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Getting the Message Right: Strategies for Communicating Competency-Based Pathways to Diverse...
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Getting the Message Right: Strategies for Communicating Competency-Based Pathways to Diverse Audiences January 15, 2015
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Getting the Message Right: Strategies for Communicating Competency-Based
Pathways to Diverse Audiences
January 15, 2015
Webinar Details
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Dial-in Number:• 1 (866) 294-4838 Passcode: 8904 134#• For operator assistance dial *0 at any time
Lines will be muted throughout the webinar
Type your questions into the chat box
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Presenters:
Chris Sturgis, Co-Founder, CompetencyWorks
Pete Janhunen, Senior Communications Strategist, The Fratelli Group
Kim Hanisch, Director of Services/Education Specialist, Re-Inventing Schools Coalition, RISC
Expert:
Rose Colby, Competency-Based Learning and Assessment Specialist
Moderator:
Cory Curl, Senior Fellow for Assessment and Accountability, Achieve
Agenda
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Welcome and Introductions: Cory Curl
Presentations:• State of the Field: Chris Sturgis• Reflections from the Ground: Kim Hanisch• Big Picture Takeaways: Pete Janhunen
Communications Toolkit Release: Andrew Valent
Facilitated Discussion & Audience Q&A: Cory Curl & Andrew Valent
Chris SturgisCo-Founder, CompetencyWorksPrincipal, MetisNet
Reflections: State of the Field• Strengths
– 51% of states have some level of activity • 1/3 of states have some level of initiative to explore or advance CE• Additional nine states have districts transforming
– Models beginning to maximize value by integrating personalized learning, competency-based structured and blended instruction
– Knowledge becoming embedded in advocacy and intermediary organizations (30+ organizations)
– Strong interest in CE in higher education
• Concerns– Lack diversity (racial and expertise in serving vulnerable students) in leading
organizations– Mixed opinion if there is agreement about what competency education is (or is
not)– Need to establish aligned policy infrastructure– Have not defined quality implementation – Still waiting to see consistent results
Big ChallengeHelping People Wrap Their Minds Around CBE
Is it the same as or how does it relate to personalized learning and blended learning?• Use clear definitions & training for SEA staffIs this a movement primarily aimed at more advantaged populations? • Benefits all students• Equity at the core – engage civil rights/special population advocates earlyWhat is a competency and how does it differ from standards?• Builds on standards, emphasis on application & higher order skillsHow does it impact teachers?• Collaborative, emphasizing embedded professional development and professional
judgmentHow will this impact my child getting into college?• Engage higher education presidents and admissions directorsDoes this mean students can test out?• Students work at academic level and demonstrate learning• Beware of concept of direct assessment in higher education
Create Conversation!
Resources at• Introductory Materials - Feel free to use with your logo
– What is Competency Education?– For State Policymakers and Federal Policymakers
• Wiki: Engaging Communities in Building Shared Vision
• Lessons Learned in Writing Introductory Materials– Vendors are calling software mastery-based– Careful with the phrase “Learning is constant and time is variable” – Emphasis on pace and self-pace only suggests online learning, not
doing what is not necessary to help student reach proficiency. – Growth mindset, student agency and transparency are often under-
emphasized although essential element – Tendency to think assessment=test=state accountability– Help people understand why traditional system isn’t effective– Analogies can be helpful – recommend developing them as fully as
possible
Kim HanischRISC Director of Services and Educational Specialist2010-Present“You have to leave the city of your comfort and go into
the wilderness of intuition. What you’ll discover will be wonderful.
What you’ll discover is yourself.” ~Alan Alda
Who We Are
Re-Inventing Schools Coalition (RISC) is a Division of Marzano Research that supports schools and districts in their
transition from a time-based to a competency/performance-based
system which results in each student realizing their highest learning
potential.
RISC: What We DoTransform Educational Systems
improved learning environments and student achievement
Shift the Paradigm Time-Based to Performance-Based
through staff developmentFacilitate Change
tools, processes, experienceCoach
supported and guided implementation
RISC Framework for Success
• Stakeholder feedback loops guide refining processes that foster excellence
• Stakeholders guide learning targets to ensure vision achieved
• 24/7 learning – home, work, school
• Leadership Capacity for All Stakeholders
• Stakeholders Driving Systematic Change
Shared Vision
Leadership
Continuous Improveme
nt
Personal
Mastery
21st Century SkillsLife-Long Learning
Sustainability
Community Voices“I challenge you to find a better system than
one such as ours, where the community helped shape the system and the students plan their
learning.” - Dean Rand, Whittier Parent, Chugach School District,
Alaska
"Seems like we should have done this a long time ago" "We were a disgruntled Education
Advisory Committee 3 years ago, but now we are supporting the model because the District has
shown us the data that our students are improving " .
~Mat-Su, Valley Pathways community member
RISC Resources
www.reinventingschools.org◦Organizational Pathway Tool (OPath)◦Services – Trainings, Coaching,
Webinars, Site Visits◦Products – Proficiency Scale Package,
Implementation Tools
Readiness for AllTelling the Story of Competency-Based Pathways
The Fratelli GroupJanuary 15, 2015
Conversations with state teams
Crafted messages Training summit with
states State strategy discussions Developed planning tools
What We Did
“Competency-based pathways better prepares students to graduate from high school ready for college and careers.”
Competency Provides a Foundation for Success
“The student’s individual needs and interests are the focus of all teaching efforts, instead of a cookie-cutter approach.”
It Is Personalized, Not “One Size Fits All”
“By focusing on the mastery of critical knowledge and skills, it prevents learning gaps from developing and growing over time.”
It Better Prepares Students
“Diplomas and transcripts give parents, college admissions counselors and employers a more complete sense of what a student has in fact learned.”
It Is Transparent
Lean on Achieve Learn from other states Find and tell your story Be patient, consistent
and flexible
Keys to Your Success
Communications Toolkit Online Release
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Competency-Based Pathways Communications Toolkit
Online at: http://www.achieve.org/CBPCommunicationsToolkit
Suite of resources to help states articulate the value and need for competency-based pathways.
Can be adapted for use by districts, advocates and others.
The Toolkit includes:• Communications Planning Tool• Messaging Document• Student Success Stories Infographic• Stakeholder Engagement Worksheet• Exemplar Communications Documents• FAQs
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Facilitated Discussion:
Cory Curl, Senior Fellow for Assessment and Accountability, Achieve, [email protected]
Chris Sturgis, Co-Founder, CompetencyWorks, [email protected]
Pete Janhunen, Senior Communications Strategist, The Fratelli Group, [email protected]
Kim Hanisch, Director of Services/Education Specialist, Re-Inventing Schools Coalition, RISC, [email protected]
Rose Colby, Competency-Based Learning and Assessment Specialist, [email protected]
• Introductory Materials– What is Competency Education?– State Policymakers– Federal Policymakers
• Definition and key components of competency education• Snapshot of state strategies for promoting competency education• Opportunities for federal policy alignment
Communications Toolkit Spotlight
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Communications Planning Tool
This document outlines a step-by-step approach for state-based teams to consider in developing tailored communications plans to build support for competency-based pathways.
Communications Toolkit Spotlight
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Messaging Document
This document provides a list of key definitions, key messages and talking points that can be adapted and used to describe competency-based pathways.
Communications Toolkit Spotlight
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Stakeholder Engagement Worksheet
This document helps state stakeholders develop an action plan for engaging specific stakeholder groups, drawing attention to desired outcomes, current understanding, key messages, and timeline.
Additional Achieve Resources
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Advancing Competency-Based Pathways to College and Career Readiness Framework
• Helps states build a policy structure that contributes to statewide adoption and implementation of competency-based pathways.
• Highlights key questions states should ask.
• Focus on key state policy pillars:– Statewide Vision– Graduation Requirements– Assessment– Accountability
Additional Achieve Resources
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Advancing Competency-Based Pathways to College and Career Readiness Series: The Imperative for State Leadership Policy Brief
• Provides guidance to state leaders on implementing competency-based pathways.
• Focus on defining competency-based pathways and developing strong rationale for shift.
• Also highlights key state policy issues and importance of equity focus.
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Audience Q&A
Andrew Valent, Senior Policy Associate, Achieve, [email protected]
Chris Sturgis, Principal, Metisnet, [email protected]
Pete Janhunen, Senior Communications Strategist, The Fratelli Group, [email protected]
Kim Hanisch, Director of Services/Education Specialist, Re-Inventing Schools Coalition, RISC, [email protected]
Rose Colby, Competency-Based Learning and Assessment Specialist, [email protected]
Contact Information
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Achieve Staff
Cory Curl, Senior Fellow for Assessment and Accountability, Achieve, [email protected]
Andrew Valent, Senior Policy Associate, Achieve, [email protected]
Council of Chief State School Officers Innovation Lab Network Staff
Jennifer Davis Poon, Program Director, Innovation Lab Network, [email protected]
Getting the Message Right: Strategies for Communicating Competency-Based
Pathways to Diverse Audiences
January 15, 2015
