A Better MobileLocation Landscape

May 2008

Sam Altman, Co-founder and CEO

What is Loopt?

Social mapping tool to connect, share & explore in the real world

helps you navigate your social life

orients you in relation to your favorite people, places and events

easily complements & integrates with your existing SNS and communities

Industry DirectionApps DataDevices

Locationaccuracy, availability, frequency, inexpensive

Location Challenges TodayWhat we want

• Inexpensive• Low friction access• Relevant accuracy• Strong privacy• Availability and

Reliability

Structural Challenges

Cost

Availability

Privacy

Loopt Core Location Platform

LocationServer

MobileClient

Location Access

Management

Location Privacy

Management

Mobile Location Client

Mobile Client

Location Platform

Geo-Tagged Photos

Mobile Web

Navigation

• Background location• Native Location APIs• Network Location

requestsLoopt app

Mobile IM

Contacts

Advertising

Location Privacy Management

Client Side

Server Side

Privacy Policies:• Notice• Consent• Safeguards

• User Controls:• On/Off• Selective App On/Off• Restrict by time, day,

location• Set/obscure location

PrivacySynchronization

Mobile Location Platform

NetworkOriginatedLocationRequests

Locationclient updates

MobileOriginatedLocationRequests

• Latest and greatest location methods

• Flexible location access APIs

• WiFi, A-GPS• Per User Per Month

Pricing Models• No Location Taxes

Location Access Management• Developers can build

location-aware applications and publish them to subscribers and a broader set of devices.

• Management of developer registration and secure Web Services API access to user location.

• Handling of user security and privacy settings, along with policy enforcement.

For Users, Developers, & Carriers

Location Challenges TodayWhat we want

• Inexpensive• Low friction access• Relevant accuracy• Strong privacy• Availability and

Reliability

Structural Challenges

Costper user per month model

Availabilityopen APIs, easy to access

Privacyend user control and

management, device and 3rd party app integration