof!

The Birks Cinema in the news…

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Audience Reach

Five years after re-opening, The Birks Cinema has an established and growing audience:

� attracting over 32,000 film admissions annually – entertaining both locals and visitors to the area

� wide audience appeal – showing over 300 movies a year – covering latest release blockbusters, drama,

family, sci-fi, historical… plus special documentary features and educational films

� The Birks Cinema programme guide provides movie and community event information - direct mailed to

c2,700 local postcodes plus distribution across a wide range of local outlets and in-cinema

� The Birks Cinema Facebook page is an active forum with more than 3,000 followers

� hosting over 200 community activity events involving more than 2,500 participants annually – including

acoustic music sessions, chair-based exercise, Lego club, book club and arts & crafts group

� The Birks Cinema café bar is a popular place to chill out or warm up on Aberfeldy town square

� lead host of the annual Aberfeldy Film Festival weekend – including screenings of ‘Young Indies’ short film

competition entries involving local school pupils

� supporting wider social initiatives – most recently with screenings as part of Tummel & Tay Festival,

Luminate and the Scottish Mental Health Arts & Film Festival.

Highly Rated Venue

Reviews are eagerly awaited in the entertainment business! And we are delighted with The Birks Cinema’s

audience feedback:

Facebook - 4.8 out of 5

“This is a fantastic venue and even more special because it’s community owned and run! We had a great visit. Loved our double seat. Staff very friendly and welcoming. Definitely worth a visit!”

Google reviews - 4.7 out of 5

“Beautifully Art Deco on the outside and fantastic facilities inside”

VisitScotland 4 Star Arts Venue

Trip Advisor rating - 4.5 out of 5

“A wonderful place that feels like a nostalgic cinema experience with modern conveniences” “The comfiest cinema seats that I have ever sat in”

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Cinema Programme Guide Be Part of an Entertaining Selection

An eagerly anticipated high quality entertainment

guide to what’s on at The Birks.

Design & Content

A5 full colour – produced on a 6-weekly basis

(occasionally adjusted to coincide with holiday

periods).

Features full cinema programme plus the community

activities diary.

Unique publication engaging local audience interest –

packed with useful information on films, events and

community activities - giving it a ‘long shelf life’ as an

entertaining read and reference point.

Sample brochures are available to provide you with a

proper feel for this publication.

Circulation

� 5,000 regular print run

- Royal Mail distribution to c 2,700 addresses in PH15 & PH9 postcode areas

- additional distribution in-cinema and range of local attractions and information sites – including

VisitScotland iCentres - across Highland Perthshire and beyond

� two seasonal editions - Summer & Christmas - 10,000 print run

- distribution to c 6,000 addresses, additionally covering Pitlochry, Dunkeld & Strathtay.

Advertisement Layout Options

Half Page - landscape (148 wide x 105 high with 3mm bleed)

Full Page - portrait (148 x 210 with 3mm bleed)

Recommended that text is a minimum of 8mm from artwork edge

Artwork - hi resolution (300dpi), full colour (CYMK).

Sample layouts and artwork design assistance available at additional cost

Advertising Rates (excluding VAT)

Brochure – 5k print run, regular distribution

Half Page £110

Full Page £200

Back Cover £250

Double Page £350

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Summer Holiday & Christmas season brochures

10k print run, extended distribution

Half Page £125

Full Page £225

Back Cover £275

Double Page £395

Multi-issue Savings

Book a series of advertisements to receive a discounted rate for the duration of your campaign.

We’d also like to discuss additional benefits available to longer term advertisers.

The Birks Cinema Programme Guide – Production Dates Spring-Summer 2019

Programme Period Distribution Date Artwork Deadline

26th April – 30th May 2019 22nd April 2019 5th April 2019

31st May – 4th July 2019 27th May 2019 29th April 2019

Summer Holiday Issue (extended distribution)

5th July – 15th August 2019 1st July 2019 3rd June 2019

16th August – 26th September 2019 12th August 2019 26th July 2019

27th September – 7th November 2019 23rd September 2019 6th September 2019

8th November – 19th December 2019 4th November 2019 18th October 2019

Christmas & New Year Issue (extended distribution)

20th December 2019 – 30th January 2020 16th December 2019 29th November 2019

All prices quoted are per issue except where stated otherwise. Prices exclude VAT and any artwork

design costs – advertising fees to be paid in advance of publication.

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On Screen Be Part of the Ultimate Visual Experience

Advertising on the big screen is more accessible than

you might think!

We can show you flexible, affordable and effective

advertising options to suit your enterprise and

budget.

Why cinema?

Cinema is Scotland’s most popular venue-based

entertainment activity.

A visit to the cinema is a relatively affordable treat

with audiences in general:

� having higher disposable incomes

� being pretty evenly split between men and

women

� representing all age groups

The Big Screen

Cinema gives unrivalled scale and impact in a world

where consumers are bombarded by messages across

a range of media often when they’re on the move or

distracted.

The original ‘captive audience’ - cinemagoers are

focused and ready for a viewing experience –

engaged with the on-screen spectacle.

On-screen adverts feature ahead of the film - rather

than interrupting the entertainment - when

audiences are fresh and anticipating what they’re

going to see resulting in high levels of advert recall.

The Experience

The Birks Cinema offers state-of-the-art digital

projection and surround sound to showcase your

advertisement in the 100-seat auditorium as part of

the immersive cinematic experience.

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On Screen Options – Slides & Video

Both slide and video advertisement options are available

for you to make an impact on the big screen.

You can choose the images and message you wish to

display on a wall-to-wall slide. Alternatively, if you have

video material this could be converted to a 20, 30 or 60

second advertisement to play to audiences in the

auditorium.

We would welcome the chance to talk to you about what

your advertisement should include and are able to assist

in slide design or converting video for cinema standard

broadcast. We can also put you in touch with video

producers should you wish to commission a bespoke film.

Samples of both slide and video advertisements are

available to help you visualise what’s possible.

Pricing

On screen advertising can be more affordable than you

may expect. A single slide display starts from only £40 for

a one-off screening.

This flexibility means we can cater for small and larger

scale campaigns and budgets. And we can work with you

to put together a package that suits your strategy and

budget.

Bespoke Campaign

Booking a series of on screen adverts will enable you to

select a flexible mix of film types to showcase your

message across a range of audiences and target your

market. Such as before family films; during awards season;

during peak holiday times.

There is also flexibility on the length and timing of a

campaign.

Audience data also allows us to guarantee your advert is

seen by a confirmed number of cinemagoers.

An Added Bonus…!

We will also include an option to show your advertisement

on the 3 foyer café screens - visible to all venue visitors -

during the period of your campaign for no additional

charge.

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Contact Us

Thank you for your interest in The Birks Cinema - to discuss how these advertising opportunities can help you

meet your own marketing goals, please contact:

Simon Lewis

Manager

The Birks Cinema Aberfeldy

1 Dunkeld Street

Aberfeldy PH15 2DA

email: manager@birkscinema.co.uk

tel: 01887 822845 ext. 3