9 Mobile Marketing Tools You Shouldn't Live Without
21
9 Great Mobile Marketing tools You shouldn’t live without The mobile Data Analytics company
Transcript of 9 Mobile Marketing Tools You Shouldn't Live Without
9 Great MobileMarketing toolsYou shouldn’t live without
The mobile Data Analytics company
2 © 2015 wefi. Confidential Information
According to Venture Beat, 36% of mobile app publishers are basing their marketing effort on the intelligence gained from
just 1 analytics tool.
3 © 2015 wefi. Confidential Information
With so many app analytics
offerings available today, why limit your
insight?
4 © 2015 wefi. Confidential Information
Let's take look at key mobile app
analytics categories and the
9 tools you need to boost market
share, user engagement and
revenue.
Up first-Inn app analytics tools
Why do you need to track in-app analytics?
6 © 2015 wefi. Confidential Information
• To refine your app's functionality
• Optimize marketing efforts
• Increase time in-app
• Attract new users
In app analytic: User Behavior tools
Understanding what your users are doing
once they open your mobile app
is an essential piece of the marketing puzzle!
In app analytic: User Behavior tools
Understanding what your users are doing
once they open your mobile app
is an essential piece of the marketing puzzle!Which tools should you use to track user behavior?
In app analytic: A/B Testing Analytics
Seeing how people respond to changes in icons, text, app flows and even functionality is critical.!
In app analytic: A/B Testing Analytics
Seeing how people respond to changes in icons, text, app flows and even functionality is critical.!
A great tool for A/B testing analytics is:
In-App Analytics: Attribution and Remarketing
A dedicated attribution and remarketing tool helps optimize customer acquisition and retention costs.!
In-App Analytics: Attribution and Remarketing
A dedicated attribution and remarketing tool helps optimize customer acquisition and retention costs.!
Take this attribution and remarketing tool for a test spin:
In-App Analytics: Install Source Data
Analyzing installs by source offers insight into attracting users and increasing results across all channels.!
In-App Analytics: Install Source Data
Analyzing installs by source offers insight into attracting users and increasing results across all channels.!
Try out one of these solutions:
Monitor Installs by Source App Search Optimization
Up Next-App Marketing Analysis Tools
Why should you care about app marketing analysis tools?
Mobile marketers need to look beyond in-app data, and examine 3rd party info to see how their apps compare to others in the industry.
App Marketing Analysis: User Segmentation
You need an analytics tool that provides data on user demographics, opinions of app quality and cross-app indexing based on country.!
App Marketing Analysis: User Segmentation
You need an analytics tool that offers provides data on user demographics, opinions of app quality and cross-app indexing based on country.!
Looking to find out which apps are most popular in different countries?
App Marketing Analysis: Cross-App Competitive Intelligence
In-app analytics are great, but if you don’t know where your app fits into the competitive landscape, your marketing efforts can fall flat.!
Our pick for the top app competitive intelligence tool:
If you aren’t using the full breadth of mobile marketing tools, you’re handcuffing your mobile app and probably losing out on some market share.
Summary
Get access to competitive app intelligence from real users!
https://compariscope.wefi.com
