A cognitive business is a business that thinks

33
@pieroleo A cognitive business is a business that thinks Pietro Leo – Executive Architect IBM Italy CTO for Big Data Analytics & Watson IBM Academy of Technology Leadership Team

Transcript of A cognitive business is a business that thinks

Page 1: A cognitive business is a business that thinks

@pieroleo

A  cognitive  business  is a  business  that thinks

Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  WatsonIBM  Academy  of  Technology  Leadership  Team

Page 2: A cognitive business is a business that thinks

Elsa

Tanmay Bakshi

Toothbrush

Leukemia

Page 3: A cognitive business is a business that thinks

In  2015  63%  of  CEOs    will  increase  investment  in  digital,  it  is  a  matter  of  survive

Page 4: A cognitive business is a business that thinks

Investment  in  private    Fintechcompanies  increase  10x  in  past  5  years:  19B

Page 5: A cognitive business is a business that thinks

The  biggest  taxi  company  do  not  own  cars

Page 6: A cognitive business is a business that thinks

The  largest  accommodation  company  owns  no  real  estates

Page 7: A cognitive business is a business that thinks

The  largest  media  company  owns  not  content

Page 8: A cognitive business is a business that thinks

Artificial  Intelligence  patents  have  more  than  tripled  in  10  years

Page 9: A cognitive business is a business that thinks

Venture  Scanner  are  tracking 957  ArtificialIntelligence  companies  with  a  combinedfunding amountof  $4.8  Billion

Page 10: A cognitive business is a business that thinks

78%  of  executives  say  business    will  manage  people  along  side  machines

Page 11: A cognitive business is a business that thinks
Page 12: A cognitive business is a business that thinks

12

What is the behind?Digital Business + Digital Intelligence

Page 13: A cognitive business is a business that thinks

13

You  shared  your  position  with  me  and  can  guess  your  mobility  need.  I  can  take  you  where  you  need  to  be

Just  enjoy  your  new  experience.  Stay  safe  as  in  your  home

I  know  what  is  needed  for  you,  even  before  you  order  it

Please,  come  with  me  and  stay  by  me.I  know  your  content  I  can  take  care  of  all  your  digital  life

Page 14: A cognitive business is a business that thinks

Automating the

World

Understanding the

World

Main Technology Shift

H-FactorProgram Train

Knowledge Workers Learning Workers

Page 15: A cognitive business is a business that thinks

BIG  DATA

DATA

WISDOM

Knowledge

InformationTechnology is

not only supporting every

kind of private and public

organizations, it is becoming part

of them

Analytics

Cloud  Computing

Data  ScienceMobile

Social

Digitalization

Technology

Page 16: A cognitive business is a business that thinks

16

Is wisdom a pure computing or math problem?

Page 17: A cognitive business is a business that thinks

2011 2015

2016 -­ AlphaGO=4        Lee  Se-­Dol=1

1997 -­ IBM=2.5        Kasparov=2.5

1997

AlphaGO uses  self-­trained net  to  evaluatepositions  and  moves on  30M  historicalgames

DeepBlue uses  a  hard-­coded  objective  function  written  by  a  human  coupled  with  High  Performance  Computing

2016

10

10170

1040

Applying or having wisdom in real world is not only an AI game

COMPUTING & MATH WISDOM

IBM Watson – Jeopardy!

SEMANTICS

Page 18: A cognitive business is a business that thinks

18

We need wisdom to be helped to cope with

Cognitive Overload

Page 19: A cognitive business is a business that thinks

19with WISDOM

Observe

InterpretDecide

Evaluate

The making of an expert.

Page 20: A cognitive business is a business that thinks

Cognitive Computing and IBM Watsonscales expertise to expand what’s possible.

Main IT challenge is now about the possibility to expand our Wisdom options

Watson

Page 21: A cognitive business is a business that thinks

IBM  State-­of-­the-­Art:  Today  Cognitive  Computing  &  Watson  is  in  multiple  industries  across  6  continents

36Countries

100+Applicationsalready in market

3.000Researchers& Specialists in IBMWatson Core Technology

9LanguagesLearned by Watson, natively (*)

160Universitiesoffering Watson courses

500+PartnersPowered by Watson

28APIalready available

29Industries

90.000Developers building with Watson & its services

5.000Doctors, Researchers&SpecialistsIBM Watson Health

1.000Researchers &EngeneersIBM Watson Internet of Things

(*)  English,   Spanish,  Brazilian  Portuguese,  French,  Italian,  German,  Arabic,  Japanese,  and  Korean

Page 22: A cognitive business is a business that thinks

22

Why we need an help as

professionals and as individuals to cope with cognitive overload?

Page 23: A cognitive business is a business that thinks

Elsa

Tanmay Bakshi

Toothbrush

Leukemia

Page 24: A cognitive business is a business that thinks

http://www.grushgamer.com/

Page 25: A cognitive business is a business that thinks

25Source:  https://www.ibm.com/blogs/watson/2016/08/campfire-­uses-­watson-­bring-­physical-­books-­life/

Page 26: A cognitive business is a business that thinks

26

http://www.ndtv.com/health/artificial-­intelligence-­used-­to-­detect-­rare-­leukemia-­type-­in-­japan-­1440789

Japanese  doctors  have  for  the  first  time  used  artificial  intelligence  (AI)  to  detect  a  type  of  leukemia,  which  helped  to  save  a  patient's  life  as  the  disease  had  gone  undetected  using  conventional  methods.

Page 27: A cognitive business is a business that thinks

27

http://www.ndtv.com/health/artificial-­intelligence-­used-­to-­detect-­rare-­leukemia-­type-­in-­japan-­1440789

Page 28: A cognitive business is a business that thinks

28

Accessing to Watson technologies & Build

Page 29: A cognitive business is a business that thinks

Anaphoric  Co-­referencingColloquialism  ProcessingContent  Management  -­-­ VersioningConvolutional  Neural  NetworksCurationDeep  LearningDialog  FramingEllipsesEmbedded  Table  ProcessingEnsembles  and  FusionEntity  ResolutionFactoid  Answering

Feature  Engineering

Feature  NormalizationFocus  and  Spurious  Phrase  ResolutionHTML  Page  AnalysisImage  ManagementInformation  RetrievalKnowledge  (Property)  GraphsKnowledge  AnsweringKnowledge  Extraction  AnnotatorsKnowledge  Validation  and  ExtrapolationLanguage  ModelingLatent  Semantic  Analysis

Learn  To  RankLinguistic  AnalysisLogical  Reasoning  AnalysisLogistical  RegressionMachine  LearningMulti-­Dimensional  ClusteringMultilingual  trainingn-­Gram  Analysis  (word  combinations  and  distance)Ontology  AnalysisPareto  AnalysisPassage  AnsweringPDF  ConversionPhoneme  Aggregation

Question  AnalysisQuestion-­answering  Reasoning  StrategiesRecursive  Neural  NetworksRules  ProcessingScalable  SearchSimilarity  AnalyticsStatistical  Language  ParsingSupport  Vector  MachinesSyllable  AnalysisTable  AnsweringVisual  AnalysisVisual  RenderingVoice  Synthesis

These  APIs  are  underpinned  by  50  technologies:

IBM  Watson  Services

2011

2015Source:  http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services-­catalog.html

Page 30: A cognitive business is a business that thinks

30https://www.youtube.com/watch?v=FYZld6SSCnY

Page 31: A cognitive business is a business that thinks

@pieroleoGrazie!

Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  WatsonIBM  Academy  of  Technology  Leadership  Team

Page 32: A cognitive business is a business that thinks

32

6 Terabytes

60%Exogenous Factors

1100 TerabytesVolume,  Variety,  Velocity,  Veracity:Educational  records,  Employment  Status,  Social  Security  Accounts,  Mental  Health  Records,  Caseworker  Files,  Fitbits,  Home  Monitoring  Systems,  and  more…

0.4 TerabytesElectronic  Medical  /  Health  Records,  Physician  Management  Systems,  Claims  Systems  and  more…

30%Genomics  Factors

10%Clinical  Factors

IBM  Watson  Health //  SOURCE:  ©2015  J.M.  McGinnis  et  al.,  “The  Case  for  More  Active  Policy  Attention  to  Health  Promotion,”  Health  Affairs  21,  no.  2  (2002):78–93

A  vast  amount  of  untapped  data  could  have  a  great  impact  on  our  health  -­ yet  it  exists  outside  medical  systems.

Data  Generated  per  Life

Page 33: A cognitive business is a business that thinks

33

Cognitive  Overload:  Leveraging  the  Explosion  of  Data  for  an  Oncologist  – It  will  be  more  and  more  an  impossible  Task  Without  Wisdom

33

1000

Facts  per  Decision

10

100

1990 2000 2010 2020

Human  Cognitive  Capacity

Electronic  Health  Records  (Clinical  Data)

Internet  of  Things  (Exogenous  Data)

The  Human  Genome  (Genomic  Data)

Capturing  the  Value  of  Data