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135

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84

135. Marie Bain is the production manager at a company that manufactures hot water heaters. Marieneeds a demand forecast for the next few years to help decide whether to add new productioncapacity. The company's sales history (in thousands of units) is shown in

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the table below. Useexponential smoothing with trend adjustment, to forecast demand for period 6. The

initial forecastfor period 1 was 11 units; the initial estimate of trend was 0. The smoothing constants areα

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= .3andβ

= . 3

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Period

Actual

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1

12

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2

15

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3

16

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4

16

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5

18

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6

20

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Period

Actual

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Forecast Trend

FIT

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1

12

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11.00

0.00

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2

15

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11.30

0.09

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11.39

3

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16

12.47

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0.41

12.89

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4

16

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13.82

0.69

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14.52

5

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18

14.96

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0.83

15.79

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6

20

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16.45

1.03

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17.48

(Time-series forecasting, moderate) {AACSB: Analytic Skills}

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136. The quarterly sales for specific educational software over the past three years are given in the

following table. Compute the four seasonal factors.

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YEAR 1

YEAR 2

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YEAR 3

Quarter 1

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1710

1820

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1830

Quarter 2

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960

910

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1090

Quarter 3

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2720

2840

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2900

Quarter 4

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2430

2200

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2590

Avg.

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Sea. Fact.

Quarter 1

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1786.67

0.8933

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Quarter 2

986.67

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0.4933

Quarter 3

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2820.00

1.4100

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Quarter 4

2406.67

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1.2033

Grand Average

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2000.00

(Time-series forecasting, moderate) {AACSB: Analytic Skills}

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137.An innovative restaurateur owns and operates a dozen "Ultimate Low-Carb" restaurants in northern

Arkansas. His signature item is a cheese-encrusted beef medallion wrapped in lettuce. Sales (X, in millions

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of dollars) is related to Profits (Y, in hundreds of thousands of dollars) by the regression equation Y = 8.21

+ 0.76 X. What is your forecast of profit for a store with sales of $40 million? $50 million?

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Students must recognize that sales is the independent variable and profits is dependent; the problem

is not a time series. A store with $40 million in sales: 40 x 0.76 = 30.4; 30.4 + 8.21 = 38.61, or

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$3,861,000 in profit; $50 million in sales is estimated to profit 46.21 or $4,621,000. (Associative

forecasting methods: Regression and correlation, moderate) {AACSB: Analytic Skills}

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138. Arnold Tofu owns and operates a chain of 12 vegetable protein "hamburger" restaurants in northern Louisiana. Sales figures and profits for the stores are in the table below. Sales are given in millions of dollars; profits are in hundreds of thousands of dollars.

Calculate a regression line for the data. What is your forecast of profit for a store with sales of $24 million?

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$30 million?

Store

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Profits

Sales

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1

14

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6

2

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11

3

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3

15

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5

4

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16

5

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5

24

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15

6

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28

18

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7

22

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17

8

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21

12

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9

26

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15

10

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43

20

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11

34

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14

12

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9

5

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Students must recognize that "sales" is the independent variable and profits is dependent.Store

number is not a variable, and the problem is not a time series. The regression equationis Y = 5.936 +

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1.421 X (Y = profit, X = sales). A store with $24 million in sales is estimated toprofit 40.04 or

$4,004,000; $30 million in sales should yield 48.566 or $4,856,600 in profit.(Associative forecasting

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methods: Regression and correlation, moderate)

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139. The department manager using a combination of methods has forecast sales of toasters at a localdepartment store. Calculate the MAD for the manager's forecast. Compare the manager's forecastagainst a naive forecast. Which is better?

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Month

Unit Sales

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Manager's Forecast

January

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52

February

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61

March

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73

April

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79

May

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66

June

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51

July

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47

50

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August

44

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55

September

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30

52

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October

55

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42

November

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74

60

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December

125

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75

Month

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Actual

Manager's Abs. Error

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Naive

Abs. Error

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January

52

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February

61

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March

73

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April

79

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May

66

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June

51

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July

47

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50

3

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51

4

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August

44

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55

11

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47

3

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September

30

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52

22

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44

14

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October

55

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42

13

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30

25

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November

74

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60

14

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55

19

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December

125

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75

50

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74

51

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MAD

18.8319.33The manager's forecast has a MAD of 18.83, while the naive is 19.33. Therefore, themanager's forecast is slightly better than the naive.(Monitoring and controlling forecasts, moderate) {AACSB: Analytic Skills}