9th International Public Markets Conference - Genís Arnàs

GENÍS ARNÀS

Get Healthy!: Innovative Public Market Strategies and Programs to Increase Access

to Fresh, Healthy Food

Director of Market Services Institut Municipal de Mercats de

Barcelona

THE MARKETS OF

BARCELONA:

THE MARKET AS A GUARANTEE

OF PROXIMITY AND QUALITY

Genís Arnàs Head of markets

[email protected]

BRIEF HISTORICAL INTRODUCTION

Barcelona historically, due to its industrialised evolution and therefore social differentiation, has regulated the municipal capacity of protection of urban provisions, of basic foods such as bread, fish and meat. In Catalonia, the municipal market, “the square” par excellence, has been conceived since 1870, as a service of municipal competence.


Initially the commercial activity took place in a public space in the open air.

Until not so long ago, the local legislation established that in municipalities with a population of more than 5,000 inhabitants they would have, amongst others, the obligation of providing the service of municipal markets .


1.- 19th century: The first markets of Barcelona, Boqueria, Santa Caterina and Sant Antoni

2.- Markets added due to the annexation to Barcelona of old independent towns

3.- Demographic boom and urban expansion of the 1960s

Therefore, there are three generations of buildings:

- Those constructed before 1900, and therefore, with all the connotations that come with the fact of being centenary centres;

- Others constructed between 1900 and 1960;

- And finally the markets constructed from 1960 onwards.

Santa Caterina Market

Boqueria Market

Sant Antoni Market

THE ACCESS TO FOOD.

How is it guaranteed?

What is the network of

markets of Barcelona?

A unique network formed by: – 39 food markets, – 4 non-food markets, – a total of 113,000 m2 of commercial area, – 2,500 establishments, 23 supermarkets, – and that in its most immediate catchment area counts

on a consuming population (not all responsible for the shopping) of nearly 1,000,000 people.

Plan of the catchment areas of the

markets of Barcelona

The point of inflection 1979, arrival of democracy in Spain. 1980s, strong expansion of the subsidiary distribution, and

consequent loss of the exclusivity of the commercialisation of food.

The town and city councils reacts by approving plans and new formulas of management towards the municipal markets:

1 - the initial approval and updating of the PECAB (1985, 1999 and 2011), 2 - the creation of the Municipal Institute of Markets (1993).

3 - New policies are boosted for the renovation of the network of markets.

Vocation of public service by a city council or other

Guarantee consumer-user

rights and needs

To guarantee the economic viability of the business of

the operators

AVAILABILITY OF FOOD

The case of the fruit and

vegetables


400 establishments of fruit and vegetables, which represent approximately 15% of the total Provide employment to almost 1,000 people, between owners, families and workers

For more than 90% they are the main source of incomes

More than 92% of the products are acquired from MB

Very high level of frequency and loyalty, with 64% who buy between one and three times a week


400 establishments x 80 clients on average each day x 300 days of sales x average receipt of 10 euros =

annual turnover of 96 million euros Represents a share of more than 20% of the total sales of fruit and vegetables in the city of Barcelona

THE SELLING CONDITIONS

Guarantee of quality


HEALTH, a value linked to the purchasing of fresh products and of quality


Fostering healthy consumption

Compliance with the regulations for Food Safety

The Educational Programmes aimed at youths


compliance with the regulations of food safety

THE SELLING CONDITIONS Establishments and store rooms Obtaining the authorisations granted by the

ASPB.

Working furniture and exhibition of products, non-porous materials, with interior sanitary corners.

Refrigeration, according to the different types of products to be conserved.

Supply of hot and cold running water with a non-manual mechanism: pedal or photo-electric cell.

Single-use hand dryer and hand-soap dispenser.


how does it communicate?


Educational programmes


Teaching material


www.menjodemercat.cat

9th International Public Markets Conference - Genís Arnàs

Presentations & Public Speaking

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