A Business Critical Platform

Digital Platforms

2014

Agenda

1: Introduction to LEGO 1.1: Introduction to LEGO Digital Platforms 2: Strategy driven Digital Platforms 2.1: Strategic decisions 3: Example 3.1: Beyond COPE

Brand 3 The LEGO Group

LEGO® Products

LEGO® Friends

LEGO DUPLO®

LEGO Chima

LEGO City

LEGO Technic


Platform

Products for different ages and genders, ranging from fantasy over

role playing to modelling


At a Glance

25,382

turnover 2013 operating margin

employees End 2013

of this year’s

sales are novelties

Sold in more than

countries

9 years of consecutive

growth

million 33%

130

60%

13,869

Danish family owned

More than

Figures per ultimo March 2014.


System in play

Many Product Lines One LEGO® Brick One Brand Platform based

History 7 The LEGO Group

Strategy Driven

How a strategy approach can support business goals.


Strategic direction


Strategy

Our actual strategy towards 2016 (Blurred for confidentiality) By using a strategic framework, you can set directions as a one-pager


Presenting The LEGO Groups Digital

platform with just 6 bricks

Overview


Digital Platform

Marketing 13 The LEGO Group

Marketing Integration

Organisation 14 The LEGO Group

Build for the future


Predicting the future based on trends,

insights and user behaviour is great when

creating digital marketing.

When it comes to Digital Platforms,

there’s another way.

Predicting The Future


Beyond COPE


Search based Applications

Create webpage Insert image of a cat Write content Upload HTML Document

Structure, prioritize and categorize content Allow a device to ask: ”Give me relevant content, sized to me, based on user behaviour, profile and other information”

Questions for you

Could this approach work for your organization?

Why/Why not

Do you have another/better setup for your Digital Platform?

What ideas springs to mind when you saw this presentation

A Business Critical Platform

Presentations & Public Speaking

Transcript of A Business Critical Platform