Communicating Your Message: Engaging the Media & Building Strategy
A Bottom-Line Approach to Communicating Your Financial Message.
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A Bottom-Line Approach to Communicating Your Financial Message. Editors can use a series of articles with helpful advice, much like a syndicated column. Offer tips from your reputable experts. Let readers know how they can save money or get tax credits. Inform readers how to grow and protect their assets. Include information from the government to build credibility. Drive people to your site or your 800 number for more information.
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A Bottom-Line Approach to Communicating Your Financial Message. Editors can use a series of articles with helpful advice, much like a syndicated column. Offer tips from your reputable experts. Let readers know how they can save money or get tax credits. - PowerPoint PPT Presentation
Transcript of A Bottom-Line Approach to Communicating Your Financial Message.
A Bottom-Line Approach to Communicating Your Financial
Message.
Editors can use a series of articles with helpful advice, much like a syndicated column.
Offer tips from your reputable experts. Let readers know how they can save money or
get tax credits. Inform readers how to grow and protect their
assets. Include information from the government to
build credibility. Drive people to your site or your 800 number for
more information.
Eye-catching color images can speak a thousand words.
NAPS Financial Clients
Reach more people by covering more media
Traditional Media Newspapers: 100 to
400 placements Radio: 300 to 400 on-
air placements TV: 100 to 150 on-air
placements Spanish Media: 10 to
25 placements in newspapers
African-American Media: 10 to 25 placements in newspapers
Online 1000+ online news
sites Social media Twitter feeds to
editors SEO Blogging Anchor texting and
hyperlinking RSS feeds in XML Podcasting YouTube CSNN
Channel
Reports include impressive results
E-clips Circulation and
readership figures Market rankings Page views Unique visitors per
month AQH CUME Ad value equivalencyGraph Data: As of 3/20/2018, Ally Financial generated 5252 news articles in 56 different states with a readership of 10,882,960. The sites it was on were viewed by 78,371,898 unique visitors per month. Additionally it was viewed 578 times on www.napsnet.com. The print placements had an approximate ad value of $40,395.37, based on column inch rates.
Ally
Fin
anci
al
Reach the wealthiest and most populous communities
Newspapers, radio stations and TV stations are supported by local advertisers.
Advertisers will spend money where they are going to get the best ROI.
Publications and stations tend to exist where advertisers are willing to spend.
Ally Financial
