dnaCHANGERThe New Science of Coaching

... the next evolution of selling is here!

Dear Advisor,

Stop selling like a caveman! Evolve your selling skills with a modern-day, comprehensive selling methodology taught to you by sales coaching experts Steve Lewit and Tami Simpson. This jam-packed event is based on the principles contained within Steve Lewit’s critically-acclaimed book, The Selling Chronicles, in which Steve teaches a revolutionary selling approach and philosophy that’s proven to take your sales to the next level. A perennial $30 Million producer and industry expert of over 25 years, Steve will share his time-tested sales philosophy with you so you can transform yourself into a true modern-day advisor. Forget old-school selling. Gone are hot buttons, trial closes and overcoming objections. Learn the new way to sell with confidence and success.

With Steve and Tami’s personal guidance, learn how you can improve what you think, say, and do, and how to improve your skills quickly and effectively. Don’t just listen though̶participate and learn with in-depth and advance role-playing sessions. It’s proven to help you get better, faster. In addition to role-playing, the NSC DNA Changer event is filled with interactive, hands-on practice and customized training opportunities.

Nothing will make you more successful than knowing you can close nearly every prospect you see. You can get that confidence here, once and for all.

To your business success,

Steve LewitCEO & Co-Founder, New Science of

Coaching

Gabriel LewitCOO & Co-Founder,

New Science of Coaching

Kurt ArseneauCo-Founder & CSO, New Science of

Coaching

Robb ZbierskiPresident & Co-Founder, New

Science of Coaching

Tami SimpsonCo-Founder,

New Science of Coaching

A Sneak Peak at the Skills You’ll DevelopYou’ll leave the DNA Changer with dozens of powerful selling skills from $30 Million and $25 Million producers, Steve and Tami.

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6. Develop a PlanExplore effective planning strategies, whether your focus is strictly annuities, life insurance, AUM or a combination of all three.

4. Avoid ChasingNever chase a client for business again! Find out what you can do to ensure your clients come to you, not the other way around.

2. No “Think About Its”Discover strategies you can use to set the right expectations with your client and to avoid hearing the dreaded “I’ll think about it.”

1. Defuse Landmines Learn what the top 10 sales landmines are, how to identify them, and how to prevent them from blowing up your sale.

3. Cut Advisor TiesUncover the reasons clients often stay with their current advisors and the best approach to help them move over to you.

5. Uncover EmotionsLearn how to get your clients to share their emotions, concerns and fears with you̶and why this is so critically important.

2 Days of Powerful Sales TrainingThe DNA Changer is so much more than just a training. It’s a truly comprehensive experience for your body, mind and soul.

What You Will Learn

A Powerful Selling PhilosophyStop selling like a caveman! Learn Steve Lewit’s time-tested sales philosophy and transform yourself into a true modern-day advisor.

An Evolutionary SystemLearn what you have been thinking, saying and doing wrong, and how to transform and evolve your skills quickly and effectively.

A New Way of ThinkingForget old-school selling. Gone are hot buttons, trial closes and overcoming objections. Learn the new way to sell with success.

What YouWill Gain

ConfidenceNothing will make you more successful than knowing you can close nearly every prospect you see. Get that confidence here.

WisdomWisdom is understanding the subtle nuances and advanced tactics involved in being a sales pro. It’s time you gain that wisdom.

ClarityClarity is knowing what to say, when to say it, and why. Attain clarity and peace of mind through our comprehensive sales training.

What YouWill Experience

Thorough TrainingThis jam-packed 2-day event is led by CEO Steve Lewit, nationally regarded sales coach and author of The Selling Chronicles.

Advanced Role-PlayingDon’t just listen, participate and learn with in-depth and advanced role-playing sessions. It’s proven to help you get better, faster.

Hands-On PracticeIn addition to role-playing, the Sales DNA Changer event is filled with interactive, hands-on practice and training opportunities.

Developing Your Selling Instinct ̶ The Power of Making Great Gut-CallsThere comes a point in every sales call when you have to throw out the rules, bypass the system, and listen to your gut̶your basic instinct about what to do next. All successful business people make gut-calls, some of which don’t work out, but many of which do. And in selling, gut-calls are the difference between a so-so selling record and one that is off the charts.

Selling instincts need to be nurtured and developed. In this session you will learn:

• How to tune into the gut-call messages that are buzzing inside you• Methods of refining your gut-call ‘reliability meter’ • Why certain types of listening create a gut-call feedback loop• How to move into gut-call action with courage and commitment

Presented by

Steve Lewit is both a top producer and CEO of one of the nation’s most innovative and fastest growing sales and marketing organizations, United Advisors. As a tireless teacher, coach and writer, Steve reflects the highest levels of passion for excellence, integrity and belief in the inherent wisdom that lives in the core of every human being. Steve has created a new paradigm of selling̶a paradigm

that is dynamic, empowering, efficient and which requires no “selling” but closes more sales.

Featured Sessions

Presented by

It is rare to meet a top producer with extensive public speaking, coaching, and mentorship skills. Yet Tami Simpson is that person. Her dynamic presence, business insight, and transferable skills will guide you to greater levels of fulfillment and success.

Tami originally tutored under Steve’s guidance and quickly became a true disciple of his selling philosophy and systems. Today, she has made it uniquely her own. With a

focus on holistic financial planning, Tami’s sales coaching will open your eyes to a world of new selling approaches that go far beyond what you have ever thought possible.

Eliminating ‘Zebra-itis’̶Selling That DifferentiatesAll Zebras look and sound the same; and, most financial professionals look and sound the same, too. What will set you apart, differentiate you from the pack, and magnetize prospects to want to do business with you? The secret is not in the type of coffee you serve or the cookies you give out̶the secret is in you.

In this fascinating session you will learn:

• How to identify the singular ‘why’ that will ignite you and your clients• The four qualities that speak to clients louder than words• Phraseology and wordology that sticks with clients like glue• Hand and body signals that bring people ‘in’

Featured Sessions

MONDAY, JULY 27

9:00am Welcome presented by Steve Lewit

9:15am The New Selling Paradigm̶Yes, It’s Changed Again presented by Steve Lewit

10:00am Developing Your Selling Instinct̶The Power of Now presented by Steve Lewit

10:45am Break

11:00am Hello Mr. and Mrs. Client̶Gaining Instant Trust presented by Tami Simpson

12:00pm Lunch

HELLO MR. AND MRS. CLIENT̶ GAINING INSTANT TRUST

11:00am

While we spend hours with potential clients trying

to earn their business, actual ‘buy’ or ‘no buy’

decisions are being made in their heads almost

instantaneously, in the very moment they meet

you. And, once you’ve met, what you do and say

in the next 15 minutes will either support your

sale or undermine it. Tami Simpson is a master of meeting people and setting the stage for the rest

of the selling process. In this session you will learn

the keys to creating a trustful and inviting bond

between you and your clients, a bond that will last

throughout the meeting process.

THE NEW SELLING PARADIGM̶ YES, IT’S CHANGED AGAIN

9:15am

They say the only constants in life are death and

taxes. We would add ‘change’ on to that list.

Nothing ever stays the same ‒ neither you; your

clients; or the environment in which we live.

Steve Lewit calls this the ‘Client Shift’. When clients shift, selling professionals must recognize that shift

and respond wisely to it. Otherwise, the response

to Client Shift will be unsettling, upsetting both

the client and the selling process. In this session

you will learn how to unravel your ‘Selling Stick’ to

successfully deal with ever changing Client Shift.

New Science of Coaching | Agenda

MONDAY, JULY 27

1:00pm Goodbye Mr. Advisor̶Dealing with Client Separation Anxiety presented by Steve Lewit

2:00pm Eliminating ‘Zebra-itis’̶Selling That Differentiates presented by Tami Simpson

3:00pm Break

3:15pm Close More Sales Tomorrow̶The Streamlined System presented by Steve Lewit

4:15pm Why Clients Disappear̶No, Aliens Didn’t Take Them presented by Steve Lewit

5:00pm Day 1 Wrap Up

CLOSE MORE SALES TOMORROW ̶ THE STREAMLINED SYSTEM

3:15pm

In this session Steve Lewit breaks down the New Science of Coaching System into simplified

components that will systematically energize your

selling. You will learn Steve’s secrets of tying each

selling step together with smooth transitions that

motivate your clients and give you more confidence

and control. And, you will gain a deeper insight on

how Steve employs the Concept, Design and Detail

levels of the process to keep communication clear,

simple and effective.

GOODBYE MR. ADVISOR̶DEALING WITH CLIENT SEPARATION ANXIETY

1:00pm

Leaving an advisor, or giving up self-management

of finances, is a huge change and one that most

clients have tremendous anxiety over. Our brain’s

natural resistance to change is a default mechanism

that works against both us and our clients. Here

you will learn Tami Simpson’s methods of coaching clients through change and the anxiety associated

with it.

New Science of Coaching | Agenda

TUESDAY, JULY 28

8:00am The Plan Whisperer̶Solutions that Speak to Your Clients presented by Steve Lewit & Tami Simpson

9:30am Break

9:45am Handling Difficult Issues (and People)̶ Moving from Detail to Concept presented by Steve Lewit

11:00am Lunch

12:00pm Developing the Courage to Stand Your Ground̶ How Not to Wimp Out presented by Tami Simpson

1:15pm Break

1:30pm Failing All the Way to the Bank̶ Making Deposits Instead of Withdrawals presented by Steve Lewit

2:45pm The Big Finish̶However, it’s Never Over presented by Steve Lewit

THE PLAN WHISPERER̶SOLUTIONS THAT SPEAK TO YOUR CLIENTS

8:00am

Planning is not just a matter of picking a few

products and getting enough income. A true Plan

Whisperer creates plans that carry a powerful

message to the client on both the intellectual and

emotional levels. These messages, some of which

are silent in nature, and others which you will

verbally communicate to your client, carry a deeper

meaning that strengthens the client’s willingness

to change. In this Session Steve Lewit and Tami Simpson share how they create plans from this unique perspective and how to communicate the

true meaning of the plan so that clients will hear

and respond.

DEVELOPING THE COURAGE TO STAND YOUR GROUND̶HOW NOT TO WIMP OUT

12:00pm

Being a selling professional requires great

courage̶perhaps the reason that the selling

profession has such a high failure rate. That courage

comes in many shapes and sizes̶the courage to

be candid; the courage to fire a client; the courage

to follow a system̶just to name a few. While selling

professionals have many strengths, all it takes is one

area where your courage comes up short, where you

wimp out, and that will repeat itself over and over

again. In this session Tami Simpson will show you the keys to connecting yourself with your courage̶

courage that you already have within you.

New Science of Coaching | Agenda

Complete Training Guide

Every attendee will receive a complete, comprehensive DNA Changer training binder! This will be jam-packed with information, slides, handouts and everything else that will be discussed during your training. Leave with all the tools you need in hand and continue your training at home with this comprehensive binder.

Understanding Annuities Guide

This is an essential component of your second appointment when presenting products - in particular, annuities. Just walk your client through the flip chart so they have a better understanding of how annuities work. This is an easy way to cover the topic, while keeping it simple for the client to understand.

Workbook and Annotated Guide

This workbook is crucial to the modern day selling process and is your guide through the first appointment with clients. Much more than just a data‒gatherer, this workbook will eliminate selling landmines while offering you a smooth, easy to follow process that improves closing ratios and leads to more sales.

Getting Your Financial House in Order

YourFinances

YourWellbeing

YourLife

Name ___________________________________

____________________________

Date _____________________________________

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What You Will Receive

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Who should attendWhether you’re a seasoned professional or new to the industry, The DNA Changer will provide invaluable training to help you improve your business. You will learn to sell with confidence and success while transforming your brain from an old school selling

philosophy to an evolved, modern-day methodology.

How to RegisterThere are a few ways you can register for this event.Phone: Call your Account Manager at 844-621-3301Email: Send your registration form to your

Account Manager.Fax: Fax your completed registration to 847-465-9843

Registration Fee ScheduleThe cost to attend this event is $749 and that is due upon receipt of registration. A credit card valid through May 2015 is required to confirm your registration.

All transportation and accommodations are at the expense of the attendee. If you have any questions regarding the payment of your registration fee, please call 888-333-7771.

AirportYou will be flying into O’Hare International Airport (ORD). The airport is serviced by most major airline carriers. It is conveniently located 20 miles north of the training center.

Address: 10000 W O’Hare Ave, Chicago, IL 60666

Website: www.flychicago.com

TransportationOur office is located just 20 miles north of the O’Hare International Airport (ORD). The hotel options are easily accessible via a 30 minute taxi ride.

If you wish to rent a car for the duration of your stay in the Chicagoland area, there are a number of rental car companies conveniently located within the airport. Please make arrangements with one of the rental companies below to make your reservation before arriving.*

Below are a list of some of the most popular options.

Alamo: 888-826-6893 www.alamo.comBudget: 800-621-2380 www.budget.comEnterprise: 847-928-3320 www.enterprise.comHertz: 773-686-7272 www.hertz.com

For a complete list of car rental options, please visit flychicago.com/OHare/EN/GettingToFrom/RentalCars/Pages/Rental-Cars.aspx

*Please note that some hotels charge an overnight

parking fee per car, per night, that you will be

responsible for should you choose to rent a car.

All transportation to and from the airport is at the cost of

the conference attendee, unless otherwise noted.

General Information

Wyndham Garden HotelFront Desk: 888-215-2756

Address: Wyndham Garden Hotel 900 W. Lake Cook Rd Buffalo Grove, IL 60089

Distance to venue: 3 minutes / 0.2 miles

Check-in: 3:00pm Check-out: 11:00am

Room rate: $79/night

The Wyndham Garden Hotel is walking distance from the Training Center and breakfast is included in the overnight stay. For more information about specific accommodations at the Wyndham Garden Hotel, please visit their website at: www.wyndham.com

Hampton Inn & Suites Chicago Deer ParkFront Desk: 847-726-0500

Address: 21660 W. Lake Cook Road Deer Park, IL 60010

Distance to venue: 11 minutes / 5.4 miles

Check-in: 4:00pm Check-out: 11:00am

Room rate: $109/night

Hampton Inn & Suites is located 30 minutes from O’Hare Airport with high speed internet and breakfast included in the overnight stay. This venue has plenty of fabulous shopping opportunities, restaurants, and a movie theatre located just steps away. For more information regarding the Hampton Inn & Suites, please visit their website at: www.hamptoninn.com

The Westin Chicago North ShoreFront Desk: 847-777-6500

Address: 601 N. Milwaukee Avenue Wheeling, IL 60090

Distance to venue: 9 minutes / 3.8 miles

Check-in: 3:00pm Check-out: 12:00pm

Room rate: Room rate varies based on availability

The Westin Chicago North Shore is a full service hotel located 16 miles north of O’Hare Airport with an abundance of restaurants nearby. Recent renovations make the Westin the place to stay! For more information, please visit www.westinnorthshore.com

Hotel Reservation Changes and CancellationsOnce your registration is submitted, a team member will contact your hotel of choice to request your reservation. Reservations are made based on availability of the hotel and at the cost of the attendee. Should you need to modify or cancel your reservation, please contact us directly at 888-333-7771 or at events@unitedfmo.com on or before April 6, 2015.

Accommodations

Stop selling like a caveman! Evolve your selling skills with a modern day,

comprehensive selling methodology. Learn how you can improve what you think,

say and do throughout your sales process to eliminate chasing and close more

deals than you ever thought possible.

Your Brain is the single biggest driver of your energy, your focus, and the results you

get in every area of life. Learn to harness the incredible creative capacity of your

mind and achieve your personal best - professionally, financially and personally.

Based on Roger Seip’s bestselling book, Train Your Brain For Success and adapted

specifically for Financial Advisors.

When clients see your name, how do they feel? Convert clients into evangelists by

establishing a strong personal and business brand that will make them excited to

work with you and refer you to everyone you know.

The most successful Advisors are making dinner seminars a big part of their

marketing efforts. In this powerful and practical curriculum, you’ll learn from the

best in the business about how to fill a room with great prospects, deliver a top

notch presentation and most importantly, convert those prospects into clients, all

while eliminating the dreaded “plate-licker.”

Are you finding yourself managing people, spreadsheets, numbers and conflict

more often than you are meeting with clients? The transition from client facing

producer to practice leader can be a challenging one. Learn the ins and outs of how

to turn your practice into a well-oiled machine.

Coming Soon!

CONTACT US

Office Hours

9:00am – 5:00pm, M – Th

9:00am – 2:30pm, F

Looking for Quality Coaching? New Science of Coaching has a Track for You!

844-255-6762

www.newscienceofcoaching.com

To register for the upcoming event, or to see a complete list of all of the New Science of Coaching events, please visit us online or give us a call today!

844-255-6762 www.newscienceofcoaching.com

REGISTER TODAY

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