ÒSCAR MARTÍN

Markets as Engines of Entrepreneurship

Head of Studies Institut Municipal de Mercats de

Barcelona

MARKETS AS ENGINES OF ENTREPRENEURSHIPENTREPRENEURSHIP

THE BARCELONA MODEL

ÒSCAR MARTÍN26th march 2015

The markets of Barcelona nowadays

The Municipal Institute of Markets of Barcelona

Created in 1991 by the City Council of BarcelonaCity Council of Barcelona

• 72 workers• 13 MM Euros/year.• Investment 2014: 32.5

million Euros• Legal responsibility:

statutes

Markets: drivers of economic activity

�Since the 19th century the markets have been the urban promoters of commerce, for themselves and for the surrounding commerce.

�In the 80s, the strong introduction in our country of the new �In the 80s, the strong introduction in our country of the new channels of distribution, especially the supermarkets, led to the markets entering into crisis.

�The creation of the Municipal Institute with a Plan of modernisation, had the aim of creating a model of urban commerce of proximity, with social cohesion and as economic drivers, so that they didn’t fall in decline as in other cities of Europe.

�During these years, 24 processes of remodelling and modernisation have been carried out, and 4 others are underway.

Markets: drivers of employment and entrepreneurship (I)The modernisation of

the markets achieves the markets achieves

various objectives:

�maintain business activity and

competitiveness

�new operators

�renovation of surrounding commerce

Markets: drivers of employment and entrepreneurship(II)With the 24 refurbishments we have achieved:

o 3,215 direct jobs + 720o increase in the turnover: 20%

and 25%o increase of visitors : 30% and

80%o maintain and increase hundreds

of shops around the market

It is foreseen to preserve 1,285 jobs and to create 380 more.

THE LLIBERTAT MARKET PROJECT

Aims:Aims:

• Recover and renew the city historical heritage

• Boosting commerce in the area

• Sustainable management

• Improving the quality of food

IMPLEMENTATION: STRATEGIC AXES

1.Proposal and study 1.Proposal and study previous to the reform

2.Reform planning

3.Work execution

4.Inauguration

THE LLIBERTAT MARKET PROJECT

THE LLIBERTAT MARKET PROJECT

THE LLIBERTAT MARKET PROJECT

THE LLIBERTAT MARKET PROJECT

NEW ENCANTS BARCELONA MARKET (I)

Building of 35,000 m2

15,000 are for commercial use

2 underground floors (270 car parking for and logistics services :storage, unloading, waste, 2 underground floors (270 car parking for and logistics services :storage, unloading, waste, parking of vehicles).

A total of 283 businesses

- 78 shops non-food- 156 non-food stalls- 40 auction spaces - 2 bars- 6 stores of food and drink (called "Food Street")- 1 restaurant

NEW ENCANTS BARCELONA MARKET (II)

The new space of EncantsBarcelona

Attracts more visitorsAttracts more visitors90,000 150,000

Increased their turnover:stallholders : 10% 50%shops : 30% 80%

Increased number of jobs: new direct jobs created: 73