944 Media Kit

2010 – 2011 MEDIA KIT

ATLANTADALLASDETROITLAS VEGASLOS ANGELESMIAMIORANGE COUNTYPHOENIXSAN DIEGOSAN FRANCISCO

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FASHIONENTERTAINMENT

LIFESTYLE

media kit 2010

Celebrating 9 Years of 944 Magazine WE INVITE YOU

TO WRITE THE STORY WITH US

2001PHOENIX

2003SAN DIEGO

2005LAS VEGAS

2006LOS ANGELES

2007ORANGE COUNTYMIAMI

2009ATLANTADETROIT

2010DALLAS

The nextchapter

2008SAN FRANCISCO

n my last three years at 944, we’ve grown from a five-edition publication to 10 and counting. I have a gut feeling that the next decade will be the best yet as 944 emerges to be a true media force. Sure, we are workaholics trying to stay true to a practice of being the future of the industry, rather than its quickly fading past. It turns out, innovating is as much as sticking to core

ideals — creativity, community and finding the fresh information for people going places. The advertisers like you who trust us, the insiders who read 944 and surf 944.com, get to meet our editors each day and each month. Know that our sta! scouts the planet to bring you what’s now and what’s next. It’s our passion. And as French novelist Honore de Balzac put it, “Passion is universal humanity. Without it religion, history, romance and art would be useless.” At 944, we’ve got it in spades.

Martine Bury Editor-In-Chief

Marc Lotenberg Jacqueline Bicknell Erik MerkowCEO/Founder Group Publisher VP of Sales D.B. Mitchell Melissa Hibbert Gail GonzalesExecutive Editor National Marketing Manager Art Director

media kit 2010

944 magazine’s mission is to bring to life the world of Fashion, Entertainment and Lifestyle for cultural influencers. As a national publication with local relevance, we strive to inspire, entertain and empower our readers with dynamic and relevant editorial, robust digital platforms and unparalleled events that create memories that stand the test of time. 944 is a portal to the world’s most influential and aspirational readers.

944 magazine is an award-winning monthly publication recognized both locally and nationally as an insider’s guide to What’s Now and Next. The magazine informs, challenges and entertains its readers each month while helping them make intelligent choices to complement their lifestyle. 944 magazine is a leading publisher of high-quality magazines serving 10 markets. Our portfolio includes some of the liveliest entertainment and travel markets in the country: Atlanta, Dallas, Detroit, Las Vegas, Los Angeles, Miami, Orange County, Phoenix, San Diego and San Francisco. 944 boasts a powerful connection with the most a"uent and influential consumers and o!ers multi-market buys with the capability of reaching a combined total of 2.5 million readers annually.

mission

about

The 944 Brand Experience:

944 Digital Editions A complete electronic version of the printed magazine.

944 Media LLC. For more than nine years, 944 Media brings to life the world of Fashion, Entertaiment and Lifestyle

944 MagazineAward-winning monthly publication, reaching 2.5 million readers annually.

944.comThe conversation begins with 944.com — the destination for What’s Now and Next. With 275,000 unique visitors and 3.5 million ad impressions.

944 and ScanLife 2-D BarcodesOur partnership with ScanLife delivers a fast and easy way for advertisers to provide digital information to consumers through the use of barcodes and camera phones.

944 Mobile Reach consumers on the go with 944’s robust SMS platform to create e!ective mobile campaigns.

944 EventsReach a"uent consumers with hundreds of events that 944 sponsors each year with access to your market’s most influential consumers.

944 Social MediaBecome more social media-savvy with the 944 Facebook fan page and Twitter account, leading to increased brand awareness through posted links and videos.

944 iPad App944 is now on the go with our new iPad application. View Top 9 and other custom content, fast.

Super Bowl 2011944 will be taking things up a notch in Dallas, Texas, during the 2011 Super Bowl Weekend by hosting the largest V.I.P. entertainment complex the city has ever seen. Performances by some of the biggest entertainers in the world, mixed music by some of the hottest international DJs, and all of the celebrities one could dream of under a single roof, will be in attendance.

NBA All-Star 2011The 2011 NBA All-Star Weekend in Los Angeles, Calif., will feature celebrity hosts, poolside parties, a celebrity poker tournament, autograph sessions, charity events and the second edition of GAME — the o#cial lifestyle media publication of the 2008 Super Bowl Host Committee.

Coachella 2011There’s a new carnival in town! In the spring, 944 will invade the Coachella Valley for one of the top music festivals of the calender year. 944 Carnival will bring a star-studded experience to the desert for California’s signature three-day festival, complete with a collection of rides, live performances and other entertainment attractions. In 2010, the 944 and Armani Exchange Neon Carnival garnered more than $180,000,000,000 media impressions, making it one of the most succesful events in 944 history.

NYC Fashion Week944 is set to embrace the stylish glamour in New York City while hosting the hottest parties filled with local fashionistas. Just as the designers

gather to exhibit their Fall 2010 collections, 944 will be unveiling their Fall Fashion Issue in the Big Apple.

944 Holiday Toy DriveThis year 944 is working to help make the holidays brighter for families and children living in poverty, providing new, unwrapped toys to children who would otherwise go without a gift this holiday season. Help 944 bring the magic of the holidays to local, disadvantaged families.

944 magazine o!ers our advertising partners unparalleled opportunities to extend their brand messaging, enhance their image and grow their customer base. Our signature initiatives, editorial celebrations, client/custom events, culinary partner events, advertiser partner events and influencer events provide heightened visibility and access to 944 readers across every area of influence.

Top 5 Reasons to Advertise with 944

Awards:

944 Media was ranked No. 768 by Inc. magazine on its signature “Inc. 500 | 5000” list, honoring the fastest growing privately held companies in the nation.

944 Media CEO and Founder Marc Lotenberg was listed as No. 21 on Inc.’s coveted “America’s Coolest Young Entrepreneurs: 30 Under 30.”

FOLIO magazine recently recognized 944 Media in “FOLIO: 40,” acknowledging the individuals creating a new chapter in the magazine industry.

National Events

RespectedFor more than nine years, 944 has been committed to bringing to life the world of Fashion, Entertainment and Lifestyle in each city we represent. 944 magazine outpaces any other national publication in its category and was recently ranked No. 768 by Inc. magazine on its signature “Inc. 500 | 5000” list, honoring the fastest growing privately held companies in the nation.

Influential944 magazine reaches a highly desirable and influential reader who knows what they want and has the means to achieve

their desired lifestyle. Of our readers, 68 percent are college educated with an average household income of $122,323.

Valuable944 magazine is considered a product of value by our readers, boasting a zero percent return rate; 7.2 readers per copy ensure a monthly readership of more than 2.5 million, meaning every copy of our publication ends up in the hands of our active reader.

Credible944 can be found in 60 percent of the country’s top DMA’s with guaranteed distribution in the

leading affluent, entertainment and travel destinations. We circulate more than 300,000 copies each month in 10 markets, audited by Verified Audit Circulation Inc.

LoyalReaders look to 944 magazine as the authority on What’s Now and What’s Next. Readers consider 944 an insid-er’s guide to learn about trends, prod-ucts, where to dine, where to shop, what to do, what to drive and who the influential people are in the city.

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944 Reader Profile

Annual Readership: 2.5 million944 readers are a"uent, educated, influential consumers who appreciate the finer things in life.

46% 54%

54% 21-44

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$72,000$122,323

Educated 68% 32%

Influential

63% 45%

64%

68% 86%

60%

Circulation300,000 copies nationwide944 magazine is published 12 times per year and is located in 60 percent of the Top 10 DMA’s in the United States, meaning we reach readers who are considered to have the highest e!ective household income based on market size.

944 magazine has a guaranteed circulation across all markets audited by Verified Audit Circulation Inc.

Market Guaranteed Circulation Atlanta 20,000Dallas 20,000Detroit 20,000Las Vegas 50,000Los Angeles 50,000Miami 30,000Orange County 20,000Phoenix 30,000San Diego 30,000San Francisco 30,000

Hotel Partnerships 944 is distributed in-room in roughly 70,000 high-profile hotel groups including: 944 AtlantaGeorgian TerranceHotel PalomarRitz-Carlton BuckheadSt. RegisThe Ellis HotelThe Glenn HotelTwelve Atlantic StationTwelve Centennial ParkW Atlanta BuckheadW Atlanta DowntownW Atlanta MidtownW Atlanta Perimeter

944 Dallas (recently launched)AlexanAloft – DowntownAloft – FriscoAloft – PlanoElementsHilton AnatoleHilton IndigoMagnolia HotelMarriott CourtyardMarriott LegacyNYLO Las ColinasThe Stoneleigh

944 DetroitDetroit Marriott at the Renaissance CenterMGM Grand DetroitMotorCity Casino HotelThe AtheneumThe Westin Book CadillacTownsend Hotel

944 Los AngelesCasa Del MarChamberlain West HollywoodCustom HotelFarmer’s DaughterHotel AngelenoHuntley Santa MonicaLe Montrose HotelLoews Santa Monica Beach HotelLondon West HollywoodLuxe Hotel SunsetMillennium Biltmore HotelMondrian HotelRoosevelt HotelShutters on the BeachSunset Marquis HotelThe Grafton on SunsetThompson HotelViceroy Santa MonicaW Los Angeles – Westwood

944 Las VegasAlexis ParkArtisian Hotel and SpaAruna Hotel and SpaHard Rock Hotel & CasinoLoews Lake Las Vegas ResortLuxor HotelMGM Grand Sky Lofts at MGM GrandMonte Carlo Resort & CasinoPalms Place Hotel & SpaPalms Resort & Casino

944 MiamiCasa CasuarinaChesterfield HotelDelano HotelGansevoort SouthHotel AstorHotel ChelseaHotel VictorMercury ResortMondrian HotelRoyal Palm Resort SagamoreSanctuary South BeachThe Shelbourne Beach ResortThe Shore ClubThe StandardThe Strand Ocean DriveThe Wave HotelWhitelaw Hotel

944 Orange CountyAVIA Hotel Balboa Bay ClubCasa del CaminoHotel MayaHotel MenageHyatt Regency Huntington BeachMarriott Fashion IslandMontage Laguna Beach Pacific EdgeSeven4OneShorebreak HotelSt. Regis Monarch BaySurf and Sand ResortThe FairmontThe Island HotelThe Ritz-Carlton, Laguna NiguelWestin South Coast Plaza

944 Phoenix3 Palms Oasis ResortArizona Biltmore Resort & SpaArizona Grand ResortChaparral Suites ResortClarendon HotelHotel IndigoHotel Scottsdale

Hotel Valley HoHyatt Place Renaissance Glendale Hotel & SpaRoyal Palms Resort and SpaScottsdale Marriott Suites Old TownScottsdale Princess ResortScottsdale Resort & Athletic ClubTempe Mission PalmsThe PhoenicianThe Ritz-CarltonThe RooseveltW ScottsdaleWigman Golf Resort & Spa

944 San DiegoBristol HotelHard Rock Hotel San DiegoHarrah’s Rincon Casino & ResortHilton San Diego BayfrontHotel IndigoHotel SolamarHyatt Regency Mission BayIvy HotelL’Auberge Del MarManchester Grand HyattParadise PointPark Manor SuitesPorto Vista HotelSan Diego Marriott Gaslamp QuarterThe KeatingThe Pearl HotelTower 23 HotelW San Diego

944 San FranciscoCarneros InnCavallo PointCLIFTFour SeasonsGaige HouseGood HotelHotel AbriHotel AdagioHotel BjouHotel Del SolHotel Des ArtsHotel DivaHotel FrankHotel MetropolisHotel PalomarHotel TritonHotel Union SquareHotel VertigoJoie de Vivre HotelsKimpton HotelsLaurel InnPersonality HotelsW HotelWestin St. Francis

media kit 2010

*January | The Vanguard Issue | Street Date: 12.30.09Our Vanguard Issue features 30 trendsetting entrepreneurs, power players and innovators, all under the age of 30, in such influential industries as tech and entertainment. Additionally, we’ve got a bonus Body section with all the tools you need for a new you in the new year — fitness and wellness gurus, workouts, beauty products, gear, sportswear, spas and action-packed adventures. It’s 944’s ultimate beauty and fitness guide.

| On The Verge: The Young Hollywood Issue | Street Date: 02.01.10(National Section) 944 features the rising stars of film and television, from the breakout indie favorites to the blockbuster stars of 2009. And while we profile whom we love, look no further than the pages of 944 for not only the best of both big and small screen entertainment, but also for the best gifts, getaways and gear for Valentine’s Day.

| The Spring Fashion Issue | Street Date: 03.01.10Meet world-renowned and emerging designers ready for their close-up, presenting their spring collections in Technicolor. From couture-packed fashion spreads to editors’ picks for the hottest new accessories, 944 scouts the runways and the streets to define the season’s trends.

| The At Home Issue | Street Date: 04.05.10944 speaks to where and how you live. Sifting out the hot topics in interior design, architecture and top-of-the-line home products, we continue to bring readers the best (and smartest) luxuries. From the genius of master builders to utilitarian product design, 944 goes in-depth with the people changing the way we look at the world around us.

| The 944 Picks Issue | Street Date: 05.03.10 944’s tastemaking editors pick the best of the best, anywhere. “944 Picks,” the most popular section in our magazine, expands and becomes the short (and long) list of the people, places and things you need to know about right now. From where to dine to what to wear, city to city, we’ve got the trends covered. The 411 on travel destinations, shopping, influential people, tech gadgets, home interior products, beauty, fashion, sports and lifestyle is hand-picked and delivered by our savvy editors with the insider’s perspective that 944 is known for.

June | The Summer Music Issue | Street Date: 05.31.10Get ready to rock, 944-style, with the bands and behind-the-scenes hitmakers that matter most. Take a sneak peek at the blockbuster tours of summer and music festivals including Bonnaroo and Outside Lands. We’ll go backstage and beyond with our all-access features on the brightest stars in music.

July | The Travel & Swimsuit Issue | Street Date: 06.28.10Exotic locales and designer swimwear are essential to the life of a jetsetter. This issue explores exclusive destinations, luxurious transportation and travel-friendly fashions. We put on our shades and strip down for warmer weather with our annual swimsuit edition to celebrate summer.

| The Nightlife Issue | Street Date: 08.02.10In the world of 944, nightlife is the life. We present the guide on where to go, what to wear, what to drink and what to do at the hottest destinations after dark. Get an insider’s view of who’s who behind the velvet ropes with our in-depth profiles on the moguls and the celebrities who make the night shine bright.

| The Fall Fashion Issue | Street Date: 09.02.10 “Savvy” doesn’t say it all when it comes to our Fall Fashion Issue. In one of our most anticipated issues of the year, we highlight the influential iconic fashion brands, fresh new designers and the latest collections — all shown through the lenses of some of the most accomplished and original fashion photographers. And no outfit is complete without the perfect accessories, so 944 brings you up-to-the-minute shoes, handbags, jewelry and the must-have items of the season.

| The Art Issue | Street Date: 10.04.10In our annual guide to aesthetic perfection in your city and beyond, 944 features new art galleries, noteworthy authors, visual artists and visionaries. From the performing and visual arts, 944 highlights the creativity that surrounds us.

| The Food Issue | Street Date: 11.01.10You are where you eat. Whether you’re looking for the perfect spot for a date, power lunch or night out with friends, our Food Issue is the perfect resource for readers. This issue also features our annual list of “The Most Buzzworthy Chefs in America.”

| The Smart Luxury Issue /Holiday Gift Guide | Street Date: 11.30.10 Always style-savvy, 944 brings you the best this holiday season. From must-haves to our editors’ personal picks, this issue celebrates gifts, destinations, dining and décor. And since receiving would be meaningless without giving, a special section focuses on the individuals, companies and charitable organizations that are breaking new ground and making the world a better place.

Editorial Calendar *Signature Issues

2010

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AtlantaCity OverviewAtlanta has become the southern mecca of cool. Whether it’s the latest trends in music, food or design, the city has long left its Gone with the Wind tags in the dust. Atlanta has become a first-rate foodie town with top chefs and five-star ratings. The city limits are filled with awe-inspiring spaces, talented designers and renown architects. With all of the major players, up-and-comers and what’s shaping the future of the city on our pages, 944 isn’t Hotlanta, we are Nowlanta.

10 Degrees South30 TablesAJAArista SpaBill HallmanBlue Med SpaCantinaCraftDass Salon & SpaDavid YurmanFabrikFrittiHalo Lounge

IntermixJe!eryLA FitnessMarketMercedes-Benz of BuckheadMetropolis BuildingMF SushiNan Thai Fine DiningNavaOctane Co!ee & LoungeOne Midtown KitchenOpera NightclubPalm Beach Tanning

Q100 Radio StationRathbun’s SteakSage BoutiqueSauced RestautantSerpas RestaurantSotto SottoSpa SydelSpice MarketSpire Building – MidtownStatsSwankThe Flying BuiscuitThe Livingston

The MansionThe TavernTongue & GrooveTuk TukTwistTwo Urban LicksUrban Body FitnessVan Michael SalonWhiskey BlueWhiskey Park

Other Local Distribution Partners

To become a distribution partner, contact your local representative or [email protected]

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DallasCity OverviewDallas has evolved from the good ol’ reputation it received from the ’80s TV show of the same name, into a flourishing, fun city with a high concentration of corporate headquarters to keep it strong. Great sports, dining, recreation and arts keep it interesting. With a host of notable fashion designers, musicians and entrepreneurs coming out of the area, it is clear that Dallas is on the rise.

AcuraAlexan LoftsAvalon Snider PlazaAvalon West VillageBarnes & NobleBarneys NorthparkbebeBlackfriarBMW DallasBoardwalk PorscheBordersBreadwinners Cafe Burger Bar/West Village

Cafe Express Chrysler Jeep DodgeDallas Yoga CenterDarque TanDiesel Equinox – Highland Park Equinox – Preston HollowEwing BuickEwing MercedesGold’s Gym – McKinneyHiatus Spa + RetreatHugo BossIdle Rich Pub

JaguarJakes Hamburgers Jimmy ChooManor House Apartments Marriott LegacyMatthew Tully SalonMitsubishiNeiman Marcus, DowntownNeiman Marcus, NorthparkNordstroms GalleriaNordstroms NorthparkOcean PrimePalm Beach Tan

Park Place LexusPark Place MercedesPrimosSalon Pompeo Sewell HummerSprinkles CupcakesSunglass HutThe AshtonToni & GuyTrophy Fitness Club University Park Audi



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DetroitCity OverviewThere’s more to the Motor City than automobiles. Detroit is an entertainment hotbed with a legendary music scene, thriving art community, burgeoning fashion industry, incredible dining and nightlife, and one of the most creative groups of young professionals in the country. 944 Detroit is their resource for What’s Now and Next in the city and beyond.

6 Salon American Apparel American Laser Center Andiamo Restaurants Aqua Salon Bally Total Fitness Bar Louie Bianchi’s Salon & Spa Big Rock Chop House Birmingham Medical Bocci Salon & Spa Body Creations Borders Bookstore Cameron’s Steakhouse

CBS Station Center Street Lofts Chen Chow Don Gooley Cadillac Douglas J. Aveda Institute Figo Salon Franklin Athletic Club Hamilton Room Heidi Bashar Salon Jax Kar Wash Kona Grill Lamborghini Troy Laser Eye Institute Luigi Bruni

Maalouf Salon Macy’s Personal Shopping Market Square Maserati of Troy Meade Lexus Metro Lofts Michael Kors Michigan Eyecare Institute Mon Jin Lau Mosaic Ocean Prime Pitaya Plum Market Powerhouse Gym

Royal Oak Music Theatre SAAB of Troy Sephora The Annex The Fifth The Palace of Auburn Hills The Suburban Collection V Nightclub MGM Grand



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A/X Allure Las Vegas Allure Las Vegas American Apparel Aquea Sulis Spa – JW Marriott bebe Ben Sherman Betty Page Bikram Yoga BJ’s Cocktail Lounge Brenden Theatres Bronzed Burger Bar

C Level Co!ee Pub Concierge Cup Cakery Diesel DKNY Dolce and Gabana Donald Pliner Erotic Heritage Meseum Fitness 19 Gold’s Gym Hash House A Go Go Hennessy’s Tavern

Ho$rau Hause Hottie World It’s A Grind Juhl Kira Plastinina Krave Lindo Michoacan Lindo Michoacan Manhattan Condominiums Marakesh Deli Michael Stars Mocha Joe’s Mr. Bills

Mundo Panevino – Deli Panorama Tower 1 and 2 Park Avenue Polo Towers Concierge PT’s Gold Suite 160 Tan Factory Ted Baker The District at Green Valley Ranch Three Angry Wives Wells Fargo Tower Concierge

Las VegasCity OverviewExhilarating, thrilling and one of the most sought-after destinations in the world, Las Vegas leads the way in trendsetting fashion, nightlife and food. The city boasts the nation’s largest collection of celebrity chefs and signature restaurants, as well as master sommeliers; its retail venues are the most profitable and draw the largest amount of tra#c. For five months out of the year, from May to Septem-ber, nightlife turns into to daylife with a full-scale assault on pool partying. 944 Las Vegas is the city’s source for the newest, the hottest and the best way to live the good life.


Hotels / In-room

Alexis Park Resort Hotel Artisan Hotel and Spa Aruba Hotel and Spa

Hard Rock Hotel and Casino Loews Lake Las Vegas Resort Luxor Las Vegas

MGM Grand Monte Carlo Resort and Casino Palms Place Hotel & Spa

Palms Resort & Casino Sky Lofts at MGM Grand


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Los AngelesCity OverviewHome to the world’s glitterati, Los Angeles is the entertainment capital of the world. The place that dreams are made of, it attracts talented individuals from all walks of life. From independent fashion designers and up-and-coming rockstars, to starlets and forward-thinking entrepreneurs, Los Angeles truly sets the stage for What’s Now and Next.


Hotels / In-roomCasa Del Mar Chamberlain West Hollywood Custom Hotel Farmer’s Daughter Hotel Angeleno

Huntley Santa Monica Le Montrose Hotel Loews Santa Monica Beach Hotel London West Hollywood Luxe Hotel Sunset

Millennium Biltmore Hotel Mondrian Hotel Roosevelt Hotel Shutters on the Beach Sunset Marquis Hotel

The Grafton on Sunset Thompson Hotel Viceroy Santa Monica W Los Angeles – Westwood

Air Venice American Apparel Amoeba Music Archstone Properties bebe Bodies In Motion Burke Williams Spa Christian Dior Coach Crunch Diavolina Diesel Dolce & Gabbana Equinox

FIDM Ford Models Fred Segal Frederic Fekkai Salon Gianni Versace Historic Gas Co. Lofts House of Blues Housing/ Condos: Intermix Jet Clothing Ken Paves Salon Kitson LACMA Lisa Kline

Louis Vuitton Madison Met Lofts Packard Lofts Palazzo East, West, Westwood Promenade MDR Salon’s/Spas/Fitness SBE Smashbox Studios Sports Club LA Sunset Tan The Chapman The Legacy Two Rodeo

Unami Burger Union Lofts Urban Outfitters Urth Ca!e Wesfield Century City Whole Foods William Morris Yoga Works Yves Saint Laurent

Since the 1960s, it’s been said that “everything entertainment happens in the Thirty Mile Zone.” The area known as the Thirty Mile Zone represents the center of Hollywood ... Welcome to Los Angeles.


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MiamiCity OverviewNorth meets South America in this tropical urban beach metropolis. No longer seasonal, Miami is now a year-round city where the world’s brands come to find sophisticated global consumers enjoying designer hotels, unstoppable nightlife and breathtaking beaches — all of which have spawned signature events such as Art Basel, Miami Fashion Week, The South Beach Food & Wine Festival, and the Winter Music Conference. These internationally recognized festivities leave behind a legacy of top-notch restaurants, hip boutiques, an exploding art scene and a local appreciation for the best of the best, which 944 explores.


Hotels / In-roomCasa Casuarina Chesterfield Hotel Delano Hotel Gansevoort South Hotel Astor

Hotel Chelsea Hotel Victor Mercury Resort Mondrian Hotel Royal Palm Resort

Sagamore Sanctuary South Beach The Shelbourne Beach Resort The Shore Club The Standard

The Strand Ocean Drive The Wave Hotel Whitelaw Hotel

AcqualinaAdrienne Arsht CenterAmerican ApparelAnn Taylor LoftApogee Arden B.Armani ExchangeArtefactoAvant GalleryBank United CenterBayfront ParkbebeBentley Bay South BeachBlue MartiniBooks and BooksBottega VenetaBristol Tower

Carolina HerreraChristian AudigerCrunchDavid Barton GymDeel MotorsDieselDonald PlinerEdward BeinerElemis SpaEquinoxFlamingo South Beach Fortune International RealtyFrench ConnectionHard RockHugo BossJade Kenneth Cole

King JewelersLa PiaggiaLA SweetsLe Spa LancomeLexus of North MiamiLucky StrikeLuminaireMerecedes-BenzMuranoNews CafeNovecentoPerry Ellis InternationalPrestige ImportsPrime 112SegafredoSmoothie KingSteven

Sunglass HutSushi SambaSwatchThe CollectionThe ContinuumThe Shops at Sunset PlaceThe Sports Club LAToni & GuyTrump GrandeTurnberry Towers Van Dyke CafeVan Michael Salon Vidal SassoonY-3 Zara


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Orange CountyCity OverviewOrange County is continuously reinventing itself from a bedroom community into one of the trendiest and fastest-growing regions in the nation. With its numerous hub cities spanning along the Pacific Ocean and array of hip neighborhoods inland, 944 covers all aspects of this ever-evolving urban mecca.

Alta Co!ee Warehouse AnQi Aston Martin Show Room Bare Tan Barneys CO-OP Beach Bunny Chapman University Chronic Tacos Darque Tan Diamond Jamboree El Ranchito Equinox FIDM

Fletcher Jones Motorcars G Star Gelsons Gypsy Den Hush Improv Irvine Intermix Jack’s Sur$oard Jerry’s Famous Deli John Wayne Airport K’ya Kean Co!ee La Perla

Lakeshore 24 Hour Fitness Land Rover Service Department Memphis Soul CafeMichael Stars Miss Sixty Mosun Muldoons Pacific Whey Cafe Pelican Hill Spa Port Renaissance Club Sport Rudy’s Pub and Grill Ted Baker

The CAMP The Closet The Cottage The Crow Bar and Kitchen The District at Tustin Legacy Valet The Lab The Slidebar Rock and Roll Café` The Spa at South Coast Plaza The Sports Club/LA Toni & Guy Tully’s Co!ee Whole Foods


Hotels / In-room

Hotel Menage Hyatt Regency Huntington Beach Joie de Vivre Hotels

Montage Resort & Spa Shorebreak Hotel St. Regis

Surf & Sand Resort The Atrium Hotel The Ritz-Carlton Dana Point

Westin South Coast Plaza


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PhoenixCity OverviewWhile the rest world may want to pigeonhole the Valley of the Sun as some kind of Old West outpost from days of black-and-white movies, those who live here know this bustling metropolis has its eyes set firmly on the future rather than the past. As the birthplace of 944, our locally-based sta! of cultural insiders have been bringing our readers the next big thing in fashion, music, food, business, philanthropic e!orts and just about anything else that makes life here great for the past nine years — just long enough to know that we (and our readers) have only begun to scratch the surface.


Hotels / In-room

3 Palms Oasis Resort Arizona Biltmore Resort & Spa Arizona Grand Resort Chaparral Suites Resort Clarendon Hotel Hotel Indigo

Hotel Scottsdale Hotel Valley Ho Hyatt Place Mondrian Hotel Renaissance Glendale Hotel & Spa Royal Palms Resort and Spa

Scottsdale Marriott Suites Old Town Scottsdale Princess Resort Scottsdale Resort & Athletic Club Tempe Mission Palms The Phoenician

The Ritz-Carlton W Scottsdale Wigwam Golf Resort & Spa

2BU Salon & Spa42 Saint Clothing 5th and Wine ABC 15 AJ’s Fine Foods Barrett-Jackson Breakfast Club CityCenter of CityNorth Cornells Hollander Designs DC Ranch Village Health Club Divaz Boutique Estilo Boutique Fleming’s Prime Steakhouse

Ford Robert Black Gainey Village Health Club and Ganem Jewelers Gelato Spot Gold’s Gym Green with Envy Grigio Here on the Corner High Point La Grande Orange Co!ee Cart Mesa Arts Center Mood Swings Salon Moody Blues

Morton’s Oliver Smith Jewelers Palladium Phoenix Art Museum Pita Jungle Pucci Salon Pure Sushi North Ra Sushi Roberto Bottecelli Rolf’s Rumors Scottsdale Airport Spa

Stash Clothing Steven Paul Salon True Food Kitchen – Biltmore The Lofts on Rio Salado The Mark The Vue on Apache Third Avenue Lofts Toni and Guy Hairdressing Toscana at Desert Ridge Traditions at Kierland Urban Angels Westgate City Center


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San DiegoCity OverviewNo longer just a sleepy beach town, America’s Finest City has evolved into a flourishing metropolis that doesn’t compromise its smalltown charm. From downtown to North County to vibrant beach communities to dynamic urban neighborhood pockets, 944 San Diego covers the very latest trends and the San Diegans setting them — from culinary phenoms to nightlife trailblazers emerging fashion designers to rising music talents to every progressive entrepreneur and artist in between.


Hotels / In-room

Catamaran Resort Hotel Four Seasons Resort Aviara Grand Colonial Hotel Hard Rock San Diego Harrah’s Rincon Casino & Resort Hotel Parisi

Hotel Solamar Hyatt Regency Mission Bay Ivy Hotel L’Auberge Del Mar La Costa Resort & Spa Loews Coronado Bay Resort

Manchester Grand Hyatt Paradise Point Resort & Spa Porto Vista Hilton San Deigo Gaslamp Quarter San Diego Marriott Del Mar San Diego Marriott Gaslamp

San Diego Marriott Hotel & Marina The Keating The Pearl Hotel Tower23 W San Diego

A Robert Cromeans Salon Aquatera Apartment Homes Armani Exchange Art Institute of California Aztec Center at San Diego State Azzaria Boutique Bar West Casbah Ciro’s Pizza Confidential Restaurant + Loft Current Luxury Apartments Diesel Salon Disconnected Salon

Electra Condos Fashion Career College Ferrari & Maserati of San Diego FIDM Firehouse Eatery + Lounge Fit Athletic Club Frog’s Club One Hold It Contemporary Home Hugo Boss Hyde Edwards Salon and Spa iTan La Mirage Apartments Lacoste

Laser Away Mercedes-Benz of San Diego Michael Kors Missoni Neiman Marcus Paul Mitchell School PB Bar and Grill Porsche San Diego Poseidon Restaurant Quiksilver Sauvage Swimwear Schubach Aviation Side Bar

Stingaree Symbolic Motors The Fleetwood Tory Burch True Religion U-31 UCSD Price Venter University Vespa of San Diego Westfield Horton Plaza Westfield UTC Whole Foods


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San FranciscoCity OverviewThe Bay Area is an incubator of independent fashion, world-class dining, technological innovation and environmental awareness — all driven by grassroots action, street culture and a pinch of that famous SF funk. 944 San Francisco delivers tomorrow’s designers, chefs, gadgets and causes celébrès — today.

Hotels / In-room

Carneros Inn Cavallo Point Four Seasons Hotel Adagio

Hotel Del Sol Hotel Diva Hotel Frank Hotel Metropolis

Hotel Palomar Hotel Triton Hotel Union Square The Clift

W Hotel


AG Jeans Aldea Armani Exchange Barneys bebeBenefit Cosmetics Bentley Lamborghini Betsey Johnson Blowfish BoConcept Christian Dior Di Pietro Todd Salons Duke et Duchess

Dylan Eve Farmer Brown Harlot Heidi Says Infusion Lounge Irish Bank Joseph Cozza Salons Local Kitchen Mamacita Mangarosa Manor West Mas Sake

Meggie Mercedes Benz Oola Osha Thai Oxenrose Salon Rainbow Foods Real Food Company Redwood Room Renaissance Salon Ruby Skye Saks Fifth Avenue Secret Agent Salons Sip Bar & Lounge

Slide Smart Car Sushi Groove Ted Baker The Firm The Parlor Tres Agaves Vanity Beauty Lounge Vidal Sassoon Vince Vino


media kit 2010

300,000 Circulation: National

A

B

C

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E F

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16.8516.108.55 4.804.802.2754.80

11.002.37511.00 10.255.005.002.375

16.60 x 10.75

8.30 x 10.75

16.10 x 10.25

7.80 x 10.25

16.85

8.55

8.55

11.00

11.00

11.00

16.60 x 10.75

8.30 x 10.75

8.30 x 10.75

16.10 x 10.25

7.80 x 10.25

7.80 x 10.25

ABCDEFG

Spread Bleed1/2 Spread Horiz.Full Page Bleed2/3 Vertical1/3 Square1/6 Vertical1/6 Horiz.

Cover 2 SpreadBleedCover 3BleedCover 4Bleed

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Rates are based on guaranteed circulation. 944 is fully audited and stands behind its printed circulation and distribution model — a promise competitors won’t be able to match.

944 is audited by Verified Audit. View the latest report at 944links.com/audit** All artwork must be the same in national placement to get national rates.

Ad Submission944 Client CenterThe client center is accessible at

. You can log on with the e-mail address on your account. Your default password is 944magazine. For other questions or help logging into our Client Center, please contact your 944 account executive.

File FormatsIn order to best serve our clients, the 944 Client Center only accepts files in PDF format. This allows us to save on production costs, which keeps our ad rates below the industry standard.

All high-resolution images and fonts must be included when the file is saved.

Images included in the final PDF must be at a resolution of 300 dpi. Spot colors must be arranged with the production department prior to submitting the ad (additional charges will apply). All spot colors not intended to print must be converted to CMYK.

When naming the file please use alpha-numeric and underscores only, do not use symbols.

Street D

ate

06.16.1007.16.1008.13.1009.17.1010.15.1011.12.1001.13.1002.17.1003.17.1004.14.1005.19.1006.16.1007.14.1008.18.1009.15.1010.13.1011.17.1012.15.10

07.06.1008.02.1009.02.1010.04.1011.01.1012.06.1012.28.1001.31.1002.28.1004.02.1005.06.1006.04.1007.01.1009.05.1010.03.1010.31.1012.05.1012.28.10

July ’09August ’09September ’09October ’09November ’09December ’09January ’10February ’10March ’10April ’10May ’10June ’10July ’10August ’10September ’10October ’10November ’10 December ’10

9.79.89.99.109.119.1210.1 10.210.310.410.510.610.710.810.910.1010.1110.12

2010 – 2011 Ad Submission Deadlines

Issue

MonthMateria

l Deadline

1x 3x 6x 12x

300,000 CirculationNational Rate Card



A

BCD

EFG

Cover 4Cover 2 SpreadSpreadCover 3Custom1/2 Spread Horiz.Full Page2/3 Vertical1/3 Vertical1/2 Page1/3 Square1/6 Vertical1/6 Horizontal

79,70069,00058,30052,800 38,600 37,70031,40030,00020,80020,69518,50010,50010,500

76,20065,60054,90050,100

35,70029,70027,90019,10019,57517,0009,6009,600

69,00060,40051,80046,000

33,80028,20025,00016,60018,58614,8008,4008,400

31,60026,40021,50014,50017,40012,9007,3007,300

media kit 2010

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50,000 Circulation: Las Vegas & Los Angeles

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B

C

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16.8516.108.554.804.807.802.504.804.802.275

11.002.37511.0010.257.6255.0010.255.002.3755.00

16.60 x 10.75

8.30 x 10.75

16.10 x 10.25

7.80 x 10.25

12,3007,8906,5756,3404,8754,8754,4253,9202,2202,220

11,5757,5306,2755,8854,5254,5254,4253,5702,0202,020

10,9257,1405,9505,2354,0254,0253,5503,1501,7801,780

10,3006,6605,5504,5503,5003,5003,0502,7001,5301,530

10,000 9,725 8,925

ABCDEFGHIJ

Spread Bleed1/2 Spread Horiz.Full Page Bleed2/3 Vertical1/2 Square1/2 Horizontal1/3 Vertical1/3 Square1/6 Horiz.1/6 Vertical

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30,000 Circulation: Miami, Phoenix, San Diego & San Francisco

GA

B

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D

H J

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16.8516.108.554.804.807.802.504.804.802.275

11.002.37511.0010.257.6255.0010.255.002.3755.00

16.60 x 10.75

8.30 x 10.75

16.10 x 10.25

7.80 x 10.25

6,8504,4403,7003,5452,7252,7252,4502,1701,2301,230

6,4754,2003,5003,2852,5252,5252,2502,0001,1301,130

6,0753,9603,3002,9252,2502,2501,9501,730980980

5,7753,7203,1002,5351,9501,9501,7001,510860860

4,900 4,475 4,125

ABCDEFGHIJ


Size

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media kit 2010

20,000 Circulation: Atlanta, Dallas, Detroit & Orange County

GA

B

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16.8516.108.554.804.807.802.504.804.802.275

11.002.37511.0010.257.6255.0010.255.002.3755.00

16.60 x 10.75

8.30 x 10.75

16.10 x 10.25

7.80 x 10.25

6,6504,3203,6003,4452,6502,6502,3752,1101,2001,200

6,2754,0803,4003,1852,4502,4502,2001,9501,1101,110

5,9003,8403,2002,8602,2002,2001,9001,690960960

5,6003,6003,0002,4701,9001,9001,6501,470840840

4,750 4,350 4,000

ABCDEFGHIJ


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Cover 3



DIGITAL

media kit 2010

46% Male/54% FemaleMedia Age: 32

AVG HHI is $122K (online norm is 68K)56% own a home

95% are online 13 hours per week (norm is 77%)67% are influenced by 944 magazine content to start a search online.

Innovative advertising solutions to help your brand or business meet its objectives.

944.com’s clean, neatly-designed pages help your message really stand out! Using a variety of eye-catching ad sizes, you’ll be sure to grab our audience’s attention.

Our Weekly Dose newsletter will help you target the consumers you WANT to reach. The newsletters gives our readers insider information and exclusive access to What’s Now and Next.

Integrate 944 mobile advertising into your traditional marketing plan. From print, TV, radio or Web, to a text message, mobile site, or iPhone application, mobile improves your ROI in all channels. We have three e!ective tools for you to reach our young, engaged, a"uent audience throughout the day utilizing mobile advertising executions: text messaging, mobile Web and mobile apps.

Lead Generation Tools:

Advertisers have the ability to be an exclusive sponsor of a customized contest, sweepstakes and/or promotion that allows for high-impact brand exposure and e!ective lead generation. 944.com can partner with you through the entire process, from concept to execution to maintenance to building a data base of your desired audience.

944.com o!ers the capability for clients to sponsor specific content or sections of the site, which allows for prime visibility and the ability to forge deep connections with 944.com users.

944 helps advertisers use the social Web to extend market-ing campaigns, identify and grow audience, and distribute targeted messages across multiple channels using 944 Social Media Platform we work collaboratively to schedule updates and content on Twitter and Facebook.

The “ScanLife” platform provides a fast and easy way for advertisers to provide information to consumers through the use of barcodes and camera phones. With ScanLife, out advertisers can place two-dimensional barcodes into an ad within 944 magazine or on 944.com. By using their ScanLife-enabled camera phones to view the barcode, consumers can immediately access information such as product reviews, exclusive content and coupon o!ers. With one click, users can link to a website, launch a video or share information via social networking sites like Facebook or Twitter.

Most mobile Internet users with a camera phone (94%) are interested in using ScanLife to access mobile content and information. The reason is simple: ScanLife is solving a basic and universal need to make the experience easier and faster.

944 Digital

944.com is an integrated, multimedia product designed for 21-44-year-old influential and aspirational users who are informed and expect a broader view of the world around them. 944.com delivers fresh, up-to-the-minute content in the world of Fashion, Entertainment and Lifestyle. We celebrate the regions we call home with stories of the people, places and pursuits that reflect our passion for our city.

944.com

As the premiere media outlet for an a"uent and influential audience, 944.com o!ers innovative perspectives on a variety of exciting topics. Working with industry insiders in the area of Fashion, Entertainment and Lifestyle, 944.com is able to provide cutting-edge coverage of current and future trends with stirring editorial and amazing photography.

944.com o!ers a multimedia platform for behind-the-scenes videos and exclusive looks at premiere events. With a dedicated following and thriving readership, 944’s Web presence continues to expand daily and is firmly cementing itself as an influential digital platform for a sophisticated audience.

$600$500$600$900

$1500$2000

$1000$800$1000$1600

$2200$3000

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728 x 90300 x 250160 x 600Road Block728x90 + 300x250Web SkinVideo Adwith pre-roll

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ize

50K

Imp

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100K

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More than 200,000,000 page views per month

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Up-to-the-minute on What’s Now and Next

media kit 2010

944 Weekly Dose Newsletter250,000 subscribers nationally | Delivered every Wednesday

Get your message into the inboxes of our sophisticated, information seeking, opt-in subscribers. The 944 Weekly Dose newsletters, tailored to each market, o!er a weekly update on What’s Now and Next. Each week our readers get access to information on exclusive events, trends, new products and giveaways.

$600$550$500$1200$2000

$4500$4000$3500$5000

620 x 170620 x 90305 x 170Skin AdRegional only

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Marketing Extensions:

Internet Exposure: Weekly Dose content is placed online via 944.com, with hotlinks to advertisers websites.

Promotion: Custom programs can be tailored to include targeted marketing extensions.

New Media: 944.com can o!er extended reach with online advertising through 944.com, increase exposure with online sweepstakes, or highlight your brand through a custom microsite.

CUSTOM INSERTSand PUBLICATIONS

media kit 2010

Summer kicks o! into high gear during Memorial Day weekend and isbest experienced kicking back at one of Las Vegas’ hottest pools, dining at one of the city’s unrivaled restaurants, experiencing world-class shopping, sipping on cocktails at one of the hippest clubs and, of course, taking your chance at the tables. The 944 Memorial Day insert is the ultimate getaway guide.

Labor Day usually represents the ending of carefree, cloudless days full of outdoor picnics and pool parties; but in Vegas, Labor Day means even bigger parties and endless warm-weather fun. This will o!er readers an inside look at the city’s best, from world-class shopping destinations to delicious recommendations, and the hottest social spots and local restaurants.

944 is ready to pop open some champagne and toast to 2011! The 944 Las Vegas special insert will o!er readers an insider’s glimpse into the city’s top NYE parties and entertainment with celebirty hosts, in-depth overviews on Sin City’s newest restaurants and how to get reservations, the best Vegas shopping and, of course, where to party like a rockstar for the new year.

Special InsertsDigest Size Custom Insert: 5! x 8"

944 magazine will be producing four special inserts to highlight some of the most energetic weekends of the year and summer destinations. Don’t miss the opportunity to generate new clientele and extend brand awareness to the 39 million jetsetters who travel on vacation each year, as well as local a"uent and savvy readers in each of our 10 markets.

Las Vegas Custom Inserts

Full Page $14,500Spread $26,000Cover 2 $19,800Cover 3 $18,900Cover 4 $22,000Cover upgraded to a spread: $7,000 additional

944 will print 35,000 over-runs to be distributed at the following:

$6,000 $9,0005% x 8&Size Full Page New or 1x

California is one of the world’s premier travel destinations and 944’s Summer in Southern California program is sure to enhance its splendor. 944 will highlight the best in South California lifestlyle to keep it top-of-mind as a premier travel destination for our readers. Summer in California is undeniably spectacular!

media kit 2010

Custom Publications

Distribution: Includes gifting to guests in luxury hotels and resorts through limousine and luxury car companies, retailers, restaurants, lounge, bars and nightclubs.

GAMEAn annual, oversized, glossy publication that takes a hip and entertaining look into the sports lifestyle. GAME will take readers inside the lives, toys, fashion and history of the people who run the game both on and o! the field.

is a sports lifestyle publication focused on providing a unique look at the culture of global athletics. From player exposés, to cutting-edge product features and irreverent pieces that celebrate the positive nature of sports, GAME is a must-read that captures the essence of competition both on and o! he field. With stunning photography, in-depth stories and a witty tone throughout the book, GAME gives readers an inside look at some of the biggest names, venues and events

in the sporting world. Alongside cutting-edge fashion spreads featuring the latest sneakers, suits and tee time apparel, our team highlights the essential products for any fan. Boasting articles that examine the globalization of basketball, to how boxing legend Joe Louis ended segregation in golf, to embarrassing sports trends from yesteryear and the state of American tennis, GAME strives to explore the world of sports far beyond box scores and stat lines.

Custom Publications

Significant Dates

IssueGame 2011 Collector’s Edition

01.28.11

01.30.11

02.09.11

Web Stats

exclusively for . We accept banners in 728 x 90 pixels, or 300 x 250 pixel sizes.

30,000 copies during the biggest weekends in sports — NBA All-Star and Super Bowl Weekends Oversized, four-color glossy magazine

GAME 2011 Rate Card

Ad Rate

Full PageHalf PageSpreadCover 2 SpreadCover 3 SpreadCover 4

$10,000$6,500$15,000$25,000$20,000$30,000

$4,200$2,500$8,000

50,000100,000200,000

$1,000$1,800$3,000

944 Existing Client Rate

media kit 2010

Custom Publications

CirqueEnlacing the hearts and minds of its one-of-a-kind audience, Cirque du Soleil dazzles 4 million-plus visitors each year o!ering something for everyone, from the sublime to the unconventional to the comedic.

a quarterly publication, features an array of spectacular profiles, intriguing features, behind-the-scenes reportage and A-list celebrity sightings, capturing the creativity and eccentricity that Cirque du Soleil is known for, worldwide. The editorial aims to awe, inspire and educate, driving the reader to develop a richer knowledge of Cirque du Soleil via its content

and through the exploration of other resident productions.The INSIDE CIRQUE DU SOLEIL reader is a"uent,

educated, passionate about the arts, inspired, established and well-traveled. The magazine is a unique opportunity to reach the diverse demographic of Las Vegas visitors. No other publication has the same level of access to influencers.

Custom Publications

Key Facts Key Sales Verticals

Distribution: 3,000,000 per yearDigest size Custom Insert, Approximately 5! x 8" inches

CIRQUE 2011 Rate Card

1x 4x

Full PageSpreadCover 2 SpreadCenter SpreadCover 3Cover 4

22,50038,00043,70041,04025,87525,000

18,00035,00040,25037,80020,700

3108 Piedmont, Ste. 236 Atlanta, GA 30305 P: 678.528.3210

300 N. AkardDallas, TX 75201P: 214.969.9042

30777 Northwestern Hwy. Ste. 300 Farmington Hills, MI 48334 P: 248.855.4666

3070 W. Post RoadLas Vegas, NV 89118P: 702.386.6944

9100 Wilshire Boulevard, Ste. 700WBeverly Hills, CA 90212P: 310.652.2944

1691 Michigan Avenue, Ste. 340Miami Beach, FL 33139P: 305.695.9990

9 Executive Circle, Ste. 215 Irvine, CA 92614 P: 949.252.8944

4445 N. Buckboard TrailScottsdale, AZ 85251P: 480.423.1944

241 14th StreetSan Diego, CA 92101P: 619.230.0944

220 Montgomery Street, Ste. 144San Francisco, CA 94104P: 415.434.1944

Where in the World is 944?

Los Angeles

Las Vegas

Dallas

Detroit

Atlanta

San Francisco

San Diego

Orange County

Phoenix

Miami

Chicago

New York

Chicago and NewYork are selected distribution points

944 Media Kit

Documents

Transcript of 944 Media Kit